IDC Retail Insights analysts bring broad and deep industry knowledge, proven merchant experience, and strategic thought leadership to their goal of delivering fact-based guidance to retailer and industry vendor organizations wanting to optimize their IT investments and market performance.

The rapidly changing macroeconomic conditions as well as new shopper expectations for frictionless, engaging experiences means that POS providers must address not only the omni-channel needs of today but have a strong strategy for powering the omni-channel needs of tomorrow with the rapid innovation.

Doc# US48621522 Margot Juros - Research Director, Retail Technology Strategies