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IDC PeerScape: Practices for Scaling AI-Enabled Computer Vision from Store Visibility to Action

Cristiano Quattrini, Margot Juros, Ornella Urso, Filippo Battaini — Fri, 13 Nov 2026 05:00:00 GMT

This IDC PeerScape examines practices for scaling AI-enabled computer vision from isolated detection to operational action. Morrisons shows how shelf vision can close the loop from detection to prioritized replenishment and verified impact. Carrefour illustrates the value of combining visual observations with shelf location, price, and planogram context. dm-drogerie markt matches the capture model to the workflow, using smartphones instead of dedicated devices. Netto Marken-Discount applies targeted, real-time intervention to self-checkout loss, and GK Software shows how vision embedded in the commerce platform can trigger immediate corrective action.

"Computer vision creates value when it becomes part of the operating model, not when it simply produces another stream of store data. Retailers should design the workflow from visual signal to accountable action, select the lightest capture model that works, and expand autonomy only after employees trust the recommendations and the business can verify the outcome,"said Cristiano Quattrini, senior associate advisor, IDC Retail Insights.

The Intelligent Venue in 2027 and Beyond: Giving Fans a Reason to Be There

Alex Holtz — Fri, 13 Nov 2026 05:00:00 GMT

This IDC Perspective examines how the intelligent venue becomes a continuously connected fan business platform and how agentic orchestration will reshape fan engagement, personalized media, commerce, advertising, and monetization in sports venues and stadiums from 2027 onward. It argues that the venues that fill seats will be those that build on consented first-party data and use AI agents, working within clear policy limits, to coordinate engagement, media, offers, sponsorship, and commerce in real time, so that attending is worth more than watching at home.

The document describes use cases, from fan engagement and personalized media to commerce, advertising, and concierge services, all built on consented first-party data. It then sets out a three-phase growth path from 2026 to 2032, moving from a connected foundation and fan identity, through fan intelligence and revenue expansion, to coordinated agentic orchestration in which humans approve the consequential decisions. It closes with advice for technology leaders, venue owners, teams, and leagues: Treat the venue as a single business program, decide who owns the fan relationship, and start with a single governed agent.

"The venues that win from 2027 will treat the seat as a data, commerce, and media asset, and will govern every agent that touches it. Trusted, consented first-party data is the foundation: Without it, even the best agent has no one to serve." — Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies, IDC

"Buyers should not wait for a fully autonomous venue. The practical first step is an agent that observes and recommends, inside limits you can audit, on top of a fan identity you control." — Ananda Chakravarty, vice president, IDC Retail Insights

Max Starlink: Limits to Growth of Starlink Satellite Broadband and Competitive Analysis and Financial Viability

Simon Baker — Tue, 10 Nov 2026 05:00:00 GMT

This IDC Market Presentation looks at the prospects for growth of the SpaceX Starlink satellite broadband service. From the perspective of potential technical restraints to growth in terms of spectrum, and then a deployment scenario as the system transitions to larger higher-powered satellite and the Starship Super Heavy Booster launch system, the document outlines a growth perspective for Starlink. It further analyses the financial viability of Starlink based on its satellite broadband revenues, which represent its key service offering.

The competitive advantage of Starlink over its rivals OneWeb and Amazon Leo are presented in terms of system capacity and deployment costs.

The Starlink system is at a relatively early stage of development, and despite the disclosures around the SpaceX IPO in June 2026, there are many questions about its future direction and its internal costs. The approach of this document has been to hypothesize a likely direction and provide a more detailed analysis around this hypothesis.

Agentic Commerce Approaches a Tipping Point: Tech Giants Battle for Dominance

Gerry Murray — Fri, 06 Nov 2026 05:00:00 GMT

This IDC Market Perspective assesses 2026 agentic commerce announcements and their implications for technology suppliers. It maps six commercial control points, identifies monetization models and cross-cutting control rights, examines the total intermediary take rate, and evaluates how partnerships and regional ecosystems redistribute power across competing routes to market.

"The suppliers that dominate their layer of the agentic commerce ecosystem and hold proprietary records, governed decisions, and verifiable outcomes will keep pricing power. Those that depend on connectors or interfaces will be more vulnerable to margin erosion," says Gerry Murray, research director, Enterprise Marketing Applications and Agents, IDC.

IDC Survey Spotlight: Who's Keeping a Home Landline Phone and Why?

Daniela Rao — Fri, 06 Nov 2026 05:00:00 GMT

This IDC Survey Spotlight provides insight into consumers' usage and perspectives on their home landline service. The results are based on IDC's Consumer Communications and Mobile Services Survey, September 2026.

