target audience: TECH SUPPLIER  Publication date: May 2023 - Document type: Market Presentation - Doc  Document number: # AP50332223

How Important Is Asia/Pacific Enterprises' Stress on Cybersecurity to Establish Digital Trust?

By:  Christian Fam Loading

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Abstract


This IDC Market Presentation explores the perspectives of business and technology decision makers surrounding how Asia/Pacific businesses view the impact of cybersecurity on their digital trust journeys. It aims to highlight the importance of establishing digital trust in a modern digital era in which cybersecurity threats run rampant while also taking a deep dive into business issues that could potentially erode trust. More so, this report provides valuable insights to tech leaders while delivering essential guidance for tech marketing leaders in areas, such as opportunities, recommended actions, and implementation strategies. This analysis is based on the answers of Asia/Pacific respondents from IDC's 2022 CEO, IT Services, and Trust and Security Surveys.



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