TECH SUPPLIER Nov 2021 - Market Perspective - Doc # META48383821

Sales Promotions and Marketing Incentives for Mobile Phones in Developing Markets — Kenya

By:

George Mbuthia
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Table of Contents

Executive Snapshot

Figure: Executive Snapshot: Sales Promotions and Marketing Incentives for Mobile Phones in Developing Markets — Kenya

New Market Developments and Dynamics

Introduction

Market Situation

Figure: Kenya Smartphone Market Share by Quarter

Brand Trends and Market Performance

Transsion Brands

Figure: Smartphone Unit Growth: Tecno

Samsung

Figure: Smartphone Unit Growth: Samsung

Incumbents/New Entrants/Safaricom Neon

Country Dynamics

Sales Promotions and Marketing Incentives

Consumer-Based Sales Promotions and Marketing Incentives

Discounted Products

Product Bundling and Branded Products

Buybacks

Flash Sales

After-Sales Service

Distributor-Based Sales Promotions and Marketing Incentives

Product Access Priority

Increased Budgets for Outdoor Marketing

Figure: Section of Luthuli Street, Nairobi, with Numerous Mobile Phone Retail Stores

Product Training and Samples to Distributors

Sales and Marketing Promotions in Channels

Online Channel

Retail Channel

Partnerships and Alliances as Promotions

Etailers

Online Service Providers

Other Innovative Channels

Advice for Technology Suppliers

IDC's Point of View

Taxonomy Guidance

Learn More

Related Research

Methodology

Synopsis

Content


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