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Consumer Market Model Highlights, 2Q26 — The New Consumer Economy

Kelly Brown, Greg Ireland — Fri, 26 Jun 2026 04:00:00 GMT

This IDC presentation highlights key points from IDC's Consumer Market Model, 2H25, exploring how digital spending is reshaping consumer markets, behavior, and opportunity. The document examines the forces driving growth across entertainment, self-improvement, and peer-to-peer platforms; explores how AI, the creator economy, and non-buyer monetization are fundamentally altering how platforms compete; and assesses the accelerating disruption of traditional media and content industries. The survey concludes with strategic recommendations for organizations looking to differentiate and capture share in an increasingly competitive consumer digital economy.

"The consumer is no longer your end user; they are your competitor, your creator, and your greatest untapped revenue source," says Kelly Brown, research manager, IDC Consumer Markets.

IDC Market Glance: Commercial Revenue Orchestration and Protection Applications, 2Q26

Heather Hershey — Fri, 26 Jun 2026 04:00:00 GMT

This IDC Market Glance is a taxonomy document intended to visually depict a concise current-state view of commercial revenue orchestration and protection applications, which help organizations acquire, convert, and retain customers while protecting revenue across digital and in-person commerce. These applications span the revenue life cycle from point-of-sale and payment platform enablement. As commerce architectures become more distributed, headless, and multiprovider by design, buyers are prioritizing interoperability and end-to-end observability across the revenue stack.

Use this information to understand the structure of the overall market or ecosystem; to assess market, business, and partnership opportunities; and to identify where their organization fits into the competitive landscape.

IDC Market Glance content is current on the date it is published. Representative content in this presentation reflects a qualitative snapshot that is regularly refreshed. Company logos are illustrative only and do not reflect an exhaustive view of the market.

Same Models, Same Data, and Same Results: Why Retail AI Needs Competitive Potency

Ananda Chakravarty — Thu, 25 Jun 2026 04:00:00 GMT

This IDC Perspective discusses the role of competitive potency in retail AI. AI has proven measurable ROI in retail. Companies such as Sephora, Kroger, Tesco, The Home Depot, and Dollar General have all witnessed the benefits of AI. However, widespread adoption erodes competitive advantage. The new game is competitive potency. This is the ability to exceed your competitors using AI, grow faster, capture more market share, and move ahead in the game. The gains AI brings are just table stakes; to move faster requires something more. More than just nuances of AI technology, one should learn how to use it to build competitive potency for their organization.

"When everyone has AI, competitive advantage vanishes. True potency lies in how you secure, differentiate, and trust your data, processes, and people," says Ananda Chakravarty, VP Research, IDC Retail Insights.

The SpaceX IPO Prospectus: Starlink and Telecoms Ambitions

Simon Baker — Thu, 25 Jun 2026 04:00:00 GMT

This IDC Market Note provides an overview and analysis of the S-1 Prospectus document issued by SpaceX, which is embarking on a massive initial public offering. The prospectus document sheds some light on what has been a very closely held private company. The figures laid out for Starlink show a profitable and rapidly expanding satellite service, but one in which the continuing pace of growth is matched by falling ARPU. Its reliance for further expansion of service and reduction in costs on the new Starship Super Heavy Booster, which is yet to enter commercial service, is made clear.

Which AI-Enabled Engineering Services Command a Price Premium Among IT Buyers?

Francesca Ciarletta — Thu, 25 Jun 2026 04:00:00 GMT

This IDC Survey Spotlight explores the types of AI-enabled engineering services that command a price premium among IT buyers. The results are based on IDC’s AI Services Pricing Model Survey, conducted in November 2025 among 111 organizations across North America.

Highlights of the Consumer Market Model: Buyers and Non-Buyers in the Consumer Digital Services Market

Greg Ireland, Kelly Brown — Wed, 24 Jun 2026 04:00:00 GMT

This IDC Market Presentation highlights data from the 2H25 release of the Worldwide Consumer Market Model with a focus on buyers (paying users) and non-buyers (non-paying users) across key selected consumer digital services. Non-buyers represent a large share of consumer users for music, video, independent content, and gaming services. Each service is broken down on a worldwide level to show the share of users that are buyers and non-buyers.

