Table of Contents
IDC PlanScape Figure
Figure: IDC PlanScape: Executive Summary of Data Monetization
Executive Summary
Why Is Data Monetization Important?
What Is Data Monetization?
What Types of Data Services Can Be Monetized?
Table: Paths for Monetization
Who Are the Key Stakeholders?
How Can My Organization Take Advantage of Data Monetization?
First Steps
Figure: Data Monetization Project Approach
Decide Where to Focus
Consider Customer Access Versus Protection of Corporate Assets
Assign Value to Information in a Broader Context
Create Data Monetization IT Capabilities Before Developing Data Products
Advice for Technology Leaders
Related Research
Vice President of Research, Digital Transformation, Marc Strohlein
Adjunct Research Advisor, Lynne Schneider
Research Director, Data as a Service, Dan Vesset
Group Vice President, Analytics and Information Management