Augmented Personalization First in Latin America

Executive Snapshot

• Figure: Augmented Personalization First in Latin America

Situation Overview

• Augmented Personalization First, and the Metaverse

• Figure: Customer Journey Evolution

• Personalize the Customer Experience

• Smart Personalization

• Figure: Digital Experience Architecture

• The Customer Journey Evolution Aims for Immersion and Simplicity

• Figure: Metaverse and Web3: Why It Matters for the FoCX

• Augmented Personalization: Augmented and Virtual Reality Technologies in Retail

• Augmented Personalization Status in Latin America

• Technology Roadmap

• Opportunities

• Challenges and Risks

• Adjacent Technologies Impact

• Augmented Personalization Relies on a Robust Digital Infrastructure

• The Cloud Is Essential for Dynamic Retail Infrastructures

• Control and Manage Torrents of Data at the Edge

• Security and Trust are Primary to Successful Augmented Personalization

• Figure: Elements of Trust.

• Regulations and Regulators

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• Related Research

• Synopsis