Publication date: 04 Sep 2023
New Zealand’s PC Market Declined by 10.3% YoY in 2Q23, According To IDC
NEW ZEALAND, 05 September, 2023 – According to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Devices Tracker, New Zealand’s traditional PC market, inclusive of desktops, notebooks, and workstations, declined by 10.3% Year-on-Year (YoY) in 2Q23, shipping 161,321 units.
The consumer segment grew by 3.8% YoY as vendors rebalanced the inventory by bringing in low units in 1Q23 to give a breather to the retailers dealing with excessive stock on hand. As a result, shipments grew quarter-on-quarter with regular levels resuming in 2Q23. Vendors continued to offer aggressive promotions to retailers to persuade them to take on more stock. The aggressive deals brought in some forced spending from consumers as sell out was better than last quarter.
The commercial segment declined by 18.1% Year-on-Year YoY as businesses curtail the spending. Education continued to see a slowdown as inventory levels remained high, especially for Chrome-based PCs. The government segment saw some orders coming in; however, a slowdown in orders is expected in the coming quarters as the country goes into a general election. The SMB segment saw a slowdown in orders, and smaller companies remain cautious in spending given the economic uncertainties.
“With adverse economic conditions and cautious consumer sentiments, it’s not surprising to see a slowdown in overall PC sales,” said Anmol Bajaj, Research Analyst, Personal Computing Devices Research, IDC New Zealand. “The economic uncertainties are not only making consumers cautious in their spending habits but are also making businesses delay or scale down their IT investments.”
IDC expects the overall PC market to decline by 11.9% YoY in 2023. as the prevailing unfavorable economic conditions are likely to have an adverse impact on both the commercial and consumer segments. However, the second half of the year holds the promise of a recovery phase, buoyed by the end-of-year sales and potential post-election recovery measures.
- Shipments include shipments to distribution channels or end-users. OEM sales are counted under the company/brand under which they are sold.
- Traditional PCs include Desktops, Notebooks, and Workstations and do not include Tablets or x86 Servers. Detachable Tablets and Slate Tablets are part of the Personal Computing Device Tracker but are not addressed in this press release.
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For more information about this report, trends, or questions for analysts, please contact Anmol Bajaj, Research Analyst, at firstname.lastname@example.org or Miguel Carreon, Marketing Specialist, at email@example.com . You can also follow IDC India’s LinkedIn & Twitter and pages for regular updates on IDC’s research & events.
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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insight.
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