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India Quarterly Printer ASV Monitor

IDC's India Quarterly Printer ASV Monitor provides insights and a comprehensive understanding of printer average selling value (ASV) trends across 15 key cities and toner consumables across 4 metro cities in India. This product tracks the top vendors in the printer market and the ASV of the 70+ top printer models and the top 10 laser toner consumable models and identifies the pricing strategies of key print vendors. India Quarterly Printer ASV Monitor provides timely information about strategies adopted by vendors in the market. It helps vendors plan their pricing strategy by region or by city.

Markets Covered

This product covers the following segments of the India market:

  • Top 15 cities of India: Ahmedabad, Bangalore, Chandigarh, Chennai, Cochin, Guwahati, Hyderabad, Indore, Jaipur, Kolkata, Lucknow, Mumbai, New Delhi, Patna, and Pune
  • Top 4 metro cities of India: New Delhi, Mumbai, Bangalore, and Kolkata

Subjects Analyzed

Throughout the year, this product will address the following topics:

It provides average selling, maximum, and minimum price in Indian rupees as well as U.S. dollars by top printer model and by technologies.

Technologies and sub-technologies include:

  • Single-function laser printer
  • Single-function inkjet printer
  • Multifunction laser printer
  • Multifunction inkjet printer
  • Top 10 laser toner consumables


Throughout the year, this product will offer insight into the latest trends impacting the market. Potential studies include:

  • Citywise average selling values

Key Questions Answered

Our research addresses the following issues that are critical to your success:

  1. What is the price difference between cities for same vendor across various printer models?
  2. How do printer prices differ by cities between different vendors for ink and laser printer?
  3. What is the pricing of original ink and toner consumables in top 4 metro cities?

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Meet the Experts
Nishant Bansal

Senior Research Manager