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Copperberg’s Field Service Forum UK 2026: From Downtime Costs to Uptime Value

Aly Pinder — Thu, 16 Apr 2026 04:00:00 GMT

This IDC Market Note highlights Copperberg’s Field Service Forum UK held in Birmingham, United Kingdom. The event brought together field service leaders and technology executives to discuss business transformation, field service excellence, and customer value.

“Field service is no longer just about fixing what’s broken — it’s about redefining value, maximizing uptime, and transforming customer relationships through digital innovation, trust, and measurable outcomes,” says Aly Pinder, Jr., research vice president, Aftermarket Services Strategies, IDC. “Are you ready to lead the shift?”

IDC Survey: The State of AI’s Impact on Pricing Models for Custom Application Development Services, 2025

Peter Marston — Thu, 16 Apr 2026 04:00:00 GMT

This IDC Survey presentation leverages data from IDC’s AI-Powered Services Pricing Model Survey, conducted in November 2025. The survey examined buyer expectations for the pricing of engagements with external vendors that incorporate AI in their delivery of custom application development services, among others. The survey covered a range of topics to provide greater understanding of:

Importance of pricing models in AI-powered services vendor selection
Evolving expectations of premium versus discounted pricing for AI-powered services compared with traditional services
Drivers influencing pricing expectations
Pricing expectations across different types of AI
Preferred pricing models, benefits, and inhibitors related to purchasing AI-powered services

This document explores aggregated AI-powered services pricing expectation trends, derived from data across respondents who were using or planning to use AI-powered services in custom application development services.

The North America sample size of 503 respondents (in total) included participants from the United States and Canada, from a variety of industries and organization sizes ranging from 500 employees to 10,000+ employees. Of the 503 total respondents, 399 was the sample size related to using (or planning to use) custom application development services.

Accenture Middle East: Advancing Regional Transformation and Strategic Growth

Eric Samuel — Wed, 15 Apr 2026 04:00:00 GMT

This IDC Market Perspective discusses how Accenture has established itself as a prominent consulting, technology, and managed services provider in the Middle East, with operational hubs in key cities such as Abu Dhabi, Dubai, Riyadh, and Doha. The company leverages a diverse talent base and collaborates with technology vendors and local partners to deliver tailored transformation initiatives across sectors including public sector, financial services, energy, retail, and communications. Its comprehensive service portfolio encompasses strategy, consulting, technology implementation, managed operations, experience design (Song), and Industry X, enabling organizations to address complex business and digital transformation requirements. Accenture’s delivery approach combines structured client engagement, a global delivery network, industry specialization, advanced technology integration, and embedded security practices, ensuring efficient execution and scalable outcomes. The company’s technology engagements span core system modernization, cloud migration, AI and analytics integration, customer experience enhancement, talent development, and cybersecurity. Through these activities, Accenture supports clients in adapting to evolving market dynamics, improving operational efficiency, and achieving sustainable growth, positioning itself as a key enabler of digital transformation and organizational advancement in the Middle East.

“Accenture’s strategic investments in regional hubs, talent development, and innovation centers have positioned it as a leading transformation partner for Middle Eastern organizations. By combining global expertise with local market understanding, Accenture enables clients to accelerate digital adoption, modernize operations, and build resilience in a rapidly evolving business landscape.” — Eric Samuel, associate research director, Services, IDC.

IDC Survey Spotlight: Which AI Platforms Do Enterprises Across Industries Expect Third-Party Services Firms to Possess the Most Expertise?

Peter Marston — Wed, 15 Apr 2026 04:00:00 GMT

This IDC Survey Spotlight provides a view of enterprise preferences for AI platform tools across industries. The document contains data from IDC's August 2025 Application Services Survey. IDC's Worldwide Intelligent Application Services practice conducted this survey to understand enterprise preferences for AI platform tools across multiple industry verticals. The overall goal of the survey was to identify how organizations' preferences around application development and life-cycle management are evolving, and how application service providers (SPs) can align their service offerings and capabilities to address varied customer needs.

"AI has quickly captured the attention of enterprises for the alluring benefits that can be harnessed from it. Application SPs should understand how buyer organizations are approaching application development using AI platforms to better support evolving customer needs as well as maintain deeper customer relationships in an increasingly competitive environment," explains Peter Marston, research director, Worldwide Intelligent Application Services, IDC.

IDC Survey Spotlight: What Must Tech Providers Do to Respond to Rising Technology Risk Amid External Volatility and AI Pressures?

Bill Latshaw — Tue, 14 Apr 2026 04:00:00 GMT

This IDC Survey Spotlight shows that technology risk is being driven by a combination of external volatility and rising AI pressure, which is forcing organizations to rethink how they invest, adapt, and build resilience. IDC’s findings suggest that customers are placing a higher value on optionality, meaning they want more flexible solutions, modular offerings, and commercial models that can adjust as conditions change. The insights also point to meaningful regional differences: Asia/Pacific appears more sensitive to the budget pressure of scaling AI, while Western Europe is taking a more cautious approach because of software spending concerns and supply-side exposure. For business consulting providers, this means a one-size-fits-all strategy is less effective than region-aware positioning and a stronger emphasis on helping clients stay resilient in uncertain conditions.

