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IDC MarketScape: Worldwide Influencer Management for SMB Companies 2025–2026 Vendor Assessment

Roger Beharry Lall — Fri, 21 Nov 2025 05:00:00 GMT

This IDC study provides an assessment of worldwide influencer management for SMB companies for 2025–2026. Influencer marketing isn't just a trendy tactic — it's a strategic, technology-driven discipline that sits squarely in the center of modern marketing operations. Today, influencer management platforms (IMPs) are comprehensive, end-to-end solutions. These powerful systems integrate AI-powered creator discovery, campaign orchestration, advanced analytics, compliance enforcement, and streamlined payment automation.

Several key trends define the market landscape and drive demand for these advanced tools: AI is now core infrastructure for personalization, regulatory pressures demand accountability, and channel diversification is nonnegotiable. Crucially, the professionalization of creators, particularly micro-influencers and midtier influencers, now drives the highest engagement and ROI. Consequently, successful platforms must support cross-channel campaigns, enable full-funnel attribution, and guarantee seamless integration with the wider martech ecosystem.

When assessing vendors, buyers should look for proven strength in workflow automation, robust analytics, and global reach. The selection process must align directly with organizational size and strategic integration needs, prioritizing vendors that deliver strong automation, data-driven insights, and guaranteed compliance. Ultimately, the most successful brands treat their IMP as a growth engine. They invest in comprehensive platforms that enable scalable, measurable, and compliant influencer programs, cementing influencer management's role as essential infrastructure within the marketing tech stack.

"From trivial tactic to essential martech component, influencer management is now the key to scaling in an AEO-driven landscape. It provides SMBs with the unique opportunity to drive discovery, introduce new products, and effectively disrupt brands with larger budgets and more resources." — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC

Key Takeaways from ITC Vegas 2025

Inci Kaya — Thu, 20 Nov 2025 05:00:00 GMT

In comparison to prior years, where early-stage proof-of-concept discussions dominated, the 2025 gathering demonstrated a shift in mindset toward a commercial-scale ecosystem. The order of the day — the year — is no longer ideation but rather deployment, operations, and measurable business outcomes.

Automation Anywhere Acquires Aisera

Maureen Fleming, Hayley Sutherland — Wed, 19 Nov 2025 05:00:00 GMT

The November 2025 acquisition of Aisera by Automation Anywhere (AAI) consolidates two vendors with rapidly converging and complementary technologies aimed at enabling autonomous process operations driven by agentic AI. In a market rapidly investing in building and buying AI agents, this acquisition promises to speed up the delivery of sophisticated full-featured solutions, along with a broader set of tools for IT to build custom agentic solutions for departments across the enterprise.

IDC Announces Regional Winners of the 2025 IDC Future Enterprise Awards for Asia/Pacific

Wed, 19 Nov 2025 05:00:00 GMT

SINGAPORE, 20 November 2025 – International Data Corporation (IDC ) today announced the regional winners of the IDC Future Enterprise Awards (FEA) 2025 for Singapore. This year’s regional winners embody the next phase of digital maturity, where AI, data, and sustainability converge to drive business value and societal impact. From AI-powered banking and mobility ecosystems to green data centers and public health innovation, these organizations are redefining what it means to be a Future Enterprise in Asia/Pacific.

IDC Announces Singapore Winners of the 2025 IDC Future Enterprise Awards

Wed, 19 Nov 2025 05:00:00 GMT

SINGAPORE, 20 November 2025 – International Data Corporation (IDC ) today announced the national winners of the IDC Future Enterprise Awards (FEA) 2025 for Singapore. This year’s winners highlight how Singapore organizations are operationalizing AI, data, and digital ecosystems to accelerate innovation, sustainability, and inclusion — from next-generation banking and insurance to mobility, education, and retail.

Dreamforce 2025: Salesforce Goes All in on the Agentic Enterprise and on India

Abhishek Kumar — Tue, 18 Nov 2025 05:00:00 GMT

This IDC Market Note provides an insightful overview of Salesforce's Dreamforce 2025 event held in San Francisco from October 14 to 16, 2025, emphasizing the Asia/Pacific (including Japan) (APJ) perspective. The event showcased Salesforce's strategic direction, industry focus, customer successes, and latest product innovations, underscoring the company's commitment to the agentic enterprise.

"It is heartening to see Salesforce delivering on its promise of the agentic enterprise in 2025. The adoption of agentic AI may be slower in Asia/Pacific, but a high level of interest persists, with almost 70% of businesses in the region still in the piloting and evaluation phase with regard to AI agents. These businesses are also realizing that they need to adopt a unified, enterprisewide AI strategy in order to maximize their ROIs, similar to Salesforce's proposed agentic enterprise. The company has also demonstrated its commitment to the region, with India being its second largest market, and has introduced a number of initiatives from flexible pricing to providing open and interoperable agentic solutions to aid businesses on their journey toward becoming agentic enterprises," says Abhishek Kumar, associate research director, AI enterprise applications and customer experience strategies research, IDC Asia/Pacific.

IDC Announces Taiwan Winners of the 2025 IDC Future Enterprise Awards

Tue, 18 Nov 2025 05:00:00 GMT

TAIWAN, 19 November 2025 – International Data Corporation (IDC ) today announced the winners of the IDC Future Enterprise Awards (FEA) 2025 for Taiwan. This year’s winners exemplify Taiwan’s leadership in AI-driven transformation, data innovation, and smart city advancement, setting new benchmarks for digital maturity and sustainable growth.

IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises 2025–2026 Vendor Assessment

Gerry Murray — Mon, 17 Nov 2025 05:00:00 GMT

This IDC study provides a thorough assessment of market-leading influencer marketing platforms for large enterprises and discusses the most important criteria companies should consider when selecting a solution.

"The economic impact of influencer and creator marketing is expected to drive upward of $500 billion by 2030," said Gerry Murray, director, Enterprise Marketing Apps and Agents at IDC. "Social and influencer marketing tools and practices are maturing just in time to support the new brand management and marketing challenges of LLMs and agentic buyers."

IDC FutureScape 2026 Predictions: AI to Drive 50% of New Economic Value from Digital Businesses in APJ* by 2030

Sun, 16 Nov 2025 05:00:00 GMT

IDC’s key predictions reveal how Asia/Pacific Japan (APJ) enterprises will drive growth through Agentic AI, orchestration, and data intelligence.

Redefining B2B Tech Buying: The Rise of Digital and AI and the Changing Role of Human Touch

Laurie Buczek — Fri, 14 Nov 2025 05:00:00 GMT

This IDC Survey presents results from IDC's 2025 B2B Tech Buyer Behavior Survey. The results reveal a decisive shift toward digital-first purchasing, with 71% of buyers now favoring digital channels over traditional sales engagement. AI-driven tools and omni-channel experiences are reshaping the buyer journey, while customer experience and a vendor's cultural and values alignment with accounts have emerged as top shifts in how companies buy. The survey provides actionable insights for marketers and sellers to adapt strategies, prioritize AI, and engage partners as key influencers in the buying process.

"B2B tech buyers have crossed the digital threshold — AI and omni-channel engagement are no longer optional but essential for building trust and driving growth in today's market," states Laurie Buczek, group vice president, Executive Insights, CMO Advisory Service at IDC.