target audience: TECH SUPPLIER Publication date: Nov 2023 - Document type: Market Presentation - Doc Document number: # AP51332723
1H23 Asia/Pacific Software Compete ─ Customer Relationship Management (Historical Only)
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Abstract
This IDC publication provides quantitative analysis and qualitative commentary on the current state and development trends of the Asia/Pacific (excluding Japan and China) (APEJC) customer relationship management (CRM) software market. Within this document, functional markets that make up CRM software are analyzed, including:
- Advertising applications
- Contact center applications
- Customer service applications
- Digital commerce applications
- Marketing campaign management applications
- Salesforce productivity and management applications
Herein IDC also provides a competitive analysis of the APEJC CRM market in 1H23.
The data and insights within this presentation are part of IDC's Worldwide Semiannual Software Tracker (1H23 release).