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IDC FutureScape: Worldwide Chief Marketing Officer 2026 Predictions

Sat, 25 Oct 2025 04:00:00 GMT

This IDC FutureScape provides IDC's top 10 CMO predictions for 2026. It forecasts AI-driven transformation in marketing, with unified revenue engines and hyper-personalized engagement redefining roles, skills, and strategies. Marketers must blend creativity with AI precision, reserving human touch for loyalty and trust, to meet evolving expectations and sustain brand equity and growth.

"Marketing's future is here: CMOs will own growth, experience, brand, and the customer relationship end to end. Those who embrace AI and human creativity together will have the competitive advantage." — Laurie Buczek, group vice president, IDC's Executive Insights

IDC FutureScape: Worldwide Developer and DevOps 2026 Predictions

Sat, 25 Oct 2025 04:00:00 GMT

This IDC FutureScape presents IDC's top 10 developer and DevOps predictions for 2026.

"The emerging wave of AI and agentic AI technologies is profoundly influencing developers and DevOps professionals. As we navigate the disruption this has created, it's evident that developers and DevOps professionals are facing an unprecedented amount of change," said Jim Mercer, program vice president, Software Development, DevOps, and DevSecOps, IDC. "The coming years are poised to be the most transformational in the history of application development and deployment."

IDC FutureScape: Worldwide Manufacturing 2026 Predictions

Sat, 25 Oct 2025 04:00:00 GMT

This IDC FutureScape for manufacturing for 2026 explores IT, digital transformation, AI, workforce dynamics, and other key trends over the next five years, drawing on IDC Manufacturing Insights' global expertise.

"Over the next five years, the manufacturing sector will undergo extraordinary change, driven by rapid adoption of cloud platforms and applications that enable a true digital thread. Concurrently, there is organized generative and agentic AI experimentation happening as organizations make the pivot to operationalize this technology," said Jeffrey Hojlo, research vice president, Industry Ecosystems, Business Networks, and Manufacturing Insights, IDC.

IDC FutureScape: Worldwide Small and Medium-Sized Business 2026 Predictions

Sat, 25 Oct 2025 04:00:00 GMT

This IDC FutureScape presents 10 key predictions for worldwide SMBs (1–999 employees) through 2026 and beyond, focusing on AI, cybersecurity, and macroeconomic forces shaping digital strategy.

"This IDC FutureScape for worldwide SMB offers data-driven insights to guide IT planning and reveals how SMBs are leveraging emerging technologies to compete in a rapidly evolving landscape," says Elisabeth Clemmons, research analyst, Worldwide Small and Medium Business Markets at IDC.

IDC MarketScape: North America Cloud-Enabled and SaaS Learning Management Systems in Higher Education 2025 Vendor Assessment

Matthew Leger, Ravikant Sharma — Fri, 24 Oct 2025 04:00:00 GMT

The IDC study evaluates North American higher education cloud-enabled and SaaS learning management systems, highlighting market shifts driven by digital transformation, AI adoption, and evolving student expectations. It analyzes vendor strengths, challenges, and strategic positioning, offering guidance for technology buyers on selection, implementation, and long-term LMS evolution. The report emphasizes the importance of interoperability, scalability, responsible AI, and robust support, as institutions seek agile, future-ready platforms to meet academic and operational demands.

"At the heart of higher education is the teaching and learning experience, and learning management systems are central to delivering effective instruction. The shift to online and hybrid learning, as well as the acceleration of AI developments in recent years, has catalyzed a massive transformation in the LMS market as institutions reimagine learning experiences, students demand more personalized instruction and return on investment, and the higher education industry shifts program offerings to meet the needs of an evolving economy and workforce." — Matthew Leger, senior research manager, worldwide education and edtech digital strategies, IDC

IDC MarketScape: Worldwide AI-Enabled Service Parts Management Applications 2025 Vendor Assessment

Aly Pinder — Fri, 24 Oct 2025 04:00:00 GMT

This IDC study uses the IDC MarketScape model to assess technology vendors participating in the AI-enabled service parts management applications market. The study also explores the emergence of AI-enabled applications in the aftermarket and its impact on the service supply chain.

