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IDC Trackers

Asia/Pacific Quarterly Personal Computing Device Tracker

The Asia/Pacific (excluding Japan) personal computing devices (PCD) market is one of the most important and unique markets in the world. Government and education programs have been driving many of the developing markets, while new product designs are getting attention in mature markets. Being a very diverse region, what should the industry do to compete in the rapidly changing landscape? How can vendors discern between drastically different buying patterns in this very diverse region? How should players harness the opportunity to its fullest potential? IDC's Asia/Pacific Quarterly Personal Computing Device Tracker® provides timely and critical market intelligence that is essential for strategic and tactical planning in the largest PCD (traditional PC + tablets) market in the world.

Technology Coverage

This tracker provides total market size and vendor share for the following technology areas. Measurement for this tracker is in shipments and end-user value.

Core coverage:

  • Product category: Desktop, notebook, detachable tablet, and slate tablet
  • Product and product detail: All-in-one DT, tower DT, small DT, ultrasmall DT, traditional NB, ultraslim NB, convertible NB, mini NB, detachable tablet, and slate tablet
  • Screen size band: By inch for notebooks, tablets, and all-in-one DT
  • Segments: Consumer, education, government, very large business (1,000+), large business (500–999), medium-sized business (100–499), small business (10–99), and small office (1–9)
  • Channel: Direct — inbound/outbound, direct — internet, direct — store, indirect — dealer/VAR/SI, indirect — etailer, indirect — retail, and indirect — telco
  • Additional tech splits: Operating system, touch, product brand vendor, price band, processor vendor, and processor brand
  • Optional content add-ons
  • Notebook add-on: Model names, branded gaming models, storage type, optical drive, and integrated cellular

Geographic Scope

  • Asia/Pacific excluding Japan (16) (Australia, Bangladesh, Hong Kong, India, Indonesia, Malaysia, New Zealand, the Philippines, PRC, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, Vietnam, and the rest of Asia/Pacific)

Data Deliverables

This tracker is delivered on a quarterly basis via a web-based interface for online querying and downloads. Deliverables for this tracker are listed below. For a complete delivery schedule, please contact an IDC sales representative.

  • Preliminary report
  • Historical data
  • Forecast data
  • Qualitative reports and add-ons
  • Inquiry hours for direct access to IDC analysts

Forecast Coverage

Forecasts for this tracker are updated quarterly and include up to two years of quarterly forecasts and an additional three years of annual market projections. Forecasts are available at the worldwide, regional, and country levels. Forecast coverage for this tracker includes:

Core forecast coverage:

  • Product category: Desktop, notebook, detachable tablet, and slate tablet
  • Product: All-in-one DT, traditional DT, traditional NB, ultraslim NB, convertible NB, detachable tablet, and slate tablet
  • Channel: Same as above
  • Segment: Same as above