target audience: TECH BUYER  Publication date: Nov 2022 - Document type: IDC Perspective - Doc  Document number: # LA48864522

Augmented Personalization First in Latin America

By:  Paola Soriano


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Table of Contents

  • Executive Snapshot

    • Figure: Augmented Personalization First in Latin America

  • Situation Overview

    • Augmented Personalization First, and the Metaverse

    • Figure: Customer Journey Evolution

    • Personalize the Customer Experience

    • Smart Personalization

    • Figure: Digital Experience Architecture

    • The Customer Journey Evolution Aims for Immersion and Simplicity

    • Figure: Metaverse and Web3: Why It Matters for the FoCX

    • Augmented Personalization: Augmented and Virtual Reality Technologies in Retail

    • Augmented Personalization Status in Latin America

    • Technology Roadmap

    • Opportunities

    • Challenges and Risks

    • Adjacent Technologies Impact

    • Augmented Personalization Relies on a Robust Digital Infrastructure

    • The Cloud Is Essential for Dynamic Retail Infrastructures

    • Control and Manage Torrents of Data at the Edge

    • Security and Trust are Primary to Successful Augmented Personalization

    • Figure: Elements of Trust.

    • Regulations and Regulators

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis