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IDC Survey Spotlight: How Do Developer Programs Earn a Developer's Time?

Adam Resnick — Tue, 11 Aug 2026 04:00:00 GMT

This IDC Survey Spotlight examines how developer programs earn a developer's time, drawing on insights from IDC's September 2025 Modern Software Development Survey. Learning and skill-building resources rank as the strongest draw at 34%, while discounts, perks, and incentives rank lowest at 14%, a gap of more than two to one. Unclear program structure is the leading deterrent at 25%, followed closely by excessive time or effort required to participate and an unresponsive program team.

These findings suggest developer programs earn a developer's time by teaching well and running efficiently. Suppliers should prioritize learning content, clear navigation, and responsive program teams and treat discounts and promotional incentives as a supplement.

Market Forecast: Worldwide IT Leasing and Financing Forecast, 2026–2030

Lara Greden — Tue, 11 Aug 2026 04:00:00 GMT

This IDC presentation provides the five-year forecast for the IT leasing and financing market and delivers insights into the drivers and inhibitors of growth.

"Financing and leasing enable flexible, OPEX-based procurement that protects against technology obsolescence and depreciation risk while improving budget predictability, particularly valuable for AI infrastructure and rapid refresh cycles. These models conserve capital while also bundling sustainability benefits such as circularity and ITAD, which most buyers weigh as important decision criteria." — Lara Greden, senior research director, Networking and Infrastructure Services, Enterprise Infrastructure at IDC

IDC MarketScape: Worldwide AI-Enabled Order Orchestration and Fulfillment Applications for B2B and Manufacturing 2026 Vendor Assessment

Heather Hershey — Mon, 10 Aug 2026 04:00:00 GMT

This IDC study evaluates vendors of worldwide AI-enabled order orchestration and fulfillment applications for B2B and manufacturing in 2026. The vendor assessment examines a market shaped by contractual complexity, multitier distribution networks, and extended production cycles, where order management sits at the critical intersection of front-end commercial activity and back-end supply chain execution. The document evaluates vendors on their ability to orchestrate complex, multiparty, contract-governed trade at scale. It also considers the role of deterministic AI and proven automation capabilities in recognition of the reliability and control that B2B buyers demand. Furthermore, tariff volatility and shifting regulatory environments across the global supply chain elevate trade compliance automation as a top-of-mind requirement. This IDC MarketScape serves as a guide for pragmatic buyers in search of platforms that deliver measurable efficiency gains once fully deployed.

"In B2B manufacturing, order management and orchestration succeeds not through the flashiest AI, but through platforms that hold up under contractual complexity and prove their value in consistency, auditability, operational efficiency, and measurable return on investment over the long haul," said Heather Hershey, research director, Worldwide Digital Commerce, IDC

IDC Survey Spotlight: Where Is Developer Attention Headed Next?

Adam Resnick — Mon, 10 Aug 2026 04:00:00 GMT

This IDC Survey Spotlight examines how developers want to reallocate their time across development activities, and where they are most ready to hand work to automation. IDC’s 2025 Modern Software Development Survey (n = 524) finds developers want more time for security and design work and less time on bug tracking and debugging. Forty-five percent want more time for security testing and 41% for design and architecture, while 33% want less time on bug tracking and 31% on debugging. Coding holds steady, with developers wanting modestly more time on it than less.

These findings suggest developer attention is moving from defect work toward judgment work as AI tools mature. AI development tools already handle debugging well, addressing a task developers want off their plate, but code review has not kept pace and remains the harder problem, and agentic AI is multiplying the code developers must review. Suppliers that build code review tools that work out of the box, ensure quality, security, and guardrails, provide automated multi-model orchestration, and make the work enjoyable are best positioned to capture this shift, since developers who value these tools also influence enterprise purchasing decisions.

IDC's Worldwide Event-Driven Automation and Analytics Taxonomy, 2026

Carlos Gonzalez — Mon, 10 Aug 2026 04:00:00 GMT

This IDC Market Presentation provides a comprehensive framework for classifying and analyzing the evolving event-driven software market. It restructures core segments (such as messaging middleware, stream processing software, and IoT application platforms) into detailed submarkets, standardizes terminology, and addresses governance, interoperability, and observability. This taxonomy enables technology strategists, architects, and buyers to evaluate, compare, and implement event-driven solutions with clarity and consistency across distributed, real-time digital platforms.

