target audience: TECH SUPPLIER  Publication date: Dec 2022 - Document type: Market Perspective - Doc  Document number: # US49937522

AWS for Advertising and Marketing: Will Infrastructure Finally Eat MadTech?

By: 

  • Gerry Murray
  • David Wallace
  • Douglas Hayward
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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Over the Next Three Years, Will Infrastructure Finally Eat MadTech?

  • New Market Developments and Dynamics

  • Advice for Adtech and Martech Suppliers

    • Build from the Data Layer Up

    • Figure: Customer Experience Orchestration Services

    • Ad Intelligence and Measurement

  • Learn More

    • Related Research

    • Synopsis