target audience: TECH SUPPLIER Publication date: Jan 2023 - Document type: Market Presentation - Doc Document number: # AP50048923
IDC FutureScape: Worldwide IT Industry 2023 Predictions — ANZ Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders
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Abstract
This IDC Market Presentation is an accompanying piece to IDC FutureScape: Worldwide IT Industry 2023 Predictions — Australia/New Zealand Implications (IDC #AP48495422, January 2023), which presents the top 10 predictions and key drivers for the IT industry for the next five years in Australia and New Zealand. It provides specific recommendations for two roles within technology vendor organizations: technology sales leaders and technology marketing leaders.