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Europe Retail Operations: Challenges, Strategies, and Solutions

Filippo Battaini — Tue, 23 Dec 2025 05:00:00 GMT

This IDC Tech Buyer Presentation analyzes findings from IDC's Retail Technologies and Business Processes Trends Survey, 2025 and examines European retailer priorities, challenges, and technology strategies, with a particular focus on physical store operations.

This Europe edition is part of a series that includes Worldwide, North America, and Asia/Pacific reports.

Worldwide Retail Operations: Challenges, Strategies, and Solutions

Filippo Battaini — Tue, 23 Dec 2025 05:00:00 GMT

This IDC Tech Buyer Presentation analyzes findings from IDC's Retail Technologies and Business Processes Trends Survey, 2025 and examines retailer priorities, challenges, and technology strategies, with a particular focus on physical store operations.

This Worldwide edition is part of a series that includes Europe, North America, and Asia/Pacific reports.

Adopting AI Coding Assistants: Best Practices and Considerations, 2025

Arnal Dayaratna — Mon, 22 Dec 2025 05:00:00 GMT

This IDC Tech Buyer Presentation presents a four-month, phased playbook for adopting AI coding assistants in a way that is grounded in business outcomes, not tooling hype. It helps leaders set governance and security guardrails, choose meaningful speed and quality metrics, and run controlled rollouts with champion teams. The focus is on starting small, learning through feedback and mentorship, and scaling only when AI shows a reliable, measurable impact on delivery and developer experience.

B2B Digital Commerce in Industrial Manufacturing — Key Investment Drivers, Trends, and Challenges

Mark Casidsid, Stefanie Naujoks — Mon, 22 Dec 2025 05:00:00 GMT

This IDC study analyzes the current maturity of B2B digital commerce in the industrial manufacturing industry. It also reviews the current investment drivers, examines the major challenges related to B2B commerce projects, and provides an outlook on major trends, as well as offering actionable advice for industrial manufacturers on their digital commerce initiatives.

"As industrial manufacturers place greater emphasis on customer experience, digital commerce is emerging as a critical lever for efficiency, agility, and revenue growth across the value chain. Looking ahead, the expanding role of artificial intelligence in digital commerce — combined with the ongoing shift toward data-driven and service-based business models — will drive the next stage of transformation for industrial manufacturers. However, realizing these benefits requires addressing persistent challenges around integration, implementation complexity, and data governance." — Mark Casidsid, senior research analyst, AI-enabled business commerce, partner relationship, and ecosystem management, IDC

Building a Cyber-Resilience Stance with Data Protection and Security, 2025 — IDC's Future Enterprise Planning Guides

Phil Goodwin — Mon, 22 Dec 2025 05:00:00 GMT

This IDC Tech Buyer Presentation provides tech leaders with guidance on key considerations for creating a truly cyber-resilient organization. It outlines steps to give your cyber-resiliency programs a solid foundation, along with best practices to ensure the survival and quick recovery of data and operations following an attack.

Cyberattacks are not a question of if, or when, or even how often, but a matter of how severe. Malware, ransomware, and stolen data are a major risk factor for every organization and every industry. IDC has found that while most companies report high confidence in their ability to recover from a cyberattack, the actual results are poor — jeopardizing the mission and the bottom line. Companies must prepare now to ensure they truly have cyber-recovery and resiliency capabilities, thereby lessening vulnerability to this serious business risk.

"Cyber-recovery is the cornerstone of cyber-resilience," said Phil Goodwin, research vice president, Infrastructure Systems, Platforms, and Technologies Group, IDC. "Without the ability to recover data accurately and rapidly, organizations may be forced to pay a ransom to avoid data loss and serious business consequences."

CHROs' Priorities in the EMEA Region: A Closer Look at IDC's 2025 Worldwide C-Suite Tech Survey

Bo Lykkegaard — Mon, 22 Dec 2025 05:00:00 GMT

This IDC Survey offers insights from IDC's 2025 Worldwide C-Suite Tech Survey, which included 30 HR leaders in Europe, the Middle East, and Africa (EMEA). It provides human capital management (HCM) software vendors with an overview of HR leaders' current goals and challenges and examines the evolving role of the chief human resources officer (CHRO). It also highlights the main concerns, objectives, technology investment areas, and key performance metrics for HR leaders.

