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IDC MarketScape: Worldwide AI-Enabled Order Orchestration and Fulfillment Applications for B2B and Manufacturing 2026 Vendor Assessment

Heather Hershey — Mon, 10 Aug 2026 04:00:00 GMT

This IDC study evaluates vendors of worldwide AI-enabled order orchestration and fulfillment applications for B2B and manufacturing in 2026. The vendor assessment examines a market shaped by contractual complexity, multitier distribution networks, and extended production cycles, where order management sits at the critical intersection of front-end commercial activity and back-end supply chain execution. The document evaluates vendors on their ability to orchestrate complex, multiparty, contract-governed trade at scale. It also considers the role of deterministic AI and proven automation capabilities in recognition of the reliability and control that B2B buyers demand. Furthermore, tariff volatility and shifting regulatory environments across the global supply chain elevate trade compliance automation as a top-of-mind requirement. This IDC MarketScape serves as a guide for pragmatic buyers in search of platforms that deliver measurable efficiency gains once fully deployed.

"In B2B manufacturing, order management and orchestration succeeds not through the flashiest AI, but through platforms that hold up under contractual complexity and prove their value in consistency, auditability, operational efficiency, and measurable return on investment over the long haul," said Heather Hershey, research director, Worldwide Digital Commerce, IDC

Salesforce's 1Q27 Financial Results: Orchestration and Action Across the Enterprise Display the Value of Agentic AI

Sun, 09 Aug 2026 04:00:00 GMT

This IDC Market Perspective highlights some of the key takeaways from and IDC's thoughts on Salesforce's 1Q27 financial results.

"Agentic AI adoption is accelerating, but success hinges on orchestration across business functions, not siloed automation," states Aly Pinder Jr, research vice president, Worldwide Aftermarket Services Strategies, IDC. "Organizations need governance frameworks and measurable ROI, not just feature adoption."

IDC Survey: Energy Transition in the Retail Industry — Findings from IDC's Energy Transition Survey, 2026

Roberta Bigliani, Filippo Battaini, Margot Juros, Ornella Urso — Fri, 07 Aug 2026 04:00:00 GMT

This IDC Survey profiles the 108 retail respondents in IDC's 2026 Energy Transition Survey, spanning manufacturing, buildings, transportation, construction, retail, and datacenters.

It examines targets, drivers, actions, renewable sourcing, investment plans, digital applications, data readiness, buying roles, supplier requirements, barriers, benefits, and ROI expectations.

The analysis covers:

Net-zero timing and the shift from commitment to execution planning
Retail drivers, investment trajectory, energy actions, and renewable sourcing choices
Digital investment, technology deployment, and AI maturity across retail operations
Greenhouse gas data collection progress, data issues, and system of record choices
Budget holders, decision-makers, supplier tender requirements, and responsible sourcing activities
Organizational and technology barriers, achieved benefits, and ROI expectations

IDC Survey: Ahead in Adoption, Behind on Readiness — Agentic AI in Passenger Transport Early Adopter — Functional Survey, 2026

Ravikant Sharma — Thu, 06 Aug 2026 04:00:00 GMT

This IDC Survey examines how passenger transport early adopter operators are approaching agentic AI deployment across six sourcing approaches, from internal development to outsourcing, and benchmarks their maturity against all-industry peers at every stage — production, piloting, and exploration. It explores the business benefits operators expect to gain, from operational resilience and efficiency to innovation and sustainability, alongside the performance metrics and success rate thresholds they use to evaluate return on investment. It also identifies the implementation challenges most deeply embedded in the sector, including where technology and skills gaps create the greatest risk to deployment timelines and service operations.

This presentation then turns to how passenger transport operators are organizing around agentic AI once deployment decisions are made. It examines the scope of current initiatives — whether confined to a single function or extended enterprise-wide — along with how strategy and road map planning are maturing, and how much autonomy operators are prepared to grant agents across routine and critical processes. It investigates who holds investment authority and how governance responsibility is distributed between business and IT functions, benchmarking each against global norms. Finally, it assesses which vendor types operators are prioritizing as strategic AI technology partners, and where they are seeking the most support to close remaining capability gaps.

Apple Fiscal 3Q26: June Quarter Records; Looking Ahead, Memory Costs and Supply Constraints Could Hamper Growth

Tom Mainelli — Wed, 05 Aug 2026 04:00:00 GMT

Apple reported fiscal 3Q26 (June quarter) revenue of $109.4 billion on July 30, 2026, up 16% YoY and a June quarter record, with revenue records in every geographic segment and double-digit growth in every region. Products revenue was $78.7 billion, up 18% YoY. iPhone set a June quarter record at $54.3 billion (22% YoY), and Mac posted its best June quarter ever at $10.4 billion (29% YoY). Services also hit a June quarter record at $30.7 billion (12% YoY).

CX Path: Executive Summary, 2026 — Examining the CX Buyer’s Journey

Nadia Ballard, Aly Pinder, Eric Newmark, Tiffany McCormick, Douglas Hayward — Wed, 05 Aug 2026 04:00:00 GMT

This IDC Market Presentation provides an executive summary of the worldwide findings from IDC’s 2026 CX Path program.

IDC’s 2026 CX Path polled 2,530 respondents across 12 countries to collect information on CX application and AI adoption, the CX buyer’s journey, and CX vendor preferences and ratings.

Coverage includes application adoption, use of generative AI and/or agentic AI, deployment models, budget plans and replacement cycle timing, purchasing preferences and attitudes toward CX buying channels, pricing options, CX management platforms, ratings, spend, and advocacy scores. The study covers 14 functional application markets: advertising; marketing; sales; digital commerce; configure, price, quote (CPQ); product information management/experience management (PIM/PXM); contact center and customer service; voice of the customer (VOC); customer experience orchestration; content and experience management; customer data platforms (CDPs); customer and digital experience analytics; aftermarket service life-cycle management; and price optimization.

IDC Survey: The AI Front Door, Earned Trust, and Diversified Buying Committees — The New Rules of B2B Tech Buying in 2026

Sudhir Rajagopal — Wed, 05 Aug 2026 04:00:00 GMT

This IDC Survey uses insights from IDC’s 2026 Tech Buyer Behavior Survey to assess the impact of digital, omni-channel, AI, and consumer experience expectations on B2B buying behavior and practices; instill a deeper understanding of marketing practices desired by tech buyers; and identify the role of the human-to-human experience as agentic AI rises.

The B2B buying journey is now truly omni-channel, with technology buyers pulling multiple sources of content across multiple channels, both digital and human led, simultaneously. This raises the stakes for vendors to orchestrate marketing and sales engagement based on real-time buyer intent signals. In addition, the technology buying journey is heavily disintermediated by AI throughout the customer life cycle, requiring vendors to engage the human buyer as well as the buyer’s AI agents, as AI-mediated discovery and task delegation become core practices.

In An Effort to Entice Consumers and Developers, Snap Unveils its SPECS

Ramon T. Llamas — Wed, 05 Aug 2026 04:00:00 GMT

This IDC Market Note analyzes Snap's SPECS glasses announcement at AWE USA 2026. It traces the company's roots for hardware and software, how it has built an active user base and developer base worldwide, and how the company can court customers with its first AR-powered glasses.

"Snap's SPECS represents a new opportunity for the company and the market at large," says Ramon T. Llamas, research director, XR Hardware and 3D Software team, IDC. "Snap SPECS builds on the company's rich heritage of hardware and software development, bringing AR to an audience already familiar with the company. Consumers will be the first tranche of customers, yet there is also a sizable commercial opportunity for the company to tap into. Altogether, Snap stands to help move the worldwide AR market forward."

Market Analysis Perspective: Worldwide Telecom Operations and Monetization, 2026

Chris Silberberg — Wed, 05 Aug 2026 04:00:00 GMT

This IDC Market Analysis Perspective provides insight into the current and future state of the telecom operations and monetization market. It includes an overview of the current market landscape, a technology buyer perspective, a market outlook, and IDC’s advice for technology and services suppliers.

This year 2026 is a year of execution as telecom operators and vendors face the reality that we are far from truly autonomous networks, and deploying agentic AI at scale is easier said than done. Technological progress is being made but needs to be accompanied with organizational and process change for the industry to really scale outputs from AI.

Market Forecast: Worldwide XR Headset Forecast, 2025–2030: CY 3Q26

Ramon T. Llamas — Wed, 05 Aug 2026 04:00:00 GMT

This IDC presentation analyzes the future of the XR headset market, including augmented reality (AR), extended reality (ER), mixed reality (MR), and virtual reality (VR) headsets, with shipments, average selling prices (ASPs), and value breakouts by region and usage segmentation.

"We have adjusted our XR forecast slightly downwards, but the overall trajectory remains the same: a slow increase in volumes propelled primarily by extended reality and mixed reality headsets. In addition, the market will tilt more and more toward consumer ownership, thanks to vendors focusing on media, entertainment, and personal productivity. As a result, we anticipate a 22.0% increase in volumes in 2026 over 2025 levels, and a 34.6% five-year CAGR before landing at 22.7 million units in 2030," says Ramon T. Llamas, research director, Mobile Devices and XR, IDC.