https://my.idc.com/rss/2806.do IDC RSS alerts https://my.idc.com/getdoc.jsp?containerId=AP52858625&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC study discusses how Kansai Electric Power Company's (KEPCO) generative AI (GenAI) adoption is driven by strategic evaluation, disciplined data management, and robust governance, ensuring solutions address real business needs. By investing in targeted talent development and integrating GenAI across core functions, KEPCO achieves measurable efficiency, cost savings, and industry leadership in responsible AI transformation.</P><P>"True GenAI transformation is achieved not by chasing technology trends but by rigorously aligning innovation with business needs, cultivating talent, and embedding AI across every function — KEPCO's disciplined approach turns vision into measurable impact and industry leadership," says Deepika Giri, associate VP, IDC Asia/Pacific. </P> IDC Perspective Mon, 01 Jun 2026 04:00:00 GMT Deepika Giri, Shashank Nigam, Daeil Chun https://my.idc.com/getdoc.jsp?containerId=US52470925&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Survey examines how AI is reshaping B2B marketing strategy, execution, and operating models across technology providers in the United States, Canada, and the United Kingdom. Based on IDC's 2026 <I>Marketing Barometer </I><I>S</I><I>urvey,</I> the document analyzes how marketing leaders are using AI to improve measurable performance, accelerate campaign execution, transform the content supply chain, and support more adaptive buyer journey orchestration. It also explores how AI-assisted buyer behavior is changing discovery, demand generation, channel effectiveness, and expectations for relevance, responsiveness, and self-service engagement. Technology vendors and service providers will benefit from insights into AI's current marketing impact, maturity gaps, investment priorities, and the actions required to move from productivity-led AI adoption toward AI-enabled, buyer-centric marketing transformation.</P> IDC Survey Mon, 01 Jun 2026 04:00:00 GMT Sudhir Rajagopal https://my.idc.com/getdoc.jsp?containerId=US53627626&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Market Presentation provides tech vendor product managers and market intelligence leads with an overview of government digital transformation (DX) spending, insights into the regional government context, and highlights how government institutions are investing in industry-specific DX use cases in the region during 2026.</P><P>By looking at the size of the regional market and the top growing use cases, technology vendor executives can better evaluate:</P><UL><LI>Areas for investment in products or services development</LI><LI>Sales and marketing campaign prioritization</LI><LI>Market penetration</LI></UL><P>Used in combination with the other Industry Intelligence documents, this presentation can help technology vendors gain competitive advantage in the Americas region.</P><P>“Government DX spending in the Americas is moving beyond digitization toward mission-critical, data-driven operating models. The next wave of value will come from agencies that can connect infrastructure resilience, citizen experience, public safety, mobility, and AI-enabled decision-making into scalable platforms while managing legacy complexity, fiscal pressure, cyber-risk, and uneven digital maturity across the region,” says Ravikant Sharma, research director with IDC Government Insights.</P> Market Presentation Sat, 30 May 2026 04:00:00 GMT Ravikant Sharma, Nigel Wallis, Claudia Medina https://my.idc.com/getdoc.jsp?containerId=US54526526&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Perspective, the second in the four-part CMO guide to agentic identifiable information (AII), examines the capture architecture required to recognize, validate, and record agent-mediated customer interactions. It specifies a seven-layer logical architecture, maps AII capture across seven journey stages, and defines versioning, structured-intent, and machine-readable content disciplines for enterprise marketing organizations in 2026.</P><P>"The expected scale and complexity of agentic identity data requires significant re-architecting of data infrastructure, schema, and decisioning systems. CMOs must coordinate with IT, security/ID, legal, and data teams to ensure a low-latency capability to verify and engage with agentic buyers in real time" according to Gerry Murray, research director, Enterprise Marketing Apps and Agents, IDC. </P> IDC Perspective Tue, 26 May 2026 04:00:00 GMT Gerry Murray https://my.idc.com/getdoc.jsp?containerId=US54551426&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Market Presentation is our Industry Market Forecast for digital transformation (DX) spending by financial services organizations in the Americas. It provides tech vendor product managers and market intelligence leads with an overview of regional financial services organizations' spending on DX and insights into the market context influencing that spend. It also highlights how financial services organizations are investing in industry-specific DX use cases in the region in 2026.