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IDC Market Presentation: Worldwide Threat Intelligence Report: Observing the Adversary When They Retreat to the Dark Web and Behind Social Media

Monika Soltysik, Christopher Kissel, Frank Dickson — Fri, 24 Mar 2023 04:00:00 GMT

In this IDC Market Perspective, we look at two of the most common use cases in which the demand is increasing for what companies are looking for in threat intelligence platform (TIP) or threat intelligence security service (TISS): dark web and social media monitoring/protection.

"Threat intelligence vendors are emerging as important players in the space of cyberthreat intelligence in the fight against risks," says Monika Soltysik, senior research manager, IDC Security and Trust team. "By providing valuable insights into the behaviors of threat actors, they can enable organizations to take proactive measures to protect themselves against potential attacks."

Sprout Social Buys Repustate, Further Expanding AI Sentiment Analysis to Its Social Media Management Solution

Lou Reinemann — Fri, 24 Mar 2023 04:00:00 GMT

This IDC Market Note discusses the recent announcement of the acquisition of Repustate Inc. by social media management platform Sprout Social Inc.

"It is exciting to see the activity around voice of the customer (VoC) vendors investing in technology (artificial intelligence [AI], machine learning [ML], and NLP) to provide more insights and value to their customers," says Lou Reinemann, research director for Voice of the Customer and Customer Success applications at IDC. "This is a hot area right now but one where customers need to see clear ROI from their investments. With the growth in the capture of unstructured customer data from communities, social sites, product reviews sites, and so forth, brands need tools that can provide deeper insights into the sentiment and emotions of their users to ensure exceptional customer experiences."

The European Union Versus Hyperscalers, Cloud Computing, Marketplaces, App Stores, and More: The Digital Markets Act

Heather Hershey — Tue, 14 Mar 2023 04:00:00 GMT

This IDC Market Perspective discusses the importance of the Digital Markets Act. The European Commission published its proposals for the Digital Services Act (DSA) and Digital Markets Act (DMA) in December 2020, kicking off a paradigm shift in the regulation of online platforms in the DSA and General Data Protection Regulation (GDPR), the potential impact on the global digital commerce market, and speculative predictions for the near future.

"Things are about to get very interesting for digital commerce in the European Union," says Heather Hershey, research director, Worldwide Digital Commerce at IDC. "The Digital Markets Act has far-reaching implications that could disrupt the entire internet economy as we know it. Don't be misled by the title of this bill. DMA is designed to influence digital markets by pulling back the reins on hyperscalers and large data-driven platforms outside the bloc — such as social media, search engines, marketplaces, and marketing platforms. Many gatekeeper organizations are already adjusting their strategies in the region. It will be fascinating to monitor the progress of these events as they unfold throughout 2023 and into 2024."

IDC：开源正在改写隐私计算商业逻辑

Tue, 31 Jan 2023 05:00:00 GMT

北京，2023年1月28日——2022年下半年以来，在隐私计算领域，开源的趋势愈加显现。蚂蚁集团、翼方健数等相继推出隐私计算开源平台，开放群岛开源社区、FATE开源社区、百度、腾讯云、京东科技五家企业机构共同发起了“隐私计算开源协同计划”，还有更多隐私计算开源平台获得融资，以及更多基于开源平台研发的隐私计算产品推出。

IDC MarketScape: Japan Collaboration and Community Applications 2022-2023 Vendor Assessment

Kazuko Ichikawa — Thu, 19 Jan 2023 05:00:00 GMT

本調査レポートは、国内のコラボレーティブアプリケーションおよびコミュニティアプリケーション市場、もしくはこれらのプラットフォーム市場における主要ベンダーに対して、IDC MarketScapeモデルに基づいて「戦略」および「能力」の評価を行い、その分析結果を報告するものである。

パンデミックの発生で、国内ではコラボレーション／コミュニティツールの使用が一気に拡大したが、ハイブリッドワークの定着が進み、ツールの使用が成熟するにつれ、これらのツールを導入した当時とは異なる課題をITバイヤーは認識し始めている。ベンダー側も市場のニーズの変化や拡大に伴って貪欲に機能の拡充に努めており、各ベンダーが提供する関連製品や機能を理解し、評価するに当たってはかなりの労力を要する作業となっている。本調査レポートは社内と社外（社外ステークホルダーを含める）におけるコラボレーションやコミュニティの醸成に課題を抱えるITバイヤーに対し、既存製品のアップグレードを検討する際のポイント、もしくは新製品の導入を検討する際のベンダー選定におけるポイントを整理し、意思決定の支援を目的とするものである。IDC Japan、Verticals & Cross Technologiesのグループマネージャーである市川和子は、「本調査レポートを閲覧する企業では、コラボレーション／コミュニティツールをすでに導入しているであろう。しかし、現状に満足するのではなく、チームワークをさらに効率的に進め、そしてコラボレーションを向上する方法を研究し、優れた機能を積極的に取り入れるべきである。企業全体で見ると、こういった取り組みの積み重ねが今後の生産性の向上の肝となろう」と述べている。

