target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: Market Presentation - Doc Document number: # AP51034123
IDC Playbook for Tech Sales Leaders: SMB State of Cloud, Investment Outlook, and Market Opportunities in Asia/Pacific (Excluding Japan) 2023-2024
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Abstract
This IDC Playbook for tech sales leaders provides a concise current view of the Asia/Pacific (excluding Japan) (APEJ) small and medium-sized business (SMB) state of cloud adoption, primary considerations before migrating workloads to the cloud, outcomes desired, challenges faced, and key criteria for selection of tech vendors and service providers. IDC outlines insights into the various SMB personas, subsegments, and subindustries priorities and expectations, and deep dives into the future market trends that impact SMB budget allocations and cloud investments.
IDC advises SMB tech buyers on how to maximize the outcomes they desire from their cloud investments and offers essential guidance to tech vendor sales leaders on strategies to capture growth opportunities in this market with targeted messages, offerings, and solutions for different personas, subsegments, and industries.