Salesforce Vendor Profile — How Salesforce Engages with Digital-Native Businesses and Accelerates Growth

IDC Opinion

In This Vendor Profile

Situation Overview

• Salesforce Definition of Digital Natives

• Table: Vendor Engagement Model Salesforce — Start-Ups, Scale-Ups, and Digital-Native Businesses

• Company Overview

• Company Strategy

• Salesforce Ventures

• Partner and Accelerate Initiatives

• Salesforce AppExchange — Core to ISV Partners and Mature Digital-Native ISVs

• Accelerate Program to Accelerate Growth — Early Stage, Later Stage, and Scale-Up

• Business Builders for the High Potentials — Seed and Early Stage Founder and Developer

• Measuring Success of Digital-Native Businesses

Future Outlook

Essential Guidance

• Advice for Salesforce

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• Related Research