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IDC MarketScape: Worldwide Data Privacy Compliance Software 2025 Vendor Assessment

Ryan O’Leary — Wed, 12 Nov 2025 05:00:00 GMT

This IDC study represents a vendor assessment of providers offering data privacy compliance software through the IDC MarketScape model. The assessment reviews both quantitative and qualitative characteristics that define current market demands and expected buyer needs for data privacy compliance software. The evaluation is based on a comprehensive and rigorous framework that assesses how each vendor stacks up, and the framework highlights the key factors that are expected to be the most significant for achieving success in the data privacy compliance software market over the short term and long term.

"While the functionality on offer can solve many of the issues related to navigating the privacy regulatory patchwork, there is one thing every buyer should beware. Just because one purchases data privacy compliance tools does not mean that they are immune from enforcement." — says Ryan O'Leary, research director, Privacy and Legal Technology, IDC

IDC MarketScape: Worldwide Revenue Enablement Platforms 2025 Vendor Assessment

Michelle Morgan — Wed, 12 Nov 2025 05:00:00 GMT

This IDC study evaluates worldwide revenue enablement platforms, highlighting the shift from seller-focused to customer-focused enablement and the growing impact of agentic AI. The study assesses vendors on capabilities, strategies, and integration, emphasizing platforms that unify sales, marketing, and customer success functions. Key features include AI-driven content management, analytics, onboarding, collaboration, and workflow automation, supporting scalable, data-driven growth for B2B organizations in a complex buying environment.

"As revenue enablement evolves, the strongest platforms now center on the customer not just the seller, while agentic AI redefines how sales, marketing, and success teams align," says Michelle Morgan, research manager for AI-Enabled Sales, Customer Services, and Contact Center Strategies for IDC. "The new competitive edge lies in unified ecosystems that blend intelligent content, analytics, and automation to drive scalable, data-powered growth across every stage of the B2B journey."

Salesforce’s Agentic AI Platform Strategy: Redefining Ecosystem Roles, Partner Models, and Marketplace Dynamics

Stuart Wilson — Tue, 11 Nov 2025 05:00:00 GMT

The Dreamforce 2025 event showcased Salesforce’s bold pivot toward agentic AI and a platform-centric ecosystem strategy. This IDC Market Note outlines the implications for partners, marketplaces, and GTM models, offering guidance for ecosystem participants navigating the shift toward consumption, automation, and outcomes-based engagement.

IDC 2025 CX CSAT Awards

Sat, 08 Nov 2025 05:00:00 GMT

This IDC Market Presentation provides an overview of the results from IDC's 2025 CX CSAT Awards. This award program recognizes the leading customer experience (CX) application vendors in each CX market, across 13 markets, that receive the highest customer satisfaction scores based on IDC's CX Path Survey.

CX Path is a global survey of roughly 2,500 organizations across all geographic regions and company sizes, where customers are asked to rate their vendor on more than 30 different customer satisfaction metrics.

1H25 Progress Report: Publicis

Douglas Hayward — Fri, 07 Nov 2025 05:00:00 GMT

This IDC Market Note shares an overview of Publicis Groupe, which posted its 2025 first-half financial results on July 17, showing worldwide net revenue up 5.4% organically to just under €7.2 billion ($7.8 billion). Its strong performance is in great part the result of a series of smart acquisitions — notably Sapient and Epsilon — that have been well integrated into a platform-based operating model that prioritizes close collaboration between its multiple platforms.

CDP World 2025: Treasure Data Pivots and Leaps into AI Agents for Marketing and Customer Service

Tapan Patel, Gerry Murray — Thu, 06 Nov 2025 05:00:00 GMT

At CDP World 2025, Treasure Data announced a strategic shift with the launch of AI Marketing Cloud, which consists of five AI Suites built on unified customer data and a new Marketing Super Agent, which translates marketer requests into coordinated workflows executed by numerous task-specific agents. The five AI Suites address campaign orchestration, web personalization, creative generation, paid media optimization, and customer service assistance.

IDC Announces ASEAN Winners of the 2025 IDC Future Enterprise Awards

Tue, 04 Nov 2025 05:00:00 GMT

SINGAPORE, 04 November 2025 – International Data Corporation (IDC) announced today the national winners of the IDC Future Enterprise Awards (FEA) 2025 for the ASEAN region. Representing standout innovations from Thailand, Indonesia, Malaysia, and the Philippines, this year’s winners are leading the shift from experimentation to execution — embedding AI into everything from financial inclusion and risk analytics to sustainable ecosystems and national tourism.

IDC MarketScape: Worldwide Manufacturing Intelligence Transformation Strategic Consulting 2025 Vendor Assessment

Sarah Lee, Gunjan Bassi, Wai Yee Lee — Tue, 04 Nov 2025 05:00:00 GMT

This IDC study assesses leading global IT service providers in manufacturing intelligence transformation consulting for Industry 4.0. Driven by the need for data-driven, AI-enabled operations, manufacturers are partnering with strategic service providers to break down silos, integrate advanced technologies, and scale transformation to drive automation, AI, and operational efficiency. The study evaluates vendors on strategy, execution, domain expertise, and innovation, highlighting their strengths and challenges. Selecting the right partner is critical for manufacturers to achieve measurable ROI, operational agility, and sustainable competitive advantage.

"In today's landscape of Industry 4.0, the transformation of intelligence within manufacturing organizations has shifted from being merely a strategic option to becoming a fundamental necessity. This transformation involves the integration of advanced technologies, such as artificial intelligence, IoT, and big data analytics, which collectively enhance operational efficiency. By embracing these innovations, manufacturers can significantly improve their agility in responding to market changes, drive continuous innovation in their products and processes, and ultimately achieve sustainable competitiveness in an increasingly complex global marketplace. This transition not only empowers companies to optimize their supply chains but also enables them to deliver greater value to customers while minimizing their environmental impact," says Sarah Lee, research director, IDC's Manufacturing IT Strategies.

WPP Launches a Standalone SaaS Edition of Its WPP Open Marketing Suite

Douglas Hayward, Gerry Murray — Mon, 03 Nov 2025 05:00:00 GMT

WPP has launched WPP Open Pro, a SaaS edition of the company's AI-enabled marketing platform, allowing clients' in-house teams to plan, create, and publish campaigns independently. This bold and innovative move positions WPP to compete with martech suppliers and gives the United Kingdom–based holding company a head start against rival holding companies that must be tempted to create similar spin-off products.

Prebuilt AI Agents for Marketing and Preparing for Proliferation

Gerry Murray — Fri, 31 Oct 2025 04:00:00 GMT

This IDC Tech Buyer Survey Spotlight highlights the adoption of prebuilt AI agents by functional area, specifically marketing. It draws on IDC's September 2025 Future Enterprise Resiliency and Spending Survey, Wave 7.