Executive Snapshot

Figure: Executive Snapshot: The Unified Content Model — A Modern Approach for the Digital-First Business

New Market Developments and Dynamics

Figure: Unified Content Model

Content-Centric Jobs to Be Done

Figure: Content-Centric Jobs to Be Done

Benefits of the Unified Content Model

What the Unified Content Model Means for Content-Based Applications

Advice for the Technology and Services Provider

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Related Research

Synopsis