target audience: TECH SUPPLIER Publication date: Dec 2023 - Document type: Market Presentation - Doc Document number: # AP50294923
IDC FutureScape: Worldwide Digital Business Strategies 2024 Predictions — ANZ Implications: Positioning for Success ― Opportunities for Tech Sales and Marketing Leaders
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Abstract
This IDC FutureScape provides 10 predictions from 2024 to 2028 on important topics that characterise the digital business era, including the use of generative AI (GenAI) impacting many business units, new C-suite roles that will lead digital initiatives, digital businesses capturing greater market shares, the impact on ecosystem engagement, and how digital-native businesses (DNBs) will lead in GenAI adoption. This presentation is an accompanying piece to the main FutureScape 2024 presentation of the same topic. It provides specific recommendations for two tech vendor personas, tech sales leaders and tech marketing leaders as they navigate the changes expected in the ANZ market over the next five years.