IDC
Analysts
Current: Gerry Murray

Analyst Location

United States

Coverage

Marketing and sales operations

Regions

Gerry Murray

Research Director, Marketing and Sales Technology

IDC Links & IDC Blinks
Analyst Research
Planned Research

Copilot in Microsoft Dynamics 365 Customer Insights and Typeface: First Rays of the Dawn of AI-First Marketing

Details about Copilot in Microsoft Dynamics 365 Customer Insights and Typeface: First Rays of the Dawn of AI-First Marketing

By: Gerry Murray Loading

At the National Retailers Association (NRF) show that was held in NYC January 12-14, 2024, Microsoft announced upcoming capabilities of generative AI (GenAI) for marketers, and demonstrated AI-first campaign creation and execution based on ...

Jan 2024 | Doc #lcUS51799824 | IDC Link

Copilots, Concierges, and Super Agents: The Coming of Autonomous Marketing for Autonomous Markets in the Intelligent Economy

$7,500.00 Purchase Copilots, Concierges, and Super Agents: The Coming of Autonomous Marketing for Autonomous Markets in the Intelligent Economy

By: Gerry Murray Loading

This IDC Market Perspective introduces the concept of AI-powered super agents running on next-gen, AI-powered smartphones. They will enable consumers to programmatically control the way they purchase goods and services as easily as media st...

Apr 2024 | Doc #US51981324 | Market Perspective
Generative AI Use Case Taxonomy: The Marketing Function

$7,500.00 Purchase Generative AI Use Case Taxonomy: The Marketing Function
By:
- Laurie Buczek Loading
- Marci Maddox Loading
- Gerry Murray Loading
- Roger Beharry Lall Loading
- MaryAnn Holder-Browne Loading
- Lavanya Jindal Loading
This IDC Tech Buyer Presentation provides a generative AI (GenAI) use case taxonomy for the marketing function. Many organizations are testing and exploring the impact of GenAI on the art and science of practicing marketing. IDC has develop...

Mar 2024 | Doc #US51973924 | Tech Buyer Presentation
GenAI Will Increase Marketing Productivity by More than 40% in the Next Five Years; Then Sam Altman Says It Could Be Closer to 95%

$7,500.00 Purchase GenAI Will Increase Marketing Productivity by More than 40% in the Next Five Years; Then Sam Altman Says It Could Be Closer to 95%
By:
- Gerry Murray Loading
- Roger Beharry Lall Loading
- Laurie Buczek Loading
This IDC Perspective discusses the potential of generative AI (GenAI) in increasing marketing productivity by over 40% in the next five years. It explores the various tasks that could be delegated to GenAI, and the potential productivity ga...

Mar 2024 | Doc #US51883524 | IDC Perspective

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AI Martech usecase taxonomy - Enterprise

By:

Gerry Murray Loading

Products:

Enterprise Marketing Technology Applications, Advertising Technologies and SMB Marketing Applications

Topics:

Software, Consumer, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

Planned for CY2024 Q2 Market Perspective Tech Supplier
FERS Survey (FoCX) - 1Q24

By:

Gerry Murray Loading

Products:

Enterprise Marketing Technology Applications

Topics:

Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

Planned for CY2024 Q2 IDC Survey Tech Supplier
GenAI Use Cases for Marketing
By:
- Marci Maddox Loading
- Laurie Buczek Loading
- Roger Beharry Lall Loading
- Gerry Murray Loading
- Lavanya Jindal Loading
- MaryAnn Holder-Browne Loading
Products:

CMO Advisory Service

Topics:

Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

Planned for CY2024 Q2 Conference: Tech Supplier Tech Supplier

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Team member of

IT Executive Programs Analyst Team