Table of Contents
IDC PlanScape Figure
Figure: IDC PlanScape: Executive Summary of Data Monetization
Why Is Data Monetization Important?
What Is Data Monetization?
What Types of Data Services Can Be Monetized?
Table: Paths for Monetization
Who Are the Key Stakeholders?
How Can My Organization Take Advantage of Data Monetization?
Figure: Data Monetization Project Approach
Decide Where to Focus
Consider Customer Access Versus Protection of Corporate Assets
Assign Value to Information in a Broader Context
Create Data Monetization IT Capabilities Before Developing Data Products
Advice for Technology Leaders