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GoTo Democratizes Digital Channel by Bringing the Capabilities to SMBs

Katie Evans, Oru Mohiuddin, Mary Wardley — Thu, 23 Mar 2023 04:00:00 GMT

This IDC Market Note highlights the features of GoTo's Customer Engagement offering and how it meets the unique needs of SMBs. This document also explores how the offering fits in with GoTo's product portfolio as well as how it stacks up against similar competing technologies on the market today.

2023年国内企業のFuture Enterprise動向調査（Wave 12：2023年1月調査）

Yukiharu Yorifuji — Tue, 21 Mar 2023 04:00:00 GMT

本調査レポートは、デジタルファーストの時代を生き抜くために必要な企業のFuture Enterprise化の状況に関して、IDCが世界20か国で行ったユーザー調査「Future Enterprise Resiliency & Spending 22 Survey wave 12」の結果を、国内と世界の比較を中心にまとめたものである。本調査レポートでは、2023年のIT投資見通しについて、国内および世界の企業における意識の違いの比較を含めて分析している。

Digital-Native Businesses: How to Engage with Digital-Native Businesses and What Separates Them from SMBs

Simone De Bruin, Katie Evans — Tue, 21 Mar 2023 04:00:00 GMT

These event proceedings were presented at the IDC Directions conferences in Santa Clara in March 2023.

Digital-native businesses (DNBs) are built from the start around modern technologies, adopting cloud and data across all aspects, from operations to business models to customer engagement. This means all core value and revenue-generating processes are dependent on those digital technologies. As such, they are a new customer segment with very distinct business and IT requirements, challenging the IT vendors' sales and segmentation processes.

This track provides key insights on how to engage with digital-native businesses, ranging from B2B to B2C to tech-oriented start-ups, scale ups, and unicorns. In this session, Simone De Bruin and Katie Evans will draw from recently completed research of over 1,200 digital-native businesses to discuss what makes them tick and how to increase market and mind share with this high-potential customer segment, as well as what separates them from small and medium-sized businesses (SMBs).

Spectrum Enterprise Analyst Summit Highlights Midmarket Connectivity Portfolio

Courtney Munroe — Tue, 21 Mar 2023 04:00:00 GMT

Spectrum Enterprise held its first analyst event in New York City on March 9 and 10, 2023, sharing its product, service, operations, and customer experience (CX) strategy and highlighting the company's commitment to growth and customer success. Spectrum Enterprise, the business division of Charter, the fifth-largest telecommunications carrier in the United States, has ambitious goals to grow its share in the midmarket and large enterprise segments. The company offers a wide range of services to the midmarket segment in 50 states.

2023年国内ユーザー企業調査：産業分野別／企業規模別／地域別 IT投資動向と課題

Chikara Abe, Hitoshi Ichimura — Fri, 17 Mar 2023 04:00:00 GMT

本調査レポートは、2023年2月に実施したユーザー調査を基に、国内企業のIT投資動向について、産業分野別、企業規模別および地域別に分析を行ったものである。2022年の経済状況の変化（円安の進行による輸入原材料価格の上昇や、世界経済の減速懸念、ロシア・ウクライナ戦争などの地政学的な不確実性の高まりなど）の影響、IT支出状況、第3のプラットフォームの活用状況とその目的に加えて、ITが解決し得る経営課題や、経営層からIT部門に出される課題、新規技術としてのデータアナリティクス、AI（Artificial Intelligence：人工知能）システム、RPA（Robotic Process Automation）の取り組み状況と推進課題など、ユーザー企業のIT活用に関する課題についても調査した。

本調査レポートで分析した項目は以下の通りである。

産業分野別、企業規模別、地域別IT支出の全体傾向
2022年の経済状況の変化による影響
国内IT支出の増減
IT支出の重点投資項目
IT支出に占める新規システム向け投資の比率
国内企業の第3のプラットフォームへの支出
パブリッククラウドの導入状況、目的、アプリケーション
スマートフォン、タブレットの導入状況、目的
データアナリティクス、AI、RPAの導入状況、目的
ブロックチェーン、NFTの導入状況
ユーザー企業が抱える課題
経営課題のうち、IT活用によって効果が期待できる項目
経営層からIT部門への指示
IT部門が抱える課題
IT人材不足の理由
新技術導入の障壁

地域別デジタルトランスフォーメーション（DX）取り組み状況
DX取り組み状況
DX推進業務領域
DX推進目的
DX推進課題

Why Do SMBs Adopt Corporate-Liable Policies for Employee Mobile Services?

Jason Blackwell — Fri, 17 Mar 2023 04:00:00 GMT

This IDC Survey Spotlight analyzes results from IDC's SMB Communications Services Survey, an online survey of 480 United States–based small and medium-sized businesses (SMBs). This document highlights and discusses the views of SMBs relative to the deployment of corporate-liable mobile services for employees.

Future of Work: Strategies for the Flexible Work Experience

Wed, 15 Mar 2023 04:00:00 GMT

This IDC Perspective reviews the challenges that organizations face as they transition to a hybrid/flexible work experience. It also presents a framework for addressing those challenges, which assesses how organizations accelerate and expand digital transformation (DX) initiatives. The technical work enhancements that enable hybrid work are innately connected to organizational policies and practices that need equal investment for digital transformation to be successful. Leaders have come to terms with the importance of empowering workers by providing them with flexible physical workplaces, intelligent digital workspaces, and agile and adaptive learning systems.

"Investing in flexible work experiences have been a boon for both employers and employees. And now that companies have built the framework and experienced enhanced employee productivity, cost, and time savings, there's no going back but just moving forward," says Anu Mehta, senior research analyst, Future of Work at IDC. "Organizations need to trust employees to accomplish work while working in a flexible manner."

Oracle NetSuite SuiteConnect London Returns as a Live Event After Three Years

Riccardo Barrai, Josh Budd — Fri, 10 Mar 2023 05:00:00 GMT

This IDC Market Note reviews the announcements of SuiteConnect, an event hosted by Oracle NetSuite on February 7, 2023. The event was launched for the first time since the COVID-19 pandemic, with the previous SuiteConnect being held in 2019. It covered Oracle NetSuite's focus areas for 2023, new product and service releases, and customer case stories.

What Are the Top Reasons SMBs Work with Service Providers for Cloud Implementation and Management?

Katie Evans, Penny Madsen — Fri, 10 Mar 2023 05:00:00 GMT

This IDC Survey Spotlight examines the top attributes SMBs value in cloud service providers and also explores the main reasons SMBs work with service providers for cloud implementation and management. IDC finds that SMBs with more complex hybrid cloud environments are more likely to use cloud professional service providers for better cloud management.

Five Key Enterprise Networking Trends Driving Connectedness Strategy in 2023

Brandon Butler — Wed, 08 Mar 2023 05:00:00 GMT

This IDC Perspective provides a viewpoint on the current state of the enterprise campus and branch networking markets, including a list of key trends driving investments in these markets.

"As organizations across the globe look to graduate from implementing digital transformation to running a digital business, connectivity has never been more important, especially at the edge of the enterprise network," says Brandon Butler, research manager, Enterprise Networks at IDC. "It's been a dynamic past three years in the enterprise campus, branch, and edge networking markets. This IDC Perspective provides IT buyers with information on the key trends IDC sees driving these markets and is meant to help organizations optimize their connectivity strategy in the year to come."