rssmarketingandsales https://my.idc.com/rss/2806.do IDC RSS alerts IDC MarketScape: Worldwide Talent Acquisition for Midmarket 2026 Vendor Assessment https://my.idc.com/getdoc.jsp?containerId=US54442126&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC study provides an assessment of talent acquisition vendors catering to midmarket buyers. Midmarket organizations are operating under the same AI-driven structural shift as the enterprise segment, but with far fewer resources to absorb it. Vendors’ capabilities are converging around similar AI and agentic features, but governance maturity varies widely. Pricing transparency, implementation speed, and the depth of available vendor support stand out as decisive factors for buyers. Buyers seeking to engage with a midmarket-focused talent acquisition vendor should confirm AI activation support, along with a governance framework and documentation, before signing a contract.</P><P>“Midmarket buyers are looking for a talent acquisition solution that enables their lean teams to strengthen candidate engagement, improve skill-signal quality, and drive overall hiring efficiency,” said Abhinav Shrivastava, senior research manager, Talent Acquisition and Strategy, IDC. “Vendors that help buyers deploy and scale AI for talent acquisition will overtake those that stay focused on building out capability without revisiting activation and value delivery.”</P> IDC MarketScape Wed, 21 Oct 2026 04:00:00 GMT Abhinav Shrivastava IDC MarketScape: Worldwide Talent Acquisition for Enterprise 2026 Vendor Assessment https://my.idc.com/getdoc.jsp?containerId=US54129026&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC study provides an assessment of talent acquisition vendors that primarily serve enterprise buyers. The research finds enterprise buyers dividing along a suite versus standalone architecture choice, where vendors embedded in a broader HCM system are weighed against purpose-built recruiting platforms on configurability and integration depth. Agentic AI has become the dominant vocabulary across nearly every profile, though vendor maturity varies widely in governance, auditability, and human oversight. Skills-based matching and candidate fraud detection are emerging as baseline enterprise requirements rather than differentiators. Buyers are advised to weigh platform maturity against their own hiring complexity and to treat AI governance evidence as a deployment prerequisite.</P><P>"Talent acquisition has moved from a people function to becoming a strategic revenue activation function for enterprises, and the buyers in the segment do not judge talent acquisition vendors by the count of AI agents or features," said Abhinav Shrivastava, research manager, Talent Acquisition and Strategy, IDC. "The vendors that can help buyers drive hiring and talent placement efficiency, empowered by transparent and auditable AI capabilities, will define enterprise hiring for the next cycle."</P> IDC MarketScape Tue, 20 Oct 2026 04:00:00 GMT Abhinav Shrivastava Designing for Organizational Agility: Structural, Procedural, and Cultural Principles Technology Leaders Should Adopt Now https://my.idc.com/getdoc.jsp?containerId=US54967026&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Perspective identifies principles that make organizational structures, processes, and culture agile by design rather than agile by necessity. As the pace of technology and market change continues to increase, organizations that wait to react will find themselves perpetually behind; organizations that build simplicity, loose coupling, minimal bureaucracy, and a passion for flow into how they plan, govern, and operate will instead find agility built into their operating models. This shift asks technology leaders to extend principles they already trust in architecture (simplicity and loose coupling chief among them) to the organizational structures, processes, and cultures they lead.</P><P>"We have spent years designing our systems for replaceability and simplicity. The organizational structure, processes, and cultures around those systems deserve the same design discipline," said Niel Nickolaisen, adjunct research advisor for IDC's IT Executive Programs (IEP) practice. "Agility is not a single reorganization or a new planning template; it is what happens when simplicity, loose coupling, minimal bureaucracy, and a relentless focus on flow are designed into how an organization works, so that adapting to change becomes routine rather than exceptional."</P> IDC Perspective Mon, 19 Oct 2026 04:00:00 GMT Niel Nickolaisen From the AIforce Interface to the Platform: A Retail Lens on Salesforce's Dreamforce 2026 https://my.idc.com/getdoc.jsp?containerId=EUR154964126&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Perspective presents the retail-related key takeaways from Salesforce's Dreamforce 2026, held on September 15–17 in San Francisco. Salesforce reframed its CRM framework as an interface layer, backed by new AI models, governance capabilities, and role-specific agents. The report includes a selection of retail use case stories on commerce, order management, and retail media capabilities.</P><P>"Dreamforce 2026 showed Salesforce's ecosystem and intelligent layer strategy aimed at serving agents, businesses, and ultimately shoppers," said Ornella Urso, research director at IDC. "For retailers, the harder questions are once more foundational: whether commerce and service data are unified, who owns routing and escalation rules, and how governance is enforced before an agent checks out an order or issues a refund."