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The Confidence in Knowing

Leverage IDC Data & Analytics to understand market trends and competitor performance. Our detailed tech market datasets empower insights to keep you ahead of the curve, making informed decisions and driving innovation for your customers.

  • 7B+ Data Points

  • 115+ Technologies

  • 550K+ Companies

  • 80K+ Contracts

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Build executive and stakeholder confidence in your analysis and decision-making models using the most extensive and granular tech market data available.

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Drive demand that grows the business in your tech markets and account-base by optimizing your position and engaging key audiences through meaningful experiences.

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Shape positive perceptions and gain credibility in the markets that matter most using data-driven insight to guide you and to support your briefs.

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Maximize your market reach and revenue potential through strategic and mutually-beneficial partnerships, alliances, and distribution channels informed by data.

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Whether your role is in Market Intelligence, Strategy, Marketing, Sales, or Channels & Alliances, our portfolio creates a toolkit that your organization can use to:

  • Build a detailed TAM
  • Optimize your partner network
  • Pinpoint opportunities by industry or use case
  • Define customer targets
  • Evaluate the competitive landscape
  • Build your sales pipeline

Your trusted source for worldwide technology market coverage.