target audience: TECH SUPPLIER Publication date: Oct 2023 - Document type: Market Presentation - Doc Document number: # AP50341823
IDC Playbook for Tech Sales Leaders: Data, Artificial Intelligence, and Generative AI Solutions — State of Adoption and Potential in Asia/Pacific and Japan (Excluding China)
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Abstract
The IDC Playbook for Tech Sales Leaders provides customer insights, competitive insights, and market insights on the impact of future trends, and guidance for organizations in Asia/Pacific.
Tech sales leaders can use this information when seeking clarity about client buying criteria and the impact of market trends. The playbook offers insights based on customer data on IT spending patterns, competitive insights of the top vendors to the industry for specific application groups, market insights on current and future trends and the top market drivers and inhibitors, and sourcing practices and plans. IDC advises companies on how to maximize the outcomes they desire from their technology programs and offers essential guidance to tech vendor sales leaders on strategies to capture growth opportunities in this market with targeted messages and offerings.