"The HR function is changing fast as a result of the AI wave and digital people processes. The new CHRO will work much more closely with IT and have new responsibilities related to workforce data and AI literacy," said Bo Lykkegaard, associate VP, European Software research at IDC.

Checkmarx Bolsters Agentic Application Security Strategy with Tromzo Acquisition

Katie Norton — Mon, 22 Dec 2025 05:00:00 GMT

Checkmarx has acquired Tromzo, an application security posture management (ASPM) provider whose technology and engineering team is intended to accelerate Checkmarx in delivering agentic AI capabilities. The transaction highlights the market's shift toward agentic AI models in application security (AppSec), where autonomous agents use rich contextual data to evaluate and address risk at the speed of modern, AI-driven development.

Creativity, Play, AI, and the Multiplayer Workspace

Wayne Kurtzman — Mon, 22 Dec 2025 05:00:00 GMT

This IDC Market Perspective explores the evolving dynamics of collaboration, creativity, and play in the workplace, emphasizing their growing importance in AI-powered, multiplayer workspaces. It argues that traditional business models are giving way to environments where trust, curiosity, collaboration, agility, and human-centric skills, paired with AI, drive innovation and competitive advantage. Companies that foster collaborative cultures and encourage experimentation are better positioned to adapt, thrive, and attract talent in a rapidly changing digital economy.

"The workplace is more collaborative, multimodal, and AI powered. A powerful differentiator is a curious, creative, critical thinking workforce with a culture of collaboration," according to Wayne Kurtzman, research vice president of Social, Communities, and Collaboration at IDC. "IDC research shows the workforce wants time to play with new technologies to be more effective. The data suggests that workforce members who have already realized time-saving success with integrated workspaces want time to play to drive greater organizational success."

Defining Agentic Discovery: Between Perceptions and Reality

Ornella Urso, Heather Hershey, Laurie Buczek, Ananda Chakravarty, Alex Holtz — Mon, 22 Dec 2025 05:00:00 GMT

This IDC Perspective explores the evolution of digital discovery in agentic AI, highlighting its shift from static, keyword-based search to adaptive, intent-driven systems powered by generative AI and large language models. The report emphasizes that discovery is fundamentally about knowledge, not commerce, and positions agentic AI as a strategic capability for organizations to enhance relevance, trust, and authority in the emerging answer engine economy.

“Agentic AI is transforming digital discovery from static, keyword-based search to adaptive, intent-driven systems, where collaboration and data readiness are key differentiators for companies aiming to inspire and engage customers,” said Research Director Ornella Urso, IDC Retail Insights. “In the age of agentic AI, discovery is the new front line of brand visibility, authority, and influence. The gatekeepers of digital knowledge now define relevance, trust, and influence in a world where every answer is a new frontier,” said Research Director Heather Hershey, IDC.

EPAM Innovation Day 2025 — AI Made Real

Bill Latshaw, Mukesh Dialani, Erin Hichman, Nimita Limaye — Mon, 22 Dec 2025 05:00:00 GMT

This IDC Market Perspective discusses EPAM Innovation Day 2025 that showcased how enterprises can move beyond AI hype to deliver real, measurable business impact. Through hands-on demos, industry panels, and new governance tools, EPAM emphasized scaling AI from pilots to enterprisewide solutions, focusing on productivity, responsible adoption, and cross-industry transformation. The event highlighted practical strategies, partnerships, and frameworks to ensure AI delivers substantive value, especially in complex sectors like life sciences, healthcare, and industrials.

"We've entered the AI era, but the real revolution lies in turning hype into measurable impact where open systems, aligned people, and purposeful data transform experimentation into execution. The future of AI depends on making it real, not just possible. The challenge isn't just adopting AI; it's making it matter." — Bill Latshaw, research director, Worldwide Business Consulting Services, IDC