https://my.idc.com/rss/5565.do IDC RSS alerts https://my.idc.com/getdoc.jsp?containerId=EUR154516525&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Web Conference Proceeding explores: </P><UL><LI>Where IT growth is materializing across EMEA in 2Q26, and how spending patterns are shifting </LI><LI>How organizations are moving from AI pilots to operational, agentic enterprise models </LI><LI>Why parts of AI programs are slowing down due to ROI, governance, and skills challenges </LI><LI>How resilience, regulation, and geopolitics are reshaping investment decisions </LI></UL><P>IT spending across EMEA is growing, but the picture is becoming more complex. AI investment is accelerating, while geopolitical pressure, regulations, and economic uncertainty are forcing organizations to prioritize resilience and measurable outcomes. </P><P>For technology providers, this is reshaping demand, investment priorities and competitive positioning. Buyers are moving beyond experimentation and expecting scalable, ROI-driven AI.</P> Web Conference Proceeding: Tech Supplier Sun, 24 May 2026 04:00:00 GMT Stephen Minton, Andrea Siviero, Ewa Zborowska, Lapo Fioretti https://my.idc.com/getdoc.jsp?containerId=DIR2026_MKTG_RBL&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>These event proceedings were presented at the IDC Directions conference in Boston in April 2026.</P><P>How your brand is discovered, evaluated, and remembered has been turned upside down by AI. This session challenges long-standing assumptions about SEO/AEO, media, and brand building with the latest research and outlines practical actions marketers can take to stay competitive in an AI-first market.</P> Conference Proceeding: Tech Supplier Tue, 05 May 2026 04:00:00 GMT Roger Beharry Lall https://my.idc.com/getdoc.jsp?containerId=DIR2026_EMER_NWD_MNR&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>These event proceedings were presented at the IDC Directions conference in Boston in April 2026. </P><P>Enterprises want to evolve from one-off, prebuilt agents into sophisticated, agentic solutions that drive business transformation. Nancy Gohring and Mickey North Rizza will explore the fast-moving agentic AI platform market, including enterprise demand, competitive battlegrounds, and tensions/opportunities for entrenched enterprise app providers.</P> Conference Proceeding: Tech Supplier Tue, 05 May 2026 04:00:00 GMT Mickey North Rizza, Neil Ward-Dutton https://my.idc.com/getdoc.jsp?containerId=DIR2026_GS_LR&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>These event proceedings were presented at the IDC Directions conference in Boston in April 2026.</P><P>What’s emerging at the edge today will define competitive advantage tomorrow. In this fast-paced lightning round, IDC analysts spotlight the technologies beginning to reshape markets and consumer behavior — from quantum to robotics and smart devices to how AI is changing consumer engagement. Expect sharp insights, bold predictions, and clear signals on what to watch next. </P> Conference Proceeding: Tech Supplier Tue, 05 May 2026 04:00:00 GMT Laurie Buczek, Greg Ireland, Bryan Ma, Heather West, PhD https://my.idc.com/getdoc.jsp?containerId=DIR2026_MKTG_TO_AS&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>These event proceedings were presented at the IDC Directions conference in Boston in April 2026.</P><P>Join IDC experts in a thought-provoking discussion where they unveil insights into AI's impact on enterprise strategy, inspect where companies are on their journey, and share what this means for how marketers can deliver value to the C-suite.</P> Conference Proceeding: Tech Supplier Tue, 05 May 2026 04:00:00 GMT Andrea Siviero, Tony Olvet https://my.idc.com/getdoc.jsp?containerId=DIR2026_GS_MW&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>These event proceedings were presented at the IDC Directions conference in Boston in April 2026.</P><P>The technology industry is entering one of its most significant expansion cycles in three decades — but the drivers of growth are fundamentally different. This keynote examines the two phases of the AI supercycle: the massive global infrastructure build-out underway today and the enterprise adoption wave that will follow. Meredith Whalen (chief product, research, and delivery officer, IDC) will share IDC's latest forecasts on AI spending, the ripple effects across devices and software markets, and the shift toward agentic platforms and AI-driven services. As AI reshapes the technology ecosystem, value is moving to new layers of the stack, creating new winners and new risks for vendors. Attendees will gain a clear view of where value will accrue and how technology providers must position to capture it in the next phase of AI-driven growth.</P> Conference Proceeding: Tech Supplier Tue, 05 May 2026 04:00:00 GMT Meredith Whalen https://my.idc.com/getdoc.jsp?containerId=DIR2026_DATA_SB_JG&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>These event proceedings were presented at the IDC Directions conference in Boston in April 2026.</P><P>As AI agents become central to enterprise software strategies, buyer expectations are shifting from isolated features to end-to-end trust in how data is discovered, interpreted, and governed. This session examines how autonomous agents expose the strengths and gaps of current data, security, and governance capabilities, and why traditional guardrails are no longer sufficient. Leave with a clearer framework for positioning agentic capabilities around trust, control, and enterprise readiness.</P> Conference Proceeding: Tech Supplier Tue, 05 May 2026 04:00:00 GMT Jennifer Glenn, Stewart Bond https://my.idc.com/getdoc.jsp?containerId=DIR2026_INFRA_DM_DP&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>These event proceedings were presented at the IDC Directions conference in Boston in April 2026.</P><P>In this presentation, IDC analysts debate, compare, and contrast how to maximize ROI when deploying AI-ready infrastructure. They discuss how to scale these infrastructures; how cloud, on-premises, and hybrid approaches differ; and when each model wins.</P> Conference Proceeding: Tech Supplier Mon, 04 May 2026 04:00:00 GMT Dave Pearson, Dave McCarthy https://my.idc.com/getdoc.jsp?containerId=DIR2026_EMER_JB_ALA&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>These event proceedings were presented at the IDC Directions conference in Boston in April 2026.</P><P>IDC analysts Jitesh Bhayani and Ahmad Latif Ali explore the convergence of next-gen connectivity solutions built on 5G/6G, LEO satellite networks, and AI-driven network automation — and how they're helping enterprises unlock new business models for leadership in the digital era.</P> Conference Proceeding: Tech Supplier Mon, 04 May 2026 04:00:00 GMT Jitesh Bhayani, Ahmad Latif Ali https://my.idc.com/getdoc.jsp?containerId=DIR2026_INFRA_JG_PG&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>These event proceedings were presented at the IDC Directions conference in Boston in April 2026.</P><P>Uncover what it means to implement an AI-ready data storage infrastructure. IDC experts will unpack data logistics, data protection, cyber-recovery, and data security, including how they differ from storage infrastructure and what vendors need to know now.</P> Conference Proceeding: Tech Supplier Mon, 04 May 2026 04:00:00 GMT Phil Goodwin, Jennifer Glenn