</P> IDC Perspective Mon, 19 Oct 2026 04:00:00 GMT Ornella Urso IDC MarketScape: Worldwide AI-Enabled Adobe Professional Services 2026 Vendor Assessment https://my.idc.com/getdoc.jsp?containerId=US54114626&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC study represents a vendor assessment of the AI-enabled Adobe professional services ecosystem through the IDC MarketScape model. This assessment discusses both quantitative and qualitative characteristics that explain success in the AI-enabled Adobe professional services market. This IDC MarketScape covers a variety of vendors participating in the Adobe professional services space. The evaluation is based on a comprehensive and rigorous framework that assesses vendors relative to the criteria and to one another and highlights the factors expected to be the most influential for success in the market in both the short term and the long term. </P><P>"Marketing is in transition, driven both by AI's promise of revolutionizing the customer life cycle and by demand from CEOs and CMOs for CMOs to drive profitable net-new revenue growth after years of disappointing returns on enterprise martech investments," says Douglas Hayward, senior research director for Customer Experience Services and Strategies at IDC. "To drive that new revenue growth using AI-enabled Adobe technology, CMOs and CIOs must work with CX services vendors that understand the intersection of marketing and new AI technologies, who can credibly model and then deliver business results for their clients."</P> IDC MarketScape Mon, 19 Oct 2026 04:00:00 GMT Douglas Hayward Stagwell’s Progress in 1H26 https://my.idc.com/getdoc.jsp?containerId=US53976126&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>Stagwell reported 3.3% organic net revenue growth in 1H26, with digital transformation and communications offsetting flat creative and media performance. This IDC Market Note assesses the results, the 2026 guidance that depends on a double-digit second half, and Stagwell’s platform strategy built around The Machine. “Stagwell has the right strategy and it’s starting to pay off, with revenue growth beginning to return,” said Douglas Hayward, senior research director for customer experience strategies and services at IDC. “2H26 will show whether Stagwell is now really about to return to double-digit growth.” </P> Market Note Mon, 19 Oct 2026 04:00:00 GMT Douglas Hayward Gemini's Governance Gambit: One Universal Agent, Endless Identities https://my.idc.com/getdoc.jsp?containerId=lcEUR154976626&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>Google Cloud introduced a single agent that acts across email, documents, code, and data with its own identity and persistent memory.</P><P>Security teams face a new class of autonomous workers, and the governance and controls Google describes require validation before enterprise acceptance can be expected. One telling signal is that Google gave agents a workforce-style identity, which makes agent identity a platform question rather than a feature.</P> IDC Link Fri, 16 Oct 2026 04:00:00 GMT Duncan Brown, David Clemente, Grace Trinidad, Katie Norton, Emanuel Figueroa CoreWeave Fully Connected 2026 — AI Loop and Forge https://my.idc.com/getdoc.jsp?containerId=lcUS54977926&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>At its first Fully Connected conference, held in San Francisco, CoreWeave launched CoreWeave Forge, a development layer built around what it calls the AI loop (run, observe, curate, improve, and evaluate), and made NVIDIA Vera Rubin NVL72 and the NVIDIA Vera CPU part of its infrastructure portfolio. Forge is now generally available, combining technology from Weights & Biases, OpenPipe, and marimo with CoreWeave's own training, inference, and sandbox services. Together, the announcements show CoreWeave extending from GPU capacity into the software layers enterprises need to run AI in production, while keeping its infrastructure as the foundation.</P> IDC Link Wed, 14 Oct 2026 04:00:00 GMT Jasdeep Singh, Dave McCarthy Dell Expands Its AI Data Platform with Enterprise Context, GPU Data Prep, and Managed Azure File Storage https://my.idc.com/getdoc.jsp?containerId=lcUS54977826&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>Dell Technologies is extending the Dell AI Data Platform beyond storage and data engines to encompass the definitions and relationships that explain what enterprise data means, a move designed to better position Dell for the context layer AI agents depend on. Dell will need to continue to emphasize its differentiated capabilities to enterprise buyers, as major storage and data platform vendors converge to compete in that layer and support the same NVIDIA reference architectures. </P> IDC Link Wed, 14 Oct 2026 04:00:00 GMT Jason Echols, Carol Sliwa IDC MaturityScape Benchmark: AI-Fueled Life Sciences Organization Worldwide, 2026 https://my.idc.com/getdoc.jsp?containerId=US54935226&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC study presents results from <I>IDC</I><I>’</I><I>s MaturityScape Benchmark AI Survey,</I> released worldwide in May 2026, drawing on a life sciences subsample of 112 organizations out of 1,900 organizations surveyed.</P><P>“Life sciences, the sector that once resisted technology, now leads the world in AI governance. Irony lies in the fact that its greatest strength can’t rescue it from its greatest weaknesses. Data foundations don’t care how mature your policies are, while technology debt and a lack of interoperability slow down progress,” says Dr. Nimita Limaye, research VP, Life Sciences R&D Strategy and Technology, IDC.</P> IDC MaturityScape Benchmark Tue, 13 Oct 2026 04:00:00 GMT Nimita Limaye, Nigel Wallis, Claudia Medina