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Advertising on Connected TV

Alex Holtz — Wed, 29 Mar 2023 04:00:00 GMT

This IDC Perspective focuses on advertising on CTV. Advertising revenue across local U.S. media will decline by 0.5% in the coming year, projects the latest forecast from BIA Advisory Services. In addition, buyers estimate spending less on traditional cable and broadcast ad channels, with the IAB projecting a decrease of 6.3% for linear TV. As traditional TV ads and retransmission fees hit flat or negative growth rates in 2023, broadcasters are challenged to lower operating expenses and seek growth opportunities such as CTV. CTV provides traditional linear TV the opportunity to salvage its business as more and more consumers make the switch to streaming services.

"CTV streaming is opening up tremendous opportunities for traditional TV broadcasters seeking alternative revenue sources. Integration with major CTV OS platforms such as Roku, Amazon Fire TV, and others, including smart TV manufacturers, provides broadcasters with exposure to not only "cord-cutters" as their former viewing audience but also "cord nevers" that did not subscribe to cable or satellite services. Focusing on CTV and not just on digital video, in general, provides new ways to leverage both network and local TV ad inventory," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "As audiences continue to move toward streaming channels, advertisers can engage with TV content to connect with customers where they are already spending time, shortening the distance from discovery and inspiration to purchase."

Are Digitally Mature Businesses More Likely to Form Cross-Industry Partnerships?

Craig Powers — Wed, 29 Mar 2023 04:00:00 GMT

This IDC Survey Spotlight examines data from IDC's 2022 Future Enterprise Resiliency and Spending Survey, Wave 9, to find out how digitally mature organizations are thinking about cross-industry partnerships. Industry ecosystems provide great benefits to digital businesses, but companies are also looking to go beyond their core industries to form partnerships. This document examines the impact of tapping into the intelligence of ecosystems and provides guidance for technology suppliers on how they can support digital businesses seeking out new opportunities beyond their own industries.

DISTRIBUTECH International 2023 Conference: Key Takeaways

John Villali — Wed, 29 Mar 2023 04:00:00 GMT

This IDC Market Note looks at the key takeaways from the DISTRIBUTECH International 2023 conference. Navigating the energy transition and investment in advanced distribution management systems and distribution energy management systems, along with the needed investment for electric vehicle (EV) charging and customer engagement applications, were main takeaways from the DISTRIBUTECH International 2023 conference. Time will tell, but in 2023 and beyond, it is expected to see an increase in utility technology spend in the areas presented in this document.

Driving Healthcare Consumer Experience and Engagement Through Technology

Jennifer Eaton — Wed, 29 Mar 2023 04:00:00 GMT

This IDC Perspective examines the next frontier in customer experience: the precarious balancing act of technology-augmented workflows and supported journeys paired with empathy at scale that sustains the humanization of healthcare. Healthcare organizations, facing a myriad of challenges including labor shortages, inflation, burnout, and regulatory changes, must now acknowledge and embrace the evolving customer sentiment regarding what constitutes a great healthcare experience. This IDC Perspective draws on research including healthcare organization strategies and priorities related to customer engagement and experience and provides insights into technology solutions that will enable these organizations to further differentiate themselves in the market while building a better relationship with customers.

"Though customers are demanding a more individualized approach to meet self-proclaimed priorities of ease and convenience and organizations are answering this call by adopting technology to become more efficient and effective, we must not overlook the core fundamentals of relationship and trust building," notes Jennifer Eaton, research director, IDC Health Insights. "Organizations that can strike the delicate balance between personalizing the technology support and streamlining the human aspect will crack the code on the patient engagement conundrum. To accomplish this, technology centered on data collection, analytics, and AI will be needed to reduce our current barriers and pave the path for scalable and sustainable success."

Future-Readying Operations — How IT and Engineering Services Partners Can Help Accelerate Your Journey

Mukesh Dialani — Wed, 29 Mar 2023 04:00:00 GMT

This IDC Perspective leverages customer survey feedback to understand operations and other business challenges that organizations face today. It highlights the need for organizations to analyze and understand their current maturity state related to their operations infrastructure and recommends that they adopt a strategic data-led and services provider collaborative program approach to modernize their operations.

