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IDC MarketScape: Middle East, Türkiye, and Africa AI-Enabled Enterprise Resource Planning (ERP) Applications 2025 Vendor Assessment

Uzair Mujtaba, Harish Dunakhe, Arif Sultan Shiekh — Mon, 24 Nov 2025 05:00:00 GMT

This IDC study thoroughly assesses leading AI-enabled ERP applications in the META region and surfaces the most important criteria for companies to consider when selecting a solution.

“As AI transforms ERP from a system of record into an enterprise-wide decision enabler, the META region stands at a crossroads: Will organizations embrace AI-driven automation and predictive intelligence as a necessity, or risk falling behind in the race for digital transformation? The future of business agility, compliance, and innovation now hinges on how deeply AI is embedded into the workflows that power tomorrow’s enterprises.” — Senior Research Manager Uzair Mujtaba, Software and Cloud, IDC META

IDC MarketScape: Worldwide Hyperscaler Marketplaces 2025 Vendor Assessment

Nadia Ballard, Frank Della Rosa — Mon, 24 Nov 2025 05:00:00 GMT

The IDC MarketScape: Worldwide Hyperscaler Marketplaces 2025 Vendor Assessment highlights how cloud marketplaces are revolutionizing procurement, enabling organizations to drive greater business value, optimize costs, and accelerate innovation. This document evaluates leading vendors such as Amazon, Google, Huawei, Microsoft, and Vultr on their capabilities, strategies, and AI-driven advancements, emphasizing the growing importance of agentic AI, partner ecosystems, and integrated procurement in maximizing ROI and operational efficiency across industries.

"The cloud SP vendors profiled in this IDC MarketScape continue to invest in their respective marketplaces, expanding the range of products and services offered but also improving the user experience for buyers that increasingly include line-of-business and procurement roles, in addition to the traditional IT buyers," said Nadia Ballard, senior research manager, Industry Cloud and SaaS, IDC.

"Cloud marketplaces are no longer just procurement tools — they are strategic growth engines, accelerating innovation, business agility, and AI-driven transformation across every industry," said Frank Della Rosa, research vice president, SaaS, Business Platforms, and Industry Cloud, IDC.

IDC MarketScape: Worldwide Manufacturing Asset Performance Management 2025–2026 Vendor Assessment

Sarah Lee, Wai Yee Lee, Gunjan Bassi — Mon, 24 Nov 2025 05:00:00 GMT

This IDC study evaluates vendors in worldwide manufacturing asset performance management (APM) for 2025–2026, highlighting how digital transformation, AI, and automation are reshaping manufacturing operations. It assesses vendor capabilities, innovation, and strategic alignment with industry needs, providing guidance for technology buyers on selecting APM solutions that drive operational efficiency, reliability, and resilience across distributed, asset-intensive manufacturing environments. The study emphasizes the importance of domain expertise, integration, and continuous improvement for sustainable business outcomes.

"In a world where manufacturing complexity and digital transformation converge, true competitive edge lies not in assets, but in how intelligently they are managed. Will your organization harness the power of data, AI, and integration to unlock resilience and growth, or risk falling behind in an era defined by operational agility and strategic innovation?" said Sarah Lee, research director, Manufacturing Insights, IDC.

IDC MarketScape: Worldwide Utilities Asset Performance Management 2025–2026 Vendor Assessment

John Villali — Mon, 24 Nov 2025 05:00:00 GMT

This IDC study evaluates asset performance management (APM) providers by qualitatively and quantitatively assessing their capabilities and strategies regarding their offerings in the power and utilities industry. With the worldwide perspective, this IDC MarketScape aims to support power and utility organizations in choosing their partners, which aligns with their asset management, asset performance, and asset life-cycle strategies. This IDC MarketScape provides context for power and utilities companies evaluating vendors in this area, examines vendors' comparative success in the marketplace, and looks at how vendor offerings are evolving. The evaluation is based on a comprehensive and rigorous framework that assesses APM vendors relative to the criteria and highlights the most influential factors for success in this market, both in the short and long term.

"A modernized and data-driven approach to asset performance management is now a strategic imperative for utilities. An advanced APM solution can enable utility and power companies to bridge reliability, sustainability, and digital strategies to ensure resilient and efficient operations," said John Villali, senior research director, IDC Energy Insights.

How to Maximize Employee Adoption of New Tools and Processes

Karen D. Schwartz, Amy Loomis, Ph.D., Gina Smith, PhD, Zachary Chertok — Sat, 22 Nov 2025 05:00:00 GMT

This IDC Perspective explores the challenges organizations can face when they must roll out a new process or technology to improve productivity, reduce costs, or remain competitive. To avoid employee reluctance, resentment, or outright refusal, it's important to take the pulse of employees by understanding their preferences, habits, and dislikes.

By understanding user preferences, habits, and dislikes, companies can get ahead of user adoption issues that can derail important technology and process changes. Using a systematic approach to user adoption — deploying helpful technologies at specific points in the process — can help ensure a smooth transition.

"While employees have no choice but to adopt new processes or technologies if they want to remain employed, they can do a lot of damage by airing negative opinions," says Karen D. Schwartz, adjunct research advisor for IDC's IT Executive Programs (IEP). "The best way to avoid negatively impacting morale is to get in front of the issue by understanding employee sentiment, keeping employees in mind during the entire development and testing project, and measuring twice while cutting once."

IDC MaturityScape: CIO Innovation 1.0

Serge Findling, Daniel Saroff — Sat, 22 Nov 2025 05:00:00 GMT

This IDC MaturityScape provides a structured approach to assess, develop, and optimize innovation capabilities and is designed to guide CIOs, senior IT executives, and technology leaders in effectively enabling and maturing innovation within their organizations.

"Innovation maturity goes beyond adopting new technologies — it's about fundamentally reshaping how IT and business collaborate to drive lasting advantage," says Serge Findling, adjunct research advisor with IDC's IT Executive Programs (IEP). "CIOs who achieve breakthrough results move past one-off tech pilots to orchestrate innovation as a disciplined, enterprisewide capability — integrated into every strategic decision and undertaking."

Sovereign Cloud Deployment Choices in the Gulf — How Global and Local Providers Are Balancing Scale, Control, and Trust in the Region

Shahin Hashim — Sat, 22 Nov 2025 05:00:00 GMT

This IDC Perspective analyzes how sovereign cloud deployment in the Gulf region are evolving, driven by national ambitions, regulatory demands, and the need for trust and operational control. It explores the spectrum of deployment models from shared public to air-gapped private clouds, and highlights how global and local providers are balancing scale, compliance, and transparency. The report offers practical guidance for technology buyers navigating sovereignty, emphasizing control, evidence, accountability, and adaptable governance in a rapidly changing regulatory landscape.

“Every sovereign cloud deployment is a balance between national assurance and operational reality. The question is no longer who builds it, but who governs it and how that governance is exercised, verified, and sustained over time.” — Shahin Hashim, associate research director, digital infrastructure strategies, EMEA, IDC

Using AI to Manage the Network: 10 Focal Points for Improving Service Capabilities, System Integrity, and Staff Impact

Mark Leary — Sat, 22 Nov 2025 05:00:00 GMT

This IDC Perspective provides insights into using AI to manage the network. Onrushing digital business demands, continual technology advancements, and ever-advancing IT portfolios and practices are applying more pressure on the network infrastructure and network management systems, services, and staff. Network budgets, designs, repairs, tools, and talents are failing to keep pace with IT and business requirements. Enter AI. Armed with a comprehensive set of network data, AI-powered analytics, and precision-guided automated actions, networking solutions — from hardware devices to software solutions to cloud-based services to management systems — are increasingly applying AI to heighten network resiliency and responsiveness as well as networking staff productivity and impact. IDC research and consultations have exposed worthwhile guidance for IT organizations looking to advance their network success by taking advantage of AI-powered networking solutions. As AI accelerates as a core network capability, key focal points are helping guide investment, innovation, best practices and, ultimately, IT and business returns.

"The network and networking staff are not keeping pace with IT requirements and much-needed digital business advancements. Cloud computing services have been offering a more efficient and effective alternative to traditional datacenters and computing architectures for over 20 years. In all that time, the network continued to advance primarily as an on-premises and highly customized environment — deployed, operated, protected, and repaired by highly trained technical staff executing mostly manual tasks. The timing and risks associated with these tasks are more and more of a mismatch to the fast-moving, fail-safe digital business model, " says Mark Leary, director, Network Observability and Automation, IDC. "The power of AI enables networking systems and network management tasks to be more fully automated, less prone to failure, faster to fix, less vulnerable to threats, and more accepting of rapid and reliable innovation. This leads to heightened network service integrity and networking staff productivity while reducing the cost and complexity of engineering and operating the network."

IDC MarketScape: Worldwide Influencer Management for SMB Companies 2025–2026 Vendor Assessment

Roger Beharry Lall — Fri, 21 Nov 2025 05:00:00 GMT

This IDC study provides an assessment of worldwide influencer management for SMB companies for 2025–2026. Influencer marketing isn't just a trendy tactic — it's a strategic, technology-driven discipline that sits squarely in the center of modern marketing operations. Today, influencer management platforms (IMPs) are comprehensive, end-to-end solutions. These powerful systems integrate AI-powered creator discovery, campaign orchestration, advanced analytics, compliance enforcement, and streamlined payment automation.

Several key trends define the market landscape and drive demand for these advanced tools: AI is now core infrastructure for personalization, regulatory pressures demand accountability, and channel diversification is nonnegotiable. Crucially, the professionalization of creators, particularly micro-influencers and midtier influencers, now drives the highest engagement and ROI. Consequently, successful platforms must support cross-channel campaigns, enable full-funnel attribution, and guarantee seamless integration with the wider martech ecosystem.

When assessing vendors, buyers should look for proven strength in workflow automation, robust analytics, and global reach. The selection process must align directly with organizational size and strategic integration needs, prioritizing vendors that deliver strong automation, data-driven insights, and guaranteed compliance. Ultimately, the most successful brands treat their IMP as a growth engine. They invest in comprehensive platforms that enable scalable, measurable, and compliant influencer programs, cementing influencer management's role as essential infrastructure within the marketing tech stack.

"From trivial tactic to essential martech component, influencer management is now the key to scaling in an AEO-driven landscape. It provides SMBs with the unique opportunity to drive discovery, introduce new products, and effectively disrupt brands with larger budgets and more resources." — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC

IDC MarketScape: Worldwide Multi-Enterprise Supply Chain Commerce Network 2025 Vendor Assessment

Simon Ellis, Reid Paquin — Fri, 21 Nov 2025 05:00:00 GMT

This IDC study uses the IDC MarketScape model to provide an assessment of several providers participating in the multi-enterprise supply chain commerce network market. The IDC MarketScape is an evaluation based on a comprehensive framework and a set of parameters that assesses providers relative to those factors expected to be most conducive to success in a given market during both the short term and the long term.

"The push to outsource supply chains has created opportunities but also challenges, namely the ability to communicate in real time and have acceptable levels of visibility both upstream and downstream has become increasingly problematic. As organizations look for ways to respond more effectively to disruption, the ability to work within the appropriate set of supply chain networks will improve decision-making and raise the performance of the supply chain materially," says Reid Paquin, research vice president, Worldwide Industry Ecosystems and Business Networks Strategies.