rssmarketingandsales IDC RSS alerts Future Enterprise Awards 2021 Recognizes 36 Best Digital Initiatives Across 13 Categories in India at the IDC DX Summit India Adani Electricity Mumbai Limited (AEML) wins Future Enterprise of the Year, Tapan Singhel, Managing Director & CEO, Bajaj Allianz General Insurance Co. Ltd. awarded CEO of the Year, and VS Srirangarajan, CIO - Global Pulp and Fibre Business, Aditya Birla Group recognized as CIO of the Year.         Corporate Press Release Fri, 24 Sep 2021 04:00:00 GMT Accenture Q4FY21: Quarterly revenue up 24%, and 14% for fiscal year, with record bookings of $59.3 billion and free cash flow of $8.4 billion for the full year <P>On September 23, 2021, Accenture reported its Q4 FY21 results, including $13.4 billion in quarterly revenue, a 24% YoY increase in USD and 21% in local currency. For FY21, revenues were a record $50.5 billion, an increase of 14% in USD and 11% in local currency compared with fiscal 2020. The earnings call was led by Julie Sweet, Accenture's Chief Executive Officer, and KC McClure, Accenture's CFO. Here are the key quarterly details:</P><UL><LI>Consulting revenues were $7.31 billion for the quarter, an 29% YoY increase in USD and 25% in local currency. Outsourcing revenues were $6.11 billion for the quarter, a 19% percent increase YoY in USD and 16% in local currency.</LI><LI>Operating income for the quarter was up 27%, at $1.96 billion, or 14.6% of revenues, compared with $1.54 billion, or 14.3% of revenues for Q4FY20. Operating margin for Q4FY21 expanded 30 basis points to 14.6% and for FY21 operating margin expanded 40 basis points to 15.1%</LI><LI>Free cash flow this quarter was $2.2 billion, down from $2.97 million for the same period last year, and essentially flat with last quarter. Its cash balance dropped from $10 billion at the end of the prior quarter to $8.2 billion.</LI><LI>New bookings for the quarter were $15 billion, split between consulting ($8 billion) and outsourcing ($7.1 billion), an 7% YoY increase in USD. For FY21, new bookings were a record $59.3 billion. The consulting book-to-bill ratio was 1.1 compared with 1.2 for outsourcing.</LI><LI>By geographic market, net revenue increases in Q4FY21 compared with the fourth quarter of fiscal 2020 were as follows—North America: $6.39 billion, an increase of 23% in USD and 22% in local currency; Europe: $4.3 billion, an increase of 26% in USD and 18% in local currency; Growth Markets: $2.73 billion, an increase of 23% in USD and 21% in local currency. </LI><LI>By industry group, net revenue increases all around in USD for Q4FY21 compared with Q4FY20: for Communications, Media & Technology (26%), Financial Services (24%), Health & Public Service (20%), Products (29%) and Resources (17%).</LI></UL><P>For FY22, Accenture announced its revenue growth guidance to be in the range of 12% to 15% in local currency and assumes that foreign-exchange headwinds will be 0.5% in USD. Accenture expects operating margin for FY22 to be in the range of 15.2% to 15.4%, which would be an expansion of 10 to 30 basis points from FY21. Q1FY22 revenue guidance was an increase of 18% to 22% in local currency.</P><P><B>Acquisitions</B></P><P>For FY21, Accenture has announced or closed 46 acquisitions across its Strategy & Consulting, Technology, Interactive and Operations areas as well as Accenture Federal Services. McClure acknowledged Accenture invested $4.2 billion on acquisitions in FY21. IDC estimates FY21 acquisitions added about 17,300 professionals. These acquisitions moved the contribution of inorganic growth from 2% to about 5% of revenues compared with FY20, and McClure noted her expectation that FY22 would be like FY21. Here is a summary of recent activity:</P><P><I>Strategy & Consulting</I></P><P>CS Technology New York-based, ~100 employees, a technology firm and provider of infrastructure transformation services with cloud infrastructure engineering capabilities in the areas of infrastructure and cloud planning, critical facilities design, data center and modern workplace technologies.</P><P>Ethica Consulting Group Italy-based, ~400 employees, a group of technology companies that provides software and professional services, including capabilities in delivering digital transformation for clients and enabling them to develop innovative products and services using SAP cloud-based solutions.</P><P>Trivadis AG Switzerland-based, ~710 employees, an IT services provider specializing in platforms and solutions that enable highly automated provisioning and innovative use of data.