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IDC Market Glance: Persuasive Content and Digital Experience Software Ecosystem, 3Q26

Jordan Jewell — Tue, 29 Sep 2026 04:00:00 GMT

The IDC Market Glance provides a structured taxonomy of the technology organizations to plan, create, manage, deliver, and optimize digital experiences across channels. The ecosystem spans 15 segments, including content management, digital asset management, digital experience platform (DXP), experience intelligence, commerce experience, and video platforms, reflecting the growing complexity of modern experience stacks.

Market Forecast: U.S. Mobile Consumer and Business Services Forecast, 2026-2030

Jason Leigh, Jitesh Gera — Tue, 29 Sep 2026 04:00:00 GMT

This IDC study provides the five-year forecast for the U.S. mobile consumer and business services market and delivers insights into the drivers and inhibitors of growth.

Despite a saturated market, U.S. mobile connections continue to grow as consumers and businesses deepen their embrace of the digital experience and expand the number and types of devices they use to connect. DX initiatives and security concerns push business adoption ahead of consumer growth.

“Despite operating in a saturated market, U.S. mobile service providers continue to grow the total wireless subscriber base, with consumers diversifying their device types, and businesses--concerned about network and data security amid ongoing digital transformation initiatives--layering in more corporate-liable connections for their employees. At the heart of it all is a quiet, unacknowledged reality that 24 x 7 ubiquitous connectivity, far from being a mere commodity, is the quintessential foundation of modern society and the prerequisite for most future technological advances,” said Jason Leigh, research director, Wireless Services at IDC.

Retail and Commerce Media Networks — The Market Broadens Beyond Retail

Alex Holtz — Tue, 29 Sep 2026 04:00:00 GMT

This IDC Perspective sizes the worldwide retail media network and commerce media network (RMN + CMN) market at $218.7 billion in 2025, rising to $498.2 billion in 2030 at a 17.9% CAGR, and examines the redistribution of this growth across seven verticals. Retailer-owned networks remain dominant but decline from 87.0% of commerce media in 2026 to 82.6% in 2030, while non-retailer verticals compound at 25.9%. Format composition rotates at the same time: Search falls from 51.9% of the market to 36.1%, while video becomes the largest single format at 37.1%. This document identifies transaction frequency and breadth of use case, not data volume or audience scale, as the variables separating viable commerce media networks from data assets without a business, and it maps three distinct technology buying patterns emerging across the market.

"Commerce media is no longer a retail phenomenon. It is becoming an infrastructure layer across every transaction-rich industry, and the binding constraint has shifted from ad serving to identity, consent, and orchestration. The organizations that win will be the ones whose loyalty and consent infrastructure can support autonomous decisioning, not the ones with the most inventory." — Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC

UAE Licenses Starlink to Aid Telecoms Resiliency

Ahmad Latif Ali, Simon Baker, Tolga Yalcin — Tue, 29 Sep 2026 04:00:00 GMT

This IDC Market Note assesses how the impact of the Middle East War has affected the value of Starlink satellite broadband in providing communications resiliency when communications or power are knocked out. Only Saudi Arabia has yet to liberalize the full use of Starlink.

"The Middle East War has changed official attitudes to satellite broadband, and GCC countries are embracing Starlink use as a backup when other communications go offline," says Simon Baker, senior research director, Satellite and Non-Terrestrial Connectivity, IDC.

Dreamforce 2026: The Agentic Enterprise Comes to Life

Mickey North Rizza — Mon, 28 Sep 2026 04:00:00 GMT

Salesforce held its annual Dreamforce conference in San Francisco, CA, on September 15–17, 2026. The event was well attended, with at least 43,000 onsite and thousands online for the keynotes.

Market Forecast: Worldwide Wearable Device Forecast, 2026–2030

Ramon T. Llamas — Mon, 28 Sep 2026 04:00:00 GMT

This IDC presentation provides the five-year forecast for the wearable device market and delivers insights into the drivers and inhibitors of growth.

"The worldwide wearable device market will see slower market growth but still maintain an overall upward trajectory in 2026 and 2027, thanks to continued demand for its most popular products like earwear as well as steadily growing volumes from rings and glasses. Also helping are smartwatches and wristbands that, while declining slightly, will either rebound quickly or remain steady throughout our forecast. The result is a market growing at a CAGR of 2.3%." — Ramon T. Llamas, research director, Mobile Devices and AR/VR, IDC

Agentic Commerce Across the Payment Ecosystem

Aaron Press — Thu, 24 Sep 2026 04:00:00 GMT

This IDC Perspective examines how major card networks — Visa, Mastercard, American Express, Discover/Capital One, JCB, and UnionPay — along with noncard players such as PayPal and emerging stablecoin and pay-by-bank rails, are building the infrastructure required for AI agents to discover, authorize, and complete purchases on a buyer’s behalf. It compares each player’s issuing, network, and merchant-acceptance solutions, highlights payment authorization and fraud prevention as the most difficult and consequential steps in the agentic commerce life cycle, and assesses the state of interoperability across competing standards, including AP2, ACP, UCP, TAP, and APOP.

Aaron Press, research director for Worldwide Payment Strategies at IDC, said, “Payment will be the most difficult part of the agentic commerce equation. Banks, networks, and merchant processors will have to work together to ensure consistent, trusted transactions. If any part of the ecosystem falters, the entire process will grind to a halt.”

IDC Survey: Spending Strategy for Retail Merchants and Planners

Ananda Chakravarty — Thu, 24 Sep 2026 04:00:00 GMT

This IDC Survey examines the spending strategy for retail merchants and planners.

As retailers plan next year’s technology budgets, they are sequencing investment across the data and analytics layer, inventory and assortment planning, pricing, and the visual merchandising tools that support in-store and online selling or omni-channel selling, deciding which capabilities to fund first and which to defer.

This IDC Survey explores how organization size, revenue scale, geography, luxury positioning, and buyer role shape these sequencing decisions and where a strong top-line spending figure may still conceal a meaningful minority pulling back. This survey draws on 980 worldwide respondents, with regional breakdowns for Asia/Pacific, North America, Latin America, and EMEA and industry-specific perspectives for retail verticals with sample sizes of 70+ respondents, including food and general merchandise, online and catalog, drug stores, apparel, home furnishings, miscellaneous retail, and hospitality and dining.

The document further assesses how spending behavior differs by company size, by IT versus line-of-business buyer role, and by luxury market positioning and identifies which merchandising categories face resistance tied to the category itself rather than to any single market.

Consumer AI 2026: Generation and Gender Perspectives

Greg Ireland — Wed, 23 Sep 2026 04:00:00 GMT

This IDC Market Presentation leverages IDC survey results to show how the use of AI and AI assistants is affected by and differs across age and gender. Consumers are highly engaged with AI, but consumer age is a key factor in how AI is used. This IDC Market Presentation explores the dynamics of AI usage through the lens of the following generational cohorts: Adult Gen Z, younger millennials, older millennials, Gen X, and boomers.

Consumer AI 2026: The Frequency Effect

Greg Ireland — Wed, 23 Sep 2026 04:00:00 GMT

This IDC Market Presentation leverages IDC survey results to show how the use of AI and AI assistants is affected by, and differs across, how frequently consumers use AI. In addition to age, frequency of use is a key determinant in how consumers engage with AI. This IDC Market Presentation explores how daily users drive the usage and current and future monetization of consumer AI.