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Medidata NEXT London 2026: AI Moves from Pilot Purgatory to Platform Scale

Silvia Piai — Tue, 28 Jul 2026 04:00:00 GMT

Medidata Solutions’ (Medidata) NEXT London 2026 marked the shift from AI experimentation to enterprisewide agentic deployment, anchored by the commercial launch of Medidata Plus and the full rollout of Dot. Key innovations include AI-driven simulation workspaces for protocol and enrollment planning, a proprietary Patient Burden Index, GenAI-powered site selection, and an expanded patient engagement platform that integrates continuous sensor data. Customer evidence, including a 37% enrollment uplift in atopic dermatitis trials and up to 70% reduction in budget build times, confirmed operational impact. Medidata also presented its “orchestrated intelligence” vision, extending clinical research intelligence across the life sciences value chain through partnerships with Anthropic, NVIDIA, and Mistral.

Clinical organizations should prioritize data standardization, adopt simulation and site selection tools early in protocol design, and evaluate contract research organization (CRO) partners on AI readiness. Medical device companies navigating the evolving regulatory environment in 2026 should treat early platform engagement as a strategic opportunity.

“Medidata NEXT London 2026 showed an industry moving from AI ambition to AI accountability. The evidence is real. Enrollment gains, faster builds, smarter site selection, and platform models such as Medidata’s offer one indication of how these capabilities can move from pilots to enterprise scale. For medical device companies, the moment to start engaging is now while both the underlying platforms and regulatory landscape are still being defined,” says Silvia Piai, research director, IDC.

Agentic Orchestration Becomes the Operating Model of Advertising in 2026

Alex Holtz — Thu, 23 Jul 2026 04:00:00 GMT

This IDC Perspective examines how agentic AI orchestration platforms (Publicis Groupe's CoreAI, Omnicom's Flywheel + Annalect AI, and WPP Media Open Intelligence) are turning closed-loop advertising into a business cycle flywheel for the 2026–2030 window. It quantifies the device foundation (mobile + CTV) and channel overlays (social and retail media networks) against the worldwide 2025–2030 forecast, maps the ecosystem partners that close the loop (Amazon, Walmart Connect, TTD, LiveRamp, Vizio, Samsung, YouTube/Google TV), and frames three reusable archetype activation stacks (archetype 1, Amazon + Roku, championed by Omnicom; archetype 2, Walmart–Vizio, championed by Publicis Groupe, and archetype 3, walled garden + clean room, championed by WPP Media) that buyers can use to choose a primary closed-loop architecture and the agency of record that follows from it. This document also flags the free ad-supported streaming TV (FAST) and live event streaming measurement gap, assesses the impact of the 2025 Omnicom–IPG combination on holding company concentration, and May 2026 Publicis Groupe–LiveRamp announcement on the identity layer. It also introduces the independent advisor layer: management consulting practices outside the holding companies that help buyers build and run commerce media businesses on their own terms, with McKinsey & Company's commerce media practice as the neutral advisor case in point and Accenture Song as the hybrid advisory and execution alternative.

"The closed loop is no longer a thesis; it is the operating model. Picking a primary archetype, such as Amazon + Roku, Walmart–Vizio, or walled garden + clean room, is now the same decision as picking an agency of record. Advertisers that make the pick deliberately will pull further ahead of those who run all three in parallel every quarter the flywheel turns," says Alex Holtz, research director on worldwide media and entertainment digital strategies, IDC.

Esri Positions Location as Core Context for the AI-Era Data Estate at the 2026 User Conference

Marlanna Harrington, Megha Kumar — Thu, 23 Jul 2026 04:00:00 GMT

At its 2026 User Conference in San Diego (July 13–17), Esri drew more than 18,000 attendees around the theme "GIS: creating a more intelligent world." The company wove AI across ArcGIS in three layers: AI assistants for everyday workflows, AI tools and models, and agentic AI that exposes authoritative GIS content to external agents through Model Context Protocol (MCP). Esri also introduced ArcGIS for ServiceNow, extended real-time capabilities with Velocity on ArcGIS Enterprise, and reinforced digital twins and cloud data warehouse integration. IDC views location as a critical but still under-exploited input to the enterprise data and decisioning estate, one the AI shift could finally push from the periphery toward the core. Esri's challenge is converting breadth into governed, integrated production systems rather than another data silo.

