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Why Are Wholesale Telcos in the EMEA Region Implementing AI?

Jan Hein Bakkers — Thu, 30 Oct 2025 04:00:00 GMT

This IDC Survey Spotlight highlights data from IDC's Europe, the Middle East, and Africa (EMEA) Telco Survey, conducted in August 2025. The data provides insights into the goals of AI initiatives undertaken by wholesale operators.

Smart Contact by Enreach: A Comprehensive AI-Powered Portfolio Built for Europe

Oru Mohiuddin, Chris Barnard — Wed, 29 Oct 2025 04:00:00 GMT

Enreach's portfolio focuses on democratizing enterprise-grade AI and automation for European SMBs through its UCaaS and CCaaS offerings, enhancing productivity and cost efficiency. With a comprehensive suite of fixed/mobile communication, broadband, conversational AI, and contact center solutions, Enreach integrates AI into all layers of communication. Its dual role as a service provider and cloud software vendor, combined with GDPR compliance and regional expertise, positions it uniquely to address SMB needs while aligning with European regulatory and localization requirements.

Event Marketing in the Age of AI, 2025

Laurie Buczek, Wayne Kurtzman — Sat, 18 Oct 2025 04:00:00 GMT

This IDC Survey reveals that event marketing remains a cornerstone of B2B brand building and lead generation, with nearly half of tech buyers planning to use events for in-person collaboration over the next year. While economic uncertainty has led some CMOs to pause or decrease investment in large-scale events, overall budgets for event marketing are rising — driven by the adoption of AI, diversification of event formats, and a focus on immersive, hyper-personalized experiences. Marketers are moving away from a "one size fits all" approach, leveraging hybrid, virtual, and intimate in-person events to meet evolving audience expectations and maximize ROI.

“AI is revolutionizing event marketing, enabling brands to create unforgettable, personalized experiences that resonate deeply with their audiences," states Laurie Buczek, Group VP, IDC Executive Insights. “Event marketing is no longer just an option — it’s a strategic imperative for building strong brands in today’s competitive landscape.”

Businesses Expect More Options and Flexibility for UCC Solutions

Oru Mohiuddin — Tue, 30 Sep 2025 04:00:00 GMT

This IDC Market Presentation examines insights from IDC’s European Enterprise Communication and Collaboration Survey, 2025, which reveals growing segmentation in the unified communications (UC) market as businesses demand greater choice and flexibility. This shift calls for UC providers to reassess strategies and align with evolving needs.

Current UC offerings often force binary choices, leaving businesses to compromise between scalability/flexibility and transparency/control. While cloud remains attractive for cost and scalability, some organizations are moving back to on-premises deployments to regain control, especially in regulated or sensitive sectors. Geopolitical factors, including the U.S. Cloud Act, add to this trend. Importantly, 60% of European businesses plan to either fully or partially replace their UC solutions in the next two years, underscoring rapid market change.

A new era of coexistence is emerging in which deployment models — on-premises, private cloud, and public cloud — complement rather than substitute one another. Two-thirds of businesses are already running hybrid deployments, combining models to meet diverse needs.

While hybrid approaches bring value, they also introduce cost, integration, and operational complexity. In the era of AI-driven automation, this creates opportunities for providers to innovate, simplify, and deliver more seamless UC environments.

European SMB Telecom Strategy Service Provider Profile: Vodafone Business

Daniela Rao, Alejandro Cadenas — Tue, 30 Sep 2025 04:00:00 GMT

This IDC Market Presentation summarizes the strategies of Vodafone Business in the small and medium-sized business (SMB) market, highlighting its main strategic and go-to-market approaches and differentiators. The presentation also provides an IDC analysis that synthesizes strengths, challenges, and market opportunities and makes actionable recommendations to strengthen the company's market impact and differentiation.

Mobile Satellite Services Spectrum Goes Mainstream: SpaceX's Echostar Deal Marks Industry Inflection Point

Simon Baker, Ahmad Latif Ali — Tue, 30 Sep 2025 04:00:00 GMT

This IDC Market Note examines SpaceX's $17 billion acquisition of Echostar's mobile satellite services (MSS) spectrum assets. This deal marks a pivotal shift in satellite connectivity, enabling direct-to-cell (D2C) services and intensifying competition with mobile operators and satellite rivals. By securing scarce midband spectrum, SpaceX is positioned to drive industry convergence, expand rural and enterprise coverage, and future-proof Starlink's mobile ambitions, though challenges remain in device integration, international adoption, and monetization. This deal cements SpaceX's disruptive role in global connectivity.

What Are the Top Strategic Connectivity Priorities for Enterprises in 2025?

Brandon Butler — Tue, 30 Sep 2025 04:00:00 GMT

This IDC Survey Spotlight highlights a question from IDC's annual global Future Enterprise Connectivity Infrastructure and Services Survey, conducted in August 2025 (n = 758), which queried respondents on what their top strategic connectivity priorities were that will improve their business outcomes in the next year.

The results reveal key themes driving the enterprise network and connectivity initiatives this year, including networking and security convergence through the deployment of zero trust practices; optimized access to and across clouds; and preparing the network for a flood of AI workloads.

Ericsson's Industry Analyst Event 2025: Diversifying Portfolio of Private 5G, Connected Device, and Network API Solutions Key for Enterprises' Digital and AI Transformation Agenda

Jason Leigh — Mon, 29 Sep 2025 04:00:00 GMT

This IDC Link highlights new announcements and key strategic takeaways from Ericsson's September Industry Analyst Event in Boston. In the view of IDC, the event made a strong case that Ericsson has a strong command of the market dynamics and is pivoting its efforts and solution portfolio to address the more diverse, and often niche, opportunities to monetize 5G's second act presented by the commercialization of 5G advanced features.

IDC Innovators: Telecom Business Support Systems, 2025

Chris Silberberg — Mon, 29 Sep 2025 04:00:00 GMT

This IDC Innovators presentation highlights three innovative technology vendors delivering results for telecom customers through their business support systems (BSS) offerings, encompassing monetization and customer experience capabilities. IDC Innovators are emerging vendors with revenue <$100 million that have demonstrated either a groundbreaking business model or an innovative new technology — or both. This IDC Innovators profiles three vendors that offer telecom BSS solutions in differentiated approaches to a market set to change rapidly over the next five years. It discusses why IDC regards these vendors as innovators and outlines the strengths and challenges of each.

"Telcos are overhauling their BSS platforms as they seek more streamlined operating environments and try to unlock new revenue streams. Successful transformation relies on knowledgeable partners, adoption of new AI capabilities, and the configurability to support a broad range of customer service, monetization, and partner ecosystem models." — Chris Silberberg, research manager, Telecom Operations and Monetization, IDC

EMEA Communications Platform-as-a-Service Market Forecast, 2025–2029

Melissa Holtz-Fremeijer — Fri, 26 Sep 2025 04:00:00 GMT

This IDC Market Forecast presents a forecast of EMEA communications platform-as-a-service market for 2025–2029.

"The CPaaS market in EMEA is developing at varying levels of maturity across the region. As adoption of digital technologies accelerates, CPaaS is set to evolve further, shaped by enterprises' growing demand for AI-powered customer experience solutions. While adoption of communication channels and APIs differs by country, the use of AI to enable intelligent multichannel conversations and automation will accelerate as the technology is a key driver across the region's CPaaS ecosystem," said Melissa Holtz-Fremeijer, senior research manager, IDC Europe Infrastructure and Communications.