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PwC Reinforces an Ecosystem-Led, Agentic Operating Model as Alliances and Managed Services Redefine Value Creation in EMEA

Stuart Wilson — Tue, 21 Apr 2026 04:00:00 GMT

This IDC Market Note provides an overview of PwC's EMEA Analyst Summit, which highlighted a firm actively restructuring itself around agentic AI, ecosystem orchestration, and alliance-led delivery. As AI moves from experimentation to enterprise scale, PwC is aligning its strategy, partnerships, and managed services capabilities to meet customer demand for governed, outcome-based transformation. For the EMEA partnering ecosystem, PwC's approach underscores a broader shift toward fewer, deeper partnerships and greater emphasis on coordination, trust, and scalable execution.

Siemens Strengthens Its Industrial 5G Play with U.S. Expansion and Edge Integration

Alejandro Cadenas — Tue, 21 Apr 2026 04:00:00 GMT

On April 1, 2026, Siemens announced the expansion of its private 5G infrastructure to the United States and seven other countries, alongside enhancements to its portfolio, including CBRS support and edge runtime capabilities embedded in 5G routers. This move comes as the private 5G market shifts from early hype into more pragmatic, outcome-driven deployments.

While private 5G has been widely discussed in recent years, adoption has been constrained by complexity, unclear ROI, and fragmented ecosystems. Siemens' approach directly addresses these challenges by combining industrial-grade infrastructure with simplified deployment and tight integration into its broader digitalization portfolio. Siemens leverages its strong position in industrial sectors to position private 5G not as a standalone connectivity solution, but as a foundational layer of industrial digital transformation.

FabCon and SQLCon 2026: Microsoft Connects Data, Semantics, and Agents

Marlanna Harrington, Devin Pratt, Megha Kumar — Mon, 20 Apr 2026 04:00:00 GMT

This IDC Market Note examines the key announcements from Microsoft’s FabCon and SQLCon 2026, held in Atlanta from March 16 to 20. Announcements around Database Hub, OneLake, Fabric IQ, and agentic capabilities point to a strategy centered on unifying operational and analytical data and enabling more context-aware AI. SQLCon broadened that message by positioning Microsoft’s database portfolio as part of a more complete platform strategy spanning modernization, operations, and AI in Fabric.

“Microsoft is building Fabric into a stronger enterprise data platform story by combining interoperability, semantic context, and agentic execution on top of an already significant Power BI footprint,” says Marlanna Harrington, senior research analyst, IDC.

Omnicom Prepares for Growth in 2027 as It Digests IPG

Douglas Hayward — Mon, 20 Apr 2026 04:00:00 GMT

This IDC Market Perspective finds that Omnicom's 2025 progress report highlights robust revenue growth following its acquisition of Interpublic (IPG), but organic growth remains modest and trails rival Publicis Groupe. Omnicom is undergoing significant restructuring, targeting $1.5 billion in cost synergies and divesting nonstrategic assets to streamline operations and focus on higher-growth areas. Omnicom aims to use its expanded portfolio — especially data, commerce, and precision marketing — to drive growth, notably in the lower-funnel areas of commerce and performance marketing.

"The focus for 2026 is on efficiency, integration, and investment in strategic areas, including CX services, positioning Omnicom to potentially accelerate growth and compete more effectively in the evolving marketing landscape," said Douglas Hayward, senior research director for Worldwide Customer Experience Services and Strategies at IDC.

Salesforce's 4Q26 and Full-Year Financial Results: Business Model Transformation Within the Agentic Enterprise

Mon, 20 Apr 2026 04:00:00 GMT

This IDC Market Note highlights IDC's thoughts and notable updates regarding Salesforce's 4Q26 and full-year FY26 financial results.