A second insight is that organizations are raising the bar for AI investments, demanding clearer business value, faster returns, and more predictable costs. The survey indicates that while AI remains a priority, buyers are evaluating it through different lenses: some are focused on controlling the cost of building and running AI, while others are more concerned with subscription predictability, deployment flexibility, and continuity of supply. At the same time, skill shortages continue to slow adoption, not just because technical talent is limited but because many organizations struggle with change management and operational readiness.

All the aforementioned issues create an opportunity for business consulting providers to differentiate by helping clients move from experimentation to disciplined execution through enablement, manager readiness, and culture-specific support for adoption.

IDC Survey: Reinventing Growth Models for IT Services Providers in the META Region, 2026 — Findings from EMEA Partner Survey, 2025

Eric Samuel — Tue, 14 Apr 2026 04:00:00 GMT

This IDC Survey examines the findings of IDC's 2025 EMEA Partner Survey. IDC's 2025 EMEA Partner Survey (Middle East, Türkiye, and Africa responses) was conducted to provide IT services providers with actionable insights into:

The evolution of IT services provider revenue models, including the shift from reselling to professional, managed, and ecosystem-driven services
Key revenue drivers across customer segments and technology priorities such as cybersecurity, cloud, AI, and cost optimization
The role of ecosystem partnerships, vendor engagement, and marketplaces in enabling revenue scale and indirect monetization
Engagement across the technology buyer journey, including stakeholder influence and the opportunity to expand consulting-led and early-stage involvement
Customer priorities and concerns, including risk, regulatory pressures, and economic uncertainty, and their impact on services demand and investment decisions

IDC Survey Spotlight: Which AI Platforms Do Enterprises Across Regions Expect Third-Party Services Firms to Possess the Most Expertise?

Peter Marston — Mon, 13 Apr 2026 04:00:00 GMT

This IDC Survey Spotlight provides a view on enterprise preferences across regions for artificial intelligence (AI) platform tools. The document contains data from IDC’s Application Services Survey, which was completed in August 2025. IDC’s Worldwide Intelligent Application Services practice conducted this survey to understand enterprise preferences for AI platform tools across the Americas, APAC, and EMEA. The overall goal of the survey was to identify how organizations’ preferences around application development and life-cycle management are evolving and also how application service providers can align their services offerings and capabilities to address varied customer needs.

“AI has quickly captured the attention of enterprises, across regions, for the alluring benefits that can be harnessed from it. Application services providers should understand how buyer organizations are approaching application development using AI platforms to better support evolving customer needs as well as maintain deeper customer relationships in an increasingly competitive environment,” explained Pete Marston, research director, Worldwide Intelligent Application Services at IDC.

IDC Survey Spotlight: Which AI Platforms Do Enterprises Expect Third-Party Services Firms to Possess the Most Expertise?

Peter Marston — Mon, 13 Apr 2026 04:00:00 GMT

This IDC Survey Spotlight provides a worldwide view on enterprise preferences for artificial intelligence (AI) platform tools. The document contains data from IDC’s Application Services Survey, which was completed in August 2025. IDC’s Worldwide Intelligent Application Services practice conducted this survey to understand enterprise preferences for AI platform tools. The overall goal of the survey was to identify how organizations’ preferences around application development and life-cycle management are evolving and also how application service providers can align their services offerings and capabilities to address varied customer needs.

“AI has quickly captured the attention of enterprises for the alluring benefits that can be harnessed from it. Application services providers should understand how buyer organizations are approaching application development using AI platforms to better support evolving customer needs as well as maintain deeper customer relationships in an increasingly competitive environment,” explained Pete Marston, research director, Worldwide Intelligent Application Services, at IDC.

IDC Survey Spotlight: Which AI Platforms Do U.S. Enterprises Expect Third-Party Services Firms to Possess the Most Expertise?

Peter Marston — Mon, 13 Apr 2026 04:00:00 GMT

This IDC Survey Spotlight provides a view on enterprise preferences for artificial intelligence (AI) platform tools in the United States. The document contains data from IDC’s Application Services Survey, which was completed in August 2025. IDC’s Worldwide Intelligent Application Services practice conducted this survey to understand U.S. enterprise preferences for AI platform tools. The overall goal of the survey was to identify how organizations’ preferences around application development and life-cycle management are evolving and also how application service providers can align their services offerings and capabilities to address varied customer needs.

“AI has quickly captured the attention of U.S. enterprises for the alluring benefits that can be harnessed from it. Application services providers should understand how buyer organizations are approaching application development using AI platforms to better support evolving customer needs as well as maintain deeper customer relationships in an increasingly competitive environment,” explained Pete Marston, research director, Worldwide Intelligent Application Services, at IDC.

Xerox: Steering a Route to European Growth

Jacqui Hendriks — Mon, 13 Apr 2026 04:00:00 GMT

This IDC Market Note is an update to IDC’s Xerox Advances Reinvention with the Integration of Lexmark, Stability in Revenue, and a Change in Executive Leadership (September 2025). It examines details of the company’s financial performance and strategic goals, as well as the development of its Digital Services and IT Solutions business, with the aim of bringing it back to profit.