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Dentsu’s Progress in 1H26: Japan Still Drives Growth While Waiting for the Americas Engine to Warm Up

Douglas Hayward — Tue, 27 Oct 2026 04:00:00 GMT

This IDC Market Note analyzes dentsu's 1H26 growth of 0.3%. Its growth in Japan offset declines in the Americas and APEJ. This document reviews regional and service-line performance, revised 2026 guidance, and the deferral of the 16.0% margin target to 2028. IDC assesses dentsu CEO Takeshi Sano's strategy of exporting Japan's consulting-led, AI-enabled model worldwide and argues that execution in the Americas, where Merkle must compete with Accenture Song and Deloitte Digital, will determine whether the turnaround succeeds. "Japan is the template for the new dentsu, but the turnaround will be won or lost in the Americas," says Douglas Hayward, senior research director for CX strategies and services, IDC.

Market Share: Worldwide Customer Communication Management Software Market Share, 2025

Amy Machado — Tue, 27 Oct 2026 04:00:00 GMT

This IDC presentation contains estimated vendor shares for the customer communications management software market based on CY25 software revenue.

In 2025, the priority shifted from reducing customer communication management (CCM) expenditures to enhancing the customer experience. Companies leaned into personalized and dynamic engagement by embracing AI capabilities to optimize content and deliver it through each customer's preferred channel.

Cisco XDR Premier: Managed Detection and Response, Investigated End to End

Craig Robinson — Mon, 26 Oct 2026 04:00:00 GMT

This IDC Vendor Profile examines Cisco XDR Premier, Cisco’s managed detection and response service built on the Cisco XDR platform. It covers how the service is delivered and priced, how the technology and SOC operate, and where Cisco says the service is heading, and it closes with guidance for Cisco and for buyers.

IDC FutureScape: AI Economics and CFO-Driven Value Creation 2027 Predictions

Robert Parker — Mon, 26 Oct 2026 04:00:00 GMT

AI agents are transforming finance, but value requires rigorous cost discipline and governance. This FutureScape examines emerging agent economics, from task-level costing to audit automation.

“The CFO’s role expands from financial steward to AI economics architect,” says Bob Parker, senior VP, enterprise applications, data intelligence, services, and industry research, IDC.

IDC FutureScape: AI Factories Rewrite IT 2027 Predictions

Mon, 26 Oct 2026 04:00:00 GMT

This IDC FutureScape provides IDC’s top 10 predictions on the future of how AI factories rewrite IT. It offers guidance for tech leaders and their teams on how to anticipate and prepare for major developments that are reshaping the ways they procure, deploy, manage, and secure AI-ready infrastructure over the next five years.

“The combination of AI-driven business disruption and rising IT infrastructure techflation is forcing tech leaders to reexamine AI infrastructure strategies. AI factories are emerging to rewrite IT by providing scalable, standardized AI-ready infrastructure that will allow SMBs, enterprises, and service providers to move faster while better matching workload needs to the most appropriate option available,” explains Mary Johnston Turner, research vice president, AI and Workloads, Enterprise Infrastructure, IDC.

IDC FutureScape: Data's Semantic Intelligence Era 2027 Predictions

Mon, 26 Oct 2026 04:00:00 GMT

This IDC FutureScape examines how agentic AI is reshaping the enterprise intelligence architecture. The predictions address the evolution of data and the need for agent context, real-time governance, semantic interoperability, agent lineage, and portability requirements essential for scaling autonomous AI operations.

"The challenge is no longer helping agents find the right data but helping them understand its context. In the era of agentic AI, governed insights aren't enough; they must be accurate, and that starts with a strong semantic foundation," said Megha Kumar, research VP, Analytics and AI

IDC FutureScape: Government and Education 2027 Predictions

Ruthbea Yesner — Mon, 26 Oct 2026 04:00:00 GMT

This IDC FutureScape provides the top 10 technology predictions that will shape government and education investments through 2031. Government and education organizations face converging pressures from AI agent deployment, sovereignty mandates, and technical debt. This document guides technology leaders through workforce transformation, governance gaps, and modernization imperatives through 2030.

“The public sector has been energized by generative and agentic AI, but ambition is ahead of foundational capabilities to capitalize on these opportunities and sufficiently address risks and challenges. This is a time when agility and speed matter,” said Ruthbea Yesner, group vice president, Worldwide Public Sector at IDC. “Trust and verifiability must be built into every sourcing and architecture decision.”

IDC FutureScape: Misinformation, Disinformation, Security, and Trust 2027 Predictions

Phil Goodwin — Mon, 26 Oct 2026 04:00:00 GMT

This IDC FutureScape examines the evolving requirements for data trust and its central role in AI success. Misinformation and disinformation, whether through data poisoning, cyberattack, human error, or sheer data volume, must be recognized and neutralized.

“The integrity of data, identity, and systems can no longer be assumed. Organizations must embed trust verification across AI operations while preparing for regulatory mandates requiring certified data integrity,” says Phil Goodwin, research vice president, Infrastructure Software.

IDC FutureScape: Sovereignty and Regulations Reset IT's Rules 2027 Predictions

Mon, 26 Oct 2026 04:00:00 GMT

This IDC FutureScape guides buyers through securing scarce compute resources, automating multiregion compliance, and architecting for long-term operational resilience. Hardware constraints, power grid bottlenecks, and fragmented regulations are forcing enterprises to replace universal sovereign AI ambitions with selective, portable, and jurisdiction-aware deployments.

"Universal sovereign AI deployment is colliding directly with specialized silicon shortages, severe grid power constraints, and increasingly fragmented regulatory frameworks. Rather than attempting exhaustive, jurisdiction-by-jurisdiction parity, enterprise leaders must treat compute capacity and power as strategic dependencies, prioritizing essential workloads, automating cross-border governance, and embedding explicit architectural portability into every platform decision," said Dave McCarthy, group vice president, Cloud and Datacenters, Enterprise Infrastructure at IDC.

IDC FutureScape: Universal Connectivity Alters the World 2027 Predictions

Paul Hughes — Mon, 26 Oct 2026 04:00:00 GMT

This IDC FutureScape examines how AI-driven workloads and autonomous systems compel enterprises to adopt a universal connectivity strategy that integrates multitransport network redundancy, satellite connectivity, and edge inferencing.

“Universal connectivity demands infrastructure that traditional networks alone cannot deliver. As enterprises look to the future of their networking and IT platforms and strategies, decision-makers and IT buyers must be ready to audit capabilities, diversify transport, and establish agentic AI governance frameworks to ensure future business agility and success,” said Paul Hughes, research director, Future Enterprise Connectivity Strategies at IDC.