国内第3のプラットフォーム市場産業分野別／企業規模別予測、2026年～2030年

Ko Shikita, Hitoshi Ichimura — Mon, 20 Apr 2026 04:00:00 GMT

本調査レポートは、国内の産業を、17区分の企業と、中央官庁、地方自治体、教育、消費者の4区分の非企業で計21の産業分野に分類し、それぞれの分野における第3のプラットフォーム支出額実績（2025年）と予測（2026年～2030年）を報告する。また、同市場を5つの従業員規模に分けて分析し、従業員規模別の第3のプラットフォーム支出額の予測データを提供する。

「AI（Artificial Intelligence）を軸としたデジタルビジネスが進展する環境において、ITサプライヤーは、従来のシステム導入支援モデルから脱却し、KPI（Key Performance Indicator）達成にコミットする成果連動型サービスへと転換すべきである。業務プロセス再設計、AI適用領域の選定、効果測定、継続改善までを含めた一体型サービスを提供し、「導入」ではなく「成果創出」を価値として提示することが重要となる」とIDC Japan、Software, Services, and IT Spendingのリサーチマネージャーである敷田康は述べている。

Asia/Pacific (Including Japan and Excluding China) Partner Survey 2025: Vendor Relations and Partner Strategies

Vinay Gupta, Daniel-Zoe Jimenez — Sun, 19 Apr 2026 04:00:00 GMT

This IDC Survey is based on IDC’s 2025 Global Partner Survey and provides insights into partner business models, cloud strategies, and vendor–partner dynamics in Asia/Pacific (Including Japan and Excluding China) (APJEC). The survey was fielded from August to October 2025 and includes responses from 520 senior stakeholders of partner organizations from Australia, India, Indonesia, Japan, South Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam, and Hong Kong.

Key themes covered in this data cut include:

Partner firmographics and business models
Business outlook and market conditions
Cloud business maturity and marketplace engagement
Vendor relationships and partner program value

IDC Survey Spotlight: Is Organizational Size a Barrier to Ad Optimization?

Roger Beharry Lall — Sun, 19 Apr 2026 04:00:00 GMT

This IDC Survey Spotlight shares findings from an April 2025 survey of 100+ U.S. marketing and advertising decision-makers, exploring how organizational size shapes technology adoption and optimization priorities. The results challenge common assumptions: Midmarket companies are outpacing large enterprises in prioritizing AI, data precision, and real-time optimization. Contrasting organizations with 500–999 employees against large enterprises with over 5,000 employees, the smaller organizations seem more agile, viewing predictive modeling, machine learning, and high-fidelity data as core to competitive advantage. In contrast, larger organizations seem constrained by legacy priorities.

Excerpted from IDC's 2025 Marketing and Advertising Audience Data Survey, this IDC Survey Spotlight reveals a growing "intensity gap" driven less by resources than by focus and execution — signaling that agility may matter more than scale in AI-driven advertising optimization efforts.

Workforce Transformation — The Human Dimension of Physical AI

Sarah Lee, Gunjan Bassi — Sun, 19 Apr 2026 04:00:00 GMT

This IDC Perspective explores the workforce implications of physical AI and AI agents on the shop floor workforce, focusing on the emergence of hybrid roles that blend operational knowledge with digital and automation capabilities. It outlines how manufacturers must adapt roles and skills to enable effective human-machine collaboration.

"As physical AI reshapes the shop floor, the future belongs to those who see workforce transformation as the true engine of innovation, says Sarah Lee, research director, Manufacturing Insights, IDC. "Organizations that focus solely on deploying advanced technologies without equally investing in their people will struggle to realize meaningful returns. The real differentiator lies in how effectively manufacturers equip their workforce with the skills, tools, and frameworks needed to collaborate with intelligent systems, adapt to new roles, and make informed decisions. Those that embed workforce strategy into their AI initiatives from the outset will not only accelerate adoption but also build the agility and resilience required to compete in increasingly automated and dynamic production environments."

"Physical AI is transforming work at its core, laying the groundwork for entirely new categories of roles that will blend technical, operational, and analytical skills in ways traditional job structures were never designed to support," says Gunjan Bassi, research manager, IDC Manufacturing Insights, IDC. "Workforce transformation is emerging as a critical enabler of that value, and it starts with developing human capability alongside the technology, not after it."

Global Partner Survey, 2025: Partner Business Models, Vendor Relationships, and Program Value

Fri, 17 Apr 2026 04:00:00 GMT

This IDC Survey is based on IDC's 2025 Global Partner Survey and provides insights into partner businesses and priorities. The survey was fielded from August to October 2025 and combines responses from nearly 2,500 senior stakeholders at partner organizations across North America (NA); Latin America (LATAM); Europe, Middle East, and Africa (EMEA); and Asia/Pacific (AP).