TECH BUYER Nov 2022 - IDC Perspective - Doc # LA48864522

Augmented Personalization First in Latin America


Paola Soriano
Table of Contents

Executive Snapshot

Figure: Augmented Personalization First in Latin America

Situation Overview

Augmented Personalization First, and the Metaverse

Figure: Customer Journey Evolution

Personalize the Customer Experience

Smart Personalization

Figure: Digital Experience Architecture

The Customer Journey Evolution Aims for Immersion and Simplicity

Figure: Metaverse and Web3: Why It Matters for the FoCX

Augmented Personalization: Augmented and Virtual Reality Technologies in Retail

Augmented Personalization Status in Latin America

Technology Roadmap


Challenges and Risks

Adjacent Technologies Impact

Augmented Personalization Relies on a Robust Digital Infrastructure

The Cloud Is Essential for Dynamic Retail Infrastructures

Control and Manage Torrents of Data at the Edge

Security and Trust are Primary to Successful Augmented Personalization

Figure: Elements of Trust.

Regulations and Regulators

Advice for the Technology Buyer

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Related Research



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