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IDC PeerScape: Advanced Practices for Payers in Provider Data Management

Jeff Rivkin — Thu, 29 Jan 2026 05:00:00 GMT

This IDC PeerScape synthesizes best practices and lessons learned from leading payers and the latest IDC MarketScape research, providing actionable guidance for organizations seeking to modernize their provider data management ecosystem.

"Operationalizing provider data management is not new to most payers, but payer organizations should look to the successes of their peers to take advantage of lessons learned," says Jeff Rivkin, research director, Payer IT Strategies, IDC.

Partner Relationship Management and Channel Commerce Enablement: Key Themes in 2026

Mark Casidsid — Thu, 29 Jan 2026 05:00:00 GMT

This IDC Perspective highlights six transformative trends shaping PRM and channel commerce enablement in 2026, including agentic AI for intelligent engagement, omni-channel partner experiences, data-driven incentives, life-cycle automation, integrated channel commerce, and partner feedback. This document offers actionable insights for technology buyers to capitalize on these trends.

"The coming year signals the dawn of intelligence-led partner ecosystems, where agentic AI powers proactive engagement, omni-channel orchestration delivers seamless experiences, and data-driven incentives align partners with strategic growth. Leading organizations will leverage life-cycle automation, embedded commerce capabilities, and continuous partner feedback to transform channels into engines of competitive advantage and mutual value creation," said Mark Casidsid, senior research analyst, AI-Enabled Business Commerce, Partner Relationship, and Ecosystem Management.

Peer Insights: Best Practices for Data Platform Implementation

Marlanna Bozicevich — Thu, 29 Jan 2026 05:00:00 GMT

This IDC Tech Buyer Presentation highlights 12 key takeaways from end users of data platform software, revealing how modern enterprises balance architecture, governance, operations, and AI innovation to drive measurable business outcomes. It distills insights from real-world deployments across industries, detailing practices that separate successful implementations from stalled ones.

This IDC Tech Buyer Presentation leverages customer interviews from the IDC Data Platform Software MarketScape research, 2025.

Poorly Governed Forced Interoperability Moves from Inefficient to Dangerous

Jeff Rivkin — Thu, 29 Jan 2026 05:00:00 GMT

This IDC Perspective summarizes the quotes and opinions around the state of healthcare interoperability in the context of the Epic v. Health Gorilla lawsuit. During "Meaningful Use," we sponsored "undergoverned data creation." This was inefficient, clumsy, and expensive to map, but relatively benign.

In the current state of interoperability, we are sponsoring "undergoverned data power." This is dangerous, balancing the value of data with its potential for harm.

Without governance, convened data creation leads to a dangerous concentration of "data power" among a few convening entities, necessitating even more regulatory frameworks to ensure equitable benefits.

And the cycle continues. When will policymakers learn that controls matter?

"For health insurers, health data sharing consent is no longer a narrow compliance obligation. Modern regulations (like TEFCA and the 21st Century Cures Act) assume that because data can move via APIs, it will only be used for "lawful" purposes (like patient treatment) without the need for a national, standardized system to verify patient consent in real time. This is foolish, naïve, and dangerous for patients," says Jeff Rivkin, research director for Payer IT Strategies, IDC.

Reining in the Cloud: Strategies to Manage Rising Cloud Costs

Gerald Johnston — Thu, 29 Jan 2026 05:00:00 GMT

Public cloud adoption has become nearly universal, yet many enterprises are confronting a difficult reality: While cloud enables agility and speed, it does not always deliver the cost efficiencies the business expects. CIOs and CFOs alike are grappling with cloud bills that continue to rise, sometimes unpredictably, creating tension between the promise of cloud and its financial performance. The paradox of cloud economics is that both statements, "the cloud saves money" and "the cloud is too expensive," can be true. Properly designed cloud-native workloads use elasticity to match resources to demand, avoiding idle capacity and wasted spend. However, lift-and-shift migrations that simply replicate static on-premises environments often operate continuously at higher unit costs, eroding the expected savings. The issue is not whether cloud is cheaper, but whether organizations are using cloud resources effectively and governing them strategically. Key drivers of cost escalation include overprovisioned compute, unmanaged storage growth, data egress and intercloud transfer fees, and the stickiness of proprietary services such as databases, analytics, and AI platforms. Without mature governance and FinOps practices, the ease of provisioning resources leads to sprawl, idle instances, orphaned storage, and opaque cost structures that accumulate quickly.

"The cloud is not inherently cheaper or more expensive — it is only as cost efficient as the governance, modernization choices, and forecasting discipline CIOs put in place. Enterprises that embed FinOps, manage hybrid and multicloud environments as portfolios, and treat cost optimization as continuous will transform cloud economics into a source of strategic value," says Gerald Johnston, adjunct research advisor with IDC's IT Executive Programs (IEP).

