rssitbuyer IDC RSS alerts Best in Digital-Native Business Winner Award Profile <P>This IDC Perspective discusses the nomination details of the Special Award for Digital-Native Business winner from the IDC Future Enterprise Awards 2023 in Asia/Pacific with how generative AI (GenAI) can impact organizations moving forward.</P><P>"GenAI has emerged as the catalyst for transformative innovation for digital-native businesses (DNBs). Leveraging this technology can be a strategic leap for businesses toward endless possibilities and will become imperative for DNBs in one form or another. Failing to do so could result in their falling behind in the rapidly evolving digital landscape," says Supriya Deka, senior market analyst, small and medium-sized and digital-native businesses, IDC Asia/Pacific.</P> IDC Perspective Fri, 01 Dec 2023 05:00:00 GMT Charles Tamayo, Supriya Deka, Daniel-Zoe Jimenez Cloud Transition Strategy, Business Cycle, and Ecosystem Architecture Use Cases for Studio Versus Broadcast Streaming Services <P>This IDC Perspective discusses cloud transition strategy, business cycle, and ecosystem architecture use cases for studio versus broadcast streaming services. The media and entertainment (M&E) industry in its transition to cloud services will continue to innovate, compete, and embrace a digital-first economy. The industry has been challenged by the threat of pure-play, over-the-top (OTT), and direct-to-consumer media providers that began with Netflix and then a final 2020 inflection point that culminated in the rapid adoption of cloud services and remote production. Driven by consumer demand for content immediacy, elevated levels of consumption, live latency-free streaming, and enhanced user experiences (UXs), the industry must embrace new business models and partnerships focused on total cost of ownership (TCO). The industry must adopt advanced native cloud business back- and mid-office systems that are highly integrated with media operations that address the unique requirements between motion picture studios and broadcast direct-to-consumer models and business cycles. The use of advanced technologies should be leveraged to develop more intelligent and highly automated cloud-based solutions using generative artificial intelligence (GenAI), machine learning (ML), and data analytics to improve workflow automation with intelligent decisioning while delivering higher levels of efficiency, productivity, and superior user experiences, culminating in higher monetization.</P><P>"The media and entertainment industry is now well on its way to cloud adoption, having started off with a hybrid approach that over the next 5–10 years may turn toward 100% cloud-based media factories," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "As M&E organizations transition to cloud services, they have the unique opportunity to adopt advanced, highly integrated native cloud business systems and technologies including generative artificial intelligence, machine learning, and data analytics to improve workflow automation with intelligent decisioning while delivering higher levels of efficiency, productivity, and superior user experiences, culminating in higher monetization."</P> IDC Perspective Fri, 01 Dec 2023 05:00:00 GMT Alex Holtz IDC Government Xchange 2023: Turning Data Into Social Value — Scale, Impact, and Trust <P>This IDC Perspective describes how governments are investing across the data continuum to drive better people skills, greater transparency of data, improved cybersecurity, and more intelligent procurement. Over 50 government executives shared experiences and best practices of this use of data at the 2023 IDC Government Xchange in Amsterdam. </P><P>"If we want to achieve greater goals and improve citizens' trust and quality of life, there is only one way — cooperation through data sharing. This will be the key to tackle strategic societal challenges and build a purpose-driven society," said Louisa Barker, senior research manager, IDC Government Insights EMEA.</P> IDC Perspective Fri, 01 Dec 2023 05:00:00 GMT Louisa Barker, Rimal Likhari, Remi Letemple, Joe Dignan, Massimiliano Claps IDC MarketScape: Worldwide Cloud and Applications-Centric Marketplaces 2023 Vendor Assessment <P>This IDC study provides an assessment of the leading cloud and applications-centric marketplaces based on the criteria and priorities of buyers that are increasingly seeking the convenience, speed, and choice provided by traditional marketplaces, but at the scale and efficiency of a digital environment. Digital marketplaces are defined as two-sided platforms offering a full digital commerce experience where buyers can discover, find, compare, procure, and manage approved SaaS and cloud applications and services. The study discusses current trends in the space, including the accelerated use of private offers and the emergence of different types of marketplaces, such as those run by distributors, ISVs, telcos, and service providers. It reviews the strengths and challenges of each vendor's marketplace and the vendor's strategic road map and positioning. Interviews and surveys conducted with active marketplace buyers and partners provide additional feedback and details for the evaluations.