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Esri Vendor Profile: A Foundational Enterprise Platform for State and Local Governments

Ruthbea Yesner — Tue, 10 Feb 2026 05:00:00 GMT

This IDC Vendor Profile examines Esri's strategy, capabilities, and outlook in the state and local government market. It assesses how Esri supports core government missions such as urban planning, infrastructure management, public safety, environmental sustainability, equity analysis, and community engagement and how emerging investments in geospatial AI (GeoAI), digital twins, and cloud partnerships may shape Esri's future role in government transformation.

IDC Survey Spotlight: Which Obstacles Limit Developer Productivity?

Adam Resnick — Tue, 10 Feb 2026 05:00:00 GMT

This IDC Survey Spotlight examines obstacles that hinder software developer productivity. Survey respondents identified barriers from a list including meetings, context switching, insufficient talent, technical debt, and unclear requirements. The key finding is that 77% of developers face substantial productivity friction, with collaboration overhead and talent challenges representing the largest opportunities for AI-powered tooling to reduce friction and accelerate development cycles. The first slide displays survey results while the second slide provides analysis and strategic implications for software development tool users and vendors.

OpenAI Frontier Foregrounds Context and Governance for Enterprise Agents

Arnal Dayaratna — Tue, 10 Feb 2026 05:00:00 GMT

Automation, AI, and Agentic AI for FoW: Worldwide Tech Buyer Perspective

Erica Spinoni, Amy Loomis, Ph.D. — Mon, 09 Feb 2026 05:00:00 GMT

This IDC Survey explores the state of AI and agentic AI adoption in the workplace, highlighting global and regional differences in maturity, investment priorities, and organizational readiness. Our 2025 Future of Work Survey among 1,440 business leaders worldwide finds that organizations have implemented AI‑enabled work models, but most continue to evaluate AI investments through a short‑term efficiency lens rather than long‑term innovation.

"As organizations race to embed AI into the Future of Work, we see a widening gap between aspiration and execution. Most companies still evaluate AI through short‑term productivity gains, overlooking the transformative potential of innovation‑led outcomes. The companies that will lead in 2026 are those that invest not only in AI solutions, but also in the operating models, centers of excellence, and cross‑functional alignment needed to turn AI from isolated pilots into having enterprisewide impact," said Erica Spinoni, senior research analyst, IDC's Worldwide and EMEA AI-Enabled Future of Work.

EMEA C-Suite AI Outlook and Perception on Technology Providers, 2026

Martina Longo — Mon, 09 Feb 2026 05:00:00 GMT

This IDC Survey investigates how EMEA C-suite executives think AI impacts operations and decision-making and identifies key stakeholders in AI funding decisions, including AI centers of excellence (COEs). It also provides insights into the strategic role of technology partners for AI and digital initiatives.

This analysis is based on responses from the EMEA sample (300 respondents) of IDC's Worldwide C-Suite Tech Survey, conducted from August to September 2025.

Meta 4Q25 Earnings: AI‑Driven Ads and the Push to Agentic Commerce

Wayne Kurtzman, Roger Beharry Lall — Mon, 09 Feb 2026 05:00:00 GMT

On its January 28, 2025, earnings call, Meta reported 4Q25 revenue of approximately $59.9 billion, up 24% year over year, with core advertising contributing $58.1 billion and growing at a similar pace. Ad impressions increased 18% and the average price per ad rose 6%, reflecting stronger demand and improved monetization across the family of apps. Earnings per share reached $8.88, surpassing consensus estimates, though consolidated operating margin was compressed as investments in AI infrastructure and Reality Labs outpaced revenue growth.

OpenAI hopes to shift from Copilot to Coworker with new OpenAI Frontier Release

Shari Lava, Tim Law, Nancy Gohring — Mon, 09 Feb 2026 05:00:00 GMT

OpenAI Frontier is OpenAI's new enterprise platform for building, deploying, and managing AI agents designed to function as "coworkers" that are meant to handle real-world tasks across business systems. A key vision of the platform appears to be enabling shared business context and easy integration of agents built on any platform. This is one of the top priorities and challenges for enterprises that have deployed either individual agents or agents that can only interact with agents built within the same platform. The release represents a new competitive front in the emerging and already crowded agentic AI platforms segment; existing suppliers should take notice. With this solution, OpenAI hopes to address enterprise fragmentation of AI pilots that have not been delivering promised business value at scale.

Tackling CTV Advertising Identity, Measurement, and Frequency in a Closed-Loop Ecosystem for Campaign Optimization

Alex Holtz — Mon, 09 Feb 2026 05:00:00 GMT

This IDC Perspective explores the transformation of connected TV (CTV) advertising into a closed-loop, performance-driven ecosystem, as showcased at CES 2026. Industry leaders have operationalized identity interoperability, real-time measurement, and frequency governance through authenticated identity graphs, privacy-safe clean rooms, and AI-powered optimization. Key partnerships such as Amazon DSP and Roku demonstrate deterministic reach and outcome-based attribution, while retail media networks (RMNs) inject commerce intent and purchase data to enhance targeting and campaign efficiency. The result is a unified framework where ad exposure is directly linked to business outcomes, enabling advertisers to optimize for ROAS, conversion lift, and frequency efficiency. The document concludes with actionable guidance for stakeholders to invest in interoperable identity solutions, shift KPIs to outcome metrics, and leverage closed-loop feedback for rapid campaign improvement.

"In the new era of CTV, the real breakthrough isn't more screens, it's the seamless fusion of authenticated identity, privacy-safe data collaboration, and real-time outcome optimization," stated Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "The winners will be those who can connect every impression to a measurable result, transforming CTV from a reach-driven channel into a closed-loop engine for accountable performance. The question is no longer who can deliver ads, but who can prove they drive business outcomes at scale."

Operationalizing Trust for Agentic AI in the Enterprise

Cathy Huang, Craig Robinson — Sun, 08 Feb 2026 05:00:00 GMT

Kyndryl's Agentic AI Digital Trust is an enterprise service offering designed to govern and secure AI agents across their life cycle: from agent inventory and certification to runtime policy enforcement and audit-grade observability. Delivered with Kyndryl's consulting-led design approach, deep integration into existing stacks, and managed operations, the service aims to help clients scale agentic AI without losing control of identity, cost, compliance, and business risk.

IDC Survey Spotlight: Which Are the Most Critical Telephony Capabilities in a UC&C Solution?

Jitesh Gera — Sat, 07 Feb 2026 05:00:00 GMT

This IDC Survey Spotlight shows the percentage of organizations surveyed (across the United States, Canada, and the United Kingdom) that chose each of the listed factors among their top 3 most critical telephony capabilities in a UC&C solution. This document contains data from IDC's November 2025 Enterprise Communications Survey. It highlights the key integrations and AI-powered calling capabilities businesses consider important for their voice communications.