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U.S. SMB Cybersecurity Outlook, 2025

Elisabeth Clemmons, Katie Evans — Mon, 13 Oct 2025 04:00:00 GMT

This IDC Survey provides an overview of current and planned cybersecurity investments by U.S. SMBs by company size. It features trends in U.S. SMB cybersecurity from 2022 to 2025 and breaks down security spending by type: hardware, software, security appliances, and SaaS. It explores current and planned investments in a range of endpoint security capabilities, as well as in data backup, data protection, and disaster recovery solutions.

2025年国内IT市場主要ベンダーにおけるSMBおよび地方でのチャネル施策とデジタルビジネス推進支援の取り組み

Hitoshi Ichimura — Tue, 07 Oct 2025 04:00:00 GMT

本調査レポートは、国内IT市場におけるSMB（Small and Medium-sized Business：中堅中小企業）、またはローカルチャネル（国内の大都市圏以外の地域における販売チャネル）向けビジネス動向、主要ベンダーのチャネル支援動向、ならびに企業部門のチャネル利用状況や動向を調査および分析してまとめたものである。2025年4月に実施した国内企業のCIO（Chief Information Officer）や情報システム部門長、それに準じる管理者を対象としたユーザー調査結果を分析し、PC、サーバー、ソフトウェア（パッケージソフトウェアのみを指す）における国内企業の販売チャネルの利用動向を分析する。さらに、本調査レポートでは企業分野におけるデバイス、インフラストラクチャ、ソフトウェアの販売チャネル別のIT支出規模、および主な販売チャネルの概況を併せて提供している。

SMB、大都市圏以外の地域の企業でもデジタル化、デジタルビジネス推進を模索する企業が増加している。一方で、これらの企業、ならびに日頃から取り引きする地場の販売代理店、SIerも含め、デジタル化、デジタルビジネス推進を支援するデジタルソリューションの導入、運用ノウハウを持ち合わせていないため、ユーザー企業のデジタルソリューションの導入が停滞するケースも多い。したがって、IDC Japan IT、Verticals & Cross Technologiesのシニアリサーチマネージャーである市村仁は「ITサプライヤーは、地場の販売代理店、SIerのデジタルソリューションの円滑な取り扱いを可能にするために、ユースケースベースでのデジタルソリューションのパッケージ化、営業／SEなどの担当者への提案、導入、運用ノウハウ提供に加えてコンサルティングスキルの「リスキリング」教育も含め多岐にわたる支援が必須となっている」と述べている。

European SMB Telecom Strategy Service Provider Profile: Vodafone Business

Daniela Rao, Alejandro Cadenas — Tue, 30 Sep 2025 04:00:00 GMT

This IDC Market Presentation summarizes the strategies of Vodafone Business in the small and medium-sized business (SMB) market, highlighting its main strategic and go-to-market approaches and differentiators. The presentation also provides an IDC analysis that synthesizes strengths, challenges, and market opportunities and makes actionable recommendations to strengthen the company's market impact and differentiation.

Forterro: Providing Industry-Focused Enterprise Resource Planning to Europe’s Small and Midsized Manufacturers

Ashok Patel — Tue, 30 Sep 2025 04:00:00 GMT

This IDC Vendor Profile discusses Forterro, a European ERP vendor. Based on discussions with the company’s top management, the document details the vendor’s history, product line, strategy, and road map. The document also provides some advice for the vendor around key areas for future investment.

Ericsson's Industry Analyst Event 2025: Diversifying Portfolio of Private 5G, Connected Device, and Network API Solutions Key for Enterprises' Digital and AI Transformation Agenda

Jason Leigh — Mon, 29 Sep 2025 04:00:00 GMT

This IDC Link highlights new announcements and key strategic takeaways from Ericsson's September Industry Analyst Event in Boston. In the view of IDC, the event made a strong case that Ericsson has a strong command of the market dynamics and is pivoting its efforts and solution portfolio to address the more diverse, and often niche, opportunities to monetize 5G's second act presented by the commercialization of 5G advanced features.

How Are SMBs' Cloud Strategies Impacting Their AI Adoption?