The Open Imperative

Marlanna Harrington — Thu, 23 Jul 2026 04:00:00 GMT

This IDC Perspective examines the maturation of open table formats as the default foundation for enterprise data platforms and the governance challenges that have emerged above the storage layer. The document covers the open table format landscape, the emerging Open Semantic Interchange standard, catalog interoperability dynamics, and the implications of agentic AI for data consistency and semantic governance.

"Open table formats have settled the storage question. The harder work is now above the format layer, governing catalogs, anchoring semantic definitions, and ensuring that AI agents query data that is consistent, trusted, and auditable," said Marlanna Harrington, senior research analyst, Data Platforms, IDC.

Agentic Orchestration Checks In: The Opportunity for Media Networks Has Arrived for Travel and Hospitality

Alex Holtz, Dorothy Creamer — Wed, 22 Jul 2026 04:00:00 GMT

This IDC Perspective explores how agentic orchestration and the rise of travel and hospitality media networks are reshaping advertising as streaming fatigue drives budgets toward new, data-rich environments. With the emergence of programmatic access to first-party travel data, operators such as Marriott, United, and Booking.com are pioneering closed-loop, high-intent advertising surfaces. The report details the architectural, operational, and measurement challenges and opportunities as travel media networks formalize, offering a blueprint for stakeholders to capture non-endemic brand demand and sustainable growth.

"As streaming fatigue pushes advertising budgets into new territory, travel and hospitality emerge as the next frontier for commerce media," says Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies, IDC. "The closed-loop infrastructure that transformed retail is now poised to redefine how brands reach authenticated, high-intent audiences across journeys. The question isn't if this shift will happen — it is who will own the loop, and how quickly they will build before the market consolidates."

"In travel, agentic AI is the new gatekeeper of intent, identity, and experience," says Dorothy Creamer, senior research manager, hospitality and travel digital strategies, IDC. "The brands and operators who master orchestration across loyalty, mobility, and marketplace data will unlock a flywheel of value that outperforms every channel they know. The window to build is open now, but the architecture you choose will determine your destiny."

Trends in Big Data and Analytics

Rob Tiffany — Wed, 15 Jul 2026 04:00:00 GMT

This IDC Perspective examines the trends reshaping big data and analytics offered by public clouds in 2026 and assesses how seven providers — AWS, Microsoft Azure, Google Cloud Platform, Oracle Cloud Infrastructure, Alibaba Cloud, IBM Cloud, and Tencent Cloud — are responding. It argues that the cloud data platform has become the control plane for enterprise AI, identifies five defining trends (agentic analytics, the open lakehouse, unified governance, multimodal data, and the FinOps discipline), and offers a decision framework for technology buyers.

“The cloud analytics decision is now an AI-readiness decision,” explains Rob Tiffany, research director, Cloud Infrastructure at IDC. “Buyers that standardize on open formats, weight governance as heavily as performance, and prove agents under real guardrails will navigate their next move with confidence.”

Computex 2026: AI Together — Agentic AI Reshapes the Semiconductor and Enterprise Infrastructure Stack

Fri, 10 Jul 2026 04:00:00 GMT

This IDC Market Perspective highlights major announcements and demonstrations by semiconductor vendors, enterprise infrastructure providers, and supply chain partners at Computex 2026. These announcements and demonstrations spanned AI accelerators, CPUs, networking silicon, memory, power delivery, and datacenter systems — all shaped by the industry's accelerating transition toward agentic AI workloads. These announcements and demonstrations were presented by vendors at the Taipei Nangang Exhibition Center (Halls 1 and 2) and Taipei World Trade Center (Hall 1) in Taiwan.

