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AI Is Widening the Asia/Pacific Connectivity Gap

Nikhil Batra — Mon, 20 Jul 2026 04:00:00 GMT

Asia/Pacific organizations are putting AI near the top of their agenda, but their networks are less ready for it than they think. This document explores what the shift to AI means for the enterprise network across Asia/Pacific, drawing on insights from the IDC’s 2025 Asia/Pacific Enterprise Connectivity and Telecom Services Survey. It also discusses AI infrastructure priorities, AI networking challenges, partner preferences by market, and the role organizations expect providers to play.

“AI conversations generally start in the cloud — that is where the data, the models, and the compute already sit. And as a result, the hyperscalers are the first port of call for organizations,” says Nikhil Batra, Senior Research Director, Telecom. “But the moment AI has to work across clouds and sites, the network becomes the constraint, and that is the opportunity for telcos to get back into the conversation.”

IDC Survey: U.K. Buyers’ Perspective on AI in UC&C — Insights from IDC’s U.S. Enterprise Communication Services Survey, 2025

Graham Fruin — Mon, 20 Jul 2026 04:00:00 GMT

This IDC Survey analyzes U.K. buyers’ perspectives on unified communications and collaboration (UC&C), particularly their preferences for and adoption levels of AI in business communications and the broader enterprise applications ecosystem. It assesses how U.K. organizations are embedding AI into their UC&C strategies and broader transformation agendas and evaluates investment priorities, purchase drivers, and important capabilities for knowledge workers.

Market Share: European Enterprise Videoconferencing Equipment Shares — Vendors that Shaped 2025

Graham Fruin — Mon, 20 Jul 2026 04:00:00 GMT

This IDC study examines the 2025 market shares of the leading vendors in the European enterprise videoconferencing equipment market.

"The videoconferencing market is evolving, but not in isolation. Integrations of advanced AI tools across the UC&C spectrum are creating a better environment for enhanced collaboration, improved meeting experience, and bringing greater parity between virtual and physical participants." — Graham Fruin, senior research analyst, European Enterprise Communications and Collaboration, IDC

IDC Survey Spotlight: As Agentic AI and GenAI Commerce Solutions Top Hotel Operators' Investment Agenda, What Will Ultimately Determine Which Operators Turn That Ambition into Competitive Advantage?

Dorothy Creamer — Fri, 17 Jul 2026 04:00:00 GMT

This IDC Survey Spotlight looks at how hotels face an agentic commerce sequencing problem as investment plans outpace infrastructure.

Major hotel brands are racing to apply agentic commerce capabilities, but worldwide plans for agentic commerce are outpacing the data and infrastructure investments those capabilities depend on. And herein lies the issue. Hotels want agentic commerce as a salve for losing bookings to other channels — a familiar problem they faced when online travel sites emerged. The risk now is not being surfaced at all to potential guests who are shifting their discovery funnel into AI-led channels. This means investments in data modernization and the systems to support that discovery will be more important, but currently, the trend is tipping the other way.

"Hospitality operators must tread a careful line," says Dorothy Creamer, senior research manager, Hospitality and Travel Digital Transformation Strategies, IDC. "Planning for the future requires a well-calibrated balance and sometimes the patience to make sure that systems are built properly, which requires scalability, security, reliability, and redundancy. While agentic commerce investments are warranted, prevailing wisdom tells us that failure rates will increase if the appropriate infrastructure investments are not made."

Market Forecast: Worldwide Collaborative Applications Forecast, 2026–2030 — Agentic and Human's Multiplayer Quest

Wayne Kurtzman — Fri, 17 Jul 2026 04:00:00 GMT

This IDC presentation examines the worldwide collaborative applications market over the next five years, spanning team collaboration, enterprise communities, conferencing, virtual events, and email applications. The presentation frames collaborative applications as the human-connected grounding point for AI and agentic work and analyzes how that shift is reshaping demand, monetization, and competitive positioning through 2030, when the market is expected to exceed $128.6 billion. This document highlights the key drivers, inhibitors, and future developments redefining the market, from the move toward an integrated collaborative workspace, evolving pricing models, regulatory pressure, and regional dynamics. IDC provides forward-looking, advisory analysis and actionable recommendations for technology suppliers and enterprise buyers navigating a market where value increasingly comes from grounding AI in real work rather than expanding seats.

