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IDC MarketScape: Worldwide Email Marketing Solutions for B2B Small Businesses 2024 Vendor Assessment

Roger Beharry Lall — Tue, 20 Aug 2024 04:00:00 GMT

This IDC study provides an in-depth analysis of email marketing solutions tailored for small businesses, focusing on cloud-based, user-friendly platforms that offer essential functionalities like drag-and-drop design and basic automation. It emphasizes the importance of selecting vendors with proven track records in the small business segment, highlighting the need for technology that supports scalability and efficiency without overwhelming complexity. This document advises small businesses to carefully assess their marketing needs, prioritize support and scalability, and consider the total cost of ownership when selecting an email marketing solution. Through stringent vendor evaluation criteria, it aims to assist small businesses in making informed decisions to leverage email marketing technologies effectively for growth and customer engagement.

"Small business navigating 14,000 martech vendors to find the right email marketing solution hinges on discernment. Key factors include a vendor's proven track record, essential features, future vision, and increasingly go-to-market considerations like customer support and community engagement," says Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications at IDC.

RingCentral Puts Itself on the Map of Providers Announcing Next-Gen POTS Replacement Solutions as Add-On to UC&C Portfolio

Jason Blackwell, Denise Lund — Tue, 20 Aug 2024 04:00:00 GMT

RingCentral announced the availability of its POTS line replacement solution as an add-on to its RingEX UC&C solution. The August 2024 press release included details about the POTS replacement's technical capabilities, but most importantly puts RingCentral on the map of being an ever-expanding provider of management and single point of visibility of the modes of communication common in today's businesses: specialty lines, voice, chat, and other collaboration modes.

The CTV Advertising Landscape: Trends, Challenges, and Priorities

Roger Beharry Lall — Mon, 19 Aug 2024 04:00:00 GMT

This IDC Survey provides an updated overview of the connected TV (CTV) advertising landscape and offers a comprehensive overview based on responses from 107 participants. Respondents were based in the United States and have line-of-business responsibilities (i.e., IT roles excluded).

The survey examines various facets of CTV advertising, including advertising media and budget allocation, vendor preferences/criteria, and platform feature priorities that are shaping the current CTV advertising landscape.

The survey reveals new opportunities and challenges for adtech vendors and brands in the CTV advertising sector. Pointing to a potential slowdown in the CTV market, the study highlights a potential gap in market understanding/appreciation of CTV's unique and increasingly essential capabilities.

U.S. SMB Cybersecurity Outlook, 2024

Elliot Lemaire, Katie Evans — Thu, 15 Aug 2024 04:00:00 GMT

This IDC Survey provides an overview of U.S. SMBs' current and planned cybersecurity investments by company size and industry. It breaks down security spend by type: hardware, software, security appliance, and SaaS. It also explores current and planned investments in a range of endpoint security capabilities as well as data backup, data protection, and disaster recovery solutions. The report utilizes data from IDC's Worldwide Small and Medium Business Survey, conducted in February 2024 (n = 2,591).

Worldwide SMB Cybersecurity Outlook, 2024

Elliot Lemaire, Katie Evans — Tue, 06 Aug 2024 04:00:00 GMT

This IDC Survey report provides an overview of current and planned cybersecurity investments by SMBs worldwide by company size and geographic region. It features trends in SMB cybersecurity from 2022 to 2024 and breaks down security spending by type: hardware, software, security appliances, and SaaS. It explores current and planned investments in a range of endpoint security capabilities as well as in data backup, data protection, and disaster recovery solutions. The report utilizes data from IDC’s Worldwide Small and Medium Business Survey 2024, conducted in February 2024 (N = 2,591).

Leveraging Channel Partner Talent to Address Broader SMB Requirements

Jacqui Hendriks — Mon, 05 Aug 2024 04:00:00 GMT

This IDC Market Perspective examines European SMB end-user feedback on the importance of a broader spectrum of business offerings from their print services providers and outlines the actual adoption of these offerings. It addresses how print vendors can support channel partners in addressing new customer requirements.

"Print vendors have made grandiose plans to build extended services capabilities, particularly IT services. But in the short term, there is a strong opportunity to respond directly to existing customers' requirement for broader business offerings, as highlighted by IDC's 2024 European Print, Imaging, and Document Solutions Survey," said Jacqui Hendriks, associate research director, European Print Vendor Transformation Strategies. "The competitive landscape is changing, with signs that European print services customers in the SMB market are already engaged with providers that offer solutions for a variety of business needs. Print vendors need to ensure they have channel partner networks ready to take on the challenges and benefits from the SMB market opportunity."