IDC Market Glance: AI-Enabled Worldwide Digital Commerce 2026

Heather Hershey — Tue, 23 Jun 2026 04:00:00 GMT

IDC Market Glance is a taxonomy document intended to visually depict a concise current-state view of worldwide digital commerce, including the software and services that enable online buying and selling across B2C and B2B channels, spanning front-end experiences, commerce platforms, product data and syndication, payments and risk, pricing, promotions, loyalty, marketplaces, and order orchestration and returns. Enterprises are modernizing while adding new entry points, such as conversational and agent-assisted shopping.

Business executives, product managers, and market insights or analyst relations professionals can use this information to understand the structure of the overall market or ecosystem, assess market, business, and partnership opportunities, and help identify where their respective organizations fit into the competitive landscape.

IDC Market Glance content is current on the date it is published. The representative content contained in this presentation reflects a qualitative snapshot that is regularly refreshed. Company logos are illustrative only and do not reflect an exhaustive view of the market.

IDC Market Glance: Commerce Layer Software and Services

Heather Hershey — Tue, 23 Jun 2026 04:00:00 GMT

IDC Market Glance is a taxonomy document intended to visually depict a concise current-state view of commerce layer software and services. These vendors provide orchestration capabilities for a wide range of commercial activities, including product information and data management; order management; content management; configure, price, quote in B2B commerce; and front-end experiences. These platforms and services are responsible for customer-facing environments where transactions occur, including those for headless and agentic commerce.

Business executives, product managers, and market insights or analyst relations professionals can use this information to understand the structure of the overall market or ecosystem to assess market, business, and partnership opportunities and identify where their organization fits into the competitive landscape.

IDC Market Glance content is current on the date it is published. The representative content contained in this presentation reflects a qualitative snapshot that is regularly refreshed. Company logos are illustrative only and do not reflect an exhaustive view of the market.

IDC Market Glance: Order Management and Orchestration Applications, 2Q26

Heather Hershey — Tue, 23 Jun 2026 04:00:00 GMT

This IDC Market Glance is a taxonomy document intended to visually depict a concise current-state view of the order management and orchestration applications landscape. These applications are increasingly serving as the control plane for omni-channel fulfillment and returns management. As fulfillment networks become more distributed and customer expectations continue to rise, organizations are prioritizing platforms that can automate exceptions, optimize sourcing and split-order decisions across fulfillment nodes, and drive continuous improvement through predictable release cycles.

Business executives, product managers, and market insights or analyst relations professionals can use this information to understand the structure of the overall market or ecosystem; to assess market, business, and partnership opportunities; and to help identify where their organization fits into the competitive landscape.

IDC Market Glance content is current on the date it is published. The representative content contained in this presentation reflects a qualitative snapshot that is regularly refreshed. Company logos are illustrative only and do not reflect an exhaustive view of the market.

IDC Market Glance: Product Information Management and Data Syndication Applications, 2Q26

Heather Hershey — Tue, 23 Jun 2026 04:00:00 GMT

This IDC Market Glance is a taxonomy document intended to visually depict a concise current-state view of the market for product information management, product experience management, and adjacent syndication/feed management capabilities that support the creation, governance, enrichment, and distribution of consistent, machine-readable product information across digital channels and agentic discovery surfaces. As data requirements increase, buyers are prioritizing automation and ecosystem connectivity to accelerate time-to-publication.

Business executives, product managers, and market insights or analyst relations professionals can use this information to understand the structure of the overall market or ecosystem and to help identify where their organization fits into the competitive landscape.

IDC Market Glance content is current on the date it is published. The representative content contained in this presentation reflects a qualitative snapshot that is regularly refreshed. Company logos are illustrative only and do not reflect an exhaustive view of the market.