target audience: TECH SUPPLIER Publication date: Dec 2023 - Document type: Market Presentation - Doc Document number: # AP50327523
IDC FutureScape: Worldwide Digital Business Strategies 2024 Predictions — APEJ Implications: Positioning for Success ― Opportunities for Tech Sales and Marketing Leaders
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Abstract
This IDC Presentation is an accompanying piece to IDC FutureScape: Worldwide Digital Business Strategies 2024 Predictions — APEJ Implications (IDC #AP50343823, December 2023). It provides specific recommendations for two roles within technology vendor organizations: technology sales leaders and technology marketing leaders. With the advent of the digital business era, APEJ CEOs, concerned with sustained business competitiveness, are leading business transformation together with their C-suites. Traditional business models are giving way to digital business models, enabled by digitally-enhanced operations, orchestrated by AI-augmented workflows, and guided by new digital metrics. This is changing how technology buyers buy and use digital technology.
In view of the 10 most urgent digital business trends that technology buyers must address in 2024 and beyond, this document highlights how technology vendors can position themselves for success.