"Home phone retention and replacement intentions differ considerably across age groups. While older landline customers overwhelmingly intend to retain their service, younger customers show greater interest in VoIP and app-based alternatives than in mobile-only replacement. For service providers, this creates an opportunity to evaluate how home voice offerings can evolve alongside broadband and mobile services while preserving the value of existing customer relationships," said Daniela Rao, senior research and consulting director, Worldwide Telecom and Unified Communications, IDC.

Agentic Commerce Approaches a Tipping Point: Brands Race to Prepare

Gerry Murray — Thu, 05 Nov 2026 05:00:00 GMT

This IDC Perspective discusses how agentic commerce is moving faster than most marketing organizations can adapt. IDC projects that agentic shopping will grow from 3% of U.S. retail digital commerce transaction value in 2026 to 50% by 2033, while the platform capabilities that enable it are already shipping. CMOs should treat brand preference, machine-readable product evidence, governed real-time offers, and contractual control over customer data as one integrated discipline. Brands that benchmark their agent inclusion, verify transaction paths, and secure data rights now will be reliably selectable when agents make decisions.

"An agent can only recommend what it can verify and only buy what a brand can honor at decision time. The winners will pair human preference with machine-readable proof, then back both with offers, inventory, and authorizations that execute inside the agent's decision window" — Gerry Murray, research director, Enterprise Marketing Applications and Agents, IDC

IDC Survey: Canadian Consumer Wireline Services Survey Results, 2026 — Indicators on Internet Services Trends

Praveen Datta — Wed, 04 Nov 2026 05:00:00 GMT

This IDC Survey highlights data associated with the consumer responses to an annual survey by IDC Canada's consumer research group. The August/September 2026 survey of ~2,000 Canadian consumers was conducted to understand the current and future adoption plans for a variety of consumer services and related products. The goal of these surveys is to identify/measure Canadian consumer interest, ownership, usage, satisfaction, and future potential for consumer services.

IDC asked Canadian consumers about their adoption of internet access services. Consumers were asked to relate their satisfaction with and likelihood to recommend their internet service provider. They were also asked whether they planned to increase, maintain, or decrease their level of internet service and why they would decrease for those who would. In addition, Canadian consumers were asked what speed of internet service they currently subscribe to and whether they would be interested to switch providers to increase their internet speed and whether they would be willing to pay more to increase their bandwidth. Consumers were also asked to indicate where they believed problems with their Wi-Fi were occurring and whether they would be interested in fee-based services that improved their W-Fi service.

Cuts by various demographic and service factors (age group, gender, and internet service provider) are shown where relevant. However, there is more data available from the survey than what is presented in this document. Those interested should reach out to their IDC representative for more information.

IDC Survey: How Concerned Are Consumers About the Memory Crunch?

Ramon T. Llamas — Wed, 04 Nov 2026 05:00:00 GMT

This IDC Survey examines how concerned consumers are about memory shortage and its impact on new smartphone prices. The memory shortage raises a practical question for the smartphone market: How will consumers react if prices go up? This survey explores the price increase at which consumers would pause a purchase and how their buying behavior would change if this increase takes place. It also compares views by region, smartphone brand, and type of smartphone user. For anyone planning around smartphone demand, it offers a look at how buyers may respond.

IDC Survey: How Does Retail Technology Adoption Vary Across Regions?

Margot Juros, Cristiano Quattrini — Wed, 04 Nov 2026 05:00:00 GMT

This IDC Survey examines how retail technology priorities, challenges, and investment strategies vary across North America, Latin America, Europe, and Asia/Pacific.

The document highlights where regional agendas converge on customer experience (CX), operational efficiency, AI, data, cloud, security, and resilience while showing how retailers differ in how they sequence and apply these investments. It explores regional patterns in agentic AI adoption, commerce and CX technologies, store operations, supply chain modernization, infrastructure, edge computing, cybersecurity, and connectivity, providing a comparative view of how retailers are shaping their technology strategies in response to different market and operational pressures.

IDC’s Worldwide Smart Home Device Tracker Taxonomy, 2026

Wed, 04 Nov 2026 05:00:00 GMT

This IDC study provides a comprehensive overview and definitions for smart home devices. The definitions provided in this document represent the scope of IDC’s smart home devices hardware research.

This taxonomy outlines market segmentations and measurement methodologies for the smart home devices industry, including classification by technology, vendor, geography, and revenue metrics.

“IDC’s worldwide smart home devices taxonomy presents a standardized and detailed framework of the smart home devices market,” said Ryan Reith, program vice president for IDC’s Mobile Device Trackers. “The taxonomy document serves as a guideline to better understand and use IDC’s wearable devices research.”