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AI Text Generation Solutions for SMB Marketers

Roger Beharry Lall, Gerry Murray — Thu, 17 Jul 2025 04:00:00 GMT

This IDC Perspective discusses how, for SMB marketing teams, AI text generation tools unlock faster, more scalable, and cost-effective content creation — crucial for competing with limited resources. These tools help small teams produce high-quality, on-brand content quickly, enabling faster campaign launches and more agile responses to changing market conditions. By automating much of the writing process, SMBs can maintain a steady flow of content across multiple channels without stretching their staff too thin. In addition, many AI solutions support multi-language and regional customization, helping SMBs create relevant, timely campaigns that resonate with diverse audiences.

"Generative AI is transforming how SMBs approach content — but success takes more than just plugging into a consumer tool. To truly scale high-quality, brand-aligned marketing, small businesses need purpose-built solutions that fit their workflows, voice, and goals. This isn't just a shortcut — it's a strategic shift in how content gets created, personalized, and measured." — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC

Worldwide Customer Data Platform Applications Software Market Shares, 2024: AI, Composability, and Data Orchestration Driving the CDP Market's Next Act

Tapan Patel — Thu, 17 Jul 2025 04:00:00 GMT

This IDC study presents the 2024 market shares of the top vendors in the worldwide customer data platform (CDP) applications software market.

"AI-driven customer experience isn't just about aggregating data; it's about orchestrating high-quality, trusted insights that reveal true customer intent at every touch point," said Tapan Patel, research director, Customer Data Platform, Intelligence, and Analytics, IDC. "Today;s CDP market must evolve into offering an intelligent data orchestration layer that drives AI decisioning across customer journeys. Success now depends on taking a modular approach, enabling organizations to derive value from their CDP and activate efficient, effective cross-functional CX engagement strategies."

ContentCon 2025: Unified Data Platform Enables Personalization with Context

Tapan Patel — Wed, 16 Jul 2025 04:00:00 GMT

This IDC Market Note discusses the announcements made by Contentstack at its annual ContentCon 2025 conference, held in Chicago, Illinois, from June 4 to 5. Contentstack used the event to unveil the Contentstack EDGE platform, which integrates content management, real-time data activation, omni-channel journey orchestration, and AI-driven personalization — capabilities further enhanced by the January 2025 acquisition of Lytics. Key launches included real-time audience insights natively within the CMS, the Data & Insights suite for unified audience engagement, and Contentstack Flows for visual, omni-channel campaign orchestration. The company also showcased the evolution of its Personalize engine, now leveraging AI and Brand Kit for dynamic, brand-consistent content generation.

"Contentstack EDGE marks a strategic pivot from a pure-play headless CMS to an adaptive digital experience platform. By integrating Lytics CDP for identity resolution, segmentation, and activation within content workflows and prioritizing composable architecture, Contentstack is well positioned to meet rising enterprise demand for unified, personalized digital experiences," said Tapan Patel, research director for Customer Data Platform, Analytics, and AI at IDC.

技术投资回报分析（ROI）——CIO项目投资场景与转化计算

Finn Li — Tue, 15 Jul 2025 04:00:00 GMT

本IDC技术买家演示文稿，聚焦技术投资回报分析（ROI），解析数字智能时代企业以技术和流程转变为基础构建数字业务模式的价值评估方式。阐述ROI经典公式及在短期、长期、安全、组合项目四大场景下的调整逻辑，包括市场法与收益法的计算差异，以及NPV、IRR等指标的协同应用。通过物流、银行等行业案例，展示技术投资在增效、降本、风险量化等方面的实战计算，强调数据分层验证和动态迭代对精准评估的重要性，为CIO提供技术投资量化工具与决策参考。

IDC中国高级研究经理李鑫表示：“数字智能业务时代，技术投资ROI评估需突破传统财务指标局限，构建‘场景化量化 + 战略协同’的复合分析框架。短期项目可通过ROI与回报期快速验证现金流闭环，长期项目则需整合NPV、IRR等指标规避货币时间价值风险，安全项目需引入行业风险乘数量化潜在损失转化，组合项目则通过权重拆解避免‘局部高效整体低效’。然而，技术乘数与收益分割逻辑是跨场景应用的核心难点，建议以数据分层验证为基础，动态迭代指标模型，实现精准投资转化评估。”

IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Small Businesses 2025 Vendor Assessment

