target audience: TECH BUYER  Publication date: Nov 2023 - Document type: IDC Perspective - Doc  Document number: # AP51352023

Generative AI in Action: Vodafone Idea


  • Deepika Giri Loading
  • Dr. Chris Marshall Loading
  • Swapnil Shende Loading


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This IDC Perspective examines the adoption level of generative AI (GenAI) technologies in Vodafone Idea (VI). Its objective is to provide enterprises with practical insights and guidance relating to GenAI solutions adoption and demonstrate ways of leveraging it to deliver to a wide range of use cases across the enterprise.

"Leveraging AI for productivity gains is only the tip of the iceberg. The ability of enterprises to build differentiation in the market and create new business models using AI will be a game changer. Leaders must adopt different approaches to maximize the potential of AI in their organizations, specifically GenAI. AI and GenAI will disrupt every industry in the near future through a multitude of use cases ranging from intelligent knowledge search to innovative customer engagement," says Deepika Giri, associate VP, data and AI, IDC Asia/Pacific.


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