target audience: TECH SUPPLIER  Publication date: Apr 2024 - Document type: Market Perspective - Doc  Document number: # US51974323

Organizational Considerations Driven by AI-Enabled Marketing Tech Stacks

By:  Roger Beharry Lall

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Organization Considerations Driven by AI-Enabled Marketing Tech Stacks

  • New Market Developments and Dynamics

    • Introduction

    • Industry Dynamics

    • Taxonomy Guidance

    • Figure: Marketing Staff/Program Categories

    • Market Strategies

    • AI-Enabled Martech Role Considerations

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis