15 Sep 2021
Commercial Demand for Personal Computing Devices Continues to Grow Across the Middle East & Africa, but Falling Consumer Demand Will Cause Overall Market to Decline
Dubai – The Middle East and Africa (MEA) personal computer (PCD) market, which is made up of desktops, notebooks, workstations, and tablets, is expected to see shipments decline of 7.2% year on year for the second half of 2021, according to industry analysis conducted by International Data Corporation (IDC). The global technology research and consulting firm's latest Quarterly PCD Tracker shows that a total of 11.1 million units will be shipped across the region in H2 2021.
"The decline is expected to stem entirely from the consumer segment," says Fouad Charakla, IDC's senior research manager for client devices in the Middle East, Turkey, and Africa. "With many schools across the region beginning to resume face-to-face learning, demand for personal computing devices from the consumer segment is expected to slow down, particularly as many students have already purchased such devices since the COVID-19 pandemic began.
"On the other hand, many organizations across the region are continuing with remote working practices or implementing hybrid working models. As a result, demand for personal computing devices from the commercial segment is expected to continue growing.
"Looking at the overall picture, each of the region's key markets – including Turkey, Saudi Arabia, and the UAE – will experience a year-on-year decline in PCD shipments for H2 2021. The notable exception will be South Africa, which will see a recovery from the slowdown it experienced during H22020."
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.
IDC in the Middle East, Turkey, and Africa
For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insight with an international perspective to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.
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