</P><P>Sentor Sweden-based, ~80 employees, a provider of cyber defense and managed security services including advisory, security testing, managed detection and incident-response capabilities, and a 24/7/365 security operations center in Stockholm.</P><P><I>Interactive</I></P><P>Openmind Italy-based, ~110 employees, a boutique commerce agency with capabilities in cloud-based platforms, to meet client demand in the rapidly growing commerce market and deliver transformative experiences.</P><P>Bionic New York-based, ~40 employees, a mix of entrepreneurs, growth investors, and designers with a proprietary solution, Growth OS, enabling customers to launch new products and businesses.</P> IDC Link Thu, 23 Sep 2021 04:00:00 GMT Gard Little Market Analysis Perspective: Worldwide Customer Experience Software, 2021 <P>This IDC Market Analysis Perspective (MAP) provides customer experience (CX) software technology and applications vendors with an overview of the CX market, offering the necessary information to support strategic planning, product development, and product marketing initiatives. The MAP includes a market overview, competitive share analysis, buyer behavior and influences, and guidance for technology suppliers based on expected short-term and long-term trends. Some form of this MAP was delivered to clients throughout various dates in 2020 and 2021. This MAP was designed to give clients the opportunity to engage with IDC's analysts on the key issues impacting the current market as well as speculation on the future market direction.</P> Market Analysis Perspective Thu, 23 Sep 2021 04:00:00 GMT Alan Webber The Reality Facing B2B Marketing and Sales: Field Sales Is a Shrinking Role <P>This IDC Survey Spotlight explores the growing preference that B2B technology buyers have for digital mediums to find information and engage sales and the associated impact this has on the role of field sales and marketing's responsibility within the customer journey. It explores the relevance of human-to-human engagement in the buying journey. The IDC Survey Spotlight provides growing evidence to support an expanded role for B2B marketers to play. </P><P>This IDC Survey Spotlight includes data from IDC's 2021 <I>B2B Tech Buyer Survey </I>and compares against data from IDC's 2020 <I>B2B Tech Buyer Survey.</I> It provides results and analysis from a survey of 350 B2B technology decision makers, director level or above, in the United States and Canada. Tech buyers came from a variety of industries including financial, manufacturing, healthcare, technology, telecommunications, utilities, and retail with a range of total value of information technology investments from $25,000 to $5 million or more. 44.9% of respondents are employed in organizations with up to 999 employees, 36.9% are in organizations with 1,000-4,999 employees, and 18.3% have 5,000+ employees. The products and technologies that 48.6%+ of respondents have been personally involved with include emerging technologies (i.e., artificial intelligence, machine learning), internal collaboration and workforce management, marketing and sales technology, networking and security infrastructure, datacenter and telecommunications infrastructure, technology services, on-premises or cloud software, and computer hardware. </P><P>"B2B tech buyers are undeniably digital first and digital always in their engagement with vendors. Winners and losers in the technology vendor space will be separated by how quickly traditional lines of demarcation between marketing and sales give way to an orchestrated digital journey conducted by marketing and field sales using intelligent insights to engage at the best moment," says Laurie Buczek, research vice president, CMO Advisory Practice. </P> IDC Survey Spotlight Tue, 21 Sep 2021 04:00:00 GMT Laurie Buczek Future Enterprise Awards 2021 Winners Announced at IDC DX Summit Singapore FWD Group, Jabil, Changi Airport Group, Mandai Park Holdings among others hailed as Singapore winners; to compete at Asia/Pacific competition Corporate Press Release Mon, 20 Sep 2021 04:00:00 GMT The Critical Tie of Employee Experience to a Trusted Customer Experience <P>This IDC Survey Spotlight explores the increasing merit that B2B tech buyers place in brand's treatment of their employees in influencing their confidence and trust in a vendor and the disconnect with a smaller focus on the employee experience (EX) by marketing leadership.