Roger Beharry Lall
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Salesforce released a new edition of its marketing application, Marketing Cloud Growth Edition, on February 20, 2024. An artificial intelligence (AI)–enabled, value-priced bundle aimed at small businesses, the new offering further cements t...
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On December 6, Microsoft hosted an exclusive analyst session to showcase the new Copilot capabilities for Microsoft Dynamics 365 Business Central. Already utilized by more than 30,000 small and medium-sized businesses (SMBs) worldwide, the ...
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SugarCRM hosted Connected 2023, its tri-country customer conferences, held in Austin, Texas; Cologne, Germany; and London, United Kingdom, from September to October 2023. The series, attended by a total of approximately 500 customers, was c...
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This IDC Survey presentation analyzes responses from line-of-business leaders with martech responsibilities in organizations with fewer than 1,000 employees (i.e. small and medium-sized businesses — SMBs). This IDC QuickPoll Survey on AI-en...
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This IDC Survey shares insights from IDC's 2024 Future Enterprise Resiliency and Spending (FERS) Survey, Wave 1, which examined how business leaders (n = 881) worldwide perceive GenAI's influence on their organizations. Conducted across lea...
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The IDC Market Perspective explores the impact of AI adoption on marketing teams' structures and the emergence of new roles and opportunities. It discusses how AI technologies are influencing operational efficiency and productivity, with a ...
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4-Os of Next Gen Marketing
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AI Martech usecase taxonomy - SMB
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GenAI Use Cases for Marketing
More results for Planned Research