"Collaborative applications are the human-connected grounding point for AI and agentic work. Being expanded across the entire workforce, they are more multimodal, multiplayer, and engaging. Integration across key applications, workflow, and the collaborative stack results in consolidated, personalized workspaces, evolving toward an integrated collaborative workspace." — Wayne Kurtzman, research VP, Social, Communities, and Collaboration, IDC

IDC MarketScape: Worldwide Virtual Events Applications 2026 Vendor Assessment

Wayne Kurtzman — Wed, 15 Jul 2026 04:00:00 GMT

This IDC study highlights a rapidly evolving market, shaped by shifting buyer and attendee expectations, aggressive vendor road maps, and significant industry consolidation. Geopolitical pressures and economic uncertainty are driving a resurgence in virtual events, as is the need to maintain a fresh revenue pipeline. AI-related features, especially those focused on intent and content development, were prioritized over non-AI features, but that pendulum is swinging back toward the middle. Buyers now demand advanced AI capabilities, seamless CRM and application integrations, and, most critically, richer engagement formats with outcome-based metrics. As browser tracking cookies phase out, first-party data from virtual events and community platforms is gaining newfound importance. This study, based on interviews with vendors and customers, evaluates their products, strengths, and challenges, and when to consider them.

"People are not attending in-person events at the same rate as before, yet when virtual events provide ways to engage attendees and allow them to connect with the people they need to, they can energize a brand," according to Wayne Kurtzman, research vice president, Social, Communities and Collaboration, IDC. "People do not want a broadcast; they want a meaningful engagement experience. Many vendors are now providing products that enable client organizations to grow."

Market Forecast: Worldwide Communications Platform as a Service Forecast, 2026–2030

Masarra Mohamed — Tue, 14 Jul 2026 04:00:00 GMT

This IDC Market Forecast presents the worldwide revenue forecast for the communications platform-as-a-service (CPaaS) market for 2026–2030.

The CPaaS market is entering its next growth phase, moving beyond high-volume messaging into an AI-enabled engagement fabric that blends communications, context, identity, and orchestration. By 2030, the winners will be those that help enterprises automate trusted, personalized, and measurable customer journeys across every channel, while abstracting the growing complexity of fraud, compliance, network APIs, and AI operations.

Twilio Analyst Summit and SIGNAL 2026: Unveiling Twilio’s Conversations Layer for the Agentic Era

Hayley Sutherland — Mon, 13 Jul 2026 04:00:00 GMT

This IDC Market Note summarizes the major announcements, customer and partner session highlights, and analyst observations from Twilio’s Analyst Summit (May 5) and SIGNAL 2026 conference (May 6–7) in San Francisco, California. It covers the new Conversations Layer platform capabilities, key learnings from customer panels and partner sessions, and IDC’s assessment of the market implications for conversational AI.

市场份额：中国硬件视频会议市场份额，2H25：硬件承压，智能空间破局

Kai Cui — Mon, 13 Jul 2026 04:00:00 GMT

本IDC研究分析了2025年视频会议设备市场中领先供应商的市场份额。

通过本报告，您将洞察中国视频会议市场在2025年的结构性调整：传统硬件市场短期回落，但底层需求并不会消失；政府和教育项目波动拖累整体表现，但金融、电信、制造等行业展现出更强的韧性；会议室终端仍是主体，但会议屏、安全会议管理和行业视频应用正在成为新的增长抓手。未来视频会议行业需要解决的问题，不再是”能不能开会”，而是”会议空间是否可用、会议内容是否可信、会议数据是否可控、会议过程是否能够被AI理解并转化为下一步行动”。

中国企业通信市场助理研究总监崔凯表示：”2025年的下滑不是视频会议行业失去价值，而是传统硬件叙事失去弹性。客户不会再为普通会议室重复买单，但仍会为稳定、安全、可运维、可被AI理解的会议空间买单。未来有竞争力的厂商，不是把AI摘要装进终端，而是把会议终端变成企业空间中的AI协同入口。”

市场份额：中国云会议市场份额，2H25：长尾市场加速

Kai Cui — Fri, 10 Jul 2026 04:00:00 GMT

本IDC研究分析了2025年云会议市场领先厂商的市场份额。

通过本报告，您可以了解2025年中国云会议市场的规模变化、增长动力和竞争格局。报告重点分析主要云会议厂商的市场份额变化，梳理公有云与私有云会议市场的结构演进，并观察AI能力、长尾付费和企业采购模式变化对中国云会议市场的影响。

中国企业通信市场助理研究总监崔凯表示：“2025年的中国云会议市场进入了更细颗粒度的商业化阶段。云会议的价值不再只体现为把人拉进同一个线上会议室，而是帮助用户把会议内容整理清楚、沉淀下来，并推动后续工作继续向前。谁能同时抓住长尾付费和AI增值，谁就更有机会在下一阶段市场竞争中保持增长。”