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Industry Analysis Perspective: Europe National Civilian Government, 2025

Remi Letemple, Nigel Wallis — Tue, 02 Dec 2025 05:00:00 GMT

This IDC Market Presentation features IDC’s Industry Analysis Perspective for European national civilian governments. It provides the sales, marketing, and product and channel managers of technology sellers with foundational insights into the public sector industry in Europe in 2025. By understanding how the business side operates, these managers can clearly identify the areas in which their technology products and services can truly add value to the company.

The report enables readers to gain a comprehensive understanding of the business components and workings of the public sector in Europe and its major players in 2025–2026. Readers can obtain a very strong idea about the workings of the industry and the direction it is heading from regional and country perspectives.

OpenText World 2025: Introducing the OpenText AI Data Platform

Amy Machado — Tue, 02 Dec 2025 05:00:00 GMT

Under the theme "Elevate Together,” OpenText World 2025 convened over 2,000 customers, developers, and partners in Nashville, Tennessee. This year’s event marked a new chapter for the company, as it was the first OpenText World after appointing James McGourlay (formerly Executive Vice President, International Sales) as interim CEO and CTO, following the dismissal of longtime CEO and CTO of Mark Barrenechea. Most notable was OpenText’s launch of its company-wide OpenText AI Data Platform initiative.

IDC MarketScape: U.S. Revenue Cycle Management Service Solutions 2025–2026 Vendor Assessment

Mutaz Shegewi — Mon, 01 Dec 2025 05:00:00 GMT

This IDC study provides a comprehensive evaluation of revenue cycle management (RCM) service solution providers serving U.S. healthcare provider organizations. The study evaluates vendors based on their current strategic direction, capabilities, and alignment with the needs of healthcare providers within a rapidly evolving healthcare financial landscape. It examines how vendors are combining advanced automation, AI, analytics, and compliance frameworks to modernize RCM operations amid ongoing payer complexity, labor constraints, and tightening reimbursement models. The document highlights the evolution from transactional outsourcing toward integrated, technology-enabled partnerships that emphasize transparency, accountability, and outcome-based performance. The study aims to guide CIOs, CFOs, revenue cycle executives, and other IT and business leaders in selecting partners capable of advancing RCM automation, financial integrity, and margin performance in an increasingly outcomes-based healthcare economy.

"The RCM service solutions market is shifting from cost-focused outsourcing to intelligence-driven performance partnerships," said Mutaz Shegewi, senior research director at IDC Health Insights. "U.S. healthcare providers increasingly expect RCM partners to move beyond transactional execution and embed intelligence, automation, and compliance into the fabric of their operations. The partners that stand out will be those that blend deep domain expertise with advanced technology to help providers build AI-enabled revenue cycle environments that deliver results that are more measurable, transparent, impactful, and sustainable."

ANA Masters of Marketing 2025: AI for Brand Authenticity and Innovation

Gerry Murray — Wed, 26 Nov 2025 05:00:00 GMT

This IDC Perspective analyzes the ANA Masters of Marketing 2025 event, held October 21–24 in Orlando, Florida. The event showed how leading brands leverage AI for authentic storytelling, personalization, and innovation, emphasizing ethical use, human creativity, and trust to drive engagement and growth in a rapidly evolving marketing landscape.

"In the age of AI, true marketing mastery lies in blending machine-driven innovation with human authenticity to build trust, relevance, and lasting brand value," said Gerry Murray, research director, Enterprise Marketing Apps and Agents, IDC.

CreatorIQ Connect 2025: AI-Native Infrastructure for Brand-Safe Creator-Led Growth

Gerry Murray — Wed, 26 Nov 2025 05:00:00 GMT

This IDC Perspective analyzes major announcements and topics discussed during the CreatorIQ Connect 2025, held October 15–16, at the Ebell of Los Angeles. CreatorIQ announced its enhanced influencer marketing platform built on its Creator Graph with improved usability, discovery, payments, compliance, measurements, and brand safety capabilities.

"Influencer marketing is becoming an increasingly reliable source of ROI on marketing," said Gerry Murray, director, IDC's Enterprise Marketing Apps and Agents. "As buyers migrate from search to conversational AI engagement, it is imperative that brands leverage social and influencer channels to boost the depth and breadth of their content on the digital sources AI uses to assess brand relevance."

Dreamforce 2026: The Era of the Agentic Enterprise

Wed, 26 Nov 2025 05:00:00 GMT

This IDC Market Perspective describes how Dreamforce 2025 (held October 14–16) marked Salesforce's pivot from Customer 360 to Agentforce 360, positioning the company as an agentic platform rather than a cloud-first CRM. The company declared the "end of the cloud era," recasting each former cloud as an Agentforce module (Sales, Marketing, Service, Field Service, Revenue, Commerce, IT Service, and Industry Clouds), while Slack is reframed as the Agentic Operating System and conversational UX. Partnerships with OpenAI, Stripe, Anthropic, and Google broaden model and commerce reach; Slack's role as collaborative UX places it at the center of agent-driven work. Data 360 must prove value beyond existing warehouses by operationalizing context for agents, while suppliers align tech stacks and skills to Agentforce's deterministic plus agentic pattern.

Agentforce 360 is a pragmatic step toward enterprise-ready agents, balancing nondeterministic intelligence with governed, predictable execution across the customer life cycle.

"Dreamforce 2025 is Salesforce's line in the sand moment: Agentforce 360 reframes Salesforce from system of record CRM to an agentic AI operating platform, with Slack as the front door and Data 360 as the spine," says Heather Hershey, research director of AI-Enabled Digital Commerce at IDC. "Salesforce has placed a major bet on the future of the emerging agentic enterprise, one in which intelligent context starts to operationalize the 'messy middle' — the 80% of repetitive business processes locked in unstructured data and outdated flows — turning unstructured data into opportunities for agentic decision autonomy with human-supervised execution."

Salesforce Dreamforce 2025: A Parade of Products and Partnerships for Agentic Marketing

Gerry Murray, Roger Beharry Lall — Wed, 26 Nov 2025 05:00:00 GMT

This IDC Perspective discusses the Salesforce Dreamforce 2025 event. Salesforce Dreamforce 2025 showcased a sweeping evolution in agentic marketing, unveiling Agentforce 360 and a host of AI-powered capabilities designed to transform customer engagement. The event highlighted Salesforce's strategy to become the enterprise platform for agentic automation, integrating AI agents across marketing, sales, service, and operations.

"Agentic marketing will fundamentally redefine brand-buyer relationships," said Gerry Muray, research director, Enterprise Marketing Apps and Agents. "We're only beginning the first stage of disruption by applying agentic automation to marketing operations. The much bigger impact will occur when agents on billions of smartphones start shopping semi-autonomously. At that point, product and service markets will function more like stock exchanges with automated bids and asks with declarative preferences and requirements. Journey data will disappear, but rich intent data will become ubiquitous and brands that master real-time offer generation will dominate."

Schneider Electric Innovation Summit 2025: Electrification and AI Convergence Drives the New Industrial Era

Olga Yashkova, Natalya Yezhkova — Tue, 25 Nov 2025 05:00:00 GMT

This IDC Link summarizes the key learnings from Schneider Electric's North America Innovation Summit 2025 that took place November 18–19 in Las Vegas, Nevada. This event highlighted the company's strategic focus on integrating electrification, automation, and digital transformation to address the quickly progressing demands of datacenters and other industries.

Braze Forge 2025: Highlighting Full-Stack Infrastructure for Agentic Marketing

Gerry Murray, Roger Beharry Lall — Mon, 24 Nov 2025 05:00:00 GMT

This IDC Perspective analyzes the Braze Forge 2025 conference held September 29–October 1, 2025, in Las Vegas. Braze Forge 2025 demonstrated the company's commitment to transforming customer engagement through AI integration and platform innovation. Announcements at the event addressed every aspect of the modern marketing technology stack, from data activation and personalization to channel optimization and workflow automation.

"The breadth and depth of innovation showcased at Forge 2025 reinforces Braze's position as a leader in customer engagement technology," said Gerry Murray, director, IDC's Enterprise Marketing Apps and Agents service. "Braze is providing the foundation for brands to build more meaningful, responsive, and profitable customer relationships with a fully integrated stack for agentic marketing."

What Factors Are Causing AI Business Value Realization Challenges for European Organizations?

Neil Ward-Dutton — Sat, 22 Nov 2025 05:00:00 GMT

This IDC Survey Spotlight explores the different factors that European organizations say inhibit their ability to realize measurable business value from AI investments. It explores the importance of factors such as resistance to business process change, regulatory uncertainty, and challenges in quantifying ROI.