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IDC MarketScape: Worldwide Analytical Databases 2025–2026 Vendor Assessment

Devin Pratt — Tue, 25 Nov 2025 05:00:00 GMT

The IDC study evaluates worldwide analytical database software platforms for 2025, highlighting how advances in storage and compute architectures are transforming enterprise analytics. Vendors evaluated include AWS, Broadcom, Cloudera, Couchbase, Google, IBM, InterSystems, Microsoft, OpenText, Oracle, SAP, SingleStore, Snowflake, and Teradata. The market is shifting beyond traditional columnar systems toward cloud-native, lakehouse, and distributed query architectures that separate storage and compute to improve elasticity, performance, and cost control.

As organizations modernize data infrastructure and accelerate AI adoption, analytical databases are emerging as the intelligent, high-performance foundation for real-time analytics and data-driven decisioning. Vendors are embedding AI-driven optimization, vector processing, and automation to enhance scalability, accelerate insights, and prepare for agentic AI workloads. The market's growth signals a new phase where analytics, AI, and storage innovation converge to enable faster and more intelligent enterprise decisions.

"Analytics is the engine of enterprise intelligence, and analytical databases are evolving to make it faster, smarter, and more adaptive," said Devin Pratt, research director, Data Management Software at IDC. "As organizations advance their analytics strategies and incorporate AI and agentic AI, leadership will belong to databases that seamlessly unite storage, compute, and automation to turn data into trusted, real-time decisions."

IDC MarketScape: Worldwide Application and Platform Marketplaces 2025 Vendor Assessment

Nadia Ballard, Frank Della Rosa — Tue, 25 Nov 2025 05:00:00 GMT

The IDC study presents the 2025 IDC MarketScape for worldwide application and platform marketplaces. it highlights the shift of SaaS marketplaces, from static catalogs to operational procurement and agentic AI–powered integration hubs. It evaluates the leading vendors — Adobe, AVEVA, Oracle, Salesforce, SAP, and Siemens — on their strategy and capabilities, governance frameworks, in-app discovery, and buyer–seller enablement, emphasizing the impact of embedded AI, procurement automation, and governance maturity on buyer experience, implementation speed, and ROI.

"The different characteristics of the marketplaces profiled in this IDC MarketScape demonstrate how closely application and platform vendors are listening to their user base and adapting their marketplace strategies to meet buyers' needs while adopting the latest developments, such as agentic AI," said Nadia Ballard, senior research manager, Industry Cloud and SaaS, IDC.

"As AI agents reshape SaaS marketplaces, the true differentiator is not catalog size but how deeply intelligence is woven into the marketplace operational workflows and governance," said Frank Della Rosa, research vice president, SaaS, Business Platforms, and Industry Cloud, IDC.

Schneider Electric Innovation Summit 2025: Electrification and AI Convergence Drives the New Industrial Era

Olga Yashkova, Natalya Yezhkova — Tue, 25 Nov 2025 05:00:00 GMT

This IDC Link summarizes the key learnings from Schneider Electric's North America Innovation Summit 2025 that took place on November 18-19 in Las Vegas, NV. This event highlighted the company's strategic focus on integrating electrification, automation, and digital transformation to address the quickly progressing demands of datacenters and other industries.

Braze Forge 2025: Highlighting Full-Stack Infrastructure for Agentic Marketing

Gerry Murray, Roger Beharry Lall — Mon, 24 Nov 2025 05:00:00 GMT

This IDC Perspective analyzes the Braze Forge 2025 conference held September 29–October 1, 2025, in Las Vegas. Braze Forge 2025 demonstrated the company's commitment to transforming customer engagement through AI integration and platform innovation. Announcements at the event addressed every aspect of the modern marketing technology stack, from data activation and personalization to channel optimization and workflow automation.

"The breadth and depth of innovation showcased at Forge 2025 reinforces Braze's position as a leader in customer engagement technology," said Gerry Murray, director, IDC's Enterprise Marketing Apps and Agents service. "Braze is providing the foundation for brands to build more meaningful, responsive, and profitable customer relationships with a fully integrated stack for agentic marketing."

IDC MarketScape: Middle East, Türkiye, and Africa AI-Enabled Enterprise Resource Planning (ERP) Applications 2025 Vendor Assessment

Uzair Mujtaba, Harish Dunakhe, Arif Sultan Shiekh — Mon, 24 Nov 2025 05:00:00 GMT

This IDC study thoroughly assesses leading AI-enabled ERP applications in the META region and surfaces the most important criteria for companies to consider when selecting a solution.