Elisabeth Clemmons, Katie Evans — Sat, 27 Sep 2025 04:00:00 GMT

This IDC Survey Spotlight examines how small and medium-sized businesses' (1–999 employees) cloud strategies impact their ability to adopt and deploy AI solutions. It finds that SMBs that have embraced cloud technology find it easier to adopt AI, but that major gap persists. It draws from IDC's annual Worldwide Small and Medium Business Survey, 2025.

What Cybersecurity and Compliance Challenges Do Small and Medium-Sized Businesses Face?

Frank Dickson — Sat, 27 Sep 2025 04:00:00 GMT

This IDC Survey Spotlight examines the evolving cybersecurity and compliance landscape for small and medium-sized businesses (SMBs) worldwide. Drawing on data from over 3,000 respondents in IDC's 2025 SMB Survey, the document identifies the most pressing security challenges facing these organizations. Key issues include software maintenance, data visibility and recovery, lack of security skills, and regulatory compliance. The findings highlight that, unlike large enterprises, SMBs experience cybersecurity as a core business challenge rather than a purely technical one. Staffing limitations, digital complexity, and the integration of security into broader business operations emerge as recurring themes. The document underscores the need for SMBs to adopt holistic security strategies that address both technical vulnerabilities and organizational constraints.

European 5G Human Connections Market Forecast 2024-2029

Daniela Rao, Ingrid Soukupova — Fri, 26 Sep 2025 04:00:00 GMT

European market spending for 5G human connections is forecast to increase from $44.1 billion in 2024 to $83.1 billion in 2029, representing a compound annual growth rate (CAGR) of 13.5%. Growth will be driven primarily by the migration of existing 4G connections to 5G plans, supported by widespread availability of compatible smartphones across price tiers and promotional efforts by operators.

The European 5G human connection market evolution will be differentiated by geographic area. In the Western European (WE) market, 5G was commercialized from 2019, and 5G network deployments have grown steadily since. In 2025, WE accounted for 86% of total market spending and is expected to post a CAGR 2024-2029 of 11.9%. In Central and Eastern Europe (CEE), 5G is at a more uneven stage of rollout: Operators in several countries have already deployed 5G networks in major cities (with more widespread coverage expected in the coming years), while other countries in the region are still working on auctioning 5G spectrum. The 5G market in CEE is expected to grow rapidly, with a five-year CAGR of 22.8%.By 2029, 47% of all human mobile connections in Europe are expected to be on 5G.

However, market value is growing more slowly than number of connections. Fierce competition is keeping prices for 5G plans broadly aligned with those of legacy 4G services, resulting in ongoing average revenue per user (ARPU), erosion. Operators are increasingly seeking new monetization levers beyond “faster speeds”, such as bundling digital services, experimenting with tiered/premium plans or offering managed workforce solutions in the enterprise space. The launch of 5G standalone (SA) networks in several major markets opens the door for differentiated offerings (e.g., based on network slicing), but commercial impact remains limited at this stage.

While consumers and small businesses account for the majority of European 5G spending, the enterprise segment provides an important strategic opportunity. Here, 5G can enable mission-critical mobile services that support productivity and operational resilience in sectors such as manufacturing, logistics, healthcare, and public services — especially when integrated with services such as managed mobility, security, and device lifecycle offerings.

"Over the forecast period, total spending on the European mobile human connections 5G market will continue to grow, but value per connection will remain under pressure, unless operators can successfully commercialize premium-tier services, strengthen multi-device attachment or broaden their role in the digital value chain." — Senior Research & Consulting Director Daniela Rao, European Infrastructure and Telecoms, IDC

What IT and Network Challenges Do Midmarket Enterprises Face?

Jason Blackwell — Fri, 26 Sep 2025 04:00:00 GMT

This IDC Survey Spotlight analyzes results from IDC's Enterprise Communications Services Survey, an online survey of 400 North American–based midmarket (500–999 employees) and large enterprise (1,000+ employees) businesses. The document highlights and discusses the views of midmarket businesses relative to the IT and network challenges they face over the next three years.

Market Analysis Perspective: Worldwide Adtech and SMB Martech, 2025

Roger Beharry Lall — Wed, 24 Sep 2025 04:00:00 GMT

This IDC Market Analysis Perspective provides insight into the current and future state of the worldwide adtech and SMB martech market for 2025. It includes an overview of the current market landscape, technology buyer perspective, a market outlook, and IDC's advice for technology suppliers in this market.