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IDC PlanScape: Defining the Opportunity for Hospitality and Travel Media Networks

Dorothy Creamer — Tue, 22 Sep 2026 04:00:00 GMT

This IDC PlanScape defines what a media network is for a hospitality or travel operator, explains why the category has become important, identifies the stakeholders who must fund and govern it, and lays out a phased path to grow the bottom line by selling advertising, both to outside brands and to the operator's own on-property and brand-owned ancillaries, products, and services. None of this works without the first-party data that an operator already holds. This data is the targeting engine behind every ad sold through the network, whether the buyer is an outside brand or the operator's own spa or restaurant, and it is what turns advertising from an interruption into a personalized offer a guest is more likely to welcome.

"Every hospitality and travel operation is already sitting on vast amounts of valuable guest and traveler data," says Dorothy Creamer, senior research manager, Hospitality and Travel Digital Strategies, IDC. "This very data is often untouched or ineffectually used to drive revenue for properties and operators. A media network offers the potential to leverage this data twice: once to sell an outside brand's ad and once to sell the operator's own spa appointment or dinner reservation. Most travel and hospitality organizations have not decided who inside the organization owns the opportunity. Brands must build for these opportunities while recognizing the importance of organizational ownership along with the technology decisions that need to be made."

IDC Survey: Convergence of Operational and Analytical Workloads

Marlanna Harrington, Devin Pratt — Tue, 22 Sep 2026 04:00:00 GMT

This IDC Survey examines how organizations are approaching converged operational and analytical workloads as part of broader AI, data, and modernization initiatives. The report highlights that convergence is becoming an increasingly important consideration for supporting real-time insights, operational efficiency, and emerging AI use cases.

Organizations appear to be pursuing a range of architectural approaches based on their existing environments, priorities, and maturity levels. While progress is evident, areas such as governance, data quality, security, and operational complexity continue to influence how quickly and effectively convergence strategies evolve.

IDC Survey: Regional Differences in AI-Enabled Work Momentum

Amy Loomis, Ph.D. — Tue, 22 Sep 2026 04:00:00 GMT

This IDC Survey examines regional differences in adopting AI-enabled workplace solutions based on the results of IDC’s Future of Work Survey, conducted on 1,146 director-level and above leaders across North America, Europe, and Asia/Pacific.

This report explains how AI adoption, having moved from experiment to strategic priority almost everywhere in the past year, is now producing such different returns by region. Speed bought North America the highest ROI, with 65% reporting positive returns, but it also bought the sharpest edge: no region reports more concern about security or job displacement. Europe took the opposite bet, building AI decision rights into IT and moving cautiously on agentic autonomy, and that caution shows up in the numbers that matter to a facilities budget too; the region has the lowest investment in AI-enabled workplace technology. Asia/Pacific outspent both of them, committing the largest AI budgets and leading adoption breadth, particularly in frontline automation and low-code tools; however, breadth has not closed its ROI gap: only 48% report positive returns, and Asia/Pacific also reports the most concern about unclear governance frameworks.

The three regions started from different postures — speed, control, and breadth — but are converging on the same findings: security and privacy top every region’s concern list, and operational efficiency tops every region’s investment list. What separates them by 2027 will have less to do with how fast one region moved than with whether it paired that speed with governance built to sustain it. “Every region is solving the same problem on a different clock,” said Amy Loomis, group vice president, Workplace Solutions at IDC. “The organizations pulling ahead are the ones that decided what to do with governance and talent before the tools arrived, not after.”

Market Share: Worldwide Software Change, Configuration, and Process Management Shares, 2025 — AI Leverage Drives DevOps Growth

Melinda-Carol Ballou — Tue, 22 Sep 2026 04:00:00 GMT

This IDC study examines the 2025 shares of the leading vendors in the worldwide software change, configuration, and process management (SCCPM) market. The worldwide SCCPM market reached $13.3 billion in 2025, growing 22.0% year over year as organizations invested in AI-assisted development tools and leveraged both larger platform relationships and technologies from a vibrant SCCPM sector with multiple providers growing 20+%. That said, the top 5 vendors together hold more than half of all market revenue, with the two leading platforms separated by less than 5 percentage points and all other vendors competing for the remainder.

"Double-digit growth for SCCPM continues, driven by software velocity, AI, emerging agents, and AI governance imperatives. SCCPM adoption reflects ongoing expansion and investment in code repositories and DevOps," said Melinda Ballou, research director AI Assurance, ALM, Quality and Portfolio Strategies at IDC. "Demand for collaboration, code governance, speedy delivery and efficiency, combined with AI adoption, underpin fast growth as organizations seek to optimize, incorporating effective AI governance, quality, and agentic orchestration in the face of geopolitical and economic volatility."

IDC MarketScape: Worldwide Construction Management Software 2026 Vendor Assessment

Jeffrey Hojlo — Mon, 21 Sep 2026 04:00:00 GMT

This IDC MarketScape report analyzes vendors in the construction management software segment.

