target audience: TECH SUPPLIER  Publication date: Apr 2024 - Document type: Market Note - Doc  Document number: # AP51885424

ETP Group Launches ETP Unify to Expand the Potential of Retail Enterprises with Its Unified Commerce Platform


  • Vijay Sarathi Gollapalli Loading
  • Stephanie Krishnan Loading


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This IDC Market Note discusses the launch of ETP Unify, a unified commerce platform for retailers, which combines retail and ecommerce capabilities. It highlights the challenges faced by retailers because of increasing customer touchpoints and the need for inventory coordination. The platform aims to provide seamless data flow, operational consistency, enhanced customer loyalty, and inventory optimization. The report also discusses the importance of unified retail commerce in providing a personalized shopping experience and the key characteristics of ETP Unify, including its microservices-based architecture and cloud-native software as a service (SaaS) solution.


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