"Computex 2026 made clear that the AI infrastructure conversation has moved well beyond GPUs," said Jeff Janukowicz, VP, global lead, Semiconductors and Enabling Technologies at IDC. "The semiconductor opportunity is broadening across CPUs, networking silicon, memory, and power delivery. Silicon vendors, enterprise infrastructure providers, and the broader supply chain that define the orchestration, compute, connectivity, and power delivery layers of the agentic datacenter are positioning themselves to capitalize on the opportunities of the AI era."

中国政府及央国企高质量数据集治理市场趋势与应用实践，2026

Janice Jin — Fri, 10 Jul 2026 04:00:00 GMT

本IDC市场看法报告分析了政府及央国企高质量数据集建设的发展背景、战略意义、建设需求、现存挑战、应对举措，以及AI技术在数据治理全流程的应用与发展方向。高质量数据集是数据要素价值释放的核心载体，其建设成效直接决定行业AI应用及智能体规模化落地的深度与广度。加快推进高质量数据集体系搭建，既是顺应数据要素市场化发展的必然选择，也是激活政企数字化新动能、赋能产业智能化变革的关键抓手。

IDC政府行业研究经理金子惠表示："在数智政府建设与央国企数字化转型进程中，高质量数据集是各类AI应用落地的底层技术底座。现阶段政企数据集建设的各类痛点，本质上是数据处理、融合、安全、适配等技术能力不足导致的。以AI技术为核心驱动力，依托标准化技术架构、自动化处理工具、安全防护技术、垂域定制化能力搭建全链路数据治理体系，持续打磨数据—模型—场景协同迭代的业务闭环，才能全面提升政企数据集质量与供给能力，充分释放数据要素价值，支撑政府服务、企业运营等各类智能场景高效落地。"

Market Forecast: Worldwide Enterprise Workloads Infrastructure Forecast, 2026–2030

Max Pepper, Kuba Stolarski, Natalya Yezhkova — Tue, 30 Jun 2026 04:00:00 GMT

This IDC presentation provides an overview of the 2026–2030 market size and forecast for global spending on enterprise infrastructure to power enterprise workloads based on IDC’s Worldwide Semiannual Enterprise Infrastructure Tracker: Workloads, 2H25, released in May 2026. IDC reports this data by market value, unit shipments, and exabytes of storage.

AI-driven workloads such as AI life cycle and text and media analytics continue to drive the market forward, and the impact of AI is now notably affecting nearly all workload infrastructure demand as it becomes integrated into a large majority of workflows in the workload taxonomy. While the market may tighten somewhat as datacenter space and capacity buildout start to hit a wall and sovereignty concerns grow, we can expect, over the forecast period, these developments to continue to push the workloads market forward.

Market Forecast：国内ハイパーコンバージドシステム市場予測、2026年～2030年

Yukihisa Hode — Mon, 29 Jun 2026 04:00:00 GMT

本調査レポートでは、国内ハイパーコンバージドシステム市場を対象に、今後5年間の市場規模を予測するとともに、成長要因および阻害要因を分析する。国内ハイパーコンバージドシステム市場は仮想化基盤移行の本格化に伴う更改・移行需要を中心に成長が続く。コンテナ基盤やプライベートAI（Artificial Intelligence）インフラへの需要の本格化が、市場拡大をさらに加速させる要因となる。

IDC Japan、Infrastructure, Imaging and Devicesのリサーチマネージャーである宝出幸久は「国内ハイパーコンバージドシステム市場は、仮想化基盤移行の本格化を背景に市場構造の転換期を迎えている。移行先プラットフォームの選択が規模・用途別に明確化する中、コンテナ基盤やプライベートAIインフラとしての新たな需要が市場の次なる成長を促進する要因となる」と分析している。