IDC Market Forecast Figure

Figure: Worldwide SMB Marketing Campaign Management Software Revenue Snapshot

Executive Summary

Advice for Technology Suppliers

Value Demonstration and Transparency

Data Utilization and Simplification

Privacy as Opportunity Versus Constraint

Personalization Beyond "Dear <Name>"

Advanced Automation Capabilities

Functional Expansion Across the Tech Stack

Many-to-Many Integrated Ecosystems

Market Forecast

Table: Worldwide SMB Marketing Campaign Management Software Revenue, 2021–2026: Current Currency and Constant Currency ($M)

Figure: Worldwide SMB Marketing Campaign Management Software Revenue Growth, 2022–2026: Current Currency and Constant Currency

Table: Worldwide SMB Marketing Campaign Management Software Revenue by Deployment Type, 2021–2026 ($M)

Figure: Worldwide SMB Marketing Campaign Management Software Revenue by Deployment Type, 2021–2026

Table: Worldwide SMB Marketing Campaign Management Software Revenue by Region, 2021–2026 ($M)

Figure: Worldwide SMB Marketing Campaign Management Software Revenue by Region, 2021 and 2026

Market Context

CX Orchestration — Extending Beyond Martech

Figure: Customer Experience Orchestration Services

Platforms and Go-to-Market Ecosystems

The End of the Cookie Ecosystem and the Flight to First-Party Data

Category Evolution — Dawn of a New Segment

A Segment Within a Segment

Drivers and Inhibitors

Drivers

AI/ML Solution Availability

Personalization and Privacy

Inhibitors

Inflation

Recessionary Concerns

Talent

Significant Market Developments

Changes from Prior Forecast

Market Definition

Methodology

Historical and Forecast Market Values and Exchange Rates

Table: Exchange Rates, 2017–2026

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