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IDC Market Glance: Extended Reality Headset and 3D Software Market, 2Q26

Ramon T. Llamas — Mon, 22 Jun 2026 04:00:00 GMT

This IDC Market Glance presents a 2Q26 taxonomy view of the extended reality (XR) headset and 3D software market, organized into six subsegments across two parent categories: hardware (headsets, semiconductors, displays) and software (platforms, application development, XR mobile device management [MDM] companies).

The qualitative view reflects four current dynamics in the market. First, XR has separated into two device classes with different economics: virtual/mixed reality (VR/MR) headworn computers and AI or augmented reality (AR) headworn assistants. Second, smart glasses are now two distinct competitions: an audio-and-camera pool anchored by Meta’s EssilorLuxottica partnership, and a display-equipped AR pool in which China-headquartered OEMs have led product activity through 2025. Third, the launch of Samsung Galaxy XR in October 2025 and the previewed Fall 2026 Samsung–Google glasses have established Android XR as a credible third platform alongside Meta Horizon OS and Apple visionOS, shifting the harder strategic question to Apple. Fourth, enterprise XR risk has moved from device management, in which XR MDM has matured, to the solvency of software vendors one tier up the stack.

Business executives, product managers, and market insights or analyst relations professionals can use this IDC Market Glance to understand the structure of the XR market and 3D software ecosystem, assess market and partnership opportunities, and identify where their organization fits in the competitive landscape.

IDC's Worldwide Quarterly Gaming Tracker Taxonomy, 2026

Mon, 22 Jun 2026 04:00:00 GMT

This IDC study provides a comprehensive overview of and definitions for gaming desktops, notebooks, and monitors. The definitions provided in this document represent the scope of IDC's Gaming Tracker hardware research.

This taxonomy outlines market segmentations and measurement methodologies for the gaming industry, including classification by technology, company, geography, and revenue metrics.

"IDC's worldwide gaming tracker taxonomy presents a standardized and detailed framework of the gaming market," said Loren Loverde, program vice president, IDC's Worldwide Gaming Tracker. "The taxonomy document serves as a guideline to better understand and use IDC's gaming research."

Qualcomm Unveils Snapdragon Reality Elite, Bringing Gen AI to XR

Ramon T. Llamas — Mon, 22 Jun 2026 04:00:00 GMT

8x8 Builds an AI-Focused, Outcomes-Driven Communications Engagement Platform

Michelle Morgan, Paul Hughes, Denise Lund, Oru Mohiuddin — Thu, 18 Jun 2026 04:00:00 GMT

Canadian Communications Service Provider CapEx Spending, 2025–2026

Praveen Datta — Thu, 18 Jun 2026 04:00:00 GMT

This IDC Market Perspective provides an update on capital spending in the Canadian wireless and wireline telecommunications markets for the years 2025 and 2026. Canadian communications service providers’ capital expenditures are projected to decline for a fourth consecutive year in 2026, driven by regulatory changes, completed fibre and 5G buildouts, and a focus on debt reduction. While traditional network investments wane, spending is shifting toward AI datacentres and digital transformation. Competitive pressures, low pricing, and regulatory mandates continue to challenge profitability and investment, prompting providers to seek operational efficiencies and new growth opportunities beyond legacy telecom services.

“Fibre and 5G wireless buildouts being past the peak, combined with CRTC decisions that reduce incumbent return on capital investments, are driving the reduction in investment in the Canadian telecom market,” says Praveen Datta, research director, Canadian Communications Services at IDC. “Despite this, Canadian telecoms are investing for the future via increasing capital spending on AI datacentres and non-legacy areas. They could find more capital by allowing pricing on core services of mobile phone and home internet to follow inflation rates to better reflect the value and utility those services deliver to end users.”

Consumer AI Market Update, 2026: Use, Trust, and Ecosystem Development

Greg Ireland, Kelly Brown — Thu, 18 Jun 2026 04:00:00 GMT

This IDC Market Presentation highlights key trends in the consumer AI market toward midyear 2026. IDC survey data was used to identify key characteristics in the evolution and growth of the consumer AI market and to quantify trends, with a focus on engagement dynamics, AI usage, trust, the competitive landscape, and monetization.

IDC Survey Spotlight: What Technologies Are Customers Using at Scale and Piloting with Their ALM Applications?

Brian O'Rourke — Thu, 18 Jun 2026 04:00:00 GMT

This IDC Survey Spotlight highlights the technologies being used at scale and piloted, along with their asset life-cycle management (ALM or EAM) applications.

The data shown in this document comes from IDC's 2026 SaaS Path and Agent Path Survey, published in April 2026. It queried well over 2,000 organizations worldwide, with 125 respondents to ALM/EAM queries. The survey was used to identify what is driving organizations' decisions for selecting and investing in enterprise SaaS and AI applications.

Millennial Consumers and the Golden Age of Tech Buying

Greg Ireland, Kelly Brown — Thu, 18 Jun 2026 04:00:00 GMT

This IDC Market Presentation highlights key attributes of millennial and Gen Z consumers. As we look at the ways in which millennials are leaders in consumer technology adoption, we see that we are in a golden age of tech buying across both consumer and business sectors. This presentation highlights key facets of millennial engagement with technology, notes differences between millennial and Gen Z consumers, and provides recommendations to technology providers and marketers.

Orange Takes Full Ownership of MasOrange: Spain Cements Position as Orange Group's Strategic Second Pillar

Alejandro Cadenas — Wed, 17 Jun 2026 04:00:00 GMT

On June 8, 2026, Orange announced the completion of its acquisition of the remaining 50% stake in MasOrange held by Lorca, taking full ownership of Spain's leading telecommunications operator for €4.25 billion in cash. The transaction concludes a process initiated in December 2025 and elevates Spain to a fully consolidated, strategic position within Orange Group.

Digital Advertising Update: The Structural Shifts Reshaping the Adtech Landscape in 2026 and Beyond

Roger Beharry Lall — Tue, 16 Jun 2026 04:00:00 GMT

This IDC Market Perspective discusses several forces shaping the adtech landscape in 2026 and through the end of the decade. AI is transforming digital advertising by driving performance accountability, creative bifurcation, operational automation, and supply chain transparency. Success will depend on brands' and vendors' readiness for AI-driven environments, including investment in interoperable architecture, first-party data, and creative governance. As AI agents mediate discovery and buying, those that adapt their infrastructure and strategy for agentic commerce will secure competitive advantage, while legacy models and opaque supply chains face growing obsolescence.

"In the age of AI, advertising's future won't be won by those clinging to legacy models, it will belong to those that reimagine data, creativity, and transparency for agentic systems. The real disruption isn't coming; it's already here, quietly rewriting the rules beneath the surface." — Roger Beharry Lall, research director, Advertising Technologies