“As AI transforms ERP from a system of record into an enterprise-wide decision enabler, the META region stands at a crossroads: Will organizations embrace AI-driven automation and predictive intelligence as a necessity, or risk falling behind in the race for digital transformation? The future of business agility, compliance, and innovation now hinges on how deeply AI is embedded into the workflows that power tomorrow’s enterprises.” — Senior Research Manager Uzair Mujtaba, Software and Cloud, IDC META

IDC MarketScape: Worldwide Hyperscaler Marketplaces 2025 Vendor Assessment

Nadia Ballard, Frank Della Rosa — Mon, 24 Nov 2025 05:00:00 GMT

The IDC MarketScape: Worldwide Hyperscaler Marketplaces 2025 Vendor Assessment highlights how cloud marketplaces are revolutionizing procurement, enabling organizations to drive greater business value, optimize costs, and accelerate innovation. This document evaluates leading vendors such as Amazon, Google, Huawei, Microsoft, and Vultr on their capabilities, strategies, and AI-driven advancements, emphasizing the growing importance of agentic AI, partner ecosystems, and integrated procurement in maximizing ROI and operational efficiency across industries.

"The cloud SP vendors profiled in this IDC MarketScape continue to invest in their respective marketplaces, expanding the range of products and services offered but also improving the user experience for buyers that increasingly include line-of-business and procurement roles, in addition to the traditional IT buyers," said Nadia Ballard, senior research manager, Industry Cloud and SaaS, IDC.

"Cloud marketplaces are no longer just procurement tools — they are strategic growth engines, accelerating innovation, business agility, and AI-driven transformation across every industry," said Frank Della Rosa, research vice president, SaaS, Business Platforms, and Industry Cloud, IDC.

IDC MarketScape: Worldwide Manufacturing Asset Performance Management 2025–2026 Vendor Assessment

Sarah Lee, Wai Yee Lee, Gunjan Bassi — Mon, 24 Nov 2025 05:00:00 GMT

This IDC study evaluates vendors in worldwide manufacturing asset performance management (APM) for 2025–2026, highlighting how digital transformation, AI, and automation are reshaping manufacturing operations. It assesses vendor capabilities, innovation, and strategic alignment with industry needs, providing guidance for technology buyers on selecting APM solutions that drive operational efficiency, reliability, and resilience across distributed, asset-intensive manufacturing environments. The study emphasizes the importance of domain expertise, integration, and continuous improvement for sustainable business outcomes.

"In a world where manufacturing complexity and digital transformation converge, true competitive edge lies not in assets, but in how intelligently they are managed. Will your organization harness the power of data, AI, and integration to unlock resilience and growth, or risk falling behind in an era defined by operational agility and strategic innovation?" said Sarah Lee, research director, Manufacturing Insights, IDC.

IDC MarketScape: Worldwide Utilities Asset Performance Management 2025–2026 Vendor Assessment

John Villali — Mon, 24 Nov 2025 05:00:00 GMT

This IDC study evaluates asset performance management (APM) providers by qualitatively and quantitatively assessing their capabilities and strategies regarding their offerings in the power and utilities industry. With the worldwide perspective, this IDC MarketScape aims to support power and utility organizations in choosing their partners, which aligns with their asset management, asset performance, and asset life-cycle strategies. This IDC MarketScape provides context for power and utilities companies evaluating vendors in this area, examines vendors' comparative success in the marketplace, and looks at how vendor offerings are evolving. The evaluation is based on a comprehensive and rigorous framework that assesses APM vendors relative to the criteria and highlights the most influential factors for success in this market, both in the short and long term.

"A modernized and data-driven approach to asset performance management is now a strategic imperative for utilities. An advanced APM solution can enable utility and power companies to bridge reliability, sustainability, and digital strategies to ensure resilient and efficient operations," said John Villali, senior research director, IDC Energy Insights.

Zoom Goes on an Acquisition Spree in 2025

Zachary Chertok — Mon, 24 Nov 2025 05:00:00 GMT

Zoom announced the acquisition of BrightHire on November 13, 2025 to add AI hiring to its portfolio of capabilities. The acquisition comes on the heels of a busy 5-year span of fulfilled and proposed acquisitions for Zoom. Zoom acquired Bonsai for business management in November 2025; acquired Instamatic for ultra-compact wireless microphones in September 2025; acquired Workvivo for employee communications and digital resourcing in 2023; acquired Solvvy for conversational AI in 2022; and proposed but failed to acquire Five9 for AI-powered contact center and customer experience management.

How to Maximize Employee Adoption of New Tools and Processes

Karen D. Schwartz, Amy Loomis, Ph.D., Gina Smith, PhD, Zachary Chertok — Sat, 22 Nov 2025 05:00:00 GMT

This IDC Perspective explores the challenges organizations can face when they must roll out a new process or technology to improve productivity, reduce costs, or remain competitive. To avoid employee reluctance, resentment, or outright refusal, it's important to take the pulse of employees by understanding their preferences, habits, and dislikes.

By understanding user preferences, habits, and dislikes, companies can get ahead of user adoption issues that can derail important technology and process changes. Using a systematic approach to user adoption — deploying helpful technologies at specific points in the process — can help ensure a smooth transition.

"While employees have no choice but to adopt new processes or technologies if they want to remain employed, they can do a lot of damage by airing negative opinions," says Karen D. Schwartz, adjunct research advisor for IDC's IT Executive Programs (IEP). "The best way to avoid negatively impacting morale is to get in front of the issue by understanding employee sentiment, keeping employees in mind during the entire development and testing project, and measuring twice while cutting once."