"In the race to deliver exceptional service outcomes, AI is not just a tool. It's the catalyst transforming reactive support into predictive, proactive partnerships," says Aly Pinder, research vice president, Aftermarket Services Strategies, IDC. "Success will be measured on a scale that values quality service experiences that can be delivered at scale and during every customer interaction. Ensuring the service team has the right service part to deliver every time will be the determining factor for differentiation and excellence."

IDC MarketScape: Worldwide AI-Enabled Small Business Enterprise Resource Planning Applications 2025 Vendor Assessment

Mickey North Rizza, Katie Evans — Fri, 24 Oct 2025 04:00:00 GMT

This IDC study provides a comprehensive assessment of leading AI-enabled small business ERP applications and outlines the key criteria that organizations should consider when selecting a solution.

"Small businesses have reached a critical pivot point and are now embracing AI more proactively to boost productivity and efficiency with leaner teams. As AI becomes more integrated into business operations, small businesses are reevaluating their ERP platforms to ensure they can support intelligent automation, real-time insights, and scalable growth. This requires switching to new AI-enabled ERP technologies that quickly become the small business technology underpinning bringing scalable growth," said Mickey North Rizza, IDC Group VP, Enterprise Software.

IDC MarketScape: Worldwide Experience Design Services 2025 Vendor Assessment

Douglas Hayward — Fri, 24 Oct 2025 04:00:00 GMT

This IDC study represents a vendor assessment of the 2025 experience design services market through the IDC MarketScape model. This research is a quantitative and qualitative assessment of the characteristics that explain a vendor's success in the marketplace and help anticipate its ascendancy. This IDC study covers a variety of vendors participating in the worldwide experience design services market, provides an assessment of leading experience design vendors, and discusses the criteria that are most important for companies to consider when selecting a vendor.

"Customer experience (CX) has never been more important to enterprises than it is today. But when great CX is delivered at scale, it hasn't happened by accident — it's been designed to be great," said Douglas Hayward, senior research director, Customer Experience Services and Strategies at IDC. "Enterprises should look for experience design consultancies that — among other things — balance creativity with commercially realistic pragmatism, have both depth and breadth of CX-related services, are willing to share risks and rewards with clints, understand AI at both the technology and the business levels, and are objective about its risks as well as its potential rewards."

IDC MarketScape: Worldwide Meter Data Management Systems 2025 Vendor Assessment

Gaia Gallotti, Jean-François Segalotto — Fri, 24 Oct 2025 04:00:00 GMT

This IDC MarketScape highlights how the accelerating energy transition is transforming meter data management (MDM) from a transactional back-office tool into a strategic intelligence platform. Utilities that treat MDM as a core enabler — integrating real-time data, cloud, and AI — will be best equipped to ensure grid reliability, support customer engagement, and drive value in increasingly complex, data-driven energy markets.

“Utilities that view meter data management as a strategic enabler rather than a back-office IT system will be best positioned to orchestrate data-driven value across the evolving energy ecosystem — whether through greater grid resilience, improved operational efficiency, or new customer and market opportunities enabled by the energy transition,” said Gaia Gallotti, research director, IDC Energy Insights. “This IDC MarketScape shows that vendors advancing toward open, cloud-ready, and AI-enabled MDM platforms are laying the foundation for that future — one in which unified data intelligence becomes central to both operational excellence and customer-centric innovation.”

IDC FutureScape: Worldwide Capital Markets and Wealth Management 2026 Predictions

Thomas Shuster, Aaron Press, Marc DeCastro, Maria Adele Di Comite, Sam Abadir — Thu, 23 Oct 2025 04:00:00 GMT

This IDC FutureScape identifies the most consequential predictions in terms of transformation through 2030, outlining how market participants and technology vendors will navigate the emerging era.

The coming years will see a dramatic reimagining of the processes underpinning the capital markets and wealth management, driven by accelerating technological innovations. "Institutions that prepare now will lead in an era defined by technology-centered industrial ecosystems, operational efficiency, and customer experience," says Thomas Shuster, research director, IDC Financial Insights.