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IDC Trackers

India Monthly City-Level Smartphone Tracker

IDC's India Monthly City-Level Smartphone Tracker® provides timely and critical market intelligence of the top 50 Indian cities that is essential for strategic and tactical planning in India, one of the fastest-growing markets in the world. The economic emergence of laggard states, deprived industrial sectors, and the rapid urbanization of tier 2, 3, and 4 cities are macroeconomic phenomena. As the tier 1 cities are overcrowded by the influx of smartphone vendors, the need for information to identify and track potential cities and plan a go-to-market strategy has grown rapidly. The product offers details of market dynamics, critical market data, and competitive analysis of leading mobile phone vendors with deep city-level insights for India.

Technology Coverage

This tracker provides the total market size and vendor share information for the following technology areas. Measurement for this tracker is in units and revenue.

Core Coverage:

  • Smartphone: City, vendor, model name, units, price band, operating system, screen size band, generation, camera, RAM, embedded memory, and processor speed

Geographic Scope

  • India (1) — including all top cities, with fair representation from all major states

Data Deliverables

This tracker is delivered on a monthly basis via a web-based interface for downloads. For a complete delivery schedule, please contact an IDC sales representative. Deliverables for this tracker are listed below:

  • 50 city-level smartphone trackers in pivot table format — monthly delivery
  • Channel Pulse — quarterly qualitative delivery