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IDC MarketScape: Worldwide Virtual Events Applications 2026 Vendor Assessment

Wayne Kurtzman — Wed, 15 Jul 2026 04:00:00 GMT

This IDC study highlights a rapidly evolving market, shaped by shifting buyer and attendee expectations, aggressive vendor road maps, and significant industry consolidation. Geopolitical pressures and economic uncertainty are driving a resurgence in virtual events, as is the need to maintain a fresh revenue pipeline. AI-related features, especially those focused on intent and content development, were prioritized over non-AI features, but that pendulum is swinging back toward the middle. Buyers now demand advanced AI capabilities, seamless CRM and application integrations, and, most critically, richer engagement formats with outcome-based metrics. As browser tracking cookies phase out, first-party data from virtual events and community platforms is gaining newfound importance. This study, based on interviews with vendors and customers, evaluates their products, strengths, and challenges, and when to consider them.

"People are not attending in-person events at the same rate as before, yet when virtual events provide ways to engage attendees and allow them to connect with the people they need to, they can energize a brand," according to Wayne Kurtzman, research vice president, Social, Communities and Collaboration, IDC. "People do not want a broadcast; they want a meaningful engagement experience. Many vendors are now providing products that enable client organizations to grow."

Agentic Commerce: B2C Buyer Life-Cycle Opportunity Analysis

Ananda Chakravarty, Heather Hershey — Tue, 14 Jul 2026 04:00:00 GMT

This IDC Tech Buyer Presentation looks at agentic commerce. As AI agents move from novelty to infrastructure, they’re quietly rewriting the rules of consumer retail. In this presentation, IDC analysts deliver the first rigorous, end-to-end map of what happens when shoppers stop browsing and start delegating purchasing decisions and execution to agentic AI.

Drawing on an analysis of 343 distinct factors across 5 journey stages and 4 stakeholder groups, the research cuts through the hype with a clear-eyed verdict: barriers currently outnumber opportunities, and the biggest disruption isn’t where everyone is looking.

The findings challenge conventional wisdom at every turn. Agentic commerce doesn’t just create new opportunities; it reallocates control, shifting competitive advantage upstream from brand influence to algorithmic selection. Merchants and brands emerge as the most exposed stakeholders, at risk of becoming metadata in an algorithmic race to the bottom of pricing. Perhaps most surprising is that the greatest value of agentic commerce isn’t in the dazzling front-end experience at all, but in the unglamorous back-end orchestration of fulfillment, inventory, and service.

For any leader trying to separate signal from noise in the agentic era, this research is essential strategic reading. It moves beyond “what AI can do” to the questions that will actually determine winners and losers of the agentic era of commerce:

What is agentic commerce?
Who absorbs the risk when an AI agent gets things wrong?
Who controls the interface of the experience?
Where does value ultimately consolidate?

The companies that internalize these lessons now will be the ones still visible if and when agents become the default front door to commerce.

Enterprise Procurement and Partnership in the Age of AI and Outcome-Based Connectivity — Analysis by Vertical Market

Paul Hughes — Tue, 14 Jul 2026 04:00:00 GMT

This IDC Perspective is the second in a series of three documents that examine how businesses expect to procure connectivity services and related transformation projects in the era of AI and outcome-based connectivity. Drawing on IDC's 2025 Future Enterprise Connectivity Infrastructure and Services Survey and other related IDC data sources, this IDC Perspective identifies vertical market differences for connectivity provider preferences and procurement methods across financial services, healthcare, manufacturing, energy, retail, and education/government.

"Vertical market procurement patterns reveal that industry sector shapes connectivity provider selection more sharply than geography does," commented Paul Hughes, research director, Future Enterprise Connectivity Strategies at IDC. "The same provider can be the dominant trusted partner in one vertical and essentially absent in another — and the criteria for earning this position differ by sector in ways that generic market strategies cannot address."

From Code to Biology: The Selective Capability Leap of Anthropic’s Claude Fable 5 and Claude Mythos 5

Arnal Dayaratna — Tue, 14 Jul 2026 04:00:00 GMT

Hyland's CommunityLIVE 2026: Enterprise Context Emerges as a Strategic Foundation for Healthcare

Mutaz Shegewi, Jennifer Eaton — Tue, 14 Jul 2026 04:00:00 GMT

This IDC Market Perspective examines Hyland's strategic direction presented at CommunityLIVE 2026. It evaluates its implications for healthcare provider AI platforms, enterprise information management, enterprise medical imaging, workflow transformation, value-based care, and AI governance. Rather than focusing on individual product announcements, the document examines how the company's evolving strategy reflects broader changes in the healthcare provider technology market.

