rsssmb

Digital Platform Adoption by Company Size

Alan Webber — Thu, 07 Dec 2023 05:00:00 GMT

This IDC Survey looks at how different sized organizations from small (500 to 999 employees) to enterprise size (10,000+ employees) have already invested in digital platforms or plan to invest in digital platforms in the future. It also includes data on the factors impacting adoption of digital platforms, expected benefits from adoption, challenges to adoption and implementation, and the key actions that vendors need to take to support their customers.

This IDC Survey is based on data from IDC's May 2023 Future Enterprise Resiliency and Spending Survey, Wave 4. This survey was conducted to understand how IT and business leaders in enterprises around the world are assessing risks and addressing cost management for their growing portfolio of technology resources. Survey topics included:

Business priorities and the impact of economic uncertainties on IT spending
Inflation, recession, and digital business
Detailed IT budget changes for 2023

Asia/Pacific Hardcopy Peripherals Market Hits Record Low with 15.2% YoY Drop in 3Q23, Expected to Rebound in Q4 IDC Says

Sun, 03 Dec 2023 05:00:00 GMT

SINGAPORE, 04 December 2023 – In a striking downturn, the HCP market in the Asia/Pacific excluding Japan region (APeJ) dropped 15.2% year-on-year (YoY), according to the IDC Worldwide Quarterly Hardcopy Peripherals Tracker . The HCP market in the region registered 6.9 million units shipped in 3Q23 – the lowest shipment recorded in the post-pandemic period. The total HCP market across multiple countries remained pressured by macroeconomic factors which weakened the demand for both consumer and commercial segments. Breaking down the YoY performance of each product type: total Inkjet portion declined by 15.1%; Laser devices, including A4 and A3 machines, declined by 13.5%; and Serial Dot Matrix (SDM) segment declined by 26.4%.

Best in Digital-Native Business Winner Award Profile

Charles Tamayo, Supriya Deka, Daniel-Zoe Jimenez — Fri, 01 Dec 2023 05:00:00 GMT

This IDC Perspective discusses the nomination details of the Special Award for Digital-Native Business winner from the IDC Future Enterprise Awards 2023 in Asia/Pacific with how generative AI (GenAI) can impact organizations moving forward.

"GenAI has emerged as the catalyst for transformative innovation for digital-native businesses (DNBs). Leveraging this technology can be a strategic leap for businesses toward endless possibilities and will become imperative for DNBs in one form or another. Failing to do so could result in their falling behind in the rapidly evolving digital landscape," says Supriya Deka, senior market analyst, small and medium-sized and digital-native businesses, IDC Asia/Pacific.

Defining Enterprise-Grade Internet Access and Enhancements to Broadband Needed to Be Considered "Enterprise Grade"

Jitesh Bhayani, Jason Blackwell — Mon, 27 Nov 2023 05:00:00 GMT

This IDC Market Note provides an in-depth overview of the definition and features of enterprise-grade broadband internet access. It highlights the features and functionality required for a connection to be considered enterprise-grade broadband. It also focuses on various use cases and industry verticals in which such connections can be used and are being demanded by enterprises.

What Are the Key Concerns When Enabling Remote Work Models in Europe?

Andrea Minonne — Mon, 27 Nov 2023 05:00:00 GMT

This IDC Survey Spotlight delves into the complexities surrounding the implementation of remote work, examining the primary and secondary concerns faced by companies in Europe when adapting to this paradigm shift. As organizations worldwide grapple with the challenges of fostering collaboration, ensuring productivity, and maintaining a cohesive work culture in virtual settings, this analysis provides a nuanced exploration of these pivotal issues.

"The shift to remote work represents a watershed moment in the evolution of the modern workplace. Acknowledging and mitigating the concerns of implementing hybrid work models is essential to foster a collaborative, productive, and successful remote work environment. As organizations normalize this change, strategic technology solutions play a pivotal role in shaping a future where virtual work is not just a necessity but a sustainable and thriving model," said Andrea Minonne, research manager, IDC Data and Analytics Europe.

Cisco Outlines Partner-Led Strategy to Unlock SMB Opportunity

Josh Budd — Sun, 26 Nov 2023 05:00:00 GMT

This IDC Market Note explores the evolution of Cisco's SMB strategy as outlined by Cisco executives during a briefing on September 19, 2023. Cisco has repositioned its portfolio to better land with SMB customers and outlined new investments in partner programs and support to help drive growth in this segment.

