Singapore PC Market Fell 11% in 2022 Due to Global Uncertainties and Changing Demand Patterns, says IDC

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• Hoon Yik Phang  Email: hyphang@idc.com

IDC Expects the PC Market in Singapore to Fall 17% in 2023

SINGAPORE, March 15, 2023 – Singapore's PC market declined 11% in 2022, totaling 1M units shipped to the country, according to the recent IDC Worldwide Quarterly Personal Computing Device Tracker. This decrease can be attributed to weakening demand across different segments.

Following a two-year sales boom during the COVID-19 pandemic when demand was fueled by work from home, online learning, and gaming, PC sales in Singapore finally slowed as post pandemic life returned to normal and spending habits shifted back to leisure activities such as travelling. Inflation is a headwind in the market now, and a lot of demand was fulfilled during the pandemic, making PC purchases no longer a priority.

Lenovo remained the market leader in 2022, while HP Inc. dropped to third place as public sector shipments subsided. This allowed Dell Technologies to climb to the second spot, as the company capitalized on growth in the very large business segment.

While demand from the very large business segment continued to be strong, small and medium-sized businesses (SMBs) purchased PCs on a much smaller scale, and with the macroeconomic situation becoming more and more unstable globally, many companies cut down on spending.

"It is unlikely that we will see another major refresh from SMBs in the near future as most of them completed their PC refresh during the pandemic," said Phang Hoon Yik, Associate Market Analyst, Devices Research, IDC Asia/Pacific.

Shipments for Personal Learning Device (PLD), a programme from the Ministry of Education which aims to equip every secondary school student with a school-prescribed device to enhance digital literacy, were already deployed during the pandemic. Demand from the Government Technology Agency (GovTech) also slowed due to bulk deployments made over the past two years. Instead, the government is now focusing on infrastructure investments.

Putting all the factors together, the PC market in Singapore is expected to remain soft in 2023, falling 17% because of inventory corrections, dwindling private sector demand, and a drop in public-sector projects. “While the market experienced two great years of robust demand, it will face some headwinds in the short term. However, it is expected to remain resilient and stable in the long term as technology remains a critical part of consumers’ life and business operations,” Phang concluded.

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC  and LinkedIn. Subscribe to the IDC Blog  for industry news and insights.

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