target audience: TECH SUPPLIER  Publication date: Nov 2022 - Document type: Market Forecast - Doc  Document number: # US49782522

Worldwide SMB Marketing Campaign Management Software Forecast, 2022–2026: Dawn of the Growth Segment

By:  Roger Beharry Lall Loading

Content



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Table of Contents


  • IDC Market Forecast Figure

    • Figure: Worldwide SMB Marketing Campaign Management Software Revenue Snapshot

  • Executive Summary

  • Advice for Technology Suppliers

    • Value Demonstration and Transparency

    • Data Utilization and Simplification

    • Privacy as Opportunity Versus Constraint

    • Personalization Beyond "Dear <Name>"

    • Advanced Automation Capabilities

    • Functional Expansion Across the Tech Stack

    • Many-to-Many Integrated Ecosystems

  • Market Forecast

    • Table: Worldwide SMB Marketing Campaign Management Software Revenue, 2021–2026: Current Currency and Constant Currency ($M)

    • Figure: Worldwide SMB Marketing Campaign Management Software Revenue Growth, 2022–2026: Current Currency and Constant Currency

    • Table: Worldwide SMB Marketing Campaign Management Software Revenue by Deployment Type, 2021–2026 ($M)

    • Figure: Worldwide SMB Marketing Campaign Management Software Revenue by Deployment Type, 2021–2026

    • Table: Worldwide SMB Marketing Campaign Management Software Revenue by Region, 2021–2026 ($M)

    • Figure: Worldwide SMB Marketing Campaign Management Software Revenue by Region, 2021 and 2026

  • Market Context

    • CX Orchestration — Extending Beyond Martech

    • Figure: Customer Experience Orchestration Services

    • Platforms and Go-to-Market Ecosystems

    • The End of the Cookie Ecosystem and the Flight to First-Party Data

    • Category Evolution — Dawn of a New Segment

    • A Segment Within a Segment

    • Drivers and Inhibitors

    • Drivers

    • AI/ML Solution Availability

    • Personalization and Privacy

    • Inhibitors

    • Inflation

    • Recessionary Concerns

    • Talent

    • Significant Market Developments

    • Changes from Prior Forecast

  • Market Definition

  • Methodology

    • Historical and Forecast Market Values and Exchange Rates

    • Table: Exchange Rates, 2017–2026

  • Related Research