target audience: TECH SUPPLIER  Publication date: Oct 2023 - Document type: Market Presentation - Doc  Document number: # AP50294323

IDC Playbook Tech Sales Leaders: The Australia/New Zealand Digital Business Opportunity — Technology Consulting and Implementation Services

By:  Linus Lai Loading


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This IDC Playbook for tech sales leaders provides a concise current state view of the Australia/New Zealand (ANZ) project-oriented services market, along with insights into digital business trends, and guidance for account strategies. Tech sales leaders in the business, technology consulting, and implementation service segments can use this information when seeking clarity about client buying criteria and impact of business transformation trends on project-oriented business and technology services.

Business transformation in using technology to compete is top of mind for CEOs and their C-suites. 94% of ANZ CEOs plan to increase tech spend to develop platform capabilities and digital use cases that enable digital revenue growth. To this end, technology buyers require business and IT services to address digital initiative hurdles and reinvent the business. At the same time, technology priorities are shifting with a focus on building business platforms with digital capabilities that scale and accelerate time to value. As such, ANZ's project-oriented services are expected to grow by 4.6% per annum between 2022 and 2026.

"In today's digital business landscape, sales leaders in business and technology services must be innovative thinkers who harness technology to create new digital value and help their customers stay competitive," says Linus Lai, VP research and ANZ chief research analyst. "ANZ CEOs are actively looking for strategic partners who can challenge traditional practices and enhance business performance through platforms that support digital business models."

The analysis in this report is based on the results from IDC's Worldwide CEO Sentiment Survey 2023, IDC Worldwide C-Suite Sentiment Survey 2022, IDC Digital Executive Sentiment Survey 2022, and IDC Worldwide Future of Work Survey 2023.


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