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IDC Survey: 2026 Commercial XR Survey — Mixed Reality Headsets

Bryan Bassett — Thu, 30 Jul 2026 04:00:00 GMT

This IDC Survey examines the results of IDC’s 2026 Commercial XR Survey: Mixed Reality Headsets to gain insight into an extensive array of topics related to workplace mixed reality adoption and software use. Key topics of coverage include primary headset preferences, deployment stages, employee reach, software delivery models, sourcing paths, expected benefits, and realized workplace outcomes. The goal of this survey was to identify the significance of mixed reality headsets, software, and deployment strategies and their growing influence on enterprise productivity, collaboration, training, and workflow execution.

IDC’s Worldwide Digital Engineering and Operational Technology Services Taxonomy, 2026

Mukesh Dialani, Francesca Ciarletta — Thu, 30 Jul 2026 04:00:00 GMT

This IDC study provides a detailed description of IDC’s digital engineering and operational technology services taxonomy. In 2022, the taxonomy also includes individual foundation markets grouped within primary market segments: product engineering (PE) services, product life-cycle management (PLM) services, operational technology (OT) services, and digital engineering services. At the worldwide level, spending is also segmented across three geographic macroregions: the Americas; Europe, the Middle East, and Africa (EMEA); and Asia/Pacific. These macroregions are further segmented at the regional and local levels. IDC’s worldwide services taxonomy is the basis for IDC’s research studies, trackers, and forecasters for services.

“IDC’s digital engineering and operational taxonomy services taxonomy presents a comprehensive and standardized view of the overall PE, OT, and digital engineering services market,” says Mukesh Dialani, research vice president, Digital Engineering and Operational Technology services. “As technology product and enterprises continue to focus on time to market, achieve higher ROI for their engineering investments accelerated by AI and agentic AI, operations resiliency, the building of new software platforms, digital innovation, global engineering talent, ecosystem leverage, and improvement in product quality and throughput, they will increasingly reach out to and partner with service providers offering these services.”

IDC’s Worldwide Wearable Device Tracker Taxonomy, 2026

Thu, 30 Jul 2026 04:00:00 GMT

This IDC Taxonomy provides a comprehensive overview and definitions for wearable devices. The definitions provided in this document represent the scope of IDC’s wearable device hardware research.

This document outlines market segmentations and measurement methodologies for the wearable device industry, including classification by technology, vendor, geography, and revenue metrics.

“IDC’s worldwide wearable device taxonomy presents a standardized and detailed framework of the wearable device market,” said Ryan Reith, program vice president for IDC’s Worldwide Mobile Device Trackers. “This taxonomy document serves as a guideline to better understand and use IDC’s wearable device research.”

Market Forecast: Middle East, Türkiye, and Africa B2B Telecommunications Services Forecast, 2026–2030

Tolga Yalcin — Wed, 29 Jul 2026 04:00:00 GMT

This IDC study provides a detailed forecast and analysis of the B2B telecommunications services market in the Middle East, Türkiye, and Africa (META) region for 2026–2030. It segments spending forecasts for the following key service categories: fixed data, fixed voice, mobile data, mobile voice, and other mobile services. IDC data projects B2B market spending will grow from $40.5 billion in 2025 to $49.4 billion in 2030, driven primarily by the accelerating expansion of mobile data services as 5G deployment scales across key markets and as AI and cloud workloads reshape enterprise connectivity demand. This report serves as a critical resource for understanding the evolving revenue dynamics, service mix transition, and strategic growth opportunities within the META B2B telecommunications sector.

"The META B2B telecommunications market is set to grow from $40.5 billion in 2025 to nearly $49.4 billion by 2030, driven predominantly by mobile data as 5G gains traction across key markets. As AI and cloud workloads reshape enterprise connectivity demands, operators must accelerate the shift toward data-centric services while managing the structural decline of legacy voice revenues to sustain long-term growth," said Tolga Yalcin, research director, Telecoms and ICT Regulations, IDC META.

T-Mobile's 2Q26 Earnings: "Shake It Off" — Revenue Strength Allays Account Net Add Softness; 5G Broadband and Fiber Continue Charging Ahead

Jason Leigh — Wed, 29 Jul 2026 04:00:00 GMT

T-Mobile reported 2Q26 results on July 23, 2026, with total revenue increasing 8% YoY to $22.8 billion in the second quarter. That result slightly missed Wall Street consensus estimates of $22.9 billion. However, with net income of $3.2 billion, earnings per share (EPS) came in at $2.99, well above adjusted EPS estimates of $2.58–2.59. Total service revenue increased 9% YoY to $19.0 billion, while postpaid service revenue grew by 13% YoY to $15.9 billion. Net income reached $3.2 billion despite UScellular merger-related costs during the quarter. T-Mobile also increased its full-year cash flow outlook, reflecting continued confidence in the underlying performance of the business.