Roger Beharry Lall — Mon, 14 Jul 2025 04:00:00 GMT

The IDC study evaluates AI-enabled marketing platforms for small businesses, highlighting their transformative impact on customer engagement through automation, precision, and personalization. These tools, once exclusive to large enterprises, are now accessible to small businesses, automating tasks like social media scheduling and email campaigns while enhancing decision-making. However, the market is crowded with point solutions that may not fit business needs, leading to poor implementations. Effective AI tools should be intuitive, integrated, and aligned with operational needs, offering practical benefits without complexity. Ethical considerations, such as data handling and brand voice control, are crucial. This document advises small businesses to prioritize user-friendly platforms, responsive vendor support, and solutions that deliver measurable value. It emphasizes the importance of strategic alignment, transparency, and adaptability in AI adoption. The IDC MarketScape methodology assesses vendors based on capabilities and strategies, focusing on AI integration in marketing processes. Vendors must demonstrate significant investment in AI and proven customer success. This document serves as a decision-making tool for small businesses seeking competitive advantages through AI-enabled marketing platforms, advocating for thoughtful selection and deployment to enhance visibility, personalization, and responsiveness.

"AI is giving small businesses new tools to punch above their weight — turning everyday marketing into a competitive edge. No longer trapped between consumer hype and enterprise overkill, SMB-focused martech vendors are providing small businesses with AI-enabled platforms that are simple, powerful, and ROI driven." — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC

IDC ProductScape: Worldwide AI-Enabled Marketing Applications for Small Businesses 2025

Roger Beharry Lall — Mon, 14 Jul 2025 04:00:00 GMT

This IDC ProductScape offers a comprehensive guide on the key functionalities of AI-enabled marketing platforms for small businesses, featuring products from ActiveCampaign, Braze, Constant Contact, Freshworks, HubSpot, Klaviyo, Mailchimp, and Zoho.

The status of each functionality is categorized as fully supported, partially supported, partner provided, road map, or not supported, aiding technology purchasers in quickly identifying which vendors align with their changing requirements.

Meta Conversations Forum: Removing Friction and Building Relationships that Drive Business

Wayne Kurtzman — Fri, 11 Jul 2025 04:00:00 GMT

Meta (NASDAQ: META) for the first time held its annual Meta Conversations Executive Forum in the United States. Held at the Fontainebleau Resort in Miami Beach, Florida, from June 30 to July 2, 2025, Meta focused on the growth and next step of conversational messaging platforms, and especially WhatsApp. The company introduced centralized marketing campaigns, expanded AI support and calling options for businesses using WhatsApp.

多模态融合与全链路赋能，双趋势显现——IDC发布AI Agent企业应用与生成式AI营销双报告

Sun, 06 Jul 2025 04:00:00 GMT

北京， 2025年7月8日——近日，国际数据公司（IDC）正式发布了《 AI Agent 企业级应用现状与推荐，2025》（Doc#CHC53057525，2025年6月））及《生成式AI+营销市场分析》（ Doc #CHC53331226，2025年5月）两本研究报告。报告显示，AI Agent与生成式AI正从技术概念迈向规模化应用，分别在企业级流程自动化与营销全链路等场景中实现商业价值突破，推动中国智能经济进入“场景深耕”关键期。

Klaviyo's Omni-Channel Evolution: Insights from K:LDN 2025

Roger Beharry Lall — Thu, 03 Jul 2025 04:00:00 GMT

Klaviyo's K:LDN 2025 event in London showcased the company's evolution from a data platform to an email/SMS tool for digital commerce solopreneurs to a full-stack, omni-channel marketing automation provider for larger organizations. Announcing new features such as an omni-channel campaign builder, Channel Affinity, and expanded mobile messaging, Klaviyo demonstrated its commitment to solving fragmented customer experiences and supporting fast-growing brands. With international expansion underway and a focus on pragmatic, AI-powered tools, Klaviyo aims to balance innovation and operational readiness. The company's success, however, hinges on resource-intensive efforts including global scaling, deepening platform capabilities, and maintaining customer engagement across multiple segments.

IDC Market Glance: Voice of the Customer Applications, 2Q25

Lou Reinemann — Mon, 30 Jun 2025 04:00:00 GMT

This IDC Market Glance provides an overview of the current makeup of the voice of the customer (VOC) landscape, illustrating some of the major software players, and depicts the general segments and structure of the market. The market has prioritized listening to VOC feedback across a growing field of sites, direct and indirect, for structured and unstructured data as well as applications and services to save and analyze that data. Voice of the customer market segments also contain service providers as well as applications for trust, loyalty, and data privacy for VOC data.