Create a Successful
Go-to-Market Strategy

This client needed to develop a clear product description and compelling value proposition for their innovative, category-creating platform. They partnered with IDC to enhance go-to-market strategy and boost engagement through the development of a research-driven content marketing asset in collaboration with leading market analysts.

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The Situation

This disruptive mobile HR company needed to develop a clear product description and compelling value proposition. This client also wanted to identify the right buyers and effectively reach them through awareness and demand-generation activities.

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The Solution

The client’s co-founder, Head of Product, and Senior VP of Marketing partnered with a team of three IDC analysts to explore existing messaging and related strategies.

“I manage AR myself and I don’t have a ton of time. When I heard we can identify the top 3 analysts and I get a whitepaper for demand gen, this was perfect for me.”

The Results

Creation of a narrative and strategy that enabled the client to reach new buyers

Use of IDC data and messaging in a new round of seed funding

Optimization of long-term growth strategy

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IDG Environmental Policy

International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

Encouraging all partners to share in our mission

Understanding environmental issues and sharing information with our partners

Recognizing that fiscal responsibility is essential to our environmental future

Instilling environmental responsibility as a corporate value

Developing innovative and flexible solutions to bring about change

Using our platforms and position in the IT industry to promote sustainability

Minimize air travel to help reduce our impact on the environment

Minimize use of materials and energy consumption in our offices

Create a working environment that efficiently uses our office space

Develop and maintain a hybrid working model that benefits both our employees and business partners

Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office

Engaging employees and promoting active participation in environmental and sustainability initiatives

Create a Successful Go-to-Market Strategy