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Industry Personas Handbook: Worldwide Insurance 2023/2024

Davide Palanza, Surya Narayan Saha, Abhishek Kumar — Thu, 07 Dec 2023 05:00:00 GMT

This IDC Market Presentation is designed to provide technology vendors a better understanding of their buyer personas. It aims to answer the following questions:

Who are the key personas they need to address with their offerings (products and services), marketing messages, sales campaigns, and sales activities?
What are their strategic priorities and their day-to-day activities?
What are their major pains and challenges?
What are their key performance indicators (KPIs)?

"With the current turbulent and difficult economic conditions, it is important more than ever for technology providers to carefully articulate their value propositions to the different personas they are in discussions with. The conversations will have a significantly more impact if they are specific and tailored to the goals and KPIs that each persona is considered with rather than if they are generic and vague," says Abhishek Kumar, associate research director, IDC Financial Insights.

Services Providers' Strategic Value Is Under Attack: Here Is How They Fight Back

Eric Newmark, Gard Little, Jason Bremner, Mukesh Dialani, David Tapper — Thu, 07 Dec 2023 05:00:00 GMT

This IDC Market Perspective investigates the competitive environment that has led to the erosion of services providers' strategic value. Services customers today want more for less, with less risk, faster proof of value, more risk sharing, and costs that are directly tied to outcomes through value-based pricing. Provider adoption is also consolidating, with companies now using fewer providers for core services. This document examines how services providers have slipped backward in terms of customers' strategic priority and provides recommendations on how they can fight back.

Eric Newmark, group vice president and general manager of Worldwide Services at IDC, said, "Services providers have historically led in strategic technology discussions, and then worked with clients to bring in the technology providers that are needed. The opposite is beginning to occur, which has resulted in customers now turning first to technology firms and public cloud providers. Public cloud providers and technology vendors are now often taking the lead in strategy discussions, only to then bring in traditional services providers later when needed. This modified approach is further contributing to why traditional pure services providers are becoming viewed as less influential."

Amazon Ads Unboxed 2023: Connecting the Ad Ecosystem Across Media and Audiences

Gerry Murray — Thu, 30 Nov 2023 05:00:00 GMT

This IDC Perspective discusses the annual user conference held by Amazon Ads in New York City on October 24–26, 2023. Major announcements included a clean room specifically for publishers, GenAI-automated image generation, Sponsored TV, and more holistic analytics. IDC believes that these announcements significantly enhance the value Amazon Ads delivers to brands.

“With these improvements to its ad products and measurability for current advertisers and non-endemic brands that do not yet sell on Amazon Stores, Amazon Ads has a significantly more attractive offering for a broader range of potential advertisers,” said Gerry Murray, research director, Enterprise Marketing Technology at IDC. “Amazon Ads is now much better positioned to gain share against its rivals and continue its rise as one of the largest and fastest growing businesses in the Amazon family.”

Expansion of European Asset Life-Cycle Management Market Driven by Sustainability, High Energy Prices, and Cloud Solutions, Says IDC

Thu, 30 Nov 2023 05:00:00 GMT

BELGRADE, December 4, 2023 – According to the Worldwide Semiannual Software Tracker published by International Data Corporation (IDC ), the European asset life-cycle management (ALM) applications market will grow by 12.5% year on year in 2023, reaching a value of $1.3 billion. By 2027, the value of the ALM market will total almost $1.8 billion. The market share of cloud-deployed solutions is expected to record a compound annual growth rate (CAGR) of 17.7% between 2023 and 2027.

India’s IT & Business Services Market Grew to US$7.14 Billion in 1H2023 Amid Economic Hurdles, Says IDC

Thu, 30 Nov 2023 05:00:00 GMT

INDIA, 30 November 2023 – According to International Data Corporation's (IDC) Worldwide Semiannual Services Tracker , the Indian IT & Business Services market was valued at US$7.14 billion in 1H2023 and recorded a 6.3% year-over-year (YoY) growth as compared to 7.4% in 1H2022. The slowing in growth rate is due to the restraint in IT spending among Indian enterprises brought by macroeconomic headwinds.

