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IDC’s Worldwide 3rd Platform Spending Guide Taxonomy, 2025: Healthcare — Release V1, 2025

Fri, 06 Jun 2025 04:00:00 GMT

This IDC study provides a detailed description of the methodology and taxonomy for IDC’s Worldwide 3rd Platform Spending Guide for healthcare. It should be used as a companion piece for IDC’s Worldwide 3rd Platform Spending Guide for healthcare. Technology suppliers may utilize this approach and structure to help them build an industry- and subindustry-focused organization to refocus products and services within the evolution from 2nd to 3rd Platform technologies.

“IDC’s Worldwide 3rd Platform Spending Guide for healthcare presents a comprehensive view of the 3rd Platform opportunity across the healthcare subindustries,” says Karen Massey, research director of IDC’s Customer Insights and Analysis Group. “This is an invaluable resource to help vendors define and standardize their vocabulary and approach to this expanding and dynamic market.”

IDC's Worldwide 3rd Platform Spending Guide Taxonomy, 2025: Government — Release V1, 2025

Tue, 03 Jun 2025 04:00:00 GMT

This IDC study provides a detailed description of IDC's Worldwide 3rd Platform Spending Guide for Government methodology and taxonomy. It should be used as a companion piece for IDC's Worldwide 3rd Platform Spending Guide for Government. Technology suppliers may utilize this approach and structure to help them build an industry- and subindustry-focused organization to refocus products and services within the evolution from 2nd Platform to 3rd Platform technologies.

"IDC's Worldwide 3rd Platform Spending Guide for Government presents a comprehensive view of the 3rd Platform opportunity across the government subindustries," says Karen Massey, research director of IDC's Customer Insights and Analysis Group. "This is an invaluable resource to help vendors define and standardize their vocabulary and approach to this expanding and dynamic market."

Open Source Software Vendor Funding, 1Q25

Michele Rosen — Tue, 03 Jun 2025 04:00:00 GMT

This IDC Market Presentation highlights eight vendors whose commercial products are based on open source software. These vendors — Baseten, Beamable, Browser Use, Formance, Onyx, Rerun, Temporal, and WunderGraph — received a cumulative total of $307 million in funding during the first quarter of 2025.

Japan 3rd Platform Forecast by Vertical Segment and Company Size, 2025–2029

Ko Shikita, Hitoshi Ichimura — Fri, 30 May 2025 04:00:00 GMT

This IDC study classifies Japan industries into 21 industry sectors, including 17 business categories and four non-business categories — central government, local governments, education, and consumers — and reports the actual (2024) and forecast (2025–2029) 3rd Platform spending in each sector. This study also analyzes the market across five company sizes and provides forecast data for the 3rd Platform spending by industry and company size.

Ko Shikita, research manager of Verticals and Cross Technologies at IDC Japan, says that enterprise measures to minimize the impact of U.S. trade tariffs will provide an opportunity for IT suppliers to expand opportunities to provide various solutions that focus on strengthening supply chain resilience. He says, "IT suppliers should not simply act as 'system implementation support providers' for these solutions but rather provide them in a position to support their customers' decision-making as 'companions to business transformation.' This will broaden the range of proposals they can make in areas such as supply chain management and risk management, and they can expect to expand their business in the medium to long term as this is a key area of IT/digital spending."

This is the English translation of the Japanese document IDC #JPJ52154725.

Audience Data Acquisition Tools and Tactics Across Advertising and Marketing

Roger Beharry Lall — Tue, 20 May 2025 04:00:00 GMT

This IDC Survey unveils key findings from a February 2025 online survey of over 100 U.S. marketing and advertising decision-makers in enterprises across multiple industries.

The survey explores the evolving landscape of audience data acquisition in the wake of changing privacy regulations and technological shifts. Discover the critical insights into where brands are focusing their investment, the challenges and opportunities surrounding alternative data strategies, and the emerging technologies shaping how marketers understand and reach their audiences.

IDC ProductScape: Worldwide Social Marketing Software for Growth Companies, 2025

Roger Beharry Lall — Tue, 20 May 2025 04:00:00 GMT

This IDC ProductScape offers a comprehensive guide on the key functionalities of worldwide social marketing software for growth companies, featuring products from Sprout Social, Hootsuite, Semrush, Agorapulse, BrandMentions, Buffer, Later, Social Champ, WebPros, Brandwatch, and other companies.

The status of each functionality is categorized as fully supported, partially supported, partner provided, road map, or not supported. These categories help technology purchasers to quickly identify which vendors align with their changing requirements.

国内第3のプラットフォーム市場産業分野別／企業規模別予測、2025年～2029年

Ko Shikita, Hitoshi Ichimura — Wed, 14 May 2025 04:00:00 GMT

本調査レポートは、国内の産業を、17区分の企業と、中央官庁、地方自治体、教育、消費者の4区分の非企業で計21の産業分野に分類し、それぞれの分野における第3のプラットフォーム支出額実績（2024年）と予測（2025年～2029年）を報告する。また、同市場を5つの従業員規模に分けて分析し、産業分野別および従業員規模別の第3のプラットフォーム支出額の予測データを提供する。

IDC Japan、Verticals & Cross Technologiesのリサーチマネージャーである敷田康は、米国の貿易関税施策の影響を最小化するための企業の対応策が、ITサプライヤーにとっては、サプライチェーンのレジリエンス強化を切り口にしたさまざまなソリューションの提供機会を拡大する契機となることを踏まえて、「ITサプライヤーは、それらのソリューションの「システム導入支援事業者」に留まるのではなく、「業務変革の伴走者」として顧客企業の意思決定を支援する立場で提供することで、サプライチェーンマネジメントやリスク管理といった領域における提案の幅が広がり、IT／デジタル支出の重点領域として中長期的なビジネスの拡大を見込むことができる」と述べている。

Docker Delivers Model Context Protocol Tools for Enterprise Developers

Michele Rosen — Mon, 05 May 2025 04:00:00 GMT

Docker has introduced two new offerings, the MCP Catalog and Toolkit, to address challenges in implementing the Model Context Protocol (MCP), an open standard for connecting models to agents, software, and data. These tools aim to enhance security, ease of use, and deployment for enterprise developers. Despite security concerns, MCP’s adoption is growing, driven by its ability to streamline AI model interactions. Docker’s solutions provide centralized control and credential management, facilitating secure and efficient MCP integration within enterprise environments.

Digital Advertising Market Review, 2025

Alex Holtz — Tue, 18 Mar 2025 04:00:00 GMT

This IDC Perspective on the digital advertising market provides a comprehensive analysis of digital advertising spend. It highlights the rapid growth of mobile in-app, connected television (CTV), and digital out-of-home (DOOH) advertising, driven by technological advancements like AI.

IDC's custom solutions team can develop a specific requirements model within your budgetary constraints.

"AI and generative AI are revolutionizing digital advertising, driving efficiency, personalization, and innovation across platforms. Mobile in-app digital advertising, in particular mobile video, CTV, and digital out of home, are the segments that are growing the fastest and offer the biggest opportunities for media companies, streaming providers, and technology vendors," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies, IDC. "Traditional advertising spend including television, radio, billboards, and print continues to give up share to digital formats throughout the forecast period through 2029 almost all of which will transfer into mobile video, CTV, and DOOH."