Early Market Players
Increase Market Awareness
Your company is new. You need the right data, research, and strategy to compete in the market. For the past 60 years, IDC has helped tech startups develop strategic plans to break into new and existing markets. Our experts work with you to develop the right go-to-market plan to generate awareness and buzz for your company, all while positioning you on the cutting edge of the tech industry.
Find Prospective Clients
Understanding who your customers are and where to find them is important to any company’s success. IDC provides you with direct access to advisors who will help you develop a value proposition that will meet your customers needs. We also work with you to develop marketing and sales enablement content that is backed by our proprietary data, giving you immediate credibility in the industry.
Obtaining the right funding to get your tech startup off the ground can be challenging. From the development of your pitch to creating your strategic goals, our industry experts will use their experience working with new and growing tech companies to help you develop a plan to attract the right investors.
With the access we get to IDC’s research and analysts through the Accelerator Program, we now have validation of our strategy and market opportunity and awareness materials we can use for business growth.
IDC Accelerator Program
Custom-built with tech startups in mind, IDC’s Accelerator Program offers the flexibility to build a partnership with IDC that meets the strategic goals of your company.
IDC’s Accelerator program offers:
- Analyst-made content to jumpstart your awareness and lead generation efforts
- Access to a diverse set of IDC expert analysts and their advice to propel growth
- A wealth of published data and research in your highest-priority area to guide strategic thinking
- A C-suite Advisor committed to directing clients through their business goals and maximizing their success
- A dedicated Success Manager to act as a proactive concierge to help you navigate our research and achieve your mission
7 Tech Business Strategies to Accelerate Growth
Growing tech vendors are tasked with accomplishing a lot of goals in a narrow timeframe. Resources and budgets are limited, so where should you focus your efforts? Understand the areas of success to accelerate the revenue growth of your business.
Download eBook : 7 Tech Business Strategies to Accelerate Growth
2022 Essential Elements for Marketing Planning
Growing businesses typically have limited resources tied to their marketing budget. Learn the key elements to consider when developing your marketing plan.
Download Planning Guide : 2022 Essential Elements for Marketing Planning
The Top 5 Reasons the Analyst Relations Role is Vital for Emerging Vendors
Emerging vendors can increase revenue, secure investment funding, and strengthen strategy through analyst relations. Explore why this role is vital with IDC’s Dave Reinsel.
Read Blog : The Top 5 Reasons the Analyst Relations Role is Vital for Emerging Vendors