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IDC Market Glance: Work Augmentation in EMEA, 3Q26

Erica Spinoni — Tue, 25 Aug 2026 04:00:00 GMT

This IDC Market Glance illustrates the vendors active across the EMEA region in augmenting the three pillars of the future of work: the AI readiness of the workforce, the AI enablement of the workplaces, and the AI integration into workplaces.

EMEA AI adoption is transitioning from experimentation to scaled, production-grade execution, with governance and EU AI Act compliance becoming central. In this context, organizational COEs are driving measurable productivity gains, while sovereignty, frontline enablement, and physical‑cognitive convergence define the next wave of enterprise value. Workforce transformation emerges as a key opportunity alongside AI scaling, as organizations expand mobile-first enablement, upskilling, and new AI-centric roles. Peculiar to the region is that sovereign AI ecosystems and regulatory frameworks are reshaping vendor strategies, while industrial and clinical convergence accelerates edge-driven innovation across EMEA's core sectors.

IDC's Worldwide Telecom Services Taxonomy, 2026

Kresimir Alic — Tue, 25 Aug 2026 04:00:00 GMT

This IDC study provides a comprehensive overview of the definitions used for measuring telecom services markets across the globe. The top-level methodology used to research these markets is also outlined in the study. The taxonomy summarizes the segmentation used throughout the IDC Worldwide Telecom Services Tracker, which includes service access type and end-user type. The study also outlines the metrics used in the tracker and its add-ons — service connections, traffic generated on those service connections, and associated spending by users. Other key indicators published include service penetration levels and average revenue per user (ARPU) calculations.

"IDC's Worldwide Telecom Services Taxonomy provides a standard, consistent guide for our analysts across the globe who research telecom services markets at a country level. These markets must be assessed from the bottom up, as they are all different. Therefore, a foundational taxonomy study that evolves with the markets over time is essential." — Research Director Kresimir Alic, Worldwide Telecom Services, IDC

市场份额：中国音视频AI实时互动及智能媒体生产与处理市场份额，2025

Eric Wei — Tue, 25 Aug 2026 04:00:00 GMT

本IDC研究分析了2025年音视频AI实时互动及智能媒体生产与处理市场中领先供应商的市场份额。

在云厂商全面拥抱LLM、多模态模型、智能体的背景下，视频云厂商亦加快"视频云+AI"的探索步伐，并在线上社交、短剧创作与生产、游戏素材生产、企业营销等场景完成落地应用与商业化推广。

IDC中国云计算研究领域研究经理魏云峰表示："AI技术与产品服务，已经对音视频内容生产体系造成深刻影响，甚至造成了生产力的'大幅贬值'，当高频内容生产不再受限于人力、不再受限于技术门槛，当面向互联网场景的企业级云服务和半专业线上工具的边界逐步模糊，全网的音视频内容供给体系正在发生变化，继而改变'点播-直播-互动'背后的整套云计算产品与服务体系。"

Telcos’ Data Dilemma

Chris Silberberg, Peter Chahal — Mon, 24 Aug 2026 04:00:00 GMT

This IDC Market Presentation covers indicative findings from the telecom sample of IDC’s March 2026 Global DataSphere Data Utilization Survey.

Telcos are data rich. In the AI era, when data is critical for developing, optimizing, and running dynamic automation at scale, this should be a significant advantage for the industry. But the reality looks quite different as telcos struggle with significant data fragmentation, operational silos, and a difficult talent landscape that blocks the analysis of and action on useful data. At the same time, many telcos are struggling with data volumes growing faster than their ability to turn them into useful insights.

This report provides recommendations on where telcos should prioritize their investments to increase their capacity to leverage and create value from their data.

Jorjin Technologies: An ODM Blueprint for Enterprise AR

Bryan Bassett — Fri, 21 Aug 2026 04:00:00 GMT

This IDC Market Note examines Jorjin Technologies and its role as an original design manufacturer (ODM) powering enterprise AR eye-tracking solutions in 2026. We discuss how Jorjin’s AR glasses and headsets establish a stable hardware foundation for software partners such as HarmonEyes, Ganzin Technology, and Enovis, spanning frontline safety, AI glasses infrastructure, and surgical navigation. We further evaluate why scalability, ecosystem fragmentation, and frontline enablement complement Jorjin’s market model.

“Jorjin is proof that in enterprise AR, owning the hardware doesn’t require owning the outcome,” says Bryan Bassett, research manager, Enterprise Mobility, IDC. “By building a stable, platform-agnostic foundation for eye-tracking and AR headsets, Jorjin lets specialized partners like HarmonEyes, Ganzin, and Enovis focus on solving real frontline workforce problems.”