</P><P>"Technology buyers demand the same consumer-like experience, including convenience, broad selection, and speed, in their professional lives. Marketplaces have become a significant force multiplier for cloud service providers and ISV operators seeking to deliver that experience to business buyers. This is the first IDC MarketScape for cloud and applications-centric marketplaces that provides buyers with a detailed evaluation of the major vendors in this fast-growing purchasing channel," said Frank Della Rosa, research vice president, SaaS, Business Platforms, and Industry Cloud, IDC, and Nadia Ballard, research manager, Industry Clouds and SaaS, IDC.</P> IDC MarketScape Fri, 01 Dec 2023 05:00:00 GMT Nadia Ballard, Frank Della Rosa IDC PlanScape: Supply-Driven Design <P>This IDC PlanScape highlights technology initiatives that help manufacturers design products that mitigate the inherent risks within supply chains and protect revenue and profits.</P><P>“Given the current fragile environment surrounding geopolitical trade, increases in natural disasters, and labor shortages (especially within existing manufacturing regions), supply chain disruptions are anticipated to continue and manufacturers need effective ways to respond to these challenges. By embracing supply-driven design, manufacturers will develop resilient products and processes that can be quickly modified, adapted, and/or reconfigured to address unforeseen supply chain disruptions,” said John Snow, research director, Product Innovation Strategies at IDC. </P> IDC PlanScape Fri, 01 Dec 2023 05:00:00 GMT John Snow IDC announced the China Winners of the 2023 Future Enterprise Awards SINGAPORE, 01 December 2023 – In its 7th IDC Future Enterprise Awards (FEA), International Data Corporation recognized the best of the best in China. These winners successfully displayed sustainable and innovative digital transformation to the highest degree. GAC Group snagged the Future Enterprise of the Year award, while Ms. Li Chengjie of Mengniu Group was awarded the CIO/CDO of the Year award. Both were also recognized for the same categories in the regional Future Enterprise Awards held in Singapore, together with WeBank Co., Ltd. which also received the regional Special Award for Digital Native Business. Corporate Press Release Fri, 01 Dec 2023 05:00:00 GMT Amazon Ads Unboxed 2023: Connecting the Ad Ecosystem Across Media and Audiences <P>This IDC Perspective discusses the annual user conference held by Amazon Ads in New York City on October 24–26, 2023. Major announcements included a clean room specifically for publishers, GenAI-automated image generation, Sponsored TV, and more holistic analytics. IDC believes that these announcements significantly enhance the value Amazon Ads delivers to brands.</P><P>“With these improvements to its ad products and measurability for current advertisers and non-endemic brands that do not yet sell on Amazon Stores, Amazon Ads has a significantly more attractive offering for a broader range of potential advertisers,” said Gerry Murray, research director, Enterprise Marketing Technology at IDC. “Amazon Ads is now much better positioned to gain share against its rivals and continue its rise as one of the largest and fastest growing businesses in the Amazon family.”</P> IDC Perspective Thu, 30 Nov 2023 05:00:00 GMT Gerry Murray Customer Experience in Manufacturing: Key Drivers and Trends <P>This IDC Tech Buyer Presentation analyzes the key drivers for customer experience initiatives and outlines the main trends and focus areas of manufacturers across the globe.</P> Tech Buyer Presentation Thu, 30 Nov 2023 05:00:00 GMT Mark Casidsid GenAI in Action: One of India's Leading O&G Organizations Is Clearly an Innovator in GenAI in India <P>This IDC Perspective examines the adoption level of generative AI (GenAI) technologies in Vodafone Idea. The document's objective is to provide enterprises with practical insights and guidance relating to GenAI solutions adoption and ways of leveraging it to deliver to a wide range of use cases across the enterprise.</P><P>"Leveraging AI for productivity gains is only the tip of the iceberg. The ability of enterprises to build differentiation in the market and create new business models using AI will be a game-changer. Leaders must adopt different approaches to maximize the potential of AI in their organizations, specifically GenAI. AI and GenAI will disrupt every industry in the near future through a multitude of use cases ranging from intelligent knowledge search to innovative customer engagement," says Deepika Giri, associate VP, Data and AI, IDC Asia/Pacific.</P> IDC Perspective Thu, 30 Nov 2023 05:00:00 GMT Deepika Giri, Dr. Chris Marshall, Swapnil Shende IDC MarketScape: Worldwide Voice of the Customer Applications 2023–2024 Vendor Assessment <P>This IDC study provides a thorough assessment of market-leading voice of the customer (VOC) application platforms and discusses the criteria that are most important for companies to consider when selecting a solution.</P><P>"Customers have learned that expressing their satisfaction or disappointment with a brand can not only be heard today, but they have learned that brands should be actively working to improve their products and services based on that customer feedback," says Lou Reinemann, research director for Voice of the Customer Applications at IDC. "Customers today are finding rich experiences with some brands and then demanding it from others when experiences fall short of expectations. Customer satisfaction is a key business priority today, and VOC platforms are a key component of successful VOC and CX programs to understand, track, and improve that satisfaction."</P> IDC MarketScape Thu, 30 Nov 2023 05:00:00 GMT Lou Reinemann