"Hyland's emphasis on enterprise context reflects a broader market evolution in which contextual intelligence, governance, interoperability, and workflow transformation are becoming foundational capabilities for enterprise-scale AI adoption," says Mutaz Shegewi, senior research director, IDC Health Insights. "As AI moves from isolated use cases to enterprisewide scale, competitive advantage will depend less on the sophistication of AI models alone and more on an organization's ability to transform structured and unstructured information into trusted, governed, and actionable enterprise context."

IDC MarketScape: Worldwide AI-Enabled Spend Orchestration 2026 Vendor Assessment

Patrick Reymann — Tue, 14 Jul 2026 04:00:00 GMT

This IDC study assesses the rapidly maturing worldwide AI-enabled spend orchestration market, highlighting its evolution from early-stage education to mainstream enterprise adoption. The segment is now defined by agentic AI capabilities, robust workflow integration, and expanding platform breadth, with leading providers competing on full life-cycle coverage, embedded intelligence, and differentiated architecture. Venture investment, market convergence, and segmentation are intensifying competition, while buyers are shifting focus from viability to selecting the right platform for their organizational context. The study profiles key vendors, emphasizing strengths, challenges, and unique differentiators, and provides actionable guidance for procurement and finance leaders to evaluate platform depth, AI maturity, and vendor viability in a crowded, innovation-driven landscape.

"The spend orchestration space has proven itself. Now we are transitioning to differentiated offerings and market segmentation. The S2P space is responding, and the convergence of spend orchestration and S2P is inevitable," said Patrick Reymann, research director, Procurement and Enterprise Apps.

Scaling Agentic AI Across the Enterprise: Lessons from McKinsey Clients

Douglas Hayward — Tue, 14 Jul 2026 04:00:00 GMT

This IDC Perspective discusses the analyst summit hosted by McKinsey that featured a selection of its clients, bringing to light a series of valuable lessons for enterprises considering or already implementing transformation projects enabled by agentic AI and GenAI.

"Agentic AI and GenAI offer great opportunities to enterprises — but they come with great risks too. CEOs, COOs, CMOs, and CIOs must ensure that their AI strategies start with enterprisewide business objectives, are grounded in strong governance, and incorporate learnings from their peers and from consultancies such as McKinsey," said Douglas Hayward, senior research director, Worldwide Customer Experience Strategies and Services at IDC.

Supply Chain Execution Challenges and Remediation in 2026

Simon Ellis — Tue, 14 Jul 2026 04:00:00 GMT

This IDC Perspective examines the current state of supply chain execution and fulfillment through the lens of persistent challenges and opportunities for remediation.

"As agentic AI is poised to change everything, supply chain execution is an area that should reap significant benefit," says Simon Ellis, IDC group VP for Manufacturing and Supply Chain. "While it is true that if you don't get planning right, you don't get the supply chain right; it is also true that execution and fulfillment are the way customers view performance. Any delivery failure is a customer failure, regardless of the perfection of the underlying plan."

市场份额：中国AI编程市场份额，2025

Leo Li — Tue, 14 Jul 2026 04:00:00 GMT

本IDC研究报告分析了2025年中国AI编程（AI Coding）市场中领先供应商的市场份额，从企业营收以及Token两个维度衡量了市场发展空间。

IDC数据和AI编程领域高级市场分析师李浩然表示：”AI Coding正从’代码生成工具’向’软件生产力平台’演进。随着大模型推理能力、Agent自主执行能力和企业代码资产管理能力持续增强，AI Coding已不再局限于代码补全，而是逐步覆盖需求分析、编码开发、测试验证、运维交付等完整软件生命周期。未来市场竞争的关键，将不再是谁能生成更多代码，而是谁能以更低的成本更高质量地交付可运行、可维护的业务成果，AI Coding也将成为企业数字化转型的重要基础设施。”

市场份额：中国金融行业大模型平台、应用及服务市场份额，2025

Siri Si — Tue, 14 Jul 2026 04:00:00 GMT

本IDC研究分析了2025年度中国金融行业大模型平台、智能体应用及服务市场中领先供应商的市场份额。

2025年是中国金融行业大模型从技术验证走向规模化落地的转折之年。从产品化视角看，智能体开发平台、模型管理平台等已形成较为完整的产品体系，从全栈工具链到低代码/高代码开发、从通用平台到金融专业平台，产品化成熟度显著提升。从工程化视角看，知识工程、推理工程、驾驭工程、应用工程等工程化服务体系的建立，正在打通大模型从技术能力到业务价值的”最后一公里”。

IDC金融行业研究经理思二勋表示：”2025年，中国金融行业的大模型应用正式步入以’可用性’’可靠性’和’投入产出比（ROI）’为主要衡量标准的深水区。2025—2027年，将是金融大模型及智能体的落地从’技术验证’转向’工程重构’的关键窗口期，这也是解决大模型及智能体深入金融业务场景不可或缺的部分。”