IDC's India Monthly City-Level Smartphone Tracker® provides timely and critical market intelligence of the top 50 Indian cities that is essential for strategic and tactical planning in India, one of the fastest-growing markets in the world. The economic emergence of laggard states, deprived industrial sectors, and the rapid urbanization of tier 2, 3, and 4 cities are macroeconomic phenomena. As the tier 1 cities are overcrowded by the influx of smartphone vendors, the need for information to identify and track potential cities and plan a go-to-market strategy has grown rapidly. The product offers details of market dynamics, critical market data, and competitive analysis of leading mobile phone vendors with deep city-level insights for India.
This tracker provides the total market size and vendor share information for the following technology areas. Measurement for this tracker is in units and revenue.
- Smartphone: City, vendor, model name, units, price band, operating system, screen size band, generation, camera, RAM, embedded memory, and processor speed
- India (1) — including all top cities, with fair representation from all major states
This tracker is delivered on a monthly basis via a web-based interface for downloads. For a complete delivery schedule, please contact an IDC sales representative. Deliverables for this tracker are listed below:
- 50 city-level smartphone trackers in pivot table format — monthly delivery
- Channel Pulse — quarterly qualitative delivery