Industry Analysis Perspective: Americas Manufacturing, 2023

Nigel Wallis — Thu, 30 Nov 2023 05:00:00 GMT

This IDC Market Presentation is designed to provide technology vendors' go-to-market teams (sales, marketing, product, and channel managers) with foundational insights into the Americas manufacturing landscape for 2023-2024. This document provides regional and national firmographics to better understand the widely varied manufacturing industrial landscape from Alaska to Argentina.

Through this document, readers will gain an improved understanding of the varied manufacturing scale, structure, and performance of the leading players in key economies. They will have a very strong idea about the industry, how it works, who the major players are, and where the industry is heading from a regional and country perspective.

"The Americas' manufacturing industry is highly competitive with dynamic customer demand and expectations. Significant opportunities exist for technology vendors; however, vendors must be willing to invest in understanding the nuances of specific subsectors and national differentiation," says Nigel Wallis, research VP, IDC Insights.

Industry Analysis Perspective: Americas Retail, 2023

Nigel Wallis — Thu, 30 Nov 2023 05:00:00 GMT

This IDC Market Presentation is designed to provide technology vendors' go-to-market teams (sales, marketing, product, and channel managers) with foundational insights into the Americas retail landscape for 2023-2024. This document provides regional and national firmographics to better understand the widely varied retail landscape from Alaska to Argentina.

Through this document, readers will gain an improved understanding of the varied retail scale, structure, and performance of the leading players in key economies. They will have a very strong idea about the industry, how it works, who the major players are, and where the industry is heading from a regional and country perspective.

"The Americas' retail industry is highly competitive with dynamic customer demand and expectations. Significant opportunities exist for technology vendors; however, vendors must be willing to invest in understanding the nuances of specific subsectors and national differentiation," says Nigel Wallis, research VP, IDC Insights.

Amazon Web Services announces the new Amazon S3 Express One Zone high performance storage class

Madhumitha Sathish, Peter Rutten — Wed, 29 Nov 2023 05:00:00 GMT

AWS announced the new Amazon S3 Express One Zone high performance storage class that is designed for data-intensive applications. With HPC going mainstream, it is imperative to note that organizations are in continuous need of leveraging emerging and existing data-intensive applications to derive actionable insights and business value. As these applications demand high-performance access to huge data sets and frequent access at very low latency, this new Amazon S3 version has been designed to cater to this need with the cost-efficiencies of pay-as-you-go model.

IDC FutureScape: The Digital Business Era Has Arrived, Augmented by GenAI

Wed, 29 Nov 2023 05:00:00 GMT

IDC today presented its worldwide digital business strategies predictions for 2024 and beyond.

Industry Performance Indices: Worldwide Government 2023

Rimal Likhari, Ravikant Sharma — Wed, 29 Nov 2023 05:00:00 GMT

This IDC presentation briefly analyzes the egovernment performance of a worldwide sample set of countries against their ICT spend over the years.

It focuses exclusively on the 100 countries covered by the World Intellectual Property Organization's Global Innovation Index 2022 and categorizes them into three different buckets to analyze:

Any correlation between their national ICT spend and egovernment performance
Time series trend over the years and the degree of variation in egovernment performance between the three categories

Through this report, readers will be able to draw connections between ICT investments and egovernment performance across three different categories of countries.

However, it must be noted that the analysis in this report is not statistical in nature and further investigation and more data are required to perform a thorough correlation analysis.

"This IDC study shows that countries that made the highest investments in ICT (as a % of GDP) over the years have reaped benefits in terms of better egovernment development. As of 2016, the average EGDI for innovators was 28% higher than challengers and 75% higher than followers. However, this gap has narrowed over the years. In 2022, the differential reduced to 14% and almost 50%, respectively," says, Rimal Likhari, research manager, IDC Government Insights.