What Should Chief Marketing Officers Seek from Customer Experience Services Vendors in 2024?

Executive SnapshoT

• Figure: Executive Snapshot: What Should Chief Marketing Officers Seek from Customer Experience Services Vendors in 2024?

Situation Overview

• The Current Landscape of Customer Experience Services

• Market Analysis

• Wipro

• Tata Consultancy Services

• Merkle

• Market Size and Growth

• Technologies Driving CX Services

• AI and ML

• Figure: Data Ethics Approach for AI/ML

• CDP

• Figure: Stages of Customer Data Infrastructure Implementation

• Automation

• Figure: Automation Level Stages

• Key Challenges Faced by Chief Marketing Officers in CX

• Cost

• Customer Churn

• Competition

• Essential Criteria for CMOs When Choosing CX Services Vendors

• Emerging Trends and Technologies Shaping CX Services in 2024

• Personalization at Scale

• Voice-Of-The-Customer Analytics

• Omni-Channel CX

• Augmented Reality and Virtual Reality in CX

• Trust and Transparency

• Sustainability and Ethical CX Practices

• Case Studies and Examples of Successful CX Implementations

• IKEA's AR-Enabled Mobile App for a Better Shopping Experience

• DIVA, a Digital Factory, Enhances Passenger Experience at Changi Airport

• Revitalizing Telekom Malaysia's Brand Through an Omni-Channel Customer Strategy

Advice for the Technology Buyer

• Recommendations for CMOs

• Finding the Right Vendor

• Strategies for Implementing CX Services

• Figure: Approaches in Implementing CX Services

• Find Ways to Measure Success and ROI

Learn More

• Related Research

• Synopsis