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Highlights of the Consumer Market Model: Buyers and Non-Buyers in the Consumer Digital Services Market

Greg Ireland, Kelly Brown — Wed, 24 Jun 2026 04:00:00 GMT

This IDC Market Presentation highlights data from the 2H25 release of the Worldwide Consumer Market Model with a focus on buyers (paying users) and non-buyers (non-paying users) across key selected consumer digital services. Non-buyers represent a large share of consumer users for music, video, independent content, and gaming services. Each service is broken down on a worldwide level to show the share of users that are buyers and non-buyers.

IDC Market Glance: AI-Enabled Worldwide Digital Commerce 2026

Heather Hershey — Tue, 23 Jun 2026 04:00:00 GMT

IDC Market Glance is a taxonomy document intended to visually depict a concise current-state view of worldwide digital commerce, including the software and services that enable online buying and selling across B2C and B2B channels, spanning front-end experiences, commerce platforms, product data and syndication, payments and risk, pricing, promotions, loyalty, marketplaces, and order orchestration and returns. Enterprises are modernizing while adding new entry points, such as conversational and agent-assisted shopping.

Business executives, product managers, and market insights or analyst relations professionals can use this information to understand the structure of the overall market or ecosystem, assess market, business, and partnership opportunities, and help identify where their respective organizations fit into the competitive landscape.

IDC Market Glance content is current on the date it is published. The representative content contained in this presentation reflects a qualitative snapshot that is regularly refreshed. Company logos are illustrative only and do not reflect an exhaustive view of the market.

IDC Market Glance: Commerce Layer Software and Services

Heather Hershey — Tue, 23 Jun 2026 04:00:00 GMT

IDC Market Glance is a taxonomy document intended to visually depict a concise current-state view of commerce layer software and services. These vendors provide orchestration capabilities for a wide range of commercial activities, including product information and data management; order management; content management; configure, price, quote in B2B commerce; and front-end experiences. These platforms and services are responsible for customer-facing environments where transactions occur, including those for headless and agentic commerce.

Business executives, product managers, and market insights or analyst relations professionals can use this information to understand the structure of the overall market or ecosystem to assess market, business, and partnership opportunities and identify where their organization fits into the competitive landscape.

IDC Market Glance content is current on the date it is published. The representative content contained in this presentation reflects a qualitative snapshot that is regularly refreshed. Company logos are illustrative only and do not reflect an exhaustive view of the market.

IDC Market Glance: Order Management and Orchestration Applications, 2Q26

Heather Hershey — Tue, 23 Jun 2026 04:00:00 GMT

This IDC Market Glance is a taxonomy document intended to visually depict a concise current-state view of the order management and orchestration applications landscape. These applications are increasingly serving as the control plane for omni-channel fulfillment and returns management. As fulfillment networks become more distributed and customer expectations continue to rise, organizations are prioritizing platforms that can automate exceptions, optimize sourcing and split-order decisions across fulfillment nodes, and drive continuous improvement through predictable release cycles.

Business executives, product managers, and market insights or analyst relations professionals can use this information to understand the structure of the overall market or ecosystem; to assess market, business, and partnership opportunities; and to help identify where their organization fits into the competitive landscape.

IDC Market Glance content is current on the date it is published. The representative content contained in this presentation reflects a qualitative snapshot that is regularly refreshed. Company logos are illustrative only and do not reflect an exhaustive view of the market.

IDC Market Glance: Product Information Management and Data Syndication Applications, 2Q26

Heather Hershey — Tue, 23 Jun 2026 04:00:00 GMT

This IDC Market Glance is a taxonomy document intended to visually depict a concise current-state view of the market for product information management, product experience management, and adjacent syndication/feed management capabilities that support the creation, governance, enrichment, and distribution of consistent, machine-readable product information across digital channels and agentic discovery surfaces. As data requirements increase, buyers are prioritizing automation and ecosystem connectivity to accelerate time-to-publication.

Business executives, product managers, and market insights or analyst relations professionals can use this information to understand the structure of the overall market or ecosystem and to help identify where their organization fits into the competitive landscape.

