target audience: TECH SUPPLIER Publication date: Dec 2023 - Document type: Market Presentation - Doc Document number: # AP51469123
1H23 Asia/Pacific Software Compete ─ Customer Relationship Management (Historical and Forecast)
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Abstract
This IDC publication provides quantitative analysis and qualitative commentary on the current state and development trends of the Asia/Pacific (excluding Japan and China) (APEJC) customer relationship management (CRM) software market. Within this document, functional markets that make up CRM software are analyzed, including:
- Advertising Applications
- Contact Center Applications
- Customer Service Applications
- Digital Commerce Applications
- Marketing Campaign Management Applications
- Sales Force Productivity and Management Applications
Herein IDC also provides competitive analysis of the APEJC CRM market in 1H23, as well as growth outlook for the period between 2022 and 2027.
The data and insights within this presentation are part of IDC's Worldwide Semiannual Software Tracker (1H23 release).