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IDC MarketScape: Worldwide Influencer Management for SMB Companies 2025–2026 Vendor Assessment

Roger Beharry Lall — Fri, 21 Nov 2025 05:00:00 GMT

This IDC study provides an assessment of worldwide influencer management for SMB companies for 2025–2026. Influencer marketing isn't just a trendy tactic — it's a strategic, technology-driven discipline that sits squarely in the center of modern marketing operations. Today, influencer management platforms (IMPs) are comprehensive, end-to-end solutions. These powerful systems integrate AI-powered creator discovery, campaign orchestration, advanced analytics, compliance enforcement, and streamlined payment automation.

Several key trends define the market landscape and drive demand for these advanced tools: AI is now core infrastructure for personalization, regulatory pressures demand accountability, and channel diversification is nonnegotiable. Crucially, the professionalization of creators, particularly micro-influencers and midtier influencers, now drives the highest engagement and ROI. Consequently, successful platforms must support cross-channel campaigns, enable full-funnel attribution, and guarantee seamless integration with the wider martech ecosystem.

When assessing vendors, buyers should look for proven strength in workflow automation, robust analytics, and global reach. The selection process must align directly with organizational size and strategic integration needs, prioritizing vendors that deliver strong automation, data-driven insights, and guaranteed compliance. Ultimately, the most successful brands treat their IMP as a growth engine. They invest in comprehensive platforms that enable scalable, measurable, and compliant influencer programs, cementing influencer management's role as essential infrastructure within the marketing tech stack.

"From trivial tactic to essential martech component, influencer management is now the key to scaling in an AEO-driven landscape. It provides SMBs with the unique opportunity to drive discovery, introduce new products, and effectively disrupt brands with larger budgets and more resources." — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC

IDC MarketScape: Worldwide Multi-Enterprise Supply Chain Commerce Network 2025 Vendor Assessment

Simon Ellis, Reid Paquin — Fri, 21 Nov 2025 05:00:00 GMT

This IDC study uses the IDC MarketScape model to provide an assessment of several providers participating in the multi-enterprise supply chain commerce network market. The IDC MarketScape is an evaluation based on a comprehensive framework and a set of parameters that assesses providers relative to those factors expected to be most conducive to success in a given market during both the short term and the long term.

"The push to outsource supply chains has created opportunities but also challenges, namely the ability to communicate in real time and have acceptable levels of visibility both upstream and downstream has become increasingly problematic. As organizations look for ways to respond more effectively to disruption, the ability to work within the appropriate set of supply chain networks will improve decision-making and raise the performance of the supply chain materially," says Reid Paquin, research vice president, Worldwide Industry Ecosystems and Business Networks Strategies.

AI Dominates, But Oracle Didn’t Forget the Open Multicloud at Oracle AI World 2025

Adam Reeves — Thu, 20 Nov 2025 05:00:00 GMT

Oracle AI World (formerly Oracle Cloud World) took place in Las Vegas, NV, between October 13 and 16, with greater than 15,000 expected to attend. While the conference had a significant AI focus, with Oracle going so far as to not only rebrand the conference as “Oracle AI World” but also rename its flagship database offering as “Oracle AI Database” after adding enhanced AI capabilities to it, Oracle didn’t forget about multicloud and made several announcements demonstrating its continuing execution on its multicloud strategy to make Oracle AI Database available in every cloud.

Global Partner Survey — North America Infrastructure, Distribution Highlights

Danielle Ibran — Thu, 20 Nov 2025 05:00:00 GMT

This IDC Survey Spotlight dives into some key data points and market trends. Technology distribution is changing with cloud solutions leading the way, and distributors are well placed to deliver bundled offerings and support services. As hardware and IT services continue to be relevant, the ongoing demand for specialized solutions points to new opportunities for hybrid models and advisory roles.

IDC MarketScape: Worldwide AI-Enabled Workforce Management (WFM) and Compliance 2025 Vendor Assessment

Ivan Oz — Thu, 20 Nov 2025 05:00:00 GMT

This IDC study provides an assessment of vendors offering workforce management applications designed to help organizations plan, schedule, and manage labor in compliance with regulatory and organizational requirements. The study evaluates vendors' current capabilities and future strategies in core areas such as time and attendance, scheduling, compliance automation, workforce analytics, and employee self-service. It highlights how WFM solutions are evolving from operational tools toward more adaptive systems that connect labor planning with overall business performance.

"Workforce management tools are now strong on core functions such as scheduling and time tracking, but real progress will depend on how well vendors use AI to make those processes smarter. The market is steady, but the value will shift toward systems that learn from data and adjust plans autonomously." —Ivan Oz, Research Manager, IDC

IDC PeerScape: Practices for Successful Digital Transformation in Insurance

Inci Kaya — Thu, 20 Nov 2025 05:00:00 GMT

This IDC PeerScape cites specific technology vendors and client organizations for illustrative purposes only. IDC does not endorse any vendor or solution.

"Insurance transformation is not just about technology — it's about empowering people, replacing outdated processes with streamlined, future-ready processes. It is also about delivering value at scale." — Inci Kaya, research manager, Worldwide Insurance Digital Strategies

Which Capabilities Do Developers Prioritize in Their Tools?

Adam Resnick — Thu, 20 Nov 2025 05:00:00 GMT

This IDC Survey Spotlight examines which tooling capabilities developers consider most important for completing their professional work effectively. Survey respondents selected from a list of tool attributes, including automation, integrated security, generative AI code generation, agentic and autonomous capabilities, collaboration features, and CI/CD integration, among others. The findings reveal clear priorities among developers regarding foundational capabilities versus emerging technologies, with notable differences in how mainstream versus cutting-edge AI features rank in importance. These priorities provide insight into what developers value when evaluating and selecting development tools. The first slide displays a chart of survey results, while the second slide provides analysis and strategic implications for technology suppliers navigating the evolving AI-assisted development landscape.

Wizdom 2025: Wiz Platform Expansion Deepens Security Graph, Laying the Foundation for Agentic Security Era

Katie Norton — Thu, 20 Nov 2025 05:00:00 GMT

Through a series of product and roadmap updates unveiled at Wizdom 2025, Wiz emphasized unifying code, infrastructure, and runtime security through shared context. The announcements underscore Wiz’s deeper move into the application security domain, laying the groundwork for agentic security models that use contextual understanding to automate and guide risk decisions.

Automation Anywhere Acquires Aisera

Maureen Fleming, Hayley Sutherland — Wed, 19 Nov 2025 05:00:00 GMT

The November 2025 acquisition of Aisera by Automation Anywhere (AAI) consolidates two vendors with rapidly converging and complementary technologies aimed at enabling autonomous process operations driven by agentic AI. In a market rapidly investing in building and buying AI agents, this acquisition promises to speed up the delivery of sophisticated full-featured solutions, along with a broader set of tools for IT to build custom agentic solutions for departments across the enterprise.

IDC Announces Regional Winners of the 2025 IDC Future Enterprise Awards for Asia/Pacific

Wed, 19 Nov 2025 05:00:00 GMT

SINGAPORE, 20 November 2025 – International Data Corporation (IDC ) today announced the regional winners of the IDC Future Enterprise Awards (FEA) 2025 for Singapore. This year’s regional winners embody the next phase of digital maturity, where AI, data, and sustainability converge to drive business value and societal impact. From AI-powered banking and mobility ecosystems to green data centers and public health innovation, these organizations are redefining what it means to be a Future Enterprise in Asia/Pacific.