target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: Market Presentation - Doc Document number: # AP50956524
C2G IDC Playbook for Tech Sales Leaders: Strategic Insights into Asia/Pacific's Network Security Opportunities
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Abstract
This IDC Playbook for Tech Sales Leaders provides a concise view of the opportunities and strategies in the Asia/Pacific network security market, emphasizing the shift toward integrated security platforms, cloud-based solutions, and as-a-service models. With growing demand from high-growth verticals such as finance, healthcare, and telecom, sales leaders can capitalize by targeting these sectors with tailored offerings such as secure access service edge (SASE) and zero trust network access (ZTNA). The rise of managed security SPs offers further opportunities in Southeast Asia and emerging markets, while China's regulatory landscape presents unique opportunities for localized solutions. To address these opportunities, sales leaders should implement a phased approach, focusing on key verticals, building managed security SPs partnerships, localizing solutions for China, and investing in ongoing customer education. This playbook outlines a clear road map to align sales efforts with market trends, enabling tech sales leaders to navigate challenges and drive growth in the evolving network security landscape.