"Modernizing operations necessitates simultaneous execution of many digital transformation programs," says Mukesh Dialani, VP, Digital Engineering and Operational Technology Services at IDC. "Organizations that leverage a collaborative partnership-led approach with IT and engineering services providers will see a faster and efficient execution of various operations transformation programs yielding desired business and technology benefits."

IDC Market Glance: Monetization Ecosystem Software, 1Q23

Mark Thomason — Wed, 29 Mar 2023 04:00:00 GMT

This IDC Market Glance provides a list of current vendors offering monetization products and services that are logically between CRM/ecommerce and ERP/accounting applications.

IDC TechBrief: Healthcare Metaverse

Mutaz Shegewi — Wed, 29 Mar 2023 04:00:00 GMT

This IDC TechBrief helps technology buyers come quickly up to speed on the healthcare metaverse. It introduces and describes the healthcare metaverse, offers adoption viewpoints when undertaking such initiatives, and covers the metrics that matter. This document also includes a technology risk profile, outlines critical success factors, and shares examples of product solutions.

"The metaverse is still in its early days across all industries, not just healthcare, but early adopters are actively exploring its benefits mostly through XR-related use cases," says Mutaz Shegewi, research director, Worldwide Healthcare Provider Digital Strategies at IDC Health Insights. " One might question how this new potential frontier for healthcare can take shape amid inflationary conditions and challenges ranging from worker shortages to razor-thin profit margins and a range of COVID-19 pandemic aftershocks. The answer lies in the potential that the vastness of the metaverse and its interconnected network of interactive 3D worlds can generate for healthcare through a modern, liberating, persistent, and dynamic digital experience unlike any other. The resulting remote realism can empower users to do things they cannot do in the physical world, making it highly disruptive and exciting because it can fuel the art of the impossible every hour, every day, and even from home."

IDC TechScape: Worldwide 5G Use Cases for a Future of Connectedness Strategy, 2023

Jason Leigh — Wed, 29 Mar 2023 04:00:00 GMT

This IDC study examines specific and broad categories of 5G-enabled use cases for 2023. As companies embrace the future of connectedness paradigm to enhance their operational agility and resilience, adopting 5G use cases will be an indispensable tool and benefit to the connectivity journey. Faster speeds, lower latency, and the increased connection density offered by 5G provide improved reliability and allow cellular to transition from a connectivity of convenience to a viable primary conduit for business networking. But navigating the hype, and commercial viability and accessibility of the multitude 5G use cases is challenging.

This IDC TechScape is both a strategic planning and a tactical decision-making tool that aims to help IT buyers frame their thinking and evaluate 5G use cases against the backdrop of their potential to deliver opportunistic, incremental, and transformational impact.

"It is imperative that companies approach their adoption of, and investment in, 5G use cases deliberately and dispassionately, with an eye on both the business impact and realistic timelines for commercial availability rather than be swayed by hype and headlines," says Jason Leigh, research manager, 5G and Mobile Services at IDC. "The key to maximizing 5G use cases' opportunistic, incremental, or transformational impacts comes not in evaluating the use case and adoption curve in isolation but rather holistically when the use case is framed and interconnected with legacy business operations and driven by a broader future of connectedness agenda."

IDC's Worldwide AI Processor and Accelerator Taxonomy, 2023

Nina Turner, Shane Rau, Brandon Hoff, Phil Solis — Wed, 29 Mar 2023 04:00:00 GMT

This IDC study provides an updated overview of the artificial intelligence (AI) processor market across the internet landscape, including deployment location, AI type, industry, processor, and accelerator definitions.

"IDC's worldwide AI accelerator taxonomy defines the types of processors and accelerators used for AI computation," said Nina Turner, research director, AI Edge Processor Architectures at IDC. "The document serves as a guide to better understand the semiconductors used for AI covered by IDC."

IDC's Worldwide Hard Disk Drive Taxonomy, 2023

Edward Burns — Wed, 29 Mar 2023 04:00:00 GMT

This IDC study defines and provides a framework for analyzing the worldwide hard disk drive market.

"Elevated inventory as a result of COVID-19-related supply chain safety stock inventory builds continue to plague near-term HDD demand, while macroeconomic slowdowns provide additional headwinds to demand for at least the first half of 2023," according to Ed Burns, research director, Worldwide Hard Disk Drives at IDC.