rssconsumer

AI's Impact on Discovery, Advertising, and Brand

Roger Beharry Lall — Tue, 05 May 2026 04:00:00 GMT

This IDC Tech Buyer Presentation, delivered at IDC Directions 2026, provides buyers with insights regarding the impact of AI on discovery, advertising, and brand.

A tectonic shift is underway in how brands are discovered, evaluated, and chosen, as generative AI reshapes the rules of marketing and commerce. Traditional search is giving way to AI-generated answers, zero-click journeys, and agent-driven buying, where both consumers and B2B buyers increasingly rely on AI to research, compare, and even make decisions on their behalf. This transformation is redefining visibility, forcing brands to move beyond SEO toward becoming machine-readable, contextually relevant, and continuously optimized across a fragmented content and technology landscape.

In addition, new advertising models are emerging within AI environments, creating both disruption and opportunity. In this new era, success will depend on how well brands align content, data, and systems to influence AI-driven discovery — and ultimately earn a place in the decisions machines make on behalf of customers.

AI's Impact on Discovery, Advertising, and Brand Marketing

Roger Beharry Lall — Tue, 05 May 2026 04:00:00 GMT

These event proceedings were presented at the IDC Directions conference in Boston in April 2026.

How your brand is discovered, evaluated, and remembered has been turned upside down by AI. This session challenges long-standing assumptions about SEO/AEO, media, and brand building with the latest research and outlines practical actions marketers can take to stay competitive in an AI-first market.

中国AI+养老产业格局及厂商能力分析，2026

Jifeng SUN — Tue, 05 May 2026 04:00:00 GMT

报告分析了当前AI+养老市场的产业发展方向、应用场景以及技术接纳矩阵，同时报告汇总分析AI+养老产业格局，甄选此领域的典型供应商和最佳实践供参考，并给出技术提供商建议。

“AI+养老已迈入万亿级赛道爆发前夜，在感知监测、交互陪伴、护理康复、慢病管理、智慧平台及运营方面形成全链条商业机遇，特别是家庭/护理机器人即将打开颠覆性增长空间，技术供应商应加速战略卡位，抢先布局者将抢占赛道主导权，收获长期红利。”——IDC助理研究总监孙吉峰表示。

AI Unleashed: Powering the Next Wave of Innovation with 5G, Satellites, and Intelligent Networks — Advanced Connectivity

Jitesh Bhayani, Ahmad Latif Ali — Mon, 04 May 2026 04:00:00 GMT

These event proceedings were presented at the IDC Directions conference in Boston in April 2026.

IDC analysts Jitesh Bhayani and Ahmad Latif Ali explore the convergence of next-gen connectivity solutions built on 5G/6G, LEO satellite networks, and AI-driven network automation — and how they're helping enterprises unlock new business models for leadership in the digital era.

Agents at the Edge: The Role of Devices in an Agentic Future

Bryan Ma, Tom Mainelli — Mon, 04 May 2026 04:00:00 GMT

These event proceedings were presented at the IDC Directions conference in Boston in April 2026.

Join IDC analysts Tom Mainelli and Bryan Ma for a conversation on why AI agents and edge-based inferencing could finally unlock the promise of on-device AI — and what that means for the next era of PCs, smartphones, wearables, and emerging form factors.

Next-Generation Fixed Network Evolution Paths for Fiber, DOCSIS, and Fixed Wireless Access in the META Region

Tolga Yalcin — Mon, 04 May 2026 04:00:00 GMT

This IDC Market Presentation examines how operators across the Middle East, Türkiye, and Africa (META) are balancing fiber, DOCSIS, and fixed wireless access to address uneven infrastructure maturity, coverage gaps, and monetization pressure. It shows how fiber is moving toward XGS-PON, FTTR, and premium connected-premises models; how DOCSIS remains relevant where cable assets still exist; and how fixed wireless access (FWA) is becoming a mainstream option for faster rollout, broader reach, and flexible residential and business monetization.

"Fixed access in the META region is entering a more strategic phase, where success depends less on one technology choice and more on aligning fiber, DOCSIS, and FWA with local market realities. Fiber remains the premium long-term path, DOCSIS the selective bridge, and FWA the fastest route to broader coverage and flexible monetization," says Research Director Tolga Yalcin, Telecoms, IoT, and Digital Regulations, IDC META.

Verizon 1Q26 Earnings: Improved Subscriber Trends, EBITDA, and Raised Guidance Signal Early Turnaround Progress

Jitesh Bhayani — Mon, 04 May 2026 04:00:00 GMT

Verizon announced its 1Q26 financial results on April 27, 2026. The company realized overall year-over-year revenue growth of 2.9% to $34.4 billion, reflecting the first full quarter to include contributions from Frontier Communications, whose acquisition closed on January 20, 2026. Verizon's mobility and broadband service revenue was $22.9 billion in 1Q26, a 1.6% year-over-year increase — though the company noted this figure included an 80-basis points headwind from customer credits issued following a January network outage. Excluding that one-time impact, underlying service revenue growth was tracking in the middle of Verizon's full-year 2–3% guidance range by March.

T-Mobile Launches SuperBroadband — Will Converged 5G and Satellite Connectivity Score an Easy A Grade from Customers and Prospects?

Jason Leigh, Paul Hughes — Fri, 01 May 2026 04:00:00 GMT

T-Mobile's announcement of SuperBroadband brings the service provider (SP) yet another step closer to building out a robust enterprise solution set for both primary and secondary connectivity. With 4-9s reliability, unified orchestration across wireless and satellite connections, and fully managed services support, T-Mobile's aggressive market posturing to become the go-to connectivity provider for business customers of all shapes and sizes is showing no signs of slowing down.

AT&T 1Q26 Results: Record Internet Adds, Fiber Expansion, and OneConnect Launch

Jitesh Bhayani — Wed, 29 Apr 2026 04:00:00 GMT

AT&T opened 2026 with its best-ever first quarter for advanced internet customer growth, posting 584,000 total fiber and fixed wireless net additions — the sixth consecutive quarter exceeding 500,000 net adds — while beating consensus estimates on both revenue and adjusted EPS. The company's 1Q26 consolidated revenue of $31.5 billion, representing 2.9% year-over-year (YoY) growth, was driven primarily by strength in the company's newly reported Advanced Connectivity segment, which now accounts for more than 90% of consolidated revenue and nearly all adjusted EBITDA. Adjusted EPS of $0.57 surpassed analyst expectations of $0.55, rising nearly 12% year over year.

IDC Market Glance: Consumer-to-Business Payments, 2Q26

Aaron Press — Wed, 29 Apr 2026 04:00:00 GMT

This IDC Market Glance provides an overview of the consumer-to-business (C2B) payments market, the various market segments and subsegments, and the participants in each.

The consumer-to-business payments ecosystem is complex, fragmented, and driven by relationships among issuers, acquirers, processors, and networks. Boundaries between merchant, bank-based, and B2B payments are blurring as account-to-account and instant payments complement card payments. Industry consolidation is expanding scale and capabilities, while embedded finance is enabling nonbanks and platforms to integrate payment services. Emerging innovations, notably AI optimization, stablecoins, and agentic commerce, are reshaping payment processes by improving speed, reducing costs, and enabling more automated, flexible, and globally efficient transaction experiences.