“The AEC industry is accelerating toward digital, virtually overnight in some cases from paper and analog. They realize that the age-old challenges in the construction industry of cost and time overruns, quality and safety issues, as well as true integrated project delivery (IPD) and collaboration can be alleviated through much of the construction management software available today,” said Jeffrey Hojlo, research vice president, IDC’s Industrial Ecosystems, Engineering, & Product Innovation Strategies.

IDC MarketScape: Worldwide Retail Merchandise Financial Planning Solutions 2026 Vendor Assessment

Ananda Chakravarty — Mon, 21 Sep 2026 04:00:00 GMT

This IDC study assesses vendors in the worldwide retail merchandise financial planning market. Merchandise financial planning is a decades-old discipline that moved from manual spreadsheets to codified top-down/bottom-up reconciliation built around preseason, in-season, and postseason cycles, with OTB and WSSI tracking. That model has hit its limits, and MFP has begun a dramatic shift toward AI and forward-looking agentic models that run continuously and holistically. For buyers, the harder work is outside the software selection. Retailers need to evaluate their internal planning considerations to determine how to leverage upcoming capabilities in data, AI, and workflows that exceed those of standard spreadsheets. This usually means change management and new ways of working. However, the end results will provide the necessary edge to maintain a modern retail operation and plan accordingly.

“Retailers able to make the transition to leveraging compute technology — whether it is heuristic or more advanced AI — will come away with advantages over those resorting to manual engagement and merchant-only perspectives,” says Ananda Chakravarty, VP Research, IDC Retail, Hospitality, and Media Insights.

IDC MarketScape: 中国企业资源管理市场AI Agent 2026年厂商评估

Wenting Xu — Mon, 21 Sep 2026 04:00:00 GMT

本IDC研究聚焦在中国市场开展ERM AI Agent业务的技术厂商，针对入选技术厂商的能力和战略进行综合评估。2026年企业数字化转型持续深化，生成式AI与企业核心系统的融合从概念验证走向规模落地，推动ERM市场AI Agent进入能力升级与场景交付的关键期。当前，头部厂商已围绕财务共享、供应链协同、制造执行、人力资本管理等核心业务场景，构建从智能助手到自主执行Agent的产品体系，AI Agent在ERM领域的应用正从通用问答走向业务流程的深度嵌入。在此行业背景下，ERM AI Agent的核心价值与发展逻辑发生根本性转变，不再局限于单点查询辅助与流程自动化，而是朝着自主执行闭环、多智能体协同、可信治理、私有化适配、行业化深耕五大核心方向全面演进。

IDC企业级软件高级研究经理徐文婷表示："2026年AI Agent在ERM市场加速落地，产品形态与竞争格局呈现五大核心趋势，即从Copilot辅助向Agent自主执行升级，多智能体协同与跨系统打通成为标配，可信AI与幻觉管控成为企业采购刚需，私有化部署与信创适配加速渗透，行业化场景深耕成为差异化竞争关键。"

Market Analysis Perspective: Worldwide Talent Acquisition, 2026

Abhinav Shrivastava — Mon, 21 Sep 2026 04:00:00 GMT

This IDC Market Analysis Perspective provides insight into the current and future state of the worldwide talent acquisition (TA) market. It includes an overview of the current market landscape, a technology buyer perspective, a market outlook, and IDC's advice for technology suppliers/service suppliers in this market.

"With the rapid transformation of talent acquisition, tech vendors' AI capabilities have outpaced most buyers' ability to operationalize them, so technology suppliers that document measurable adoption and defensible governance will separate themselves from those that only demonstrate features. Trust, auditability, and skills validation will become the deciding factors in vendor selection over the next 12 to 18 months, as buyers move past pilot programs and demand evidence that AI-augmented hiring decisions are more efficient, transparent, explainable, and fair," said Abhinav Shrivastava, research manager, Talent Acquisition and Strategy, IDC.

New Player Has Entered: Googlebook Is a Modern, AI-Forward Take on Notebooks

Linn Huang — Mon, 21 Sep 2026 04:00:00 GMT

A new Android-and-ChromeOS hybrid, five OEM partners, and a Gemini-first interface aim to turn the laptop into an intelligent system. In light of the growth of AI experiences, features, and workloads, this feels like the right product at the right time. However, getting to mainstream adoption requires crossing a chasm that's fraught with Microsoft partners, channels, and programs.

Worldwide Server Workloads Infrastructure by Operating System Environment Market Overview and Trends, 2026

Max Pepper — Mon, 21 Sep 2026 04:00:00 GMT

This IDC Presentation provides an overview of workload spending trends for enterprise servers by operating system environment (OSE) and how these trends will impact future spending growth on OSEs. This overview serves as an update to Worldwide Server Infrastructure Workloads by Operating System Environment Forecast, 2025–2029 (IDC #US53804325, November 2025), providing a focused analysis of spending dynamics across workloads based on whether these workloads are running on servers supporting Windows, Linux, or mainframe or other OSEs such as Unix. As Linux continues to widen its lead as the default substrate for AI-driven infrastructure investment, and as Windows and mainframe/other OS settle into narrower, more specialized roles, understanding how these workload-level dynamics differ across operating systems is important for vendor strategy, deal positioning, and infrastructure planning.