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Lumen 2025 Analyst Summit: A Dynamic Purpose-Built NaaS Platform for the AI Era

Fri, 07 Nov 2025 05:00:00 GMT

This IDC Market Note analyzes major announcements and topics discussed during the 2025 Analyst Summit in Dana Point, California.

Lumen's 2025 Analyst Summit showcased the company's ambitious transformation into a purpose-built network-as-a-service (NaaS) platform for the AI era. Under CEO Kate Johnson, Lumen is modernizing its infrastructure, culture, and operations to deliver high-capacity, programmable, and scalable solutions. With a focus on AI workloads, customer-centric services, and margin expansion, Lumen aims to become a foundational enabler of the digital economy, targeting both large enterprises and midmarket businesses with innovative, cloud-native offerings.

Vodafone Continues to Empower Small and Medium-Sized Businesses Through Its CyberHub Portal for Unified and Scalable Cybersecurity

Romain Fouchereau, David Clemente, Duncan Brown — Tue, 04 Nov 2025 05:00:00 GMT

This IDC Market Note analyzes the launch and expansion of Vodafone's CyberHub, a cybersecurity platform specifically designed for small and medium-sized businesses (SMBs). It explores the platform's core capabilities, its relevance to SMBs facing resource and skills constraints, and the broader market implications.

Is Vulnerability Management a Top Security and Compliance Challenge for Small and Medium-Sized Businesses?

Michelle Abraham, Elisabeth Clemmons, Katie Evans, Jaclynn Anderson — Thu, 30 Oct 2025 04:00:00 GMT

This IDC Survey Spotlight provides key insights into small and medium-sized businesses' (SMBs') security priorities and examines how service providers can better address the unique needs of smaller organizations.

SMBs face a range of cybersecurity challenges, but are vulnerability management and patching among their top concerns? This IDC Survey Spotlight, highlighting findings from IDC's Worldwide Small and Medium-Sized Business Survey, explores how SMBs (1–999 employees) perceive these issues, the potential risks of their current approach, and what managed service providers and vendors should consider when supporting this segment.

Market Analysis Perspective: U.S. Small and Medium-Sized Business Communications Services, 2025

Jason Blackwell — Thu, 30 Oct 2025 04:00:00 GMT

This IDC Market Analysis Perspective provides insight into the current and future state of the small and medium-sized business communications services market. It includes an overview of the current market landscape, technology buyer perspective, a market outlook, and IDC's advice for technology suppliers in this market.

Verizon 3Q25 Earnings: New CEO, modest revenue growth, and the promise of “bold, customer centric transformation”

Courtney Munroe, Avinash Naga — Thu, 30 Oct 2025 04:00:00 GMT

Verizon announced its 3Q25 financial results on October 29, 2025. The company realized overall YoY revenue growth of 1.5% to $33.8 billion. Verizon's total wireless service revenue was $21.0 billion in 3Q25, with an increase of 2.1% YoY during the quarter, driven by bundled and converged (wireless + broadband) offerings. For 3Q25, Verizon reported earnings per share of $1.17 compared with $0.78 for 3Q24. EPS was $1.21 on an adjusted basis, excluding special items in 3Q25, compared with $1.19 in 3Q24. Overall net income for the third quarter was $5.1 billion, up from $3.4 billion in 3Q24.

The company reported slight growth in its adjusted EBITDA of $12.8 billion for 3Q25, compared with $12.5 billion in 3Q24. Verizon did not raise its full-year 2025 guidance for adjusted EBITDA growth, adjusted EPS growth, and free cash flow. Instead, the company reaffirmed its existing guidance to maintain investor confidence and signal financial stability, despite moderate revenue growth.

IDC FutureScape: Worldwide Small and Medium-Sized Business 2026 Predictions

Sat, 25 Oct 2025 04:00:00 GMT

This IDC FutureScape presents 10 key predictions for worldwide SMBs (1–999 employees) through 2026 and beyond, focusing on AI, cybersecurity, and macroeconomic forces shaping digital strategy.

"This IDC FutureScape for worldwide SMB offers data-driven insights to guide IT planning and reveals how SMBs are leveraging emerging technologies to compete in a rapidly evolving landscape," says Elisabeth Clemmons, research analyst, Worldwide Small and Medium Business Markets at IDC.

IDC MarketScape: Worldwide AI-Enabled Small Business Enterprise Resource Planning Applications 2025 Vendor Assessment

Mickey North Rizza, Katie Evans — Fri, 24 Oct 2025 04:00:00 GMT

This IDC study provides a comprehensive assessment of leading AI-enabled small business ERP applications and outlines the key criteria that organizations should consider when selecting a solution.

"Small businesses have reached a critical pivot point and are now embracing AI more proactively to boost productivity and efficiency with leaner teams. As AI becomes more integrated into business operations, small businesses are reevaluating their ERP platforms to ensure they can support intelligent automation, real-time insights, and scalable growth. This requires switching to new AI-enabled ERP technologies that quickly become the small business technology underpinning bringing scalable growth," said Mickey North Rizza, IDC Group VP, Enterprise Software.

IDC Playbook for Tech Sales Leaders：2025年国内IT市場－SMB、地方ユーザー向けデジタルビジネス支援最新動向

Hitoshi Ichimura — Mon, 20 Oct 2025 04:00:00 GMT

本調査レポートは、国内IT市場の中でもSMB（Small and Medium-sized Business：中堅中小企業、従業員規模999人以下の企業と定義）、および地方ユーザー企業（北海道／東北地方、北陸／甲信越地方、中国／四国地方、九州／沖縄地方の企業）のユーザーの現状や将来のトレンド、特にデジタルトランスフォーメーション（DX）／デジタルビジネスの推進動向に関して分析したものである。また、これらのセグメントの企業へのDX／デジタルビジネス推進支援に際して、ITサプライヤーに求められる施策についても考察している。

IDCの調査に基づいて、顧客、競合、市場に関するインサイトを提供すると共に、ITバイヤーとITサプライヤーが取るべき行動とその実施戦略を提言する。ITサプライヤーのセールスリーダーが、顧客の購買基準や市場動向の影響を明確にする際、活用できる情報が多く含まれる。

U.S. SMB Cybersecurity Outlook, 2025

Elisabeth Clemmons, Katie Evans — Mon, 13 Oct 2025 04:00:00 GMT

This IDC Survey provides an overview of current and planned cybersecurity investments by U.S. SMBs by company size. It features trends in U.S. SMB cybersecurity from 2022 to 2025 and breaks down security spending by type: hardware, software, security appliances, and SaaS. It explores current and planned investments in a range of endpoint security capabilities, as well as in data backup, data protection, and disaster recovery solutions.

ActiveCampaign's Innovation Keynote Cements Focus on AI-Powered Autonomous Marketing for SMBs

Roger Beharry Lall — Fri, 10 Oct 2025 04:00:00 GMT

At its Fall 2025 Innovation Keynote on September 30, ActiveCampaign announced a significant strategic shift, moving beyond traditional marketing automation to a new paradigm it calls "autonomous marketing." The company unveiled a redesigned platform powered by Active Intelligence, a new AI engine designed to transform marketing from a series of manual workflows into a goal-driven, automated process.