2024年国内IT市場主要ベンダーのSMB、ローカルチャネル向け第3のプラットフォーム、DX支援の取り組み

Hitoshi Ichimura — Wed, 31 Jul 2024 04:00:00 GMT

本調査レポートは、国内IT市場における主要ベンダーについて、SMB（Small and Medium-sized Business：中堅中小企業）、またはローカルチャネル（国内の大都市圏以外の地域の販売チャネル）向けビジネス動向に関して調査、分析したものである。SMB、および大都市圏以外の地域でのビジネス動向、チャネル施策、デジタル化、デジタルトランスフォーメーション（DX）支援施策について重点的に分析を行っている。2024年2月に実施した「国内ユーザー企業調査」におけるベンダー利用動向、および日系ベンダー、通信事業者、ならびに複数の地場のSIer、販売代理店へのヒヤリング調査における調査結果を基に検証する。

SMB、大都市圏以外の地域の企業においても、2023年からの「電子帳簿保存法」「インボイス制度」といった法制度対応を契機としてデジタル化、DX推進が本格化している。ただし、これらのセグメントの企業では、人材／ノウハウといったDXの担い手の不足、またはDXの推進役の不在などの課題に直面している。また、このような企業を支援すべき地場のSIer（Systems Integrator）、販売代理店では積極的にデジタル化、DX支援ソリューションの展開を開始しているものの、提案、導入する人材が不足しているため、結果としてSMBのデジタル化、DX支援は不十分なままとなっている。したがって、「ITサプライヤーは販売パートナーへの支援をパッケージ化したDX支援ソリューションといった商材面での支援に留まらず、人材確保／育成の支援も拡充する必要がある。自社、ならびにグループ会社も含めて必要な人材を融通し合うプラットフォームの構築も検討することが有効である」とIDC Japan、Verticals & Cross Technologiesのシニアリサーチマネージャーである市村仁は述べている。

Unlocking CX the Potential of SMBs, 2024: Customer Experience Priorities Fueling Future Growth at Small and Medium-Sized Businesses

Roger Beharry Lall, Katie Evans — Tue, 30 Jul 2024 04:00:00 GMT

This IDC Survey offers a comprehensive analysis of the U.S. small and medium-sized business (SMB) sector, focusing on both small (1-99 employees) and medium-sized (100-999 employees) enterprises. Conducted in February 2024, amidst a period of global economic turbulence and a significant rise in the awareness and adoption of AI and GenAI technologies, this survey provides a timely snapshot of the current landscape.

The survey closely investigates the challenges and prospects in the realm of customer experience (CX), encompassing areas such as sales, marketing, advertising, service, and commerce. It provides an in-depth look at the priorities and developments within CX applications for SMBs, serving as a crucial benchmark for technology users within the SMB sector and a strategic guide for their technology providers.

IDC Market Glance: Asia/Pacific Consumer and Small Business Lending Digital Transformation Strategies, 2Q24

Xiao Liu — Thu, 25 Jul 2024 04:00:00 GMT

This IDC Market Glance provides an overview of the landscape for consumer and small business digital lending in the Asia/Pacific market. This include featured categories list companies that provide technology lending solutions and related services to financial institutions and other tech buyers.

Worldwide Wallet Methodology, 2024

David Lantsman, Jessica Goepfert, Ruslana Severa — Wed, 24 Jul 2024 04:00:00 GMT

This IDC Market Perspective provides a detailed description of IDC's Worldwide Wallet methodology. It outlines the key inputs and approach to developing account-level technology spending estimates and explains the relationship with IDC's Worldwide ICT Spending Guide: Enterprise and SMB by Industry.

"IDC's Worldwide Wallet methodology is a reference document to help IDC's clients understand how to interpret the account-level spending estimates in this program," said David Lantsman, research manager, Customer Insights and Analysis at IDC. "Marrying the Worldwide Wallet data with the Worldwide ICT Spending Guide data creates a symbiotic relationship and allows IDC to leverage the expertise of hundreds of analysts, inputs, and resources as well as robust financial information."