target audience: TECH SUPPLIER Publication date: Dec 2022 - Document type: IDC Survey Spotlight - Doc Document number: # CA48415522
Canadian IT Services Brand Perceptions Map, 2022
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Abstract
This IDC Survey is a perception map that provides a graphical representation of the services attributes of IT and business services firms operating in Canada. "The 2022 version of the IT and business services perception map illustrates that Canadian businesses group vendors based on the perception of heritage and foundational value propositions. These perceptions can be difficult to change, but they can be a source of competitive advantage when the brand is associated with key selection criteria," says Jim Westcott, research manager, Services, IDC Canada.