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Cloud Transition Strategy, Business Cycle, and Ecosystem Architecture Use Cases for Studio Versus Broadcast Streaming Services

Alex Holtz — Fri, 01 Dec 2023 05:00:00 GMT

This IDC Perspective discusses cloud transition strategy, business cycle, and ecosystem architecture use cases for studio versus broadcast streaming services. The media and entertainment (M&E) industry in its transition to cloud services will continue to innovate, compete, and embrace a digital-first economy. The industry has been challenged by the threat of pure-play, over-the-top (OTT), and direct-to-consumer media providers that began with Netflix and then a final 2020 inflection point that culminated in the rapid adoption of cloud services and remote production. Driven by consumer demand for content immediacy, elevated levels of consumption, live latency-free streaming, and enhanced user experiences (UXs), the industry must embrace new business models and partnerships focused on total cost of ownership (TCO). The industry must adopt advanced native cloud business back- and mid-office systems that are highly integrated with media operations that address the unique requirements between motion picture studios and broadcast direct-to-consumer models and business cycles. The use of advanced technologies should be leveraged to develop more intelligent and highly automated cloud-based solutions using generative artificial intelligence (GenAI), machine learning (ML), and data analytics to improve workflow automation with intelligent decisioning while delivering higher levels of efficiency, productivity, and superior user experiences, culminating in higher monetization.

"The media and entertainment industry is now well on its way to cloud adoption, having started off with a hybrid approach that over the next 5–10 years may turn toward 100% cloud-based media factories," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "As M&E organizations transition to cloud services, they have the unique opportunity to adopt advanced, highly integrated native cloud business systems and technologies including generative artificial intelligence, machine learning, and data analytics to improve workflow automation with intelligent decisioning while delivering higher levels of efficiency, productivity, and superior user experiences, culminating in higher monetization."

STC Group Profile

Mervin Miemoukanda — Fri, 01 Dec 2023 05:00:00 GMT

This IDC Vendor Profile offers an overview of one of the leading telecom operators in Saudia Arabia and the wider Middle East. IDC assessed STC Group's portfolio and strategy for the digital services market (e.g., cloud services, IoT, data analytics).

Arm Extends its IoT Lineup with High-efficiency AI Enhanced MCU

Nina Turner — Thu, 30 Nov 2023 05:00:00 GMT

Arm announced its new Arm Cortex-M52 microcontroller (MCU) for the AI IoT market. This announcement extends Arm’s offerings for applications looking for high-efficiency AI on MCU platforms. This product is designed to bring AI to small IoT devices. Products based on this new microcontroller are targeted at simpler low power IoT applications for machine learning algorithms addressing simpler AI algorithms such as sensor fusion, anomaly detection, and keyword detection. This new AI MCU will extend the reach of AI into more embedded devices for on-device AI compute.

IDC PlanScape: Digital Advertising as a Managed Service to Improve Return on Investment

Alex Holtz — Thu, 30 Nov 2023 05:00:00 GMT

This IDC PlanScape examines digital advertising as a managed service.

"The media and entertainment (M&E) industry is now well on its way to cloud adoption, but navigating through its complexities to achieve targeted financial objectives requires a new way of thinking," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "As M&E organizations transition to cloud services, they have the unique opportunity to not only adopt advanced, highly integrated native cloud business systems and technologies but also rethink how best to achieve a TCO model that works for their organization. This may require offloading services such as distribution and monetization to a managed service to refocus on the core competencies of content creation and production to strengthen their brand in the competitive streaming world."

Industry Analysis Perspective: Americas Retail, 2023

Nigel Wallis — Thu, 30 Nov 2023 05:00:00 GMT

This IDC Market Presentation is designed to provide technology vendors' go-to-market teams (sales, marketing, product, and channel managers) with foundational insights into the Americas retail landscape for 2023-2024. This document provides regional and national firmographics to better understand the widely varied retail landscape from Alaska to Argentina.

Through this document, readers will gain an improved understanding of the varied retail scale, structure, and performance of the leading players in key economies. They will have a very strong idea about the industry, how it works, who the major players are, and where the industry is heading from a regional and country perspective.

"The Americas' retail industry is highly competitive with dynamic customer demand and expectations. Significant opportunities exist for technology vendors; however, vendors must be willing to invest in understanding the nuances of specific subsectors and national differentiation," says Nigel Wallis, research VP, IDC Insights.