SMB Communications Services Survey, 2023: Mobility

Jason Blackwell — Thu, 23 Nov 2023 05:00:00 GMT

This IDC Survey provides a summary of results from IDC's SMB Communications Services Survey, an online survey of United States–based small and medium-sized businesses fielded in June 2023. This portion of the survey explores key issues related to mobility services adoption and implementation by businesses with 1-499 employees.

SMB Communications Services Survey, 2023: Voice Migration

Jason Blackwell — Thu, 23 Nov 2023 05:00:00 GMT

This IDC Survey provides a summary of results from IDC's SMB Communications Services Survey, an online survey of the United States-based small and medium-sized businesses fielded in June 2023. This portion of the survey explores key issues related to the migration of voice services by businesses with 1-499 employees.

Asia/Pacific (Excluding Japan and China) Security Software Market Shares for SMBs and Midmarket Segments, 2022: IDC's Top 10 Players

Supriya Deka, Daniel-Zoe Jimenez — Thu, 16 Nov 2023 05:00:00 GMT

This IDC study examines the security software market for 2021–2022. The revenue and market share of the leading vendors are provided for the year 2022.

"Security is not just an option for SMBs and midmarket companies; it is the foundation for their future success. Security software providers must continuously innovate and adapt their solutions to address the evolving cybersecurity landscape in Asia/Pacific. They must, above all, focus on educating SMBs and midmarket companies about best practices for cybersecurity, such as strong password management, regular data backups, and employee training on identifying phishing attempts. By prioritizing education and awareness, security software providers can empower SMBs and midmarket companies to proactively protect their sensitive data and mitigate potential cyber threats," says Supriya Deka, senior market analyst, IDC Asia/Pacific SMB, Midmarket, and Digital-Native Business Program.

IDC MarketScape: Worldwide Demand-Side Platforms 2023 Vendor Assessment

Roger Beharry Lall — Thu, 16 Nov 2023 05:00:00 GMT

This IDC study assesses demand-side platform (DSP) vendors. In the digital advertising universe where brands increasingly emphasize data-driven decision making, DSPs play a major role for advertisers as part of the ongoing shift to programmatic strategies. Modern brands increasingly draw from a plethora of first-party and third-party data, leveraging real-time customer data platforms (CDPs) and, to a lesser extent, data management platforms (DMPs) to refine advertising audience targeting. Against this data backdrop, DSP vendors offer brands an exciting tool to engage customers in a compliant manner, while meeting customers' preferences for when, where, and how they wish to be engaged.

Challenges abound, however, as advertisers (and society at large) grapple with the complexities of "walled garden" platforms. While DSPs can serve as bridges for marketers navigating walled garden and open web options, in practice, brands often find themselves juggling multiple separate tools across these spheres, suggesting the potential for consolidation.

Excitingly though, on the horizon, DSPs are seizing new channel opportunities, particularly in emerging platforms such as connected TV (CTV) and retail media networks (RMNs), which offer precise targeting and the promise of immersive experiences.

Furthermore, with the increasing popularity of artificial intelligence (AI), DSP suppliers are intensifying their focus on generative and predictive capabilities. This new technology holds great promise, and as DSPs embed this functionality, it will empower advertisers to optimize real-time bidding, enhance audience segmentation, deliver personalized ad content, and ultimately maximize their ROAS.

As brands seek to achieve challenging growth objectives, they should incorporate DSP suppliers as part of their standard advertising/marketing technology (adtech/martech) stack. Organizations should carefully evaluate supplier options and seek out partners that have demonstrated the ability to keep pace with the ever-changing advertising landscape while meeting specific use-case requirements.

In the dynamic realm of advertising technology, DSPs are essential for navigating the complexities of modern digital advertising.

"With AI, retail media, connected TV, walled gardens, and cookieless targeting all in the mix, DSPs are an increasingly critical must-have tool for marketing organizations. As the compass guiding brands through a unified omni-channel world, organizations must find long-term DSP partners that embrace the future and can evolve to address the dynamic advertising landscape." — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications