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Global Partner Survey 2025: North America Infrastructure, Cloud Marketplaces

Danielle Ibran — Sat, 22 Nov 2025 05:00:00 GMT

This IDC Survey Spotlight highlights the pivotal trends shaping cloud marketplace strategies, including enhanced ecosystem collaboration, mainstream adoption of co-selling, increased focus on marketplace visibility, flexible pricing models, and the evolution of procurement into a strategic function. Together, these trends illustrate how organizations are leveraging marketplace-driven approaches to accelerate growth, foster innovation, and deepen customer engagement in an increasingly competitive digital landscape.

How Do Developers Spend Their Time?

Adam Resnick — Sat, 22 Nov 2025 05:00:00 GMT

This IDC Survey Spotlight examines how software developers allocate their time across core development activities, operational tasks, and communication overhead. Survey respondents chose from a list that included coding, software testing, debugging, quality assurance, deployment, meetings, and CI/CD implementation, among other activities. The key finding is that quality verification activities — testing, debugging, and QA — consume substantially more developer time than writing code itself, revealing where productivity tools can deliver the greatest impact. The first slide displays a chart of survey results, while the second slide provides analysis and strategic implications for technology suppliers, particularly those developing AI-assisted development tools.

Amazon unBoxed 2025: Channels, Partners, and Agents fueling full-funnel advertising for clients of all sizes

Roger Beharry Lall, Lynne Schneider, Alex Holtz — Fri, 21 Nov 2025 05:00:00 GMT

Amazon’s unBoxed 2025 conference showcased a major AI-driven overhaul of its advertising ecosystem. The company unveiled new agentic AI tools—Ads Agent and Creative Agent—within a unified Campaign Manager that merges Amazon DSP and its Amazon Ad Console. Advertisers can now create, optimize, and generate campaigns using natural language and AI automation. New Full-Funnel Campaigns unify Sponsored Products, Brands, display, and streaming TV with dynamic optimization. New capabilities in Amazon Marketing Cloud aim to broaden audience building and measurement. IDC views this as Amazon’s strategic bid to become marketers’ central operating system, challenging incumbents from across the adtech, and creative apps ecosystems.

Closing the Skills Gap: The New Battleground for Cloud, AI, and Sovereign Success in the Middle East and Africa

George Ayad, Jebin George — Fri, 21 Nov 2025 05:00:00 GMT

This IDC Market Presentation provides an in-depth analysis of the growing Cloud skills gap in the Middle East and Africa. The study investigates the profound impact of this skills shortage across vital areas, including digital sovereignty, AI adoption, and partnerships. Utilizing recent data from IDC's Cloud Survey, 2025, IDC's Digital Sovereignty Survey, 2025, and IDC's Partner Survey, 2025, among other sources, the presentation offers a robust root cause analysis. It highlights key vendor initiatives and delivers actionable guidance for both technology buyers and suppliers to effectively bridge this crucial skills gap, which is critical for driving cloud adoption and market growth.

Commvault Introduces "Resilience Ops" at SHIFT 2025

Phil Goodwin, Archana Venkatraman, Johnny Yu — Fri, 21 Nov 2025 05:00:00 GMT

No one disputes that resilience -- whether business, data or cyber -- is an organizational imperative, and putting the necessary people, process and technology into place can be challenging. At its recent Commvault SHIFT 2025 event in NYC, Commvault introduced the concept of "Resilience Operations," or ResOps, as a framework to bring together the needed components within organizations.

Global NaaS Event 2025: Transformation toward AI-driven Networking

Ghassan Abdo — Fri, 21 Nov 2025 05:00:00 GMT

The transformation of network infrastructure driven by AI, automation, new business models, and demand for trust elevates the role of NaaS as enabler of this transformation. Mplify has a key role to standardize definition of NaaS, create opportunities for interoperability and collaboration among vendors, service providers, and enterprises.

IDC MarketScape: Worldwide Influencer Management for SMB Companies 2025–2026 Vendor Assessment

Roger Beharry Lall — Fri, 21 Nov 2025 05:00:00 GMT

This IDC study provides an assessment of worldwide influencer management for SMB companies for 2025–2026. Influencer marketing isn't just a trendy tactic — it's a strategic, technology-driven discipline that sits squarely in the center of modern marketing operations. Today, influencer management platforms (IMPs) are comprehensive, end-to-end solutions. These powerful systems integrate AI-powered creator discovery, campaign orchestration, advanced analytics, compliance enforcement, and streamlined payment automation.

Several key trends define the market landscape and drive demand for these advanced tools: AI is now core infrastructure for personalization, regulatory pressures demand accountability, and channel diversification is nonnegotiable. Crucially, the professionalization of creators, particularly micro-influencers and midtier influencers, now drives the highest engagement and ROI. Consequently, successful platforms must support cross-channel campaigns, enable full-funnel attribution, and guarantee seamless integration with the wider martech ecosystem.

When assessing vendors, buyers should look for proven strength in workflow automation, robust analytics, and global reach. The selection process must align directly with organizational size and strategic integration needs, prioritizing vendors that deliver strong automation, data-driven insights, and guaranteed compliance. Ultimately, the most successful brands treat their IMP as a growth engine. They invest in comprehensive platforms that enable scalable, measurable, and compliant influencer programs, cementing influencer management's role as essential infrastructure within the marketing tech stack.

"From trivial tactic to essential martech component, influencer management is now the key to scaling in an AEO-driven landscape. It provides SMBs with the unique opportunity to drive discovery, introduce new products, and effectively disrupt brands with larger budgets and more resources." — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC

IDC MarketScape: Worldwide Multi-Enterprise Supply Chain Commerce Network 2025 Vendor Assessment

Simon Ellis, Reid Paquin — Fri, 21 Nov 2025 05:00:00 GMT

This IDC study uses the IDC MarketScape model to provide an assessment of several providers participating in the multi-enterprise supply chain commerce network market. The IDC MarketScape is an evaluation based on a comprehensive framework and a set of parameters that assesses providers relative to those factors expected to be most conducive to success in a given market during both the short term and the long term.

"The push to outsource supply chains has created opportunities but also challenges, namely the ability to communicate in real time and have acceptable levels of visibility both upstream and downstream has become increasingly problematic. As organizations look for ways to respond more effectively to disruption, the ability to work within the appropriate set of supply chain networks will improve decision-making and raise the performance of the supply chain materially," says Reid Paquin, research vice president, Worldwide Industry Ecosystems and Business Networks Strategies.

IFS Industrial X Unleashed: Industrial AI, Applied

Mickey North Rizza, Aly Pinder — Fri, 21 Nov 2025 05:00:00 GMT

IFS held its IFS Industrial X Unleashed event, November 12 – 14, 2025 in New York City. The event highlighted AI’s impact on the industrial value chains and ecosystem of partners and clients. IFS shared its vision, demonstrated specific applications of IFS.ai in action within industrial settings, as well as unveiled partnerships through applied customer examples.

The attendees were a few hundred and a combination of industry analysts, partners and customers. AI’s impact was showcased throughout with its platform tied to its ecosystem of partners and clients, specifically integrated to cut across the human worker, the digital worker and robots. It was a terrific method to showcase the value IFS brings to its customers, partners and customer’s customers.

Oracle AI World 2025: Identity's Rise in AI's Cloudy Skies

Emanuel Figueroa — Fri, 21 Nov 2025 05:00:00 GMT