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IDC MarketScape: Worldwide Collaboration and Community Applications 2021 Vendor Assessment

Wayne Kurtzman — Fri, 24 Sep 2021 04:00:00 GMT

This IDC study represents a vendor assessment of the collaborative and community applications market through the IDC MarketScape model. Team collaborative applications and enterprise community applications became critical to connect workers, vendors, partners, and customers. Each vendor has differentiated itself with both core abilities and integration abilities that they believe will be most in demand in the future. While some companies saw customer service challenges in their growth, all are seeking better ways to improve adoption to make collaboration and communities a core part of the enterprise IT stack going forward. If user adoption of these platforms is any gauge for the future, collaborative and community platforms will be very successful. Enterprises must embrace them as a new way to communicate, form community, improve customer and worker experience and, most importantly, redesign legacy processes.

"The future of business is the connection and communities with the workforce, partners, and customers," according to Wayne Kurtzman, research director for Social, Communities, and Collaboration Applications at IDC. "Deep integrations with the rest of the technology stack improve insights, minimize context switching, and drive significantly more productivity with better worker experience. Companies that fail to provide well-designed collaboration and community platforms will force their workforce, partners, and customers to create their own solutions."

IDC: Enter Adjustment Phase — Top 10 Trends for the Smart Devices Market in 2H21

Wed, 15 Sep 2021 04:00:00 GMT

BEIJING, September 2, 2021 — As IDC predicted late last year, chip shortages, smart devices fragmentation and some other problems had posed challenges to China's smart devices market in the 1H21. The smart devices market in 2021 will It show a trend of high before and low after. What will be the changes in the 2H21? Fiona Wu, Director Research at IDC China, summarized the top 10 trends in the smart devices market in the 2H21 as follows:

Salesforce Unveils a Slack-First World for Customer 360

Wayne Kurtzman — Wed, 18 Aug 2021 04:00:00 GMT

Salesforce (NYSE:CRM) announced its initial Slack-first products as part of the Customer 360 ecosystem. These new prebuilt integrations between Slack and Salesforce enable departments to collaborate in channels that unite teams and streamline workflows built around CRM data. While initial offerings are designed for analytics, customer sales, customer satisfaction, and marketing efforts, collaboration can bridge workers, applications, companies, and silos. The result is that it makes it easier to collaborate with and be productive with internal users, partners, vendors, and customers. This marks the first major release since Salesforce closed the acquisition of Slack on July 21, 2021.

The Pulse of IT in the European Healthcare Market: Key Deals and Initiatives, January-March 2021

Giulia Besana, Nino Giguashvili, Silvia Piai — Wed, 11 Aug 2021 04:00:00 GMT

This IDC Perspective examines the key developments and news in the European healthcare provider industry in 1Q21.

"While continuing to redefine care models and opening up the new digital front door for patients in the face of the COVID-19 crisis, 1Q21 was marked with a sharp focus on vaccine management technologies and digitally enabled tools to support equitable, effective, and efficient rollouts of COVID-19 vaccination programs across Europe at an unprecedented speed and scale," said Nino Giguashvili, research manager, and Giulia Besana, research analyst, at IDC Health Insights Europe.

Revelations in the Global DataSphere, 2021

David Reinsel — Fri, 30 Jul 2021 04:00:00 GMT

This IDC Market Presentation explores various dynamics of the 2021 Global DataSphere, IDC's calculation of how much data is created every year (2020-2025). It contains illustrations and insights on several segmentations of the Global DataSphere and answers the following questions: How is the DataSphere calculated? How much data is created in the world? Where is the world's data created by core, edge, and endpoint? How large are regional DataSpheres across the globe? What are the five fastest-growing country DataSpheres? How important is cloud in the DataSphere?

"IDC's Global DataSphere is the industry standard when it comes to sizing and analyzing worldwide data creation. This IDC Market Presentation contains some of the most often quoted data in publications, presentations, and public forums." — Dave Reinsel, senior vice president, IDC's Global DataSphere

The New Knowledge Worker Is the Connected Worker

Wayne Kurtzman — Tue, 06 Jul 2021 04:00:00 GMT

This IDC Tech Buyer Presentation looks at how the connected consumer powered the early adoption of collaborative applications for business, how the emerging best practices are a balance of integrated technologies and a culture of collaboration, and what is next. During the first six months of 2020, the adoption of collaborative applications gained five years' worth of users. IDC's 2019 data shows that many of these applications were already being adopted by frontline workers at a higher rate than traditional workers.

Google's Adoption Strategy: Google Workspace for Everyone

Wayne Kurtzman — Tue, 22 Jun 2021 04:00:00 GMT

Google released Gmail in 2004. A few years later, Google Docs was released, and the ease of document collaboration became what others tried to duplicate. Now, with a more robust and collaborative Google Workspace for business, it is starting to make it available for everyone. Google Workspace already has over 3 billion users, including free users. As the availability of mobile apps grew, technology became more consumerized. With new product updates for business and consumers, which are discussed in this research, Google tries to democratize collaboration and codeless development by removing barriers to both.

Cisco Fights Back: Rebrands as Webex from Cisco for a Hybrid, Inclusive Future

Wayne Kurtzman — Fri, 18 Jun 2021 04:00:00 GMT

Cisco announced that it is rebranding the Webex product line, now with over 800 more features since last September. The new Webex platform will include calling, messaging, meeting, polling, events, and future offerings for a bundled price. The new logo and branding introduced symbolizes people coming together toward "the future of hybrid work." The Webex team is also moving to build awareness beyond the C-suite to the line-of-business users who have become more instrumental in selecting enterprise collaborative technologies.

Asana Launches Video Messaging, New Views, and Universal Reporting

Wayne Kurtzman — Tue, 15 Jun 2021 04:00:00 GMT

The Asana Focus & Flow event featured new announcements as well as insights on supporting employee well-being in emerging work patterns. Among the most significant, Asana will partner with Vimeo to deliver Video Messaging — short video messages within Asana designed to minimize chats or meetings. This comes on the heels of the Universal Reporting announcement, also covered in this research.

IDC's Worldwide Marketing Taxonomy, 2021

Warren Lane, Laurie Buczek, Gerry Murray, Wayne Kurtzman, Karsten Weide — Mon, 07 Jun 2021 04:00:00 GMT

This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decision-making processes based on standardized resource allocations.

"Using IDC's marketing taxonomy, coupled with benchmarking against IDC's industry-leading technology marketing benchmarks database, will enable executives to advance their investment management capabilities," says Kathleen Schaub, program vice president of IDC's CMO Advisory. "Executives should use this taxonomy guide as a tool to optimize return on their activities and expenses across the marketing functions."