12 Aug 2021

India PC Market’s Dream Run Continues As It Sees Over 3 Million PCs Shipped For The Second Consecutive Quarter, According to IDC India

New Delhi, August 12, 2021 – The India traditional PC market (inclusive of desktops, notebooks, and workstations) continued to be robust as the shipments grew by 50.5% year-over-year (YoY) in 2Q21 (Apr-Jun), according to new data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. A total of 3.2 million PCs were shipped in the quarter, with all product categories reporting strong double-digit growth. In the absence of any large education and government deal, this was the second consecutive quarter when India’s PC market saw shipments of over 3 million PCs, underlining the growth in the enterprise, SMB, and consumer segments.

Notebook PCs continue to hold more than three-fourth share in the overall category and grew 49.9% YoY in 2Q21, reporting a fourth consecutive quarter with over 2 million units. Desktops also indicated a recovery as shipments grew 52.3% YoY after recording the lowest shipments of the decade in 2Q20.

India PC Market, Product Category, Market Share, Year-over-Year Growth 2Q21 (Shipments are in thousands of units)

Product Category

2Q21 Shipments

2Q21 Market Share

2Q20 Shipments

2Q20 Market Share

Year-over-Year unit change (2Q21 vs 2Q20)

1. Notebook

2,443

77.0%

1,630

77.3%

49.9%

2. Desktop

669

21.0%

439

20.8%

52.3%

3. Workstation

63

2.0%

41

1.9%

53.7%

Total

3,175

100.0%

2,110

100.0%

50.5%

Source: IDC Worldwide Quarterly Personal Computing Device Tracker, August 2021

The second wave of COVID-19 further delayed the opening of schools and colleges, strengthening the demand for PCs for home learning. In 2Q21, the consumer segment grew 118.4% YoY, and 5.9% sequentially as vendors prepared the channel in anticipation of stronger demand. The commercial segment grew 13.8% YoY in 2Q21 as the enterprises, especially the IT and IT-enabled services companies, continued buying to manage the growing workforce in the ongoing work from home scenario. Moreover, the demand from SMBs also supported the growth of the commercial segment as it grew 61.2% from the same time a year ago.

“Despite the country being severely impacted by the second wave of COVID-19, there was a sense of optimism in the market as vendors utilized the time to procure devices to assure channel availability from their end,” said Bharath Shenoy, Market Analyst, PC Devices, IDC India. He further added, “Channel partners were struggling with low inventories and backlogs for almost a year; this came as a breather for a few vendors as they were able to add a few more weeks' inventories to their channel. However, as demand continues to outstrip the supply, it doesn’t seem that the channel inventory will return to normal before the year-end.”

Top 5 Company Highlights: 2Q21    

HP Inc. reported second quarter in a row with over a million shipments. It maintained its lead in the India PC market with a 33.6% share as its shipments grew 54.2% annually. HP shipped over half a million notebooks in the consumer segment, registering the highest shipments in the consumer notebook segment in a quarter by any vendor in India. Better allocation to the country and timely supplies helped the vendor to further widen its lead in the PC category.

Dell Technologies continued to hold the second position with a 22.1% share and impressive 86.1% YoY growth in 2Q21. In the commercial segment, with a share of 29.6%, it placed close behind HP in the second position. Also, it retained its third position in the consumer segment as its shipments grew 161.9% YoY in 2Q21.

Lenovo maintained the third position with a share of 17.8% in 2Q21. However, it did witness a marginal decline in its overall shipments due to the delayed supplies in the country. Nevertheless, it retained its second position in the consumer segment as its shipments saw a 28.8% yearly growth in 2Q21.

Acer Group retained the fourth position with an 8.7% market share in 2Q21. The vendor witnessed a YoY growth of 31.6%, primarily driven by strong performance in the consumer notebook segment as its shipments almost tripled from the same time a year ago. Acer also shared the leading position in the commercial desktop category with HP, with a share of 24.6% in 2Q21.

Apple* tied with ASUS in the fifth position for the second quarter in a row. It continued its strong performance and managed to ship more than 100 thousand units for the fourth quarter in succession.

ASUS* shipments grew 39.8% YoY in 2Q21 as it observed positive traction in both consumer and commercial segments. The vendor returned to the fourth position in the consumer segment with a share of 8.9% in this quarter and registered 37.5% growth from the same quarter a year ago.

India PC Market, Top Five Companies, Market Share, Year-over-Year Growth 2Q21 (Shipments are in thousands of units)

Company

2Q21 Shipments

2Q21 Market Share

2Q20 Shipments

2Q20 Market Share

Year-over-Year unit change (2Q21 vs 2Q20)

1. HP Inc.

1,066

33.6%

692

32.8%

54.2%

2. Dell Technologies

701

22.1%

377

17.8%

86.1%

3. Lenovo

564

17.8%

580

27.5%

-2.8%

4. Acer Group

276

8.7%

209

9.9%

31.6%

5. Apple*

150

4.7%

46

2.2%

229.2%

5. Asus*

150

4.7%

107

5.1%

39.8%

Others

269

8.5%

99

4.7%

170.8%

Total

3,175

100.0%

2,110

100.0%

50.5%

Source: IDC Worldwide Quarterly Personal Computing Device Tracker, August 2021

Commenting on the recent trends, Jaipal Singh, Research Manager, Client Devices, IDC India, said, “The tremendous growth in India’s consumer notebook segment is attracting many smartphone brands to explore this category. The country offers huge potential for all brands to grow if they timely address the demand, which is slowly shifting to entry-level price points. However, the current supply situation may restrict the growth opportunities in the short term, but this is a great window of opportunity to enter India’s consumer notebook market. He further added, “New brands also need to be considerate about the challenges that PC vendors faced in the past in terms of affordability, connectivity, and usability, and their devices portfolio should be aligned to these challenges if they are eying a significant share in this market.”

Notes:

• *IDC declares a statistical tie in the worldwide PC market when there is less than one-tenth of one percent (0.1%) difference in the unit share of two or more vendors.

• Shipments include shipments to distribution channels or end-users. OEM sales are counted under the company/brand under which they are sold.

• Enterprise segment refers to all companies with 500 and above employees, and SMBs are referred to companies below 500 employees.

• Traditional PCs include Desktops, Notebooks, and Workstations and do not include Tablets or x86 Servers. Detachable Tablets and Slate Tablets are part of the Personal Computing Device Tracker but are not addressed in this press release.

--ENDS--

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