target audience: TECH SUPPLIER Publication date: Jan 2023 - Document type: Market Presentation - Doc Document number: # AP50053023
IDC FutureScape: Worldwide Sustainability/ESG 2023 Predictions — Asia/Pacific (Excluding Japan) Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders
This IDC Market Presentation is an accompanying piece to the IDC FutureScape: Worldwide Sustainability/ESG 2023 Predictions — Asia/Pacific (Excluding Japan) Implications (IDC #AP50052623, January 2023). This presents the top 10 predictions and key drivers for the IT industry in the areas of sustainability and environmental, social, and governance (ESG) for the next five years in Asia/Pacific (excluding Japan) (APEJ). It also highlights the midterm and long-term challenges that all enterprises face as they align IT investments to sustainable transformation strategies, which is increasingly an important part of business value. Moreover, this document provides guidance on how technology sales and marketing leaders can position themselves for success to their clients that are undertaking their own sustainable transformation.
"Sustainability is moving from being a 'me-too' add-on to corporate branding to becoming front and center for many large and midsize enterprises in the region. Big pronouncements need to be justified with real data and significant operational investments if CEOs are not to run the risk of damaging their personal credibility with their employees and their corporate reputation with investors, lenders, suppliers, and, of course, customers. The stakes are enormous. The leaders are those who will go ahead of the curve to incorporate sustainability into their larger business strategy," says Dr. Chris Marshall, Vice President, IDC Asia/Pacific.