Protecting and Growing Your Market Share

How a leading solar infrastructure provider addressed possible market share loss

The Situation

A leading global solar Photovoltaic (PV) cell provider is facing intense competition as the solar energy market is about to peak. The company was primarily concerned about potentially losing market share due to product quality, after-sales service, or pricing, making it easier for customers to switch to the competition.

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The Solution

IDC proposed a Net Promoter and Net Satisfaction study covering pre-and post-purchase experience dimensions, from marketing promotions support to after-sales professionalism, among a cross-section sample of the company's customers and key partners to understand key attribute drivers for loyalty and retention versus attrition and churn.

The Results

The client's key strengths in product quality, solution design, and after-sales services.

The notable areas for improvement, such as marketing and promotion support, pre-sales (training), product use, and maintenance.

IDC highly recommended to the client that they must address these areas of weakness to avert any possible market share loss.

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International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

Encouraging all partners to share in our mission

Understanding environmental issues and sharing information with our partners

Recognizing that fiscal responsibility is essential to our environmental future

Instilling environmental responsibility as a corporate value

Developing innovative and flexible solutions to bring about change

Using our platforms and position in the IT industry to promote sustainability

Minimize air travel to help reduce our impact on the environment

Minimize use of materials and energy consumption in our offices

Create a working environment that efficiently uses our office space

Develop and maintain a hybrid working model that benefits both our employees and business partners

Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office

Engaging employees and promoting active participation in environmental and sustainability initiatives