rssmarketingandsales

IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises 2025–2026 Vendor Assessment

Gerry Murray — Mon, 17 Nov 2025 05:00:00 GMT

This IDC study provides a thorough assessment of market-leading influencer marketing platforms for large enterprises and discusses the most important criteria companies should consider when selecting a solution.

"The economic impact of influencer and creator marketing is expected to drive upward of $500 billion by 2030," said Gerry Murray, director, Enterprise Marketing Apps and Agents at IDC. "Social and influencer marketing tools and practices are maturing just in time to support the new brand management and marketing challenges of LLMs and agentic buyers."

IDC FutureScape 2026 Predictions: AI to Drive 50% of New Economic Value from Digital Businesses in APJ* by 2030

Sun, 16 Nov 2025 05:00:00 GMT

IDC’s key predictions reveal how Asia/Pacific Japan (APJ) enterprises will drive growth through Agentic AI, orchestration, and data intelligence.

Redefining B2B Tech Buying: The Rise of Digital and AI and the Changing Role of Human Touch

Laurie Buczek — Fri, 14 Nov 2025 05:00:00 GMT

This IDC Survey presents results from IDC's 2025 B2B Tech Buyer Behavior Survey. The results reveal a decisive shift toward digital-first purchasing, with 71% of buyers now favoring digital channels over traditional sales engagement. AI-driven tools and omni-channel experiences are reshaping the buyer journey, while customer experience and a vendor's cultural and values alignment with accounts have emerged as top shifts in how companies buy. The survey provides actionable insights for marketers and sellers to adapt strategies, prioritize AI, and engage partners as key influencers in the buying process.

"B2B tech buyers have crossed the digital threshold — AI and omni-channel engagement are no longer optional but essential for building trust and driving growth in today's market," states Laurie Buczek, group vice president, Executive Insights, CMO Advisory Service at IDC.

IDC MarketScape: Worldwide Data Privacy Compliance Software 2025 Vendor Assessment

Ryan O’Leary — Wed, 12 Nov 2025 05:00:00 GMT

This IDC study represents a vendor assessment of providers offering data privacy compliance software through the IDC MarketScape model. The assessment reviews both quantitative and qualitative characteristics that define current market demands and expected buyer needs for data privacy compliance software. The evaluation is based on a comprehensive and rigorous framework that assesses how each vendor stacks up, and the framework highlights the key factors that are expected to be the most significant for achieving success in the data privacy compliance software market over the short term and long term.

"While the functionality on offer can solve many of the issues related to navigating the privacy regulatory patchwork, there is one thing every buyer should beware. Just because one purchases data privacy compliance tools does not mean that they are immune from enforcement." — says Ryan O'Leary, research director, Privacy and Legal Technology, IDC

IDC MarketScape: Worldwide Revenue Enablement Platforms 2025 Vendor Assessment

Michelle Morgan — Wed, 12 Nov 2025 05:00:00 GMT

This IDC study evaluates worldwide revenue enablement platforms, highlighting the shift from seller-focused to customer-focused enablement and the growing impact of agentic AI. The study assesses vendors on capabilities, strategies, and integration, emphasizing platforms that unify sales, marketing, and customer success functions. Key features include AI-driven content management, analytics, onboarding, collaboration, and workflow automation, supporting scalable, data-driven growth for B2B organizations in a complex buying environment.

"As revenue enablement evolves, the strongest platforms now center on the customer not just the seller, while agentic AI redefines how sales, marketing, and success teams align," says Michelle Morgan, research manager for AI-Enabled Sales, Customer Services, and Contact Center Strategies for IDC. "The new competitive edge lies in unified ecosystems that blend intelligent content, analytics, and automation to drive scalable, data-powered growth across every stage of the B2B journey."

Salesforce’s Agentic AI Platform Strategy: Redefining Ecosystem Roles, Partner Models, and Marketplace Dynamics

Stuart Wilson — Tue, 11 Nov 2025 05:00:00 GMT

The Dreamforce 2025 event showcased Salesforce’s bold pivot toward agentic AI and a platform-centric ecosystem strategy. This IDC Market Note outlines the implications for partners, marketplaces, and GTM models, offering guidance for ecosystem participants navigating the shift toward consumption, automation, and outcomes-based engagement.

IDC 2025 CX CSAT Awards

Sat, 08 Nov 2025 05:00:00 GMT

This IDC Market Presentation provides an overview of the results from IDC's 2025 CX CSAT Awards. This award program recognizes the leading customer experience (CX) application vendors in each CX market, across 13 markets, that receive the highest customer satisfaction scores based on IDC's CX Path Survey.

CX Path is a global survey of roughly 2,500 organizations across all geographic regions and company sizes, where customers are asked to rate their vendor on more than 30 different customer satisfaction metrics.

1H25 Progress Report: Publicis

Douglas Hayward — Fri, 07 Nov 2025 05:00:00 GMT

This IDC Market Note shares an overview of Publicis Groupe, which posted its 2025 first-half financial results on July 17, showing worldwide net revenue up 5.4% organically to just under €7.2 billion ($7.8 billion). Its strong performance is in great part the result of a series of smart acquisitions — notably Sapient and Epsilon — that have been well integrated into a platform-based operating model that prioritizes close collaboration between its multiple platforms.

CDP World 2025: Treasure Data Pivots and Leaps into AI Agents for Marketing and Customer Service

Tapan Patel, Gerry Murray — Thu, 06 Nov 2025 05:00:00 GMT

At CDP World 2025, Treasure Data announced a strategic shift with the launch of AI Marketing Cloud, which consists of five AI Suites built on unified customer data and a new Marketing Super Agent, which translates marketer requests into coordinated workflows executed by numerous task-specific agents. The five AI Suites address campaign orchestration, web personalization, creative generation, paid media optimization, and customer service assistance.

IDC Announces ASEAN Winners of the 2025 IDC Future Enterprise Awards

Tue, 04 Nov 2025 05:00:00 GMT

SINGAPORE, 04 November 2025 – International Data Corporation (IDC) announced today the national winners of the IDC Future Enterprise Awards (FEA) 2025 for the ASEAN region. Representing standout innovations from Thailand, Indonesia, Malaysia, and the Philippines, this year’s winners are leading the shift from experimentation to execution — embedding AI into everything from financial inclusion and risk analytics to sustainable ecosystems and national tourism.