"Event-driven automation and analytic solutions are being significantly impacted by the rise of agentic artificial intelligence. The capability to analyze and act upon data in real time will translate to operational efficiency gains across several industries," said Carlos M. González, research manager, event-driven automation and analytics, IDC.

IDC's Worldwide Semiannual Software Development and IT Operations Tracker Taxonomy, 2026

Rasmus Andsbjerg, Matthew Flug — Mon, 10 Aug 2026 04:00:00 GMT

This IDC study outlines market segmentation and measurement methodologies for the Worldwide Semiannual Software Development and IT Operations Tracker, including software markets, company, geography, deployment type, and revenue metrics reported. It serves as the foundation for understanding the reported segments of the tracker and describes how these segments relate to IDC research in general.

"IDC's Worldwide Semiannual Software Development and IT Operations Tracker taxonomy represents a comprehensive outline of segments reported in the data product," said Matthew Flug, research manager, Intelligent Application Modernization and Deployment Platforms at IDC.

Market Forecast: Worldwide Business Intelligence and Analytics Software Forecast, 2026–2030

Megha Kumar — Mon, 10 Aug 2026 04:00:00 GMT

This IDC study provides a five-year forecast for the worldwide business intelligence and analytics (BIA) software market and delivers insights into the drivers and inhibitors of growth. The BIA software market continues to expand as organizations seek to accelerate decision-making with data-driven insights. Many organizations are also modernizing their workloads to the cloud, while others seek advanced analytics and self-service capabilities.

"Organizations will increasingly lean toward agentic analytics capabilities to drive efficiency and empower users. This will drive investment in semantics and ontologies to improve agent context and trust in AI-generated insights. There will also need to be a shift in organizational culture that provides guidance and guardrails for leveraging actionable insights or recommendations," said Megha Kumar, research vice president, Analytics and AI at IDC.

Market Forecast: Worldwide Employee Experience Software and Services Forecast, 2026–2030

Zachary Chertok, Leonardo Freitas — Mon, 10 Aug 2026 04:00:00 GMT

This IDC study presents IDC's five-year worldwide forecast for the employee experience (EX) software and services market, examining the drivers, inhibitors, and future developments shaping its growth. It explores how agentic AI and experience-level agreements (XLAs) are turning EX from a set of disconnected tools into a managed operating system for work, learning, and well-being, and how the HR-IT partnership is deepening into a distinct buyer remit as organizations work to connect EX to customer experience outcomes. The study also covers regional market dynamics, changes from IDC's prior forecast, and guidance for technology suppliers on aligning their portfolios, governance capabilities, and go-to-market strategies with these shifts.

Market Forecast: Worldwide IT Service Management Software Forecast, 2026–2030

Snow Tempest — Mon, 10 Aug 2026 04:00:00 GMT

This IDC presentation provides the five-year forecast for the IT service management (ITSM) software market for 2026–2030.

"The established market for IT service management tools is transforming fast, with changes from AI and new entrants to the market." — Snow Tempest, research manager, IT Service Management, IDC

Market Forecast: Worldwide Marketing Campaign Management Applications Forecast, 2026-2030

Roger Beharry Lall, Gerry Murray — Mon, 10 Aug 2026 04:00:00 GMT

This IDC study provides the five-year forecast for the worldwide marketing campaign management applications market and delivers insights into the drivers and inhibitors of growth.

The market is expected to reach $62.6 billion by 2030, growing from $34.4 billion at a CAGR of 12.7%. This research examines how agentic AI and cloud-delivered solutions are reshaping investment in AI-ready marketing workflows.

"At nearly $63 billion by 2030, the scale of this market reflects something more than incremental software spending. Campaign management is evolving from a tool marketers use into a system that increasingly runs itself, and agentic AI is the engine behind that shift. Organizations building AI-ready data foundations today are the ones that will capture disproportionate value over the forecast window," said Gerry Murray, research director, Marketing and Sales Technology at IDC.