中国仓储管理系统WMS解决方案市场份额，2022：从零售到制造

Yanze Du — Thu, 30 Nov 2023 05:00:00 GMT

仓储管理系统（WMS）市场包括零售、电商、制造、物流等细分市场，与零售行业相比，制造业供应链管理过往的受重视程度和管理水平都相对较低，但市场潜力也最大。随着外部环境的变化以及企业内部管理水平的提升，广大中国制造业企业管理重点逐步从企业内部向外部供应链延伸。和企业的研发、制造相比，对供应链管理的重视程度快速提升，"重生产、轻供应"的现象正在扭转。在实施供应链软件之前，通过供应链管理咨询服务优化组织架构和管理流程更为重要，软件服务商的咨询能力和业绩将成为最终用户选型时的重点考量因素。未来，构建强大的合作伙伴生态系统和供应链互联平台是将供应链从单纯的"业务成本"转变为竞争优势的关键因素。

"在供应链执行市场中，市场接受程度最高的单品是WMS。企服软件厂商、设备和自动化厂商、三方物流厂商和物流机器人厂商同时在该赛道开展竞争，形成极度割裂的市场现状，但头部的几家独立WMS软件厂商仍然是该市场主力，随着专业化程度的进一步提升，市场已经在走向分工合作的新生态。此外，随着产品成熟度的进一步提升以及国内竞争的日趋白热化，厂商可以考虑跟随Shein、Temu、极兔、蜜雪冰城、名创优品等先行一步出海的实体零售电商，或者阿里云、华为云、亚马逊等云基础设施厂商同步出海，开启IT企服的大航海时代。"—IDC中国制造行业研究经理杜雁泽表示。

多模态技术及应用场景趋势展望

Wency Yang — Thu, 30 Nov 2023 05:00:00 GMT

本IDC市场看法总结了多模态的发展状况，分析了多模态技术的发展动力、发展潜力以及挑战，对其未来趋势做出展望。报告中介绍了多模态技术厂商的三大类别，梳理和分析了主要的多模态厂商，对于厂商的多模态产品特征、技术实力和未来战略等做了分析介绍。报告可供多模态技术厂商在制定发展战略和市场策略时参考。

"多模态技术的重要性日益凸显，它将图像、语音、文本等多种模态信息相融合，为人类与机器的交互方式带来了革新。目前多模态技术已在智能客服、自动驾驶、医疗诊断等多个领域展现出巨大的应用潜力。然而，技术厂商在面临巨大机遇的同时，也需应对诸多挑战，如数据隐私、算力不足、数据同质化严重等。因此厂商应持续积累具有差异化的多模态数据，提高数据治理水平；其次重视生态体系的打造；同时，加强人才培养与引进；最后，还应考虑模型规范性。在实现技术突破的同时，关注技术与人类社会的和谐共生，确保多模态技术在推动社会进步中发挥正向积极作用。"——IDC中国高级分析师杨雯表示。

PwC Middle East Analyst Day, 2023: PwC Middle East Is Transforming the Middle East Through Innovation, Growth, and Digital Leadership

Shabnam Shaikh, Suraj Godse — Wed, 29 Nov 2023 05:00:00 GMT

This IDC Market Note provides IDC's key opinions and impressions of the PwC Middle East Analyst Day, held exclusively for IDC on September 15, 2023.

"PwC Middle East's strategic engagements with organizations in the region focus on providing technology solutions, achieving exceptional growth, and strengthening and advancing its technology-platform division — all with the goal of being a leading protagonist in digital transformation in the Middle East. Its comprehensive approach includes technological innovation, advances in public safety, customer transformation, enterprise solutions, and cyber-resilience, as evidenced by the PwC Experience Centre in Dubai, which demonstrates a commitment to fostering innovation and knowledge sharing in the digital age." — Senior Research Analyst Shabnam Shaikh, IT Services, IDC Middle East, Türkiye, and Africa

Microsoft Brings GenAI to Augmented Reality with Copilot in Microsoft Dynamics 365 Guides

Ramon T. Llamas — Tue, 28 Nov 2023 05:00:00 GMT

On Wednesday, November 15, Microsoft introduced Copilot in Dynamics 365 Guides. Combining generative AI (GenAI) and augmented reality (AR), Copilot gathers and organizes critical information from multiple sources for frontline workers and presents them as interactive holograms. With large language models, users can have a conversation as they would with another person to navigate, fetch information, and work through a step-by-step guide. Behind the scenes, Copilot can record and take notes as part of an asset's work history. GenAI and AR have long been discussed as emerging technologies that can positively affect worker productivity. Microsoft's Copilot offers frontline workers convenience across multiple use cases where they would benefit the most.

Defining Enterprise-Grade Internet Access and Enhancements to Broadband Needed to Be Considered "Enterprise Grade"

Jitesh Bhayani, Jason Blackwell — Mon, 27 Nov 2023 05:00:00 GMT

This IDC Market Note provides an in-depth overview of the definition and features of enterprise-grade broadband internet access. It highlights the features and functionality required for a connection to be considered enterprise-grade broadband. It also focuses on various use cases and industry verticals in which such connections can be used and are being demanded by enterprises.