TECH SUPPLIER Dec 2022 - Vendor Profile - Doc # US49934722

Salesforce Vendor Profile — How Salesforce Engages with Digital-Native Businesses and Accelerates Growth


Simone De Bruin
Table of Contents

IDC Opinion

In This Vendor Profile

Situation Overview

Salesforce Definition of Digital Natives

Table: Vendor Engagement Model Salesforce — Start-Ups, Scale-Ups, and Digital-Native Businesses

Company Overview

Company Strategy

Salesforce Ventures

Partner and Accelerate Initiatives

Salesforce AppExchange — Core to ISV Partners and Mature Digital-Native ISVs

Accelerate Program to Accelerate Growth — Early Stage, Later Stage, and Scale-Up

Business Builders for the High Potentials — Seed and Early Stage Founder and Developer

Measuring Success of Digital-Native Businesses

Future Outlook

Essential Guidance

Advice for Salesforce

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Related Research


Related Links