Generate Leads

Prevedere, an economic predictive intelligence company, partnered with IDC to generate leads that would fit their very specific requirements and total addressable market (TAM).

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The Situation

Prevedere, an economic predictive intelligence company, was on a growth trajectory. The company had very specific requirements regarding their target personas and total addressable market (TAM), which made lead generation a challenge.

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The Solution

Prevedere decided to purchase the Lead Pack Add-On option to complement their IDC subscription and multiple webinars. This allowed them to pinpoint their target market personas and focus on their precise prospect criteria.

“We have leveraged the Leads Pack with all our content, and generated many good leads.”

The Results

Intensely focused prospect criteria

150 highly qualified leads added to the funnel

Renewal of the client’s IDC subscription

Learn more about IDC’s Emerging Vendor Solutions.

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IDG Environmental Policy

International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

Encouraging all partners to share in our mission

Understanding environmental issues and sharing information with our partners

Recognizing that fiscal responsibility is essential to our environmental future

Instilling environmental responsibility as a corporate value

Developing innovative and flexible solutions to bring about change

Using our platforms and position in the IT industry to promote sustainability

Minimize air travel to help reduce our impact on the environment

Minimize use of materials and energy consumption in our offices

Create a working environment that efficiently uses our office space

Develop and maintain a hybrid working model that benefits both our employees and business partners

Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office

Engaging employees and promoting active participation in environmental and sustainability initiatives