IDC Market Glance content is current on the date it is published. The representative content contained in this presentation reflects a qualitative snapshot that is regularly refreshed. Company logos are illustrative only and do not reflect an exhaustive view of the market.

Market Forecast: Canada Consumer Communications Services Forecast, 2026–2030

Praveen Datta — Tue, 23 Jun 2026 04:00:00 GMT

This IDC study provides the five-year forecast for the Canadian consumer communication services market and delivers insights into the drivers and inhibitors of growth.

The total market is expected to grow due to growth in wireless and internet services and despite declines in TV and wireline voice services.

"The Canadian consumer communications services market is growing at a low CAGR for the next five years; in light of inflation, this represents essentially no growth at all. Service providers must start educating consumers on the benefits of their wireless and internet services and price accordingly, rather than continuing to devalue their own services through aggressive promotional pricing," said Praveen Datta, research director, Canadian Communications Markets and Strategies at IDC.

IDC Market Glance: Extended Reality Headset and 3D Software Market, 2Q26

Ramon T. Llamas — Mon, 22 Jun 2026 04:00:00 GMT

This IDC Market Glance presents a 2Q26 taxonomy view of the extended reality (XR) headset and 3D software market, organized into six subsegments across two parent categories: hardware (headsets, semiconductors, displays) and software (platforms, application development, XR mobile device management [MDM] companies).

The qualitative view reflects four current dynamics in the market. First, XR has separated into two device classes with different economics: virtual/mixed reality (VR/MR) headworn computers and AI or augmented reality (AR) headworn assistants. Second, smart glasses are now two distinct competitions: an audio-and-camera pool anchored by Meta’s EssilorLuxottica partnership, and a display-equipped AR pool in which China-headquartered OEMs have led product activity through 2025. Third, the launch of Samsung Galaxy XR in October 2025 and the previewed Fall 2026 Samsung–Google glasses have established Android XR as a credible third platform alongside Meta Horizon OS and Apple visionOS, shifting the harder strategic question to Apple. Fourth, enterprise XR risk has moved from device management, in which XR MDM has matured, to the solvency of software vendors one tier up the stack.

Business executives, product managers, and market insights or analyst relations professionals can use this IDC Market Glance to understand the structure of the XR market and 3D software ecosystem, assess market and partnership opportunities, and identify where their organization fits in the competitive landscape.

IDC’s Worldwide Quarterly Gaming Tracker Taxonomy, 2026

Mon, 22 Jun 2026 04:00:00 GMT

This IDC study provides a comprehensive overview of and definitions for gaming desktops, notebooks, and monitors. The definitions provided in this document represent the scope of IDC’s Gaming Tracker hardware research.

This taxonomy outlines market segmentations and measurement methodologies for the gaming industry, including classification by technology, company, geography, and revenue metrics.

“IDC’s worldwide gaming tracker taxonomy presents a standardized and detailed framework of the gaming market,” said Loren Loverde, program vice president, IDC’s Worldwide Gaming Tracker. “The taxonomy document serves as a guideline to better understand and use IDC’s gaming research.”

Qualcomm Unveils Snapdragon Reality Elite, Bringing GenAI to XR

Ramon T. Llamas — Mon, 22 Jun 2026 04:00:00 GMT

At the 2026 Augmented World Expo, Qualcomm unveiled its Snapdragon Reality Elite Platform. This represents the most significant XR silicon advance since the company led the category. Qualcomm raises the bar for performance, power efficiency, display quality, and on-device generative AI (GenAI), moving beyond current XR device improvement and redefining what XR devices do.

IDC sees this announcement as a pivotal moment for the XR ecosystem. No single vendor or device gains a disproportionate benefit. The platform's flexible, multiform factor architecture ensures that the entire market moves forward. The initial consumer-first launch partners (XREAL and Play for Dream) signal that the near-term growth lever is mainstream adoption rather than enterprise deployment. The platform's generative AI capabilities elevate XR to first-class status alongside smartphones, tablets, and PCs as an AI-enabled platform.

8x8 Builds an AI-Focused, Outcomes-Driven Communications Engagement Platform

Michelle Morgan, Paul Hughes, Denise Lund, Oru Mohiuddin — Thu, 18 Jun 2026 04:00:00 GMT