Worldwide Retail Store Operations, Frictionless Retail, Loss Prevention, and Employee Engagement

Filippo Battaini — Wed, 29 Jul 2026 04:00:00 GMT

This IDC presentation analyzes findings from IDC's 2026 Retail Technologies and Business Process Trends Survey, with a focus on physical store operations, frictionless retail, loss prevention, and employee engagement.

Specifically, this presentation helps readers understand top business priorities and competitive challenges facing retailers globally in 2026; identify the most urgent store operations pain points (including shrinkage, inventory accuracy, and workforce management); analyze initiatives addressing frictionless customer experience and loss prevention; map two-year technology investment plans across RFID, computer vision, mobile tools, cybersecurity, and edge computing; examine frontline workforce empowerment strategies; and assess the adoption and planned use cases of agentic AI in store operations contexts.

European MVNO Status: Best Practices, Models, and Trends

Alejandro Cadenas — Tue, 28 Jul 2026 04:00:00 GMT

This IDC Market Perspective examines the current state of the European mobile virtual network operator (MVNO) market, drawing on IDC’s tracking of mobile connections across the region 2021–2025. It provides a quantitative view of MVNO growth at both the aggregate European level and across the five largest national markets (Germany, the United Kingdom, France, Italy, and Spain) and analyses the structural business models, positioning archetypes, and driving trends shaping the segment through 2026. It concludes with recommendations for MNOs and MVNOs on how to capture the emerging opportunities and defend against the associated competitive risks.

The MVNO segment is expanding across Europe at more than twice the pace of the wider mobile market, driven by cloud-native platforms, eSIM adoption, and a wave of new entrants from fintech, retail, and other adjacent digital sectors. But the growth is heterogeneous, and the strategic implications differ sharply for MNOs, wholesale teams, and existing MVNOs. According to Alejandro Cadenas, associate vice president, European Telco Research, IDC, “The European MVNO story of 2026 is no longer only about price competition, it is about who is best positioned to serve the increasingly specialized and cross-border demand that scaled MVNO groups and embedded-telco brands are creating. MNOs that treat wholesale as strategic, and MVNOs that evolve beyond reseller models, will define the next phase of the market.”

IDC Survey: How Shoppers Use Digital Across the Journey — Discovery, Decision, Fulfillment, and Beyond

Tue, 28 Jul 2026 04:00:00 GMT

This IDC Survey examines how shoppers use digital across the retail journey, from discovery and decision to fulfillment and beyond, and what those behaviors mean for retailers deciding where to invest next. Based on IDC’s Worldwide Retail Consumer Insights Survey, it maps where consumers turn to digital tools, where they still prefer the store, and how expectations around AI assistance, fast fulfillment, and personalization are reshaping the path to purchase.

The study addresses the following topics:

Conversational and agentic commerce. How AI assistants and agent-driven payments are reshaping discovery and the path to purchase
Retail fulfillment and returns economics. The cost and loyalty impact of free returns, same-day delivery, and incident recovery
Cross-channel personalization and customer data. Building experience continuity and earning data-sharing trust across app, web, and store
Connected TV and commerce media. Measuring shoppable TV, QR-led second-screen conversion, and cross-screen attribution
Worldwide retail digital transformation. A macro view of consumer digital adoption and channel shift across regions

Wholesale Access Models and Opportunities in EMEA

Jan Hein Bakkers, Tolga Yalcin — Tue, 28 Jul 2026 04:00:00 GMT

This IDC Market Perspective analyzes major trends and dynamics in wholesale access markets in Europe, the Middle East, and Africa (EMEA). It presents IDC’s view on strategic developments and market outlook.

As fiber coverage grows, the focus of operators and investors will shift to returns and network utilization.

Cinven's Acquisition of Salsify: A Bet on a Retail Network Marketed as a Bet on Bots

Heather Hershey — Mon, 27 Jul 2026 04:00:00 GMT

Cinven, the international private equity firm, announced on July 22, 2026, that it has agreed to acquire Salsify, the Boston-based cloud-native product experience management (PXM) vendor, for undisclosed terms and subject to customary regulatory approvals.