Even Realities G2: Privacy-First AI Smart Glasses Enter the Everyday Wearable Arena

Bryan Bassett — Thu, 20 Aug 2026 04:00:00 GMT

This IDC Market Note examines the Even Realities G2 AI smart glasses and their significance within the smart glasses market in 2026. We assess how the G2’s camera-free design, two-day battery life, and ambient AI layer establish a distinct position, serving professional and regulated-industry buyers underserved by existing offerings. We further evaluate Even Hub as the G2’s long-term ecosystem play and provide essential guidance for technology leaders, developers, and enterprise decision-makers navigating AI wearable adoption.

“The Even Realities G2 is the clearest signal yet that in the world of smart glasses, there is a difference between entertainment and productivity enhancement,” says Bryan Bassett, research manager, Enterprise Mobility, IDC. “The integration of ambient AI features like Conversate and Terminal Mode, combined with a form factor designed for all-day wearability, makes the G2 a credible productivity platform for working professionals.”

Self-Service, Commerce Graphs, and Criteo GO’s Expanding Reach

Roger Beharry Lall, Ananda Chakravarty, Alex Holtz, Margot Juros — Thu, 20 Aug 2026 04:00:00 GMT

This IDC Market Note discusses how Criteo GO extends the self-service, budget-in-goal-out model pioneered by Google and Meta into the open web, backed by two decades of commerce-graph data. Onboarding friction has genuinely eased, and Drive Discovery makes a real, testable bet on prospecting rather than just retargeting. Criteo’s footprint is expanding quickly across retail media, CTV, and conversational AI, including early moves into local broadcast and LLM-based discovery that remain largely uncontested for now. The deeper story, and the one likely to matter most over the next several product cycles, is a marketwide trade-off between reach and data ownership: Only the walled gardens hold both, and every other vendor in this category, Criteo included, is really choosing which half to prioritize and how honestly to describe that choice to buyers.

“While Criteo successfully addresses an onboarding gap, the self-service tool is just a starting point. The true shift in GO’s competitive position hinges on Drive Discovery and its ability to attract new advertising users and use cases.” — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC

U.S. MVNOs at an Inflection Point

Jitesh Gera, Jason Leigh — Thu, 20 Aug 2026 04:00:00 GMT

This IDC Market Perspective argues that U.S. MVNOs are growing fast but narrowly — almost entirely through cable operators' mobile-broadband bundling, where attach rates (~15%) still have room to climb even as the underlying broadband base shrinks. Network owners (AT&T, T-Mobile, Verizon) retain structural leverage, gating MVNOs' access to enterprise accounts and 5G standalone capabilities. Cable MVNOs (Spectrum, Xfinity, Optimum) are best positioned, building hybrid CBRS/Wi-Fi infrastructure and a new business wireless opportunity via expanded T-Mobile terms, while carrier-owned umbrella brands stay price focused and independent MVNOs face consolidation unless they secure defensible niches. This document outlines segment-specific strategies to help technology suppliers navigate the shifting competitive landscape.

"MVNOs are growing on borrowed infrastructure and a shrinking broadband base — only the operators building their own network capacity alongside the bundle will turn that growth into a durable advantage." — Jitesh Gera, research manager, Wireless Services, IDC

Google Introduces Health Guardian for Wearables to Monitor for Emergencies and Potential Illnesses

Ramon T. Llamas — Tue, 18 Aug 2026 04:00:00 GMT

At its Made by Google event in New York City, Google introduced Health Guardian, a feature built into Google Health that identifies changes from a user's baseline data that — if unchecked — could develop into more serious conditions. Health Guardian also acts as an emergency button for SOS-type situations and informs users of urgent episodes of elevated heart rate activity. In addition, Google introduced the new Pixel Watch 5, the debut of its Google Pixel Tag, and an improved Pixel Buds Pro 2.

The new devices show incremental gains, but it is Health Guardian that highlights Google's intentions to bring more health-centered features into the company's wearables lineup, connecting data with health to deliver actionable information. This is key as the competition attempts the same, and Google strives to shape and guide the market.

SAP Sapphire 2026: The Autonomous Enterprise Vision Unveiled

Aly Pinder, Nadia Ballard — Tue, 18 Aug 2026 04:00:00 GMT

This IDC Market Note summarizes key takeaways and notable product announcements from SAP Sapphire 2026, held on May 11 to 13, 2026, in Orlando, Florida.