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Automation, AI, and Agentic AI for FoW: Worldwide Tech Buyer Perspective

Erica Spinoni, Amy Loomis, Ph.D. — Mon, 09 Feb 2026 05:00:00 GMT

This IDC Survey explores the state of AI and agentic AI adoption in the workplace, highlighting global and regional differences in maturity, investment priorities, and organizational readiness. Our 2025 Future of Work Survey among 1,440 business leaders worldwide finds that organizations have implemented AI‑enabled work models, but most continue to evaluate AI investments through a short‑term efficiency lens rather than long‑term innovation.

"As organizations race to embed AI into the Future of Work, we see a widening gap between aspiration and execution. Most companies still evaluate AI through short‑term productivity gains, overlooking the transformative potential of innovation‑led outcomes. The companies that will lead in 2026 are those that invest not only in AI solutions, but also in the operating models, centers of excellence, and cross‑functional alignment needed to turn AI from isolated pilots into having enterprisewide impact," said Erica Spinoni, senior research analyst, IDC's Worldwide and EMEA AI-Enabled Future of Work.

EMEA C-Suite AI Outlook and Perception on Technology Providers, 2026

Martina Longo — Mon, 09 Feb 2026 05:00:00 GMT

This IDC Survey investigates how EMEA C-suite executives think AI impacts operations and decision-making and identifies key stakeholders in AI funding decisions, including AI centers of excellence (COEs). It also provides insights into the strategic role of technology partners for AI and digital initiatives.

This analysis is based on responses from the EMEA sample (300 respondents) of IDC's Worldwide C-Suite Tech Survey, conducted from August to September 2025.

Meta Q4 2025 Earnings: AI‑Driven Ads and the push to Agentic Commerce

Wayne Kurtzman, Roger Beharry Lall — Mon, 09 Feb 2026 05:00:00 GMT

The call drew a direct line from Meta’s AI investments to better ad performance and simpler workflows for advertisers. Management stressed “monetization efficiency” as a core goal: using AI models such as GEM and longer user behavior sequences to get more effective outcomes from roughly the same ad load, and to prioritize a smaller number of higher quality ads across Stories, Feeds, and Reels. They also highlighted new AI driven campaign tools designed to reduce setup friction and increasingly automate creative variation, placement, and optimization so brands can spend less time on manual tuning and more on strategy.

Meta also discussed commerce adjacent functionality such as click-to-message formats and paid messaging on WhatsApp which continue to scale. Additionally, the company plans to deepen its AI capabilities so more product discovery, discussions, and ultimately transactions can happen directly in chat rather than on external sites.

In parallel, Meta is extending ads to newer environments such as Threads in several major regional markets, using AI to manage ad load and relevance while navigating regulatory constraints in regions like the EU, where less personalized ad experiences and evolving youth and privacy rules shape how personalization and measurement can be applied.

OpenAI hopes to shift from Copilot to Coworker with new OpenAI Frontier Release

Shari Lava, Tim Law, Nancy Gohring — Mon, 09 Feb 2026 05:00:00 GMT

OpenAI Frontier is OpenAI's new enterprise platform for building, deploying, and managing AI agents designed to function as "coworkers" that are meant to handle real-world tasks across business systems. A key vision of the platform appears to be enabling shared business context and easy integration of agents built on any platform. This is one of the top priorities and challenges for enterprises that have deployed either individual agents or agents that can only interact with agents built within the same platform. The release represents a new competitive front in the emerging and already crowded agentic AI platforms segment; existing suppliers should take notice. With this solution, OpenAI hopes to address enterprise fragmentation of AI pilots that have not been delivering promised business value at scale.

Tackling CTV Advertising Identity, Measurement, and Frequency in a Closed-Loop Ecosystem for Campaign Optimization

Alex Holtz — Mon, 09 Feb 2026 05:00:00 GMT

This IDC Perspective explores the transformation of connected TV (CTV) advertising into a closed-loop, performance-driven ecosystem, as showcased at CES 2026. Industry leaders have operationalized identity interoperability, real-time measurement, and frequency governance through authenticated identity graphs, privacy-safe clean rooms, and AI-powered optimization. Key partnerships such as Amazon DSP and Roku demonstrate deterministic reach and outcome-based attribution, while retail media networks (RMNs) inject commerce intent and purchase data to enhance targeting and campaign efficiency. The result is a unified framework where ad exposure is directly linked to business outcomes, enabling advertisers to optimize for ROAS, conversion lift, and frequency efficiency. The document concludes with actionable guidance for stakeholders to invest in interoperable identity solutions, shift KPIs to outcome metrics, and leverage closed-loop feedback for rapid campaign improvement.

"In the new era of CTV, the real breakthrough isn't more screens, it's the seamless fusion of authenticated identity, privacy-safe data collaboration, and real-time outcome optimization," stated Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "The winners will be those who can connect every impression to a measurable result, transforming CTV from a reach-driven channel into a closed-loop engine for accountable performance. The question is no longer who can deliver ads, but who can prove they drive business outcomes at scale."

Operationalizing Trust for Agentic AI in the Enterprise

Cathy Huang, Craig Robinson — Sun, 08 Feb 2026 05:00:00 GMT

Kyndryl's Agentic AI Digital Trust is an enterprise service offering designed to govern and secure AI agents across their life cycle: from agent inventory and certification to runtime policy enforcement and audit-grade observability. Delivered with Kyndryl's consulting-led design approach, deep integration into existing stacks, and managed operations, the service aims to help clients scale agentic AI without losing control of identity, cost, compliance, and business risk.

IDC Survey Spotlight: Which Are the Most Critical Telephony Capabilities in a UC&C Solution?

Jitesh Gera — Sat, 07 Feb 2026 05:00:00 GMT

This IDC Survey Spotlight shows the percentage of organizations surveyed (across the United States, Canada, and the United Kingdom) that chose each of the listed factors among their top 3 most critical telephony capabilities in a UC&C solution. This document contains data from IDC's November 2025 Enterprise Communications Survey. It highlights the key integrations and AI-powered calling capabilities businesses consider important for their voice communications.

Claude Cowork Legal Plugin: Assessing the Impact to CLM

Patrick Reymann, Ryan O’Leary — Fri, 06 Feb 2026 05:00:00 GMT

Anthropic's Claude Cowork Legal Plugin introduces low-cost, AI-driven contract triage, redlining, and playbook execution for in-house legal teams, reframing expectations for "AI for contracts" without replacing end-to-end CLM. While its utility-style pricing and review capabilities challenge CLM vendors that rely on generic AI review as a differentiator, it does not address the broader life-cycle needs that CLM platforms serve. The plug-in is best understood as a specialized legal utility and potential on-ramp that may push more organizations toward full CLM adoption and integration. CLM providers will need to respond by evolving their pricing and positioning toward outcome-based value across the full contract life cycle.

Google-Apple Partnership: Will the Next Siri Update Open an Agentic Market of More than 2 Billion Shoppers?

Gerry Murray, Tapan Patel, Ornella Urso — Fri, 06 Feb 2026 05:00:00 GMT

This IDC Perspective discusses the Google–Apple partnership, which marks a pivotal shift toward agentic commerce with the potential to transform Siri into a seamless gateway to Google's expansive retail AI network. This collaboration is set to replatform digital commerce, driving frictionless, AI-mediated shopping experiences across billions of devices and compelling brands to rapidly adapt their infrastructure and strategies to remain competitive in an evolving, intent-driven marketplace.

IDC Market Glance: Collaborative Product Innovation, 1Q26

John Snow — Fri, 06 Feb 2026 05:00:00 GMT

This IDC Market Glance provides an overview of the collaborative product innovation market, covering the following innovation segments: early-stage development, design and virtualization, product innovation platforms, service providers, commercialization, and social communities. Although technology vendors and service providers may supply more than one product or offering to the market, only the parent corporation is listed.