Table of Contents
IDC PeerScape Figure
Figure: IDC PeerScape: Data Monetization — Practices to Create Data Products
Executive Summary
Peer Insights
Practice 1: Ensure CEO Support for Risk-Taking Data Ventures
Challenge
Examples
Guidance
Practice 2: Turn Raw Data into a Product That Solves Customer Problems
Challenge
Examples
Guidance
Practice 3: Determine the Role of the CIO and IT Department
Challenge
Examples
Guidance
Practice 4: Staff Up with Customer-Focused, Product-Oriented Talent
Challenge
Examples
Guidance
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