Press FAQ

Publication date: 02 Mar 2023

2022 Tablet Shipments in the Philippines Ended with Growth Despite Global Market Drop, Says IDC


For more information, contact:

MANILA, March 2, 2023 – According to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker, the Philippines tablet market grew 6.5% year over year (YoY) bringing in 1.2 million units in 2022.

Note: The "Company" represents the current parent company (or holding company) for all brands owned and operated as subsidiary.

“Both Samsung and Cherry Mobile continued to dominate the tablet market space accounting for more than half of the total annual shipments the last three years since the pandemic started in 2020. Both brands greatly benefitted from the Department of Education’s Basic Education Learning Continuity Plan prompting mass procurement among DepEd Divisions and concerned Local Government Units (LGU),” said Angela Medez, Senior Market Analyst at IDC Philippines.

Now that most schools have returned to in-person classes and businesses have resumed operations under the new normal, IDC anticipates commercial tablet shipments to gradually return to pre-pandemic levels in 2023 as LGUs and Enterprises are no longer encouraged to donate tablets in supporting schools.

Despite new vendors entering the market, IDC anticipates consumer tablets to contract under unfavorable market conditions that will prompt existing players to operate conservatively.

To know more about the IDC Worldwide Quarterly Personal Computing Device Tracker, please contact Angela Medez at For media inquiries, please contact Fenny Tjandradinata at or Jane Yap at


About IDC Trackers

IDC Tracker  products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and online query tools. 

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit Follow IDC on Twitter at @IDC  and LinkedIn. Subscribe to the IDC Blog  for industry news and insights.