</P><P>The human capital landscape of marketing is quickly evolving. Marketing is now an organization that marries art + science. With business conditions and buyer behavior constantly changing, marketers need a well-oiled machine to dynamically deliver programs for business growth. This becomes exponentially more difficult with the disruption to the way work gets done, struggles to increase diversity and inclusion, gaps in skill sets and outdated organizational models. Yet only 20% of marketing leaders link and have implemented efforts to tie EX to customer experience (CX), and 40% have no plans at all. Now is the time for marketing leaders to boost their employee experience as a critical tie to marketing transformational success and for delivering the expected experience that builds trusted relationships.</P><P>This IDC Survey Spotlight includes data from IDC's 2021 <I>Future of Marketing Barometer Survey</I> and IDC's 2020 and 2021 <I>B2B Tech Buyer Survey.</I> It provides the results and analysis from a survey of 46 tech marketing executives and tech buyer surveys of 350 respondents each. Respondents were director level or above, technology decision makers, and from the United States and Canada. Marketing executives hailed from the high-tech industry across hardware, software, and services companies. Tech buyers came from a variety of industries including financial, manufacturing, healthcare, technology, telecommunications, utilities, and retail, with a range of total value of information technology investments from $25,000 to $5+ million.</P><P>"Tech buyers are taking a sharper look at how companies behave beyond caring about profits. How companies treat their employees has a significant influence on the trust and confidence in brands. CMOs and other marketing leaders are in a unique position to understand and build a bridge connecting customer and employee experiences," says Laurie Buczek, research vice president, CMO Advisory Practice.</P> IDC Survey Spotlight Wed, 08 Sep 2021 04:00:00 GMT Laurie Buczek 国内CRMアプリケーション市場シェア、2020年: クラウドサービスの成長継続 <P>本調査レポートは、国内CRMアプリケーション市場の2020年のベンダー売上額実績に基づく市場シェアの分析を提供している。IDCでは、国内CRMアプリケーション市場を「広告アプリケーション」「コンタクトセンターアプリケーション」「カスタマーサービスアプリケーション」「デジタルコマースアプリケーション」「マーケティングキャンペーン管理アプリケーション」「セールス生産性/管理アプリケーション」の6つの機能市場セグメントに分類し、市場規模を分析し予測を行っている。2020年の同市場は、クラウドサービス提供ベンダーが売上額/シェアを大きく伸ばした。</P><P>IDC Japan ソフトウェア&セキュリティグループのマーケットアナリストである太田 早紀は、「国内CRMアプリケーション市場が今後も成長を継続するために、ITサプライヤーはコラボレーションの中心コンテンツとしてのCRMアプリケーションの訴求、データ統合基盤の整備および業務標準型予測モデルのアプリケーションへの組み込み、顧客の共感を獲得するコンテンツの提供が重要である」と分析している。</P> Market Share Wed, 25 Aug 2021 04:00:00 GMT Saki Ohta, Takashi Manabe Seismic Adds Training and Coaching to Its Sales Enablement Platform with Lessonly Acquisition <P>Seismic announced the acquisition of Lessonly, adding digital teaching and coaching to Seismic's sales enablement platform. Lessonly's personalized, continuous coaching capabilities will round out Seismic's AI-driven automation and insights, creating a seamless end-to-end selling experience. </P> IDC Link Thu, 19 Aug 2021 04:00:00 GMT Michelle Morgan Future of Connectedness Enablers: Cisco and AT&T Align Dedicated Hosted UC Solution to Benefit All <P>This IDC Market Note discusses the recent announcement from Cisco and AT&T wherein Cisco Webex Calling will be AT&T's lead dedicated hosted cloud solution for enterprise customers. Cisco and AT&T are longtime partners for unified communications and collaboration (UC&C) solutions, but this announcement reveals an update to the key UC&C roles and responsibilities of each party, and where and how the solution will be managed and evolve.</P> Market Note Fri, 30 Jul 2021 04:00:00 GMT Denise Lund, Rich Costello, Paul Hughes Enabling Empathetic eCommerce by Leveraging Digital Marketing Technology <P>This IDC Market Presentation analyzes the key challenges, investment plans, and technologies that enable the efficient and effective combination of ecommerce capabilities (abstracted into hybrid multicloud retail commerce platforms) and digital marketing capabilities. The presentation includes IDC's framework for building empathetic customer relationships that leverage real-time contextual personalization capabilities across the entire customer journey. The document also includes a case of collaboration between a brand and a retailer on localized marketing campaigns as well as IDC's recommendations for retailers.</P> Tech Buyer Presentation Thu, 29 Jul 2021 04:00:00 GMT Giulio Raffaele, Filippo Battaini, Ornella Urso