Three Future Consumer Trends to Watch in 2023

Tom Mainelli — Fri, 30 Dec 2022 05:00:00 GMT

This IDC Market Perspective outlines three trends the future consumer team will be watching closely in 2023: the growth of consumer-centric "as a service" offerings; the acceleration of social media as central channels for entertainment, search, shopping, and more; and the rise of the consumer as a content creator.

"IDC continues to build out its research portfolio around the concept of the future consumer and the importance of understanding the mindset of these buyers regardless of whether you are a tech company that sells to consumers, small businesses, or the enterprise," says Tom Mainelli, IDC's GVP of Device and Consumer Research. "We expect these three trends to gain momentum in 2023 and believe all tech companies must understand and plan for them."

East Meets West: What Prevents Social Commerce from Taking Off Outside of China?

Heather Hershey — Wed, 21 Dec 2022 05:00:00 GMT

This IDC Perspective provides an overview of social commerce in China and the West. Systemic barriers, regulatory burdens, and consumer psychology present distinctive challenges to overcome for social commerce adoption by Western enterprises outside of China. Businesses seeking success in the world of social commerce would do well to stay informed about ongoing trends and developments in the space to remain relevant to today's digitally savvy and highly social consumers.

"Many developments are needed in the future to make scalable social commerce for midmarket and enterprise a viable reality. Social commerce in the West is currently best suited for very small businesses, such as those with a single owner operator. The value is real for these businesses because reliance on a self-contained social media platform for commerce can circumvent the need for investment in a branded standalone ecommerce website," said Heather Hershey, director of Worldwide Digital Commerce at IDC. "The only constant in digital commerce is change. As such, businesses that can adapt to shifting consumer demands and technological trends the fastest will ultimately come out on top."

IDC's Social Commerce Application Buyer's Guide, 2023

Heather Hershey — Wed, 21 Dec 2022 05:00:00 GMT

This IDC Perspective summarizes and simplifies several of the top strategic considerations merchants should weigh when evaluating social commerce application providers. Complexities that prevent social commerce adoption in the West, as well as why this strategy is a specifically Chinese phenomenon (for now), are also addressed in this document.

"Understanding social commerce and how it differs from social media content marketing can be extremely difficult for most B2B and B2C merchants in the West. Determining strategic feasibility and go-to-market execution can be a daunting task," says Heather Hershey, research director, Worldwide Digital Commerce at IDC. "Remember that social commerce transactions do not link outside of a social media platform to provide a mechanism for payment. In its current state, Western social commerce is not scalable, but developments in this space are evolving rapidly. We recommend that technology buyers keep a watchful eye on developments in social commerce to determine the proper time to buy-in."

IDC's Worldwide Future Consumer Taxonomy, 2023

Tom Mainelli — Wed, 21 Dec 2022 05:00:00 GMT

This IDC study presents IDC's taxonomy of the Future Consumer across eight segments. This taxonomy establishes the foundation for the Worldwide Consumer Market Model, BuyerView: Consumer Pulse in 2022, and IDC's Future Consumer Agenda program.

"The Future Consumer Taxonomy is an essential resource for comprehending IDC's approach to the evolution of the consumer market. It lays the foundation we leverage across all three of our research streams," said Tom Mainelli, group vice president of IDC's Devices and Consumer Research. "We designed this deep dive into our eight major Future Consumer categories and their subcategories as a road map to understanding the whole consumer and the technologies most impacting their lives in 2023 and beyond."

The Great Social Media Migration Features Mastodon and the Fediverse

Wayne Kurtzman — Tue, 06 Dec 2022 05:00:00 GMT

Social media is where people found their people, or their digital "communities." Social content added value to them, and their work, and sometimes enriched their lives. While most posts were not a sale, a support case, or even kittens and puppies, the recent disruptions at Twitter have caused people and brands to seek out new communities. While Facebook is the place for people you know, and LinkedIn is the place for business, the door is open for new community social platforms. This research looks at several new options, including Post and the federated Mastodon servers, and discusses what this means for individuals, brands, and the growth of Web3 technologies.