</P><P>By looking at the size of the regional market and the fastest-growing use cases, technology vendor executives can better evaluate:​</P><UL><LI>Investment areas in products or services development​</LI><LI>Sales and marketing campaign prioritization​</LI><LI>Market penetration​</LI></UL><P>Used in combination with the other IDC Industry Intelligence reports, this document can help technology vendors to gain a competitive advantage in the Americas region.</P><P>"The Americas financial services sector is experiencing profound technological shifts, driven by digital operational resilience mandates, evolving cyber threats, and shifting macroeconomic conditions. Financial institutions are prioritizing robust compliance frameworks alongside automated incident detection and advanced third-party risk management capabilities. For technology suppliers, this specific market transition represents a highly critical opportunity to deliver scalable, AI-powered solutions that enhance operational efficiency, ensure continuous regulatory alignment, and protect increasingly decentralized digital infrastructures," said Christopher Lee Marshall, vice president, IDC Financial Services Insights.</P> Market Presentation Tue, 26 May 2026 04:00:00 GMT Dr. Chris Marshall, Jerry Silva, Nigel Wallis, Jose Ignacio Diaz https://my.idc.com/getdoc.jsp?containerId=US54542226&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This industry market forecast for worldwide healthcare digital transformation (DX) provides technology suppliers with an overview of regional healthcare spending for digital transformation, as well as insights into the market context influencing that spend for 2024–2029.</P><P>By looking at the size of the global healthcare DX market and the fastest-growing use cases, technology vendors can better evaluate:</P><UL><LI>Areas for investment in product or service development</LI><LI>Sales and marketing campaign prioritization</LI><LI>Market penetration</LI></UL><P>Used in combination with the other industry intelligence reports, this document can help digital providers gain competitive advantage around the globe.</P><P>"Worldwide, healthcare organizations are accelerating digital transformation to address structural cost pressures, workforce constraints, and rising expectations. While investment momentum remains strong, execution risk is widening: Organizations must balance near-term operational demands with long-term modernization goals. Suppliers that can lower execution friction, align to healthcare's regulatory and operational realities, and demonstrate credible time to value will be best positioned to convert sustained demand into durable growth through 2029," says Jennifer Eaton, Research Director, IDC Healthcare Insights.</P> Market Presentation Tue, 26 May 2026 04:00:00 GMT Jennifer Eaton, Nigel Wallis, Heriberto Roman https://my.idc.com/getdoc.jsp?containerId=US53626926&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Market Forecast provides tech vendor product managers and market intelligence leads with an overview of healthcare digital transformation (DX) spending, insights into the Americas healthcare market context, and highlights how healthcare organizations are investing in industry-specific DX use cases in the region during 2026.</P><P>By looking at the size of the Americas market and the top growing use cases, technology vendor executives can better evaluate:​</P><UL><LI>Areas for investment in product or service development​</LI><LI>Sales and marketing campaign prioritization​</LI><LI>Market penetration​</LI></UL><P>Used in combination with the other industry intelligence reports, this document can help technology vendors to gain a competitive advantage in the Americas region. </P><P>“For healthcare providers across the Americas, digital transformation is now an operating mandate. Leading organizations in 2026 are investing to stabilize margins, reduce workforce strain, strengthen resilience, and scale care beyond the hospital, while ensuring interoperability, security, and clinical trust remain intact. The winners will be those that translate digital spend into measurable operational relief and patient impact," says Jennifer Eaton, research director, IDC Healthcare Insights.</P> Market Presentation Mon, 25 May 2026 04:00:00 GMT Jennifer Eaton, Nigel Wallis, Heriberto Roman https://my.idc.com/getdoc.jsp?containerId=US53627126&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This Market Presentation provides tech vendor product managers and market intelligence leads with an overview of healthcare digital transformation (DX) spending and insights into the Europe healthcare market context, and highlights how healthcare organizations are investing in industry-specific DX use cases in the region during 2026.</P><P>By looking at the size of the Europe market and the top growing use cases, technology vendor executives can better evaluate:</P><UL><LI>Areas for investment in products or services development</LI><LI>Sales and marketing campaign prioritization</LI><LI>Market penetration</LI></UL><P>Used in combination with the other industry intelligence reports, this document can help technology vendors to gain competitive advantage in the European region.</P><P>European healthcare's digital transformation is now defined by execution under constraint. Spending growth remains solid, but progress is shaped by regulatory rigor, workforce shortages, persistent interoperability gaps, and rising expectations for demonstrable impact.</P><P>"Successful suppliers will be those that align solutions to operational productivity and capacity relief, embed compliance and explainability by design, and support healthcare organizations as they transition from isolated pilots to scaled, systemwide deployment," says Nino Giguashvilli, research manager, IDC Health Industry Insights.</P> Market Presentation Mon, 25 May 2026 04:00:00 GMT Jennifer Eaton, Nino Giguashvili, Nigel Wallis, Heriberto Roman https://my.idc.com/getdoc.jsp?containerId=US54542426&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This <I>Industry Market Forecast: Europe Retail</I><I>,</I><I> 2026</I> study provides tech vendor product managers and market intelligence leads with an overview of retail digital transformation (DX) spending and insights into the regional retail market context, and it highlights how retail organizations are investing in industry-specific DX use cases in the region during 2026.</P><P>By looking at the size of the regional market and the top-growing use cases, technology vendor executives can better evaluate:​</P><UL><LI>Areas for investment in product or service development​</LI><LI>Sales and marketing campaign prioritization​</LI><LI>Market penetration​</LI></UL><P>Used in combination with the other industry intelligence reports, this document can help technology vendors gain competitive advantage in Europe.</P><P>"European retailers are advancing digital transformation as AI adoption scales within a highly regulated and cost-conscious environment. Organizations are focusing on embedding AI into core operations to enhance efficiency, enable real-time decision-making, and deliver personalized omni-channel experiences. At the same time, sustainability mandates, data privacy regulations, and fragmented market dynamics are shaping technology priorities. The future of retail in Europe will be defined by secure, compliant, and interoperable ecosystems that balance innovation with resilience and operational discipline," says Adjunct Research Advisor Cristiano Quattrini, IDC Retail Insights.</P> Market Presentation Mon, 25 May 2026 04:00:00 GMT Filippo Battaini, Cristiano Quattrini, Nigel Wallis, Jose Ignacio Diaz https://my.idc.com/getdoc.jsp?containerId=US53627526&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This Market Presentation provides technology suppliers with an overview of regional government spending for digital transformation as well as insights into the market context influencing that spend for 2024–2029.</P><P>By looking at the size of the regional government DX market and the fastest-growing use cases, technology vendors can better evaluate:</P><UL><LI>Areas for investment in products or services development</LI><LI>Sales and marketing campaign prioritization</LI><LI>Market penetration</LI></UL><P>Used in combination with the other industry intelligence reports, this document can help digital providers to gain competitive advantage across the globe.</P><P>"Government digital transformation is entering a new phase of scaled investment, driven by the need to modernize public services, strengthen cybersecurity, and build resilient digital infrastructure. As governments expand adoption of cloud, AI, and data platforms, the focus is shifting toward interoperable ecosystems that enable citizen-centric services while supporting digital sovereignty, regulatory compliance, and measurable public value," Ravikant Sharma, research director, IDC Government Insights.</P> Market Presentation Mon, 25 May 2026 04:00:00 GMT Ravikant Sharma, Ruthbea Yesner, Nigel Wallis, Jose Ignacio Diaz