Retail Case Study: How Yuka Is Driving Consumer Health Transparency Through AI, Crowdsourced Data, and High-Performance Mobile Scanning

Ornella Urso — Thu, 29 Jan 2026 05:00:00 GMT

This IDC Perspective details an IDC Retail Insights case study on how Yuka, a rapidly expanding consumer health application with 78 million users globally, has embedded advanced scanning capabilities, machine learning, and large language models into its strategic road map to transform product transparency for consumers and influence industrywide reformulation. The document highlights the company's mission-driven innovation strategy, its long-standing technology partnership with Scandit, and the business value derived from a data architecture that blends AI, crowdsourcing, and human expertise.

"Retail data capture is no longer a simple transactional step but a strategic enabler of transparency, operational efficiency, and consumer trust," said Ornella Urso, research director at IDC Retail Insights. "Yuka's journey illustrates how the right combination of technology, governance, and user-centric design can reshape customer experience, driven by change management."

Strengthening Your Data Privacy Program: IDC's Future Enterprise Planning Guide

Ryan O’Leary — Thu, 29 Jan 2026 05:00:00 GMT

This IDC Planning Guide provides tech leaders with guidance on key considerations for developing or strengthening data privacy initiatives.

The forces fueling data privacy efforts — constantly shifting regulations across the globe, steep fines, and the need to maintain customer trust — are still expanding. Business initiatives to combine and use data for business and customer optimization have forced organizations to look at data security and privacy technologies as a long-term programmatic investment versus a project to be finished. However, organizations that view privacy efforts as more than just a regulatory burden can parlay doing the right thing into a competitive advantage.

"Leading organizations recognize that a strong data privacy strategy is a competitive differentiator," explains Ryan O'Leary, research director, Privacy and Legal Technology at IDC. "Those organizations foster cultures that value data privacy as an asset. While technology practices and policies are the enabler of a strong data privacy program, building customer trust is the cornerstone of it."

Diligent Acquires 3rdRisk to Extend AI-Driven Leadership Across the Full Risk Ecosystem

Philip D. Harris, CISSP, CCSK — Wed, 28 Jan 2026 05:00:00 GMT

This IDC Link analyzes the initial market impact of the announcement from Diligent, a leader in the governance, risk, and compliance (GRC) SaaS platform service, of its acquisition of 3rdRisk, an AI-native third-party risk management platform based in the Netherlands. The acquisition empowers Diligent to fast-track enhancements to its third-party risk management capabilities.

IDC Services CSAT Awards, 2026

Eric Newmark, Nadia Ballard, Lars Goransson, Mukesh Dialani — Wed, 28 Jan 2026 05:00:00 GMT

This IDC Tech Buyer Presentation provides an overview of the results from IDC's Services CSAT Awards. This award program recognizes the leading services firms in each services market, across 18 markets, that receive the highest customer satisfaction scores based on IDC's Services Path Survey.

Services Path is a global survey of roughly 3,200 organizations across all geographic regions and company sizes, where customers are asked to rate their vendor on more than 30 different customer satisfaction metrics.

Adtech 2030: Predictions for the Agentic Age

Tue, 27 Jan 2026 05:00:00 GMT

This IDC Perspective provides a high-level analysis of the forthcoming shifts in digital advertising, offering industry predictions for CMOs and the adtech vendors that support them to consider. The advertising technology landscape is undergoing a profound transformation, shifting from reactive automation to autonomous intelligence by 2030. Key trends include the rise of first-party data collaboration, the fragmentation of retail media into commerce clouds, intrinsic in-game advertising, agentic AI-driven operations, and the dominance of AI-generated discovery and attention-based metrics. Privacy-enhancing technologies and regulatory pressures are reshaping identity and market structure, while social commerce and AI-generated advertising redefine engagement and efficiency. Adtech suppliers must prioritize privacy, interoperability, and advanced automation, embedding AI and outcome-based measurement at their core. Success will depend on the ability to adapt to ecosystem fragmentation, regulatory change, and the growing importance of trust and transparency. The winners will be those who enable secure data collaboration, deliver measurable outcomes, and position themselves as strategic partners in an increasingly agentic, privacy-centric, and AI-powered ecosystem.

"By 2030, digital advertising will be defined by brands that build durable data alliances, deploy autonomous AI, and treat privacy as a structural requirement rather than a constraint. In this near-term future, relevance will hinge on a brand's ability to syndicate value and adapt to shifting models of commerce and attention. Those that fail to intentionally architect their signal for the agentic era risk fading as the ecosystem recalibrates around automation and trust." — Roger